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Document Sample
Surviving The Recession
July 2009
Background of the research
The research was conducted to gauge consumer opinions on their struggles during these hard times of global
economic recession
Key issues were addressed to understand the impact the recession has had on a personal level and how it has
impacted consumers spends & savings
This helps us understand consumer sentiments in relation to their country of residence and industry to identify
areas of impact for each
Another major indicator is looking at how unemployment has affected aspects of consumers’ lives
The research was conducted online among 12,908 respondents between 26th of May and 28th of June 2009
Summary 1/2
If faced with the prospects of a job loss, between 40 and 55% of respondents in most countries are unwilling to
accept anything less than their current salary
In Algeria and Morocco, this figure is lower, around a third of consumers
The level upto which consumers are willing to compromise is comparatively higher among those who are
currently employed or not working
The research also gauged whether consumers have been cutting down on household expenditure during these
tough times.
In most countries, between a quarter and a third of respondents expressed a decline in expenses. In the UAE,
43% of respondents mentioned they had reduced household expenditure
The main reasons for this cutdown are:
Rethink of non essential purchases/being more cautious
Job loss within the household
Reduction on household expenses was also the predominant step consumers had taken due to the recession. A
quarter had also found work in a different country than their family
Summary 2/2
When consumer response prior to and during recession was analysed, 28% of people were found to feel more
negatively about their financial situation as compared to their peers
The main reasons were job loss or salary cuts. With some variability, this cut across countries and industries
There were some positive news – 10% claimed their financial health had improved in comparison to others
There were mixed reasons for this – their own financial growth (found a better paying job or an increment) or a
decline in the financial status of their peers
A fifth of respondents felt they might need to sell some of their investments over the next 12 to 18 months to
sustain their and their family’s lifestyle
4 in 10 mentioned that they or a family member faced a health or stress related concern due to the recession
UAE – A key observation
In the UAE, consumers are evaluating and rethinking their household budget outlay more than other countries
43% of respondents mentioned they had reduced household expenditure – more than any other country
38% said they would accept a lower salary than their current one if faced with the prospect of a job loss – again
higher than other countries
Another figure that was higher in the UAE than other countries was the proportion of those who consider
themselves worse off in the recession – it was 34% in the UAE as compared to an average of 28%
14% claimed they had sent their family back home
Respondent Profile
Base: All – 12908
Respondent Profile
Base: All – 12908
Respondent Profile - Personal
Base: All – 12908
Respondent Profile – Household Income
Base: All – 12908
Respondent Profile - Working status
Base: All – 12908
Industry currently worked in
Base: Working Class– N=11500
Base: Working Class– N=11500
Sector currently worked in
Q: In which of the following sectors do you work?
Base: Working Class– N=11500
Level of Seniority
Base: Working Class– N=11500
Maximum compromise – Working status
Clearly, those unemployed seem to be willing to compromise more.
Q: If you HAVE lost your job or WERE
TO lose your job, please tell us what
is the MINIMUM package (salary +
benefits) you would be willing to
accept in your next job as compared
to what you are currently earning (or
were earning in your last job if you
are currently jobless).
Base: Working Class– N=11500
Maximum compromise - Country
The general range of compromise across all countries is between 7 to 11% with Algeria being slightly more flexible with
a willingness to accept up to a 15.6% lower package.
6....9 4....8 4....6 6....8 5....7 5....01 9....01 9....01 3....01 4....9 3....9 3....8 2....8 6....51 3....9 naeM
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6 9 4 8 4 6 6 8 5 7 5 01 9 01 9 01 3 01 4 9 3 9 3 8 2 8 6 51 3 9 nae M
Q: If you HAVE lost your job or WERE TO lose your job, please tell us what is the MINIMUM
package (salary + benefits) you would be willing to accept in your next job as compared to what
you are currently earning (or were earning in your last job if you are currently jobless).
Base: Working Class– N=11500
Consumption compromise – Working status
Those not working have been forced to compromise more.
Base 12908 9490 3418
Q: When it comes to your OVERALL household expenditure, which of the following would
you say applies currently in your household?
Base: All – 12908
Base: All – 12908
say applies currently in your household?
Q: When it comes to your OVERALL household expenditure, which of the following would you
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household expenditure, the impacts of the recession seem to have made people rethink purchases.
The largest dip in consumption was observed in the UAE. Given that the country has a traditionally high average
Consumption compromise – Country
Reasons for cutting down on expenditure - GCC
Total Bahrain Kuwait Oman Qatar Saudi Arabia UAE
BASE of declined household expenditure 3866 47 99 35 127 950 778
I/a family member have lost jobs 37 34 44 26 33 29 45
I/a family member have faced a salary cut 19 19 24 23 18 13 22
I/a family member have financial investments
12 15 14 17 9 16 10
which have declined
I/a family member have property investments
5 11 4 11 8 5 4
which have declined
The foreign exchange rates have become
8 13 12 14 10 10 9
unfavourable for me
Interest rates on loans have risen 8 15 5 0 13 7 7
It is more difficult to get loans nowadays 16 15 19 9 23 16 13
The recession has forced me / my family to
43 49 36 43 44 50 45
rethink our non essential purchases
I/my family are just being cautious 24 23 23 37 30 30 25
Bad debt – others are not paying me my dues 8 9 6 6 9 9 9
I’ve over invested / cannot pay others back now 7 6 12 9 7 8 7
None of the above / Don’t know 10 0 7 9 8 9 4
Q: You mentioned you have cut down on your expenditure due to the recession. Please select the
appropriate reasons for this. Please select up to 3 responses which are most relevant to your household.
Reasons for cutting down on expenditure – Other Countries
Total Algeria Egypt Jordan Lebanon Morocco Pakistan Syria Tunisia
BASE of declined household
3866 112 656 120 34 383 452 28 45
expenditure
I/a family member have lost jobs 37 35 41 33 26 39 38 36 31
I/a family member have faced a
19 14 23 18 24 17 22 11 16
salary cut
I/a family member have financial
12 8 11 15 15 10 11 4 7
investments which have declined
I/a family member have property
5 1 5 4 0 5 6 7 2
investments which have declined
The foreign exchange rates have
8 7 6 3 3 6 8 4 2
become unfavourable for me
Interest rates on loans have risen 8 5 5 12 18 8 11 0 16
It is more difficult to get loans
16 25 15 18 15 22 15 14 29
nowadays
The recession has forced me / my
family to rethink our non essential 43 34 49 58 53 27 28 54 27
purchases
I/my family are just being cautious 24 22 20 28 32 20 16 29 22
Bad debt – others are not paying
8 4 6 8 6 5 9 14 7
me my dues
I’ve over invested / cannot pay
7 4 10 8 0 4 5 4 11
others back now
None of the above / Don’t know 10 20 10 13 9 14 17 11 13
Q: You mentioned you have cut down on your expenditure due to the recession. Please select the
appropriate reasons for this. Please select up to 3 responses which are most relevant to your household.
Financial Health BEFORE the recession – Country
UAE was among the more optimistic countries prior to the downswing
Q: How do you think you are faring financially relative to your friends / peers BEFORE the recession?
Financial Health BEFORE the recession - Industry
Those working in the real estate sector were well placed before the economy took a turn
Q: How do you think you are faring financially relative to your friends / peers BEFORE the recession?
Financial Health DURING the recession - Country
Ccurrently, the UAE has an equal number of consumers feeling they are better off or worse than their peers
Q: How do you think you are fairing financially relative to your friends / peers DURING the recession?
Financial Health DURING the recession - Industry
The real estate sector has faced a significant decline of optimism
Q: How do you think you are fairing financially relative to your friends / peers DURING the recession?
Base: All – 12908
Financial Health – before & during recession comparison
Difference in well-being ‘before’ and ‘during’ the recession has revealed around 28% consider themselves worse off in
the recession – in the UAE, it is a third.
1481 861 29 3643 124 2641 011 0431 541 113 714 8452 141 944 80921 esaB
1481 861 29 3643 124 2641 011 0431 541 113 714 8452 141 944 80921 esaB
1481 861 29 3643 124 2641 011 0431 541 113 714 8452 141 944 80921 esaB
1481 861 29 3643 124 2641 011 0431 541 113 714 8452 141 944 80921 esaB
Q: How do you think you are faring financially relative to your friends / peers BEFORE the
recession?
Q: How do you think you are fairing financially relative to your friends / peers DURING the
recession?
Base: All – 12908
the recession. Please tell us the reasons for this.
Q: You mentioned there is a relative decline in your financial well being as compared to others due to
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Reasons for decline in financial health - GCC
Reasons for decline in financial health - Country
Total Algeria Egypt Jordan Lebanon Morocco Pakistan Syria Tunisia
BASE SIZE 3571 77 741 136 50 273 366 32 36
Lost jobs 38 32 38 38 24 49 40 31 36
Faced a salary cut 21 12 26 17 28 16 20 13 3
Financial
investments have 12 9 12 17 8 4 7 9 3
declined
Property investments
5 5 5 3 2 4 5 9 3
have declined
The foreign
exchange rates have
8 12 5 2 0 3 4 6 14
become
unfavourable for me
Bad debt / others me
9 1 8 10 8 6 8 13 8
money
I’ve over invested /
7 4 8 4 4 5 6 6 8
cannot pay back
No loans available 15 16 11 13 22 15 10 13 11
Interest rates on
8 6 5 8 12 6 10 3 6
loans have risen
Q: You mentioned there is a relative decline in your financial well being as compared to others due to
the recession. Please tell us the reasons for this.
the recession. Please tell us the reasons for this.
Q: You mentioned there is a relative decline in your financial well being as compared to others due to
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Reasons for decline in financial health - Industry
Reasons for improvement in financial health - GCC
Saudi
Total Bahrain Kuwait Oman Qatar UAE
Arabia
BASE 1320 17 40 12 60 430 209
Found better paying jobs 16 6 10 33 23 17 16
Got an increment 12 18 3 8 17 13 9
Good deal on Real Estate 3 0 3 0 5 3 1
Got back money due to cancelled Real
2 6 5 0 0 2 1
Estate projects
Invested now in financial instruments 3 0 3 0 3 4 1
Invested in gold at good rate 2 0 3 0 0 2 3
FOREX rates favourable 3 6 3 8 5 3 5
Rent is more affordable 5 0 0 0 15 4 10
Products & services are cheaper 5 6 10 0 8 3 2
Other investments doing well 2 0 0 0 3 3 2
Other reason 15 24 23 8 7 15 15
Only better off in comparison to others 37 41 45 33 33 37 41
Don’t know 11 6 10 8 7 10 8
Q: You mentioned there is a relative improvement in your financial well being as compared to others due
to the recession. Please tell us the reasons for this.
Reasons for improvement in financial health - Country
Total Algeria Egypt Jordan Lebanon Morocco Pakistan Syria Tunisia
BASE 1320 43 215 35 16 95 120 14 14
Found better paying jobs 16 7 14 17 25 9 20 21 14
Got an increment 12 14 11 20 13 11 10 0 21
Good deal on Real Estate 3 0 6 0 6 1 6 0 7
Got back money due to cancelled
2 0 2 0 0 4 3 7 7
Real Estate projects
Invested now in financial
3 0 3 0 6 2 3 7 0
instruments
Invested in gold at good rate 2 2 0 0 6 2 3 0 0
FOREX rates favourable 3 2 1 0 6 0 3 0 0
Rent is more affordable 5 2 1 0 6 5 5 0 0
Products & services are cheaper 5 2 5 11 6 9 3 0 0
Other investments doing well 2 0 3 0 6 0 3 7 0
Other reason 15 23 13 17 19 25 13 7 14
Only better off in comparison to
37 40 45 34 25 27 27 50 36
others
Don’t know 11 14 9 14 6 21 17 7 7
Q: You mentioned there is a relative improvement in your financial well being as compared to others due
to the recession. Please tell us the reasons for this.
to the recession. Please tell us the reasons for this.
Q: You mentioned there is a relative improvement in your financial well being as compared to others due
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Reasons for improvement in financial health - Industry
Steps taken due to recession - GCC
Saudi
Total Bahrain Kuwait Oman Qatar UAE
Arabia
BASE 12908 141 311 110 421 3463 1841
Send my family back home 7 7 12 6 11 6 14
Find work in a different country from my
25 27 20 24 22 15 18
family
Move with my family to a different country 8 11 8 14 12 6 9
Shift to a smaller home 7 9 12 5 8 7 13
Shift to a cheaper area 7 7 12 5 9 7 16
Cut down on expenses 43 56 50 35 43 47 53
Put children in a less expensive school 4 4 3 3 5 5 5
Contribute less to my pension / children’s
3 6 2 1 3 2 4
education plans
Take anti stress medication 4 3 4 2 4 4 6
None of the above 23 20 21 25 21 28 17
Don’t know 7 7 6 9 5 6 6
Q: Please tell us if you have had to take any of the following steps due to the recession.
Steps taken due to recession – Other Countries
Total Algeria Egypt Jordan Lebanon Morocco Pakistan Syria Tunisia
BASE 12908 449 2548 417 145 1340 1462 92 168
Send my family back home 7 4 3 4 2 3 11 5 3
Find work in a different country
25 33 35 31 32 30 27 40 42
from my family
Move with my family to a different
8 8 7 6 6 7 17 3 8
country
Shift to a smaller home 7 4 3 4 8 6 9 3 5
Shift to a cheaper area 7 3 3 5 6 7 6 8 5
Cut down on expenses 43 31 45 48 43 35 31 36 36
Put children in a less expensive
4 1 3 7 4 3 4 4 1
school
Contribute less to my pension /
3 2 2 3 3 2 3 2 2
children’s education plans
Take anti stress medication 4 2 4 4 9 4 3 9 1
None of the above 23 28 24 22 26 24 13 30 15
Don’t know 7 8 5 6 3 10 15 1 8
Q: Please tell us if you have had to take any of the following steps due to the recession.
Q: Do you expect to have to sell investments to support yourself/your family in the next 12-18 months?
1481 861
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1481 861 29 3643 124 2641 011 0431 541 113 714 8452 141 944 80921 esaB
29 3643 124 2641 011 0431 541 113 714 8452 141 944 80921 esaB
29 3643 124 2641 011 0431 541 113 714 8452 141 944 80921 esaB
29 3643 124 2641 011 0431 541 113 714 8452 141 944 80921 esaB
A fifth of respondents expect to sell some investments over the next 12-18 months to sustain themselves.
Investments
Health checkup
4 in 10 respondents say the recession has had an effect on either themselves or their family members.
1481 861 29 3643 124 2641 011 0431 541 113 714 8452 141 944 80921 esaB
Q: Has the recession resulted in any health concerns / ailments for you or your family? This could
include severe stress or stress related concerns.
Appendix
Base: All – 12908
opposed to what you would normally have paid / spent on each.
Q: Please tell us if you’ve made any changes to the amount you pay / spend on each of the following during the recession as
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Purchase behaviour modifications - Country
Base: All – 12908
opposed to what you would normally have paid / spent on each.
Q: Please tell us if you’ve made any changes to the amount you pay / spend on each of the following during the recession as
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sme
sme
sme emoh o ne d hC ne d hC
emoh o ne d hC ne d hC
))emoh rro (( ))nerrd hC(( ))nerrd hC((
smettttiiii ))emoh rroffff(( ))nerrdlllliiiihC(( ))nerrdlllliiiihC(( )) eS(( eS
eS c e s xaT
c e s xaT
c e s xaT
))fffflllleS(( ............ctttte ,,,,siiiixaT
rr p
rr p tttt porr
p
p porr po
po
eh O dna dooF & syoT & n eoo S & n eoo S s
s h
s h
s s h
s
dllllohesuoh segarreveb seiiiittttiiiiviiiittttcA seiiiirrosseccA seiiiirrosseccA //// ttttrropsnarrT ellllciiiiheV yttttnettttporrR ygrrneiiiiyuBp achellllrraeH noiiiittttacudE
d ohesuoh sega eveb se v cA se osseccA se osseccA opsna T e c heV y nepo R ygneyuBp acheaeH no acudE
d ohesuoh sega eveb se v cA se osseccA se osseccA opsna T e c heV y nepo R ygneyuBp acheaeH no acudE
d ohesuoh segarreveb se v cA se rrosseccA se rrosseccA rropsnarrT e c heV y neporrR ygrrneyuBp acherraeH no acudE
s h
s c buP
c buP
ciiiillllbuP
c buP g ne
g ne
g ne
g iiii ne tttt
rreh O dna dooF & syoT & n eoohS & n eoohS
eh O dna dooF & syoT & n eoo S & n eoo S g h C g h C
g htttt C g htttt C
g h C g h C
g h C g h C
rrehttttO dna dooF & syoT ,,,,& niiiieoohllllS ,,,,& niiiieoohllllS
Purchase behaviour modifications - Country
Base: All – 12908
opposed to what you would normally have paid / spent on each.
Q: Please tell us if you’ve made any changes to the amount you pay / spend on each of the following during the recession as
61 21 53 92 01 12 45 35 75 81 43 AN
23 63 12 82 23 92 51 21 51 22 52 e s a er c nI
22 22 81 41 41 12 01 41 01 34 23 e m aS
a yS
aiiiirryS
a rryS
a yS
03 03 62 82 54 92 12 12 81 61 01 esa e rce D
71 01 35 84 3 22 82 25 94 71 33 AN
72 43 31 81 43 92 02 21 51 52 42 e s a er c nI
12 33 31 31 71 52 42 71 21 04 92 e m aS
nonabeL
nonabeL
nonabeL
nonabeL
43 22 12 12 54 42 82 91 32 91 41 esa e rce D
71 9 53 03 7 72 44 25 16 81 63 AN
42 53 81 22 82 23 61 41 8 32 02 e s a er c nI
52 52 61 41 61 81 81 81 01 14 33 e m aS
nad oJ
nadrroJ
nadrroJ
nad oJ
43 13 13 43 94 32 32 71 12 81 11 esa e rce D
81 01 63 13 01 82 24 44 75 12 43 AN
42 23 61 02 42 32 51 71 01 22 02 e s a er c nI
52 03 91 12 32 52 02 02 11 73 03 e m aS
latoT
43 82 82 82 34 42 32 91 12 02 61 esa e rce D
sme
sme emoh o ne d hC
emoh o ne d hC
smettttiiii ))emoh rroffff(( ))nerrdlllliiiihC((
sme ))emoh rro (( ))nerrd hC(( )nerd hC( ) eS(
ne d hC eS
))nerrdllliiihC(( ))fffllleS(( ctttte s xaT T
d ohesuoh sega eveb se v cA
d ohesuoh sega eveb se v cA
d ohesuoh segarreveb se v cA
dllllohesuoh segarreveb seiiiittttiiiiviiiittttcA se rosseccA se rosseccA coe ,,,,snxaT
seiiirrosseccA seiiirrosseccA ............coepssniiiixaT e c heV
se osseccA se osseccA coe snxaT o a a
a
a y epo p
y reporp
ytttrreporrp y reporp e ach aeH no acudE
y epo p e ach aeH no acudE
ytttrreporrp errachttttllllaeH noiiiittttacudE
eh O dna dooF & syoT
rrehttttO dna dooF & syoT
rreh O dna dooF & syoT
eh O dna dooF & syoT & seohS & seohS //// ttttrrc pbsunP rrT ellllciiiiheV
& seohS & seohS rrc pbsuP rrT e c heV
& seohS & seohS c pbsuP T e c heV gn neR
gn neR
gniiitttneR gn yuB
gn yuB
gniiiyuB errach aeH no acudE
gn h o C gn h o C
gn h o C gn h o C
,,,gniiihtttolllC ,,,gniiihtttolllC ciiiillllbuP
Purchase behaviour modifications - Country
Base: All – 12908
opposed to what you would normally have paid / spent on each.
Q: Please tell us if you’ve made any changes to the amount you pay / spend on each of the following during the recession as
71 8 14 53 7 81 94 44 15 02 73 AN
03 73 61 12 23 53 81 61 31 23 32 e s a er c nI
81 12 51 91 12 81 8 61 41 92 22 e m aS
a s nuT
aiisiinuT
53 33 72 52 04 92 42 42 32 02 81 esa e rce D
33 02 55 94 91 12 26 16 56 72 63 AN
91 82 11 41 32 82 01 11 9 22 81 e s a er c nI
91 22 21 21 91 22 01 21 01 22 32 e m aS
occo oM
occorroM
occorroM
occo oM
92 13 32 52 04 92 81 61 71 92 32 esa e rce D
42 21 34 73 01 61 35 45 75 81 33 AN
12 03 41 71 42 82 01 21 9 32 02 e s a er c nI
22 03 71 91 22 62 51 51 01 93 13 e m aS
pygE
pygE
ttttpygE
pygE
33 72 72 72 44 92 22 91 32 12 61 esa e rce D
82 61 54 83 41 91 94 75 06 12 53 AN
72 73 61 02 72 72 71 21 41 62 81 e s a er c nI
22 32 71 71 32 92 41 41 01 03 72 e m aS
a eg A
a rreg A
aiiiirregllllA
a eg A
32 42 12 52 73 52 02 71 61 22 02 esa e rce D
sme emoh o ne d hC
emoh o ne d hC
sme
sme ))emoh rro (( ))nerrd hC((
smettttiiii ))emoh rroffff(( ))nerrdlllliiiihC(( )nerdlihC( )fleS( ............ctttte ,,,,siiiixaT
c e s xaT
c e s xaT
c e s xaT
d ohesuoh sega eveb se v cA
d ohesuoh sega eveb se v cA
d ohesuoh segarreveb se v cA s h s h opsna T e c heV
opsna T e c heV e ach aeH no acudE
e ach aeH no acudE
rropsnarrT e c heV g r i ne p t por errach aeH no acudE
dllllohesuoh segarreveb seiiiittttiiiiviiiittttcA seirosseccA seirosseccA //// ttttrropsnarrT ellllciiiiheV ytnetporR ygrneiyuBp errachttttllllaeH noiiiittttacudE
eh O dna dooF & syoT
eh O dna dooF & syoT
rreh O dna dooF & syoT
rrehttttO dna dooF & syoT ,& nieoolS ,& nieoolS g ht C g ht C ciiiillllbuP c buP
c buP
c buP
Purchase behaviour modifications - Country
Base: All – 12908
recession as opposed to what you would normally have paid / spent on each.
Q: Again, please tell us if you’ve made any changes to the amount you pay / spend on each of the following during the
33 83 32 12 52 34 91 83 21 21 01 AN
51 01 61 71 41 8 61 01 71 91 42 e s a er c nI
12 51 42 32 42 51 22 02 42 62 43 e m aS
tiawuK
13 73 73 93 73 33 34 23 74 34 23 esa e rce D
04 73 42 12 32 64 22 04 11 7 5 AN
41 31 91 22 02 01 81 11 91 52 13 e s a er c nI
32 81 62 42 32 61 22 32 72 52 83 e m aS
A
ASK
32 23 13 43 43 82 73 52 34 34 62 esa e rce D
82 93 52 22 72 93 42 14 31 01 7 AN
31 6 01 21 01 7 01 7 11 31 81 e s a er c nI
52 21 02 02 71 31 91 51 12 02 63 e m aS
EAU
EAU
EAU
EAU
43 34 54 74 64 14 74 63 55 65 93 esa e rce D
83 34 92 42 92 64 62 04 71 51 9 AN
41 01 51 81 61 9 51 01 61 91 72 e s a er c nI
12 41 22 12 91 41 91 02 22 12 23 e m aS
a oT
llllattttoT
a oT
a oT
72 33 43 63 63 13 04 03 64 54 13 esa e rce D
ecna usn
ecnarusn
ecnarrusniii sme
sme
smettttiiii
sme sgn hs n u de a e
sgniiihsiiinru de a errde a e s
s
s
s e bo M
e bo M
e bo M
elllliiiiboM
eL
eL
efffiiiL n seD
n seD
eng seD
n seD secna ppA s
secna ppA s
secnaiiilllppA s s sgndhnsanrrufff dettttallllerr
dna y uaeB n syad oH p hs ebmem nem uo enohP
y n syad oH p hs ebmem nem uo enohP
c no ce E dna y uaeB n syadiiillloH/// piihsrrebmem tttnem tttuo enohP b
s nem sevn ey g xuL
s nem sevn rreyrrg xuL u
u
y uxuL
/// stttnemtttsevnIII rr////eyrrgiiiixuL
u d ohesuoH c norrttce E r nru y uaeB n
d ohesuoH c no ce E axa b C opS
bu C s opS se U U
dlllohesuoH rrceiiiinourrttscneollllE errutttiiinrrufff oiiiittttttttuaeBe////R snoiiitttacaV piiuhllllsrr////esttttmem niiiatttrretttnE gniiiniiiD ////////seeniiiittoiiiillllhttttP
sgn vaS
sgn vaS
/// sgniiivaS m C mn m
emusnoC eeu oH o axa eR sno acaV bu C s rropS n a e nE gn n D se U
emusnoC emoH o axa eR
rremusnoC eeu oHu o axalllleR sno acaV bu C s rropS n a re nE gn n D se tt iiii U
Purchase behaviour modifications - Country
Base: All – 12908
recession as opposed to what you would normally have paid / spent on each.
Q: Again, please tell us if you’ve made any changes to the amount you pay / spend on each of the following during the
23 93 42 12 72 83 82 14 81 42 11 AN
81 11 81 02 81 11 51 01 71 51 62 e s a er c nI
02 41 22 12 71 61 81 71 02 91 52 e m aS
na s kaP
na s kaP
nattttsiiiikaP
na s kaP
13 53 73 93 93 43 83 23 44 24 83 esa e rce D
33 53 62 52 22 64 61 04 51 91 41 AN
51 41 91 42 81 01 91 8 61 51 62 e s a er c nI
72 31 12 61 02 21 32 22 22 22 13 e m aS
namO
namO
namO
namO
52 93 43 53 04 23 24 03 74 54 92 esa e rce D
92 04 42 91 42 24 32 93 51 11 8 AN
81 9 51 91 51 8 51 01 41 91 32 e s a er c nI
32 41 62 52 22 51 42 91 42 62 83 e m aS
a aQ
rrattttaQ
rra aQ
a aQ
13 73 53 63 93 53 83 33 64 44 13 esa e rce D
82 23 42 81 82 63 81 43 31 6 31 AN
02 01 21 81 51 8 31 9 01 61 71 e s a er c nI
12 41 12 81 61 31 81 02 12 61 63 e m aS
n a haB
n arrhaB
niiiiarrhaB
n a haB
13 44 34 54 14 34 05 83 75 16 43 esa e rce D
ecna usn
ecnarrusn
ecna usn
ecnarrusniiii sgniiiihsiiiin u
sgn hs n u s
s
eL
eL
eL
effffiiiiL sme secna ppA s sgndhnsanrru de a er syad oH
secna ppA
secna ppA dna
smettii secnaiiiillllppA s sgndhnsanrruffff dettaller syadiiiilllloH////
dna syad oH
syad oH ne m uo e bo M
ne m uo
ne m uo
ttttnem ttttuo elliiboM
s nem sevn n u seD d ohesuoH m C e u n u y axa e n sno acaV b hC b ropS n a e nE gn n D e U
s nem sevn reyrg xuL d ohesuoH rcenourscneoE erru nrru o uaeB R sno acaV pu sres mem n a rre nE gn n D senohP
s nem sevn n u seD d ohesuoH m C e u n u y axalle n sno acaV b hC b ropS n a e nE gn n D e ii U
//// sttttnemttttsevnIIII r//eyrgiixuL dllllohesuoH rceiinourttscneollE erruttttiiiinrruffff oiittttuaeB//R snoiiiittttacaV piiullsr//esttmem niiiiattttrrettttnE gniiiiniiiiD ////seniittoiillhttP
sgn vaS
sgn vaS
//// sgniiiivaS
sgn vaS e moH
e moH
e moH
e moH
Purchase behaviour modifications - Country
Base: All – 12908
recession as opposed to what you would normally have paid / spent on each.
Q: Again, please tell us if you’ve made any changes to the amount you pay / spend on each of the following during the
73 83 62 72 33 14 22 23 71 71 01 AN
01 01 51 21 51 8 51 8 41 71 82 e s a er c nI
02 21 71 12 41 11 81 42 62 32 03 e m aS
a
airyS
43 04 14 04 83 04 54 73 24 24 23 esa e rce D
62 63 72 12 03 93 02 42 01 6 9 AN
91 41 21 71 81 8 61 31 02 12 62 e s a er c nI
52 01 82 12 61 41 51 91 41 71 23 e m aS
nonabeL
nonabeL
nonabeL
nonabeL
03 04 43 04 73 93 94 44 55 75 33 esa e rce D
14 74 13 62 03 64 12 04 21 31 8 AN
01 6 31 71 41 6 41 9 81 81 92 e s a er c nI
81 21 02 91 91 21 71 61 81 81 43 e m aS
nad oJ
nadrroJ
nadrroJ
nad oJ
13 53 53 83 73 53 84 53 25 15 92 esa e rce D
83 34 92 42 92 64 62 04 71 51 9 AN
41 01 51 81 61 9 51 01 61 91 72 e s a er c nI
12 41 22 12 91 41 91 02 22 12 23 e m aS
a oT
llllattttoT
a oT
a oT
72 33 43 63 63 13 04 03 64 54 13 esa e rce D
ecna usn
ecnarrusn
ecnarrusniiii
ecna usn smeti sgn hs n u
sgn hs n u
sgn hs nrru
sgniiiihsiiiinrruffff detaler s
eL
eL
eL
effffiiiiL secna ppA
secna ppA
secna ppA
secnaiiiillllppA s dna
dna
dna
dna syad oH
syad oH
syadiiiilllloH////
syad oH ne m uo
ne m uo
ne m uo
ttttnem ttttuo eliboM
s nem sevn
s nem sevn d ohesuoH
d ohesuoH eu nu
eu nu sno acaV
sno acaV
s nem sevn n u seD d ohesuoH m C erru nrru y axale n sno acaV b hC b ropS n a rre nE gn n D e i U n a e nE gn n D
n a e nE gn n D
//// sttttnemttttsevnIIII r/eyrgixuL dllllohesuoH rceinourtscneolE erruttttiiiinrruffff oittuaeB/R snoiiiittttacaV piulsr/estmem niiiiattttrrettttnE gniiiiniiiiD //senitoilhtP
sgn vaS
sgn vaS
//// sgniiiivaS
sgn vaS e moH
e moH
e moH
e moH
Purchase behaviour modifications - Country
Base: All – 12908
recession as opposed to what you would normally have paid / spent on each.
Q: Again, please tell us if you’ve made any changes to the amount you pay / spend on each of the following during the
04 24 42 02 92 84 33 53 81 71 01 AN
61 71 32 62 22 9 71 41 42 62 63 e s a er c nI
51 01 81 02 41 51 31 32 91 02 02 e m aS
a s nuT
a s nuT
aiiiisiiiinuT
a s nuT
92 13 53 53 53 92 83 72 93 73 43 esa e rce D
94 95 14 43 73 45 63 54 43 72 12 AN
21 8 51 81 71 9 61 11 51 91 82 e s a er c nI
61 01 61 71 41 11 41 61 61 61 42 e m aS
occo oM
occorroM
occorroM
occo oM
32 32 92 13 23 72 43 72 53 83 72 esa e rce D
44 94 53 92 83 35 72 93 71 71 9 AN
21 8 21 51 21 7 21 9 51 91 13 e s a er c nI
91 21 12 12 91 11 91 32 02 81 13 e m aS
pygE
ttttpygE
pygE
pygE
62 03 13 43 13 92 24 92 84 74 03 esa e rce D
14 15 53 03 13 94 73 24 03 22 81 AN
31 01 61 02 02 01 71 31 61 02 92 e s a er c nI
42 41 12 12 02 71 81 22 12 32 92 e m aS
a eg A
a rreg A
aiiiirregllllA
a eg A
22 52 92 92 92 32 82 32 33 53 52 esa e rce D
ecna usn e L sme
ecnarrusniiii effffiiiiL smettttiiii
ecnarrusn e L sme
ecna usn e L sme secna ppA sc no ce E dna
secna ppA sc nor ce E dna
sgn hs n u de a e
sgniiihsiiinrrufff dettttallllerr
sgn hs nru de a err
secnaiiilllppA sciiinorrtttcelllE dna syad oH sp hs ebmem
de a e syad oH sp hsrebmem ne m
ne m
tttnem uo e bo M
uo e bo M
tttuo elllliiiiboMe bo M
s nem sevn eng seD
s nem sevn eng seD
s nem sevn rreng seD
//// sttttnemttttsevnIIII rrengiiiiseD y
y
y uaeB syadiiillloH spiiihsrrebmem
y n a e nE
n a re nE
niiiatttrretttnE en
en ohP
sgn vaS
sgn vaS
//// sgniiiivaS
sgn vaS y uxuL
y uxuL
//// yrruxuL
yrruxuL axa
d ohesuoH remusnoC eru nru no uaeBeR sno acaV bu C s ropS
axa
axa
dlllohesuoH rremusnoC errutttiiinrrufff noiiiittttttttuaeBe////R ///snoiiitttacaV bulllC/// stttrropS
d ohesuoH emusnoC e u n u no uaeBeR sno acaV bu C s opS
e moH
e moH
emoH no axalllleR
gn n D se ttohP
gn n D seenohP se iiii U U
gniiiniiiD ////////seeniiiittoiiiillllhttttP
U
U
Purchase behaviour modifications - Country
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