Keyword Optimization A keyword determines the whole search engine optimization (SEO) project. The keyword is usually the topic or field of interest that the client wants to establish a niche in. Most of the time, keyword marketing and keyword popularity are quite difficult to establish especially in highly competitive niches. Nowadays, businesses tend to increase their budget for keyword optimization because of decreasing chances of clicks or visits because of the significant increase in the level of competition in search engine and keyword ranking. Like in any competition, there are tips on how to out-smart and out-do your competitor. Here are just some keyword optimization tips and recommendations. Relevancy One should select the primary keyword that would best describe what the website is all about. This can be done by oneself, even those without search engine optimization experience. There are currently a lot of keyword ranking tools and software that could generate a report on one’s chosen keyword popularity and even suggest keywords appropriate for the website. In addition to the primary keyword, selecting a couple of secondary keywords that can be helpful in increasing the number of prospective visitors who use them in their search can also help in keyword optimization. Specificity As 80% of internet users refine their search after unsuccessful results, search engine optimization specialists recommend the use of more specific key phrases. As they put it, in choosing the right keyword, one must put himself on an internet user’s point of view and think of what specific group of words he would search to arrive at his site. Internet users are now keener in doing searches that why more often than not, geographical locations, model, and year are included in keyword optimization to arrive at more specific search results. Frequency The frequency of a keyword on one’s website, or technically as keyword density, has always been overrated. With the unpredictable changes on how search engines rank websites, they have also become stringent in indexing and crawling a website. In theory, the higher the keyword density on one’s website, the higher chances of landing on the first page of search engine results. That was then, nowadays, search engines and directories only accept content with 2 to 3% keyword density. Otherwise, they would consider it as spam and delete your submission or even worse, ban you from making future submissions. Aside from these, it also important to check, every now and then, how the keyword contributes in generating traffic to one’s site. There are keyword ranking checker and tools that provide reports, updates, and analyses on one’s website. My name is Katherine Johnson and I have self-learned the SEO techniques over the last year and have successfully applied to my websites generating very good generic traffic. I hope that the content of this article has been of some help. Please visit my blog http://seo-keywords-tutorials.blogspot.com/ to learn more techniques.