MySpace

Ernesto Lanuza, Account Executive 310.969.7580 elanuza@myspace.com What is MySpace? The largest and most impactful social networking site on the web A place where people come to discover what‟s happening with:     Their Friends & Family New Brands Products & Services Entertainment – Bands, Movies, etc… An online arena that empowers the individual An open forum that personally connects brands with their target demo efficiently and effectively The MySpace Generation The most viewed site on the Internet: - 72.8 Million unique monthly users - 38.4% Reach of the US online population - 13.1 Avg. Min. per visit - 41.4 Billion page views per month - 16.2+ Billion total minutes per month - 17 Visits per visitor monthly - 47.4 Million unique Adults 18-49 - 44.8% Reach against all Adults 18-49 Source: comScore Media Metrix, June 2008 Targeting Opportunities Targeting Ability Age Connection Type Day Part Education Level Ethnicity Gender Geographical Interest Groups Marital Status Parents Religion Sexual Orientation Smoker/Drinker Enthusiast Targeting Page Specific Placements Site Home Page User Home Page Section Placements Roadblocks Run Of Site Media Placements MySpace Ad Placements – User Home Page 728x90 Leaderboard 300x250 Medium Rectangle MySpace Ad Placements – Music Section Similar pricing for other sections like Comedy, Books, Horoscopes, Chat and Careers 728x90 Leaderboard 300x250 Medium Rectangle MySpace Ad Placements – Run of Site 430x600 Half Page 120x600 Skyscraper MySpace Ad Placements – Run of Site *ROS placements may appear anywhere on the site at any time. 728x90 Leaderboard 300x250 Medium Rectangle Brand Communities – At A Glance Connect with consumers in a credible way The MySpace Custom Community is a powerful tool for advertisers looking to promote word of mouth and viral „pass along ‟. • Translate your brand into something today‟s consumers can relate to: a MySpace “friend” • Create an ongoing CRM tool: Engage users, build relationships, cultivate conversations • Facilitate user recommendation • Encourage users to become brand advocates and tell their own stories about your brand 29% 28% 23% 23% 11% Why do users add brands as friends?1 Notices of events, sales, or exclusive offerings Recommended by a friend of mine Want to associate myself with them Discounts, coupons, free samples Want to support them 1 Never Ending Friending Study, US only, April 2007 - MySpace, Carat, Isobar School Affiliation Targeting New capabilities allow targeting to MySpace users who are affiliated with certain schools MySpace can target users who belong to specific schools while they browse specific Channels or more broadly through ROS. Clients may also request specific schools be added Note: The schools affiliated are identified on a person‟s User Homepage under Schools. 5. Enthusiast and Hyper Targeting REGISTRATION DATA Personal demographic information provided by MySpace users when they become members. MYSPACE PROFILE DATA + Freely expressed information by consumers about their passions and interests. = NEXT-GENERATION TARGETING 5. Enthusiast Targeting • Ten Enthusiast Segments reflect top user interests and the lifestyles that offer the most value to our partners MUSIC MOVIES FINANCE GAMING ELECTRONICS SPORTS TRAVEL AUTO FASHION HEALTH/FITNESS Segments are built with the highest quality standards: Reach: Relevant: Fresh: Smart: Each segment contains at least 3 million active users Advanced algorithms select only the most relevant users for each segment Interests are continuously refreshed whenever a user logs in Ongoing relevance and performance testing drives continuous refinement HyperTargeting: Video Game Enthusiast Segment Meet John Game buff... “Save the Princess, Kill the Dragon” 19 years old COLLINGSWOOD, NJ United States • Leverages MySpace’s unique platform for self-expression • Aggregates users with shared interests into 10 HyperTargeted enthusiast segments VIDEO GAMES • Offers efficient means of targeting people around their passions John’s Interests General watch! Movies Books Video games, Anime, Cartoons, Loitering, Skateboarding, Beating Mark’s score on Zelda… you Grandma’s Boy, Superfly, Gleaming the Cube, Tomb Raider, Resident Evil I only read comic books and video game manuals Based on actual profile from current MySpace user. To protect our users’ privacy, we have removed personal information. LifeStage Targeting - LifeStage targeting will allow advertisers to put their relevant job opportunities in front of MySpace users - User freely expresses his occupation, which is used to target user - About Me section on user homepage will be used to further qualify and group the the user into more specific segments Partial Customer List CPG & Retail Movies & TV Music