Licensing Boot Camp Directions on

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					Microsoft Licensing
BOOT CAMP
                                    “The best seminar I have ever attended in terms
                                    of content relevancy, knowledge & expertise of
                                    the instructors, quality of the materials, delivery.”
                                         John Neutzman, Sr. Program Manager —
                                         IT Contracts & Procurement, Flow International Corp.




Two days of intensive training to                    San Diego, Jan. 31-Feb. 1, 2013
develop your own Microsoft licensing                      New York, Mar. 20-21, 2013
expertise and equip you with the
                                                            London, May 30-31, 2013
critical knowledge you need to drive
maximum value from your company’s                               Munich, Jun. 3-4, 2013

Microsoft software investments.                               At-Your-Site Boot Camps




     W W W . M I C R O S O F T L I C E N S I N G B O O T C A M P. C O M
What Is It?
The Directions on Microsoft Licensing
Boot Camp is a two-day workshop that
demystifies Microsoft licensing programs
and rules. You get the information and
knowledge you need to intelligently
evaluate your Microsoft licensing options
and maximize the return on your software
investments. Learn licensing in a way
that is clear and concise, with no hidden
agendas.

You will learn:
■  Key Microsoft licensing concepts,
   terminology and models
■  How to evaluate and purchase
   Software Assurance
■  Server and Client Access License (CAL)
   models for the major products, such
   as Exchange and Windows Server
■  Key strategies to follow in your
   Enterprise Agreement evaluation
   process                                  Who Should Attend?
■  How to license products under            If your job has anything to do with
   virtualized scenarios                    licensing Microsoft technologies YOU
                                            should attend this seminar. Whether you’re
You will also learn how to:                 an IT procurement specialist, a software
■  Design solutions in a way that           asset manager, a systems architect, or a
   minimizes licensing costs                major Microsoft partner, this Boot Camp
■  Budget more effectively for upcoming     will advance your skills and give you
   deployments                              the resources you need to address any
■  Translate architecture into the          Microsoft licensing question.
   necessary licenses
■  Spot gaps in your licensing compliance   This Microsoft Licensing Boot Camp
   to avoid unpleasant “surprises”          is relevant for you if you:
■  Interact more effectively with your      ■    Are a software asset manager
   reseller & Microsoft representative           responsible for software compliance
■  Choose the most appropriate volume       ■    Are responsible for renewing your
   program for your company                      company’s Enterprise Agreement (EA)
■  Ease your licensing administrative       ■    Need to know how products are
   burden                                        licensed to stay in compliance
■  Time license purchases to maximize       ■    Need to understand the impact of
   discounts, lock-in prices, and reduce         licensing choices on your strategic
   maintenance payments                          decisions


   “I have been managing software for over 12 years for a wide range of
   companies, and Microsoft has been a major part of every software asset
   management program I have set up. With all the changes in the Microsoft
   licensing programs, this was a great refresher class for me.”
                              Scott Touchet, IT Asset Manager, BMC Software


     W W W . M I C R O S O F T L I C E N S I N G B O O T C A M P. C O M
Top
     6      Reasons to Attend the Licensing Boot Camp
1. Discover new options that reduce
   licensing costs
                                                4. Identify weaknesses in your licensing
                                                   strategy

2.   Learn how to stay compliant without        5. Add confidence to your EA and SA
     overbuying                                    decisions

3. Fill in critical gaps in your licensing      6. Network with your peers and
   knowledge                                       compare notes



Boot Camp Agenda
DAY 1                                           DAY 2
8:30      Introduction                          8:30       Server Wrap-Up
8:45      Licensing Fundamentals                8:50       Windows
9:30      Break                                 10:05 Break
9:45      Software Assurance                    10:20 Office
10:45 Break                                     11:10 Virtualized Desktop Recap
11:00 Understanding CALs                        11:30 Break
11:45 Windows Server                            11:45 Enterprise Agreements
12:30 Lunch                                     1:00       Lunch
1:30      Exchange Server                       2:00       Enterprise Agreements
2:05      Break                                 2:40       SAM Review
2:20      SQL Server                            3:20       Break
3:35      Break                                 3:40       Select Plus and Select
3:50      SharePoint Server                     4:40       Licensing Resources
4:30      Role of the LAR/ESA

          “Having read many editions of Directions on Microsoft I can honestly say
          the licensing content is truly first-class and has been an invaluable resource in
          providing me with detailed and accurate licensing information and answers
          that I have been unable to find anywhere else.”
                                   Troy Parker, SaM & Licensing Specialist, iComply Pty Ltd


       W W W . M I C R O S O F T L I C E N S I N G B O O T C A M P. C O M
Who’s Already Attended?
IT professionals from more than 700 companies have already completed and are
benefiting from the Boot Camp since we launched these classes less than two years ago.
CIOs, CTOs, IT architects, software asset managers, and IT procurement professionals —
all emerged vastly better equipped to understand and make informed decisions about
their Microsoft licensing options. Boot camp alumni represent companies such as:
Adobe Systems                           Dell                               Kane County Government             Ross Stores
Agilent Technologies                    Denver Water                       Kimberly-Clark                     Rowan Companies, Inc
Align Technology                        Department of the Interior         King County                        RTI Biologics
Allegis Group Inc                       DHL IS Services s.r.o              Koniag Development Corp.           Rx Center - Jean Coutu Group
American Stock Transfer & Trust         Dimension Data                     Kraft & Kennedy Inc.               S.C. Johnson & Son, Inc
Americo                                 DRS                                Landstar System, Inc               S1 Corporation
Amerihealth Administrators              DST Systems, Inc.                  Leggmason                          SABIC
Amica Mutual Insurance                  Duke Energy                        LendingTree, LLC                   Sagicor Financial Corporation
Amway                                   Dykema                             LG&E and KU Services Company       Sallie Mae
Antares Management Solutions            EarthLink, Inc.                    Liberty International              Sanofi-Aventis
Apple                                   Eaton Corporation                  Liberty Mutual Insurance           SAS Institute
Applied Materials                       Edmonton Police Service            Lockheed Martin                    SCA Hygiene Products AB
ARAMARK Corporation                     En Pointe Technologies             Magellan Midstream Partners        SCA Packaging
ARINC Incorporated                      Enterprise Holdings Inc.           Magna International Inc.           SchoolsFirst FCU
Arion Bank                              Enterprise Rent-A-Car              Maritz Inc.                        Scottrade
Arkansas Blue Cross                     Ernst and Young                    Marshfield Clinic                  Shook, Hardy & Bacon LLP
Arkansas Electric Coop                  Essent (RWE)                       Mass Mutual                        Sierra Southwest Cooperative
Audatex                                 Exel Inc.                          Mayo Clinic                        Signal International, Inc.
Avanade                                 Exelon Corporation                 McKesson Corporation               Smithsonian Institution
BAE Systems                             Express Scripts, Inc               Medline Industries                 SNL Financial LC
Baker Hostetler LLP                     Farm Bureau Insurance              MemorialCare                       Snohomish County InfoServices
Banfield Hospital                       Fasken artineau DuMoulin LLP       Moody’s                            Sorenson Communications
Battelle Memorial Institute             Federal Home Loan Bank             Mortgage Guaranty Insurance        Spokane County Library District
BCD Travel                              Federal Law Enforcement Ctr.       Mutual of Omaha                    SRA International Inc.
BDO Siedman LLP                         Federal Reserve Bank of Dallas     National Semiconductor             St. John Health Systems
Belastingdienst                         First Republic Bank                Navy Exchange Srvc. Command        StoneRiver Inc
Bemis Manufacturing                     First-Citizens Bank & Trust        Nike                               STP Nuclear Operating Co.
Bentley Systems Incorporated            Flexera Software                   North Shore LIJ Health System      Strathcona County
Bio-Rad Laboratories                    Flow International Corporation     Northrop Grumman                   STV Incorporated
Black Box Network Services              Foley & Lardner LLP                Novell                             SunTrust Bank
Blue Cross Blue Shield of Florida       Food Services of America           Oak Ridge Assoc. Universities      Swinerton Inc.
Blue Cross Blue Shield S. Carolina      FRCI                               Occidental Petroleum               Symantec Corporation
Blue Earth County                       Fred Alger & Co.                   Ohio National Financial Services   Takeda Pharmaceuticals
BMC Software                            GE Healthcare                      Origin Healthcare                  TD Ameritrade
Boehringer Ingelheim USA                General Mills Inc.                 Oshkosh Corporation                Telephone and Data Systems
Bonneville Power Administration         Globe Life And Accident Ins Co     Outokumpu Stainless                Texas Children’s Hospital
BP International Limited                Graphic Packaging Intl.            Pace Bus Suburban Service          Texas Tech University
BSEE                                    Great-West Life Assurance          Pacific Life                       The Travelers Companies
Business Connexion                      GT Advanced Technologies           Pacific Life Insurance Company     Thrivent Financial
CA Technologies                         GuideOne Insurance                 Panasonic Avionics                 T-Mobile
Cabela’s Inc.                           H&R Block                          PG&E                               Toyota Motor Sales
Cambia Health Solutions, Inc.           Harleysville Insurance             PGDS One                           Transatlantic Reinsurance
Cameron International Corp.             Harris Country Hospital District   Physicians Insurance               Transport Canada
Campbell County ITS                     HEB Grocery                        Piedmont Natural Gas               Tri State Generation
Canadian Depository                     Henry Schein Inc.                  Pier 1 Imports                     TSA
Canadian Imperial Bank                  Hewlett Foundation                 Pinnacle Business Group            Tucson Electric Power Company
Canadian Pacific Railway                Hewlett Packard                    Pioneer Natural Resources          TV GLOBO
Capital One                             Hewlett Packard                    Pittsburgh Corning Corporation     U.S. District Court
CapitalSource Bank                      Highlights for Children            PJM Interconnection                United Natural Foods
Cassidy Turley                          Hill Mechanical Group              Port of Seattle                    Universal Property & Causalty
CGA-Canada                              Home Depot                         Premera Blue Cross                 University of Florida
CH2MHILL                                Honeywell Technology Solutions     Prime Care Technology              University of Wisconsin
Charter Communications                  HP Fairfield LLC                   Progressive Insurance              Univision
Cherokee Nation Businesses              Huntsman International             Providence Health & Services       UPS
Children’s Mercy Hospital               IBM                                Providence Health System           Verizon
Cigna                                   IDRC                               Purdue Pharma L.P.                 Via Christi Health
Cisco Systems                           IHS Inc.                           Qatar Petroleum                    Wake Forest University
Citrix Systems, Inc.                    Information Tech. Authority        Qatar Telecom                      Walton International Group
City of Seattle                         Ingram Micro                       Quest Diagnostics                  We Energies
City of Seattle Dept. of IT             Insight Technology Solutions       Quick Chek Corp                    Wellmark Blue Cross
Coinstar                                Institute of Museum and Library    Quicken Loans                      Wellmark Blue Cross Blue Shield
Colliers International                  Insurance Auto Auctions            Rackspace                          Wells Fargo
Columbia Sportswear                     Intl. Research Development Ctr.    Rady Children’s Hospital           Williams-Sonoma
Compucom                                Invensys Corporation               Ralcorp Holdings                   Woodforest National Bank
Cooper Standard                         Itegris                            RDV Corporation                    WSECU
County of Marin                         ITW                                Rio Tinto                          Wunderman Seattle
Coventry Health Care, Inc.              IVENT                              Rising Medical Solutions Inc       Yale New Haven Hospital
Crowley Maritime Corporation            J. R. Simplot                      Robert Half International          Yellowbook
Cumulus Associates                      JCPenney                           Robin Hood Foundation              Zones


                                     “The class was very informative. I now feel I can work more
                                     intelligently with my Microsoft sales representative.”
                                          Beth Beggs, Systems Programmer, Amerihealth Administrators


          W W W . M I C R O S O F T L I C E N S I N G B O O T C A M P. C O M

				
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