KANSAS CITY.pdf
Document Sample
C A B L E
Kansas City, MO 64133
6601 Winchester, Suite 130
KANSAS CITY
Now you can easily harness the
power of cable and online
Combine your cable The RoadRunner.com portal boasts an
audience of over 4 million monthly
A View
TV advertising unique visitors. Locally, it beats any From The Top
schedule with Road other local media website in page
TNT
Runner.com for an views and minutes per usage day. Original Series: The Closer
Movies, Sports Bravo: Original Series Season
Premiere: Million Dollar Listing – effective and By partnering the two strongest media, 10.2 on 8/24/09 from 8pm-9pm
& Events October 12 at 9pm (premiere at 10pm) Media Sales Team efficient multi-
TV and online, you benefit from: Original Series: Leverage
7.5 on 8/26/09 from 8pm-9pm
Take a sneak peek at Syfy: Original Series Season
816-358-0600 media advertising solution Reaching More Consumers
70%+ of US consumer media con-
USA
Original Series: Royal Pains
some of the fresh, Premieres: Scare Tactics (10/6 at 8pm) General Manager Maximize the impact of your sumption is spent on TV and online. 9.1 on 8/20/09 from 9pm-10pm
quality programming and Sanctuary (10/9 at 9pm) Debbie Lynch (816) 222-5430 advertising message by adding Game Changing Targeting Series: NCIS
coming to cable in October: RoadRunner.com to your spot cable Connect with customers using TWC’s 6.5 on 8/23/09 from 6pm-7pm
Discovery: Original Series Season Local Sales Manager buy. RoadRunner.com is the portal 40+ networks, targeted geographical ESPN
TBS: MLB Post Season: October 7 Premieres: Dirty Jobs (10/6 at 8pm); Phil Brouillette (816) 222-5890 through which Time Warner Cable’s zones and DMA targeted online Big XII Football: Missouri vs. Illinois
through 24 Mythbusters (10/7 at 8pm); Storm Joanne Raines (816) 222-5570 High-Speed Internet subscribers in impressions. Road Runner’s leading 8.5 on 9/5/09 from 2:30pm-5:45pm
Chasers (10/11 at 9pm); Lobstermen Kansas City can log into their email geo-targeting technology assures cam-
Account Executives accounts, read the latest headlines, con- College Football: Miami vs. Florida State
A&E: Original Series Season (10/16 at 9pm)
Dorothy Beckham (816) 222-5388 duct web searches and more.
paigns reach local customers; more 6.7 on 9/7/09 from 7pm-11pm
Premieres: Parking Wars (10/6 at Doug Conrad (816) 222-5879 than 94% accuracy at the city-level. MNF Pre-season: Minnesota @ Houston
9pm) and Extreme Paranormal (10/19 Comedy Central: Original
Carol Farrell (816) 222-5875 The Road Runner portal provides con- New Platforms Offering 8.4 on 8/31/09 from 7pm-10pm
at 9pm) Series Season Premieres: South Park tent consumers and advertisers want:
(10/7 at 9pm) and Tosh. O (10/8 at Kristi Goodloe (816) 222-5428 Unparalleled Engagement Lifetime
• Uncluttered environment and user- Video On Demand and online advertis- Original Series: Project Runway
Michael Hiatt (816) 222-5429
Lifetime: Original Movie 9pm)
Becky Lisner (816) 222-5887
friendly navigation ing allow consumers to interact with 7.1 on 9/3/09 from 9pm-10pm
Premiere: Sorority Wars – October 17 • Local weather information generates advertising, bringing your business a
at 8pm Fox Sports: NCAA Football Ray Martin (816) 222-5878
frequent visits more qualified and engaged prospect.
MTV
Special: 2009 Video Music Awards
throughout the month! Franci Massey (816) 222-5386
Original Series Season Premiere: Diet • Strong news content – the most 5.8 on 9/13/09 from 8pm-10:30pm
Cindy Smith (816) 222-5874 Outsmarting your Competition
Tribe (10/2 at 7pm) and Rita Rocks viewed area Source: Nielsen Overnight Cable HHs in KC DMA
(10/5 at 6:30pm) ESPN & ESPN2: ESPN MNF: Steve South (816) 222-5385
• New sections like Local and
NO other local media partner offers
October 5, 12, 19 and 26 Brennah Tate (816) 222-5876 this level of multi-platform options to
Shopping are key growth areas with
Jeanne Youngwirth (816) 222-5417 maximize your campaign’s perfor- Inside This Special
FX: Original Series Season Big 12 (October 1 and 8) and NCAA increased content mance.
Premiere: Nip/Tuck – October 14 at Football all month long! Marketing Manager • All banners geo-targeted to the October 2009 Issue:
9pm Kathy Nelson (816) 222-5512 Cable TV and RoadRunner.com work
NASCAR on ESPN2: Kansas Lottery Kansas City area – no wasteful • Cable vies for fall viewing, pg. 2
hand in hand to deliver highly desir-
300 – October 3 at 2:30pm Pass this newsletter on. Click impressions able, affluent customers. Convey your
TLC: Original Series Season • Awards recognize cable, pg. 2
www.kcnow.com/listings/789427. • Most effective banner sizes (300x250 marketing message in a “trusted” TV
Premieres: Little People, Big World Metro Sports: High School and 728x90) and online environment and get ahead • Late night at the Phog, pg.2
(10/12 at 7pm) and Cake Boss (10/26 Game of the Week (7pm): 10/2 • Quality, affluent audience faster!
at 9pm) • Big Dude's late night cable “gig”
(Central vs. Northeast); 10/16 (Olathe produces 60% more sales, pg. 3
North @ Blue Valley, 12am airing);
E!: Original Series Season Premiere: 10/30 (Blue Springs South vs. Liberty) The Power of YOU • Hy-Vee Shootout schedule, pg. 3
The Girls Next Door – October 11 at
9pm Late Night in the Phog – October 16
T I M E W A R N E R C A B L E
Following a record summer season, cable competes And now a word from our sponsor....
for audience share this fall with new originals Big Dude's late night cable “gig”
With close to 100 premieres first-time viewers, this show will take the refusing to grow up, all set against the back- produces 60% more sales Inside
this fall, cable nets are
franchise in a dynamic new direction. drop of a Fantasy Football league.
See Page 4 for returning October series.
Marketing veteran David Jewell cials featuring actual Big Dude’s musi- Scoop
TLC believes in doing his homework. For cians/customers to air late night on
taking on broadcasters with Wedded To Perfection – 10/2 at 9pm him that means spending hours every cable networks. He says he looked for From Phil Brouillette
the hottest new shows and Follow New York’s premiere wedding and Sales won’t be scary, but the week in his clients’ office or retail loca- networks with strong viewership and Local Sales Manager
event planning business.
the hottest stars during a programming will be! tion interviewing employees and cus- those still running actual programming A recent study by Magna Global finds
King of the Crown – 10/17 at 8pm tomers. “It gives me the edge so I can (not infomercials) to place Big Dude’s
season that is traditionally Revolves around veteran pageant expert Cy Despite a slumping economy in 2008, spot creative angles and it also tells me ads. He settled on History, Food,
the big three broadcasters are graying,
experiencing the oldest primetime audi-
their season to shine Frakes who has been coaching aspiring Halloween spending was strong com- when I need to make adjustments in the Comedy Central, Discovery, Syfy and ences the nets have seen in their history!
beauty queens for over 20 years. pared to previous years. With the holi- current marketing programs,” said the Travel running citywide from 12am to
Fall traditionally belongs to the broad- day falling on Saturday this year, At the same time broadcasters are aging,
cast networks as they debut new series Lifetime president of Jewell Inc. 6am, Thursday-Sunday, with some cable’s major networks are seeing a
researchers believe consumers will cele- Adult Swim on Cartoon Network.
in the hopes of gaining audience share Sherri – 10/5 at 6pm (9pm after 10/13) brate all weekend long and sales will be In June Big Dude’s Music City, a 33- decrease in audience ages, says former
back. Once again, cable is changing the Centers around a newly single mom, parale- Magna Global EVP Steve Sternberg. He
very strong. year-old retailer in the heart of “In June, our first month on the air,
game! gal and part-time comedienne/actress who has been producing median age reports
tries to move on with her life after divorce. Midtown, hired Jewell to improve slug- sales jumped 15 percent,” said Jewell. for more than 15 years, and these recent
Once again in 2009, cable networks pull gish sales in the midst of the recession. “July was the same. This week sales are
Many cable networks are finding that out all the stops to bring viewers the findings were reported in a Variety inter-
Comedy Central After talking to nearly 100 store cus- up 60 percent over the same week last view last month. Highlights of the study:
summer months are getting saturated biggest, scariest and most popular pro-
Secret Girlfriend – 10/7 at 9:30pm tomers and Big Dude’s employees, it year.”
with new originals and many have had gramming October has to offer: • The median age of the five broadcast
Up-close and sexy look into the wild life of became clear to Jewell that 99% of the
to push new premieres into fall. With a single guy and his hard-partying friends. Cable has become a staple in most of nets’ audience for live (not DVR)
later October debuts, cable nets are AMC – FearFest, October 23-31 music store’s clients were musicians.
ABC Family – 13 Days of Halloween, Jewell’s campaigns over the last 30 viewing is 51. DVR skews younger.
banking on picking up people who have USA “The store's busiest hours were after years and he has plenty of success sto-
White Collar – 10/23 at 9pm October 19-31 • That’s a big jump from 10 years ago
already sampled the new broadcast Syfy – 31 Days of Halloween, October 1-31 3pm,” Jewell said. “These musicians ries just like this one. “The key is to lis-
menu and are looking for something Set around the unlikely partnership of a con Cartoon Network – Halloween Month, were on gigs from 7pm to one or two in ten to what your research tells you. when their median age was 43.
fresh and appealing. artist and an FBI agent who have been play- the morning. They go home, watch a lit- Whenever I do, my clients will see a 15
October 1-31 • For the last season, CBS was the old-
ing cat and mouse for years.
Spike – 2009 Scream Awards, October 27 at tle TV and then sleep until three in the to 150 percent increase in business.” est network by audience age hitting 55
Cable’s focus on October FX 9pm afternoon.” For more info on Kansas City’s Premiere (DVR median age is 54). This is the
The League – 10/29 at 9:30pm Many other cable networks will be air- Music Store, visit bigdudes.com. To contact first time it has traveled out of the
Syfy A comedy about marriage, male friendship,
Jewell quickly went to work producing
Stargate Universe – 10/2 at 8pm ing marathons of favorite programming 60-second documentary-type commer- David Jewell, see jewellmarketinginc.com. A25-54 range for live viewing.
parenting, suburbia, and growing up or
Appealing to longtime Stargate fans and all Halloween Weekend. • ABC was next at 51 (DVR was 50).
• NBC followed with 49 (47 with
Metro Sports goes Awards recognize cable both Announcing the 2009/10 DVR). The addition of Jay Leno in
primetime should put them over 50.
late night in the Phog nationally and regionally Missouri vs. Kansas • Fox median age was 46 (44 DVR) and
Looking for a slam dunk advertising For a second year in a row, AMC’s Stewart, Comedy Central Hy-Vee Shootout schedule: the CW was 34 (or 33 DVR).
period advertising saga Mad Men took • In contrast, TBS sports a median age
opportunity? Metro Sports will be Outstanding Animated Program (under 1 of 35, down from 38 two years ago.
home the coveted “Best Drama” All Games are at Avila University Thursday, December 17, 2009
broadcasting exclusive, live coverage hour): South Park, Comedy Central
of the Annual Late Night in the Phog award at the 61st Annual Emmy 4pm – Hickman Mills vs. Olathe NW (GIRLS) • TNT’s median age has slipped from
Awards on September 20. Every year the Mid-America Cable Wednesday, December 16, 2009 5:30pm – Lee’s Summit West vs. Piper (BOYS) 46 to 44.
on Friday, October 16th at Allen Show hands out its MIDI Awards, and 4pm – Central vs. Topeka Washburn Rural 7pm – W. Chrisman vs. St. James Academy
Fieldhouse from 6:30pm-10:30pm. Actors Glenn Close (FX’s Damages) this year TWC-Kansas City congratu- (GIRLS) (BOYS) • USA’s median age has held steady for
and Brian Cranston (AMC’s lates the following winners: 5:30pm – Kearney vs. Harmon (BOYS) 8:30pm – Raytown vs. St. Thomas Aquinas years at 46; FX held steady at 37.
Metro Sports will have an in-studio Breaking Bad) also repeated last year’s 7pm – Lee’s Summit vs. Mill Valley (BOYS) (BOYS)
host and analyst to anchor live event wins in the dramatic acting category. John Kekeisen, Marketing and Promotion 8:30pm – Raytown South vs. SM South The reason for broadcasts’ age increase,
coverage from Lawrence complete (BOYS) Saturday, December 19 (all boys) says Sternberg, is that they began to age
Other cable Emmy highlights: Erik Ashel, Community Programming themselves a decade ago as they mostly
with interviews and cut-ins from the 10am – Ruskin vs. Blue Valley Northwest got out of the kids and teens business.
Outstanding Guest Actor in a Drama Series: Wayne Hubbard, Community Programming Friday, December 18 (all girls)
College Basketball Experience 11:30am – Liberty vs. Blue Valley West
Michael J. Fox, Rescue Me, FX Series Procedural-type dramas such as CSI and
1pm – Grandview vs. SM East
Museum and the UMKC men’s and 2:30pm – St. Teresa’s vs. Blue Valley North Law & Order tend to attract older view-
Outstanding Writing for a Drama Series: Laura Carlson, Community Programming 4pm – Lee’s Summit vs. SM East 2:30pm – Lee’s Summit North vs. Maize
women’s basketball activities there. ers, and comedy has somewhat collapsed
Mad Men, AMC Series 5:30pm – Springfield Kickapoo vs. Bishop 4pm – Hickman Mills vs. Sumner Academy
Interviews and updates on the MU 5:30pm – Columbia Rock Bridge vs. Wichita
at the same time. The addition of older-
Miege skewing reality shows (Dancing With the
and K-State basketball programs will Outstanding Variety, Music or Comedy: Charlie Parker, Community Programming Heights
7pm – Liberty vs. St. Thomas Aquinas Stars) and game shows (Deal or No
The Daily Show With Jon Stewart, Series 7pm – Rockhurst vs. SM Northwest
also be included. Comedy Central
8:30pm – O’Hara vs. SM West Deal) haven’t helped to attract younger
8:30pm – O’Hara vs. Bishop Miege
Ad Sales Creative and Production: Bruce viewers. Not good news when media’s
Hurry — Sponsorships will go fast; Outstanding Writing for a Variety, Music or Hollensbe, Jennifer Morrissey and Matt
talk to your A.E. today! Comedy: The Daily Show With Jon Thun
Support your local community; call your A.E. today! coveted demographic is A18-49!
Source: Variety, 8/28/2009
T I M E W A R N E R C A B L E T I M E W A R N E R C A B L E
