KANSAS CITY.pdf by censhunay

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                                                                                    Kansas City, MO 64133
                                                                                    6601 Winchester, Suite 130

                                                                                                                                                                                                             KANSAS CITY
                                                                                                                    Now you can easily harness the
                                                                                                                    power of cable and online
                                                                                                                           Combine your cable                   The RoadRunner.com portal boasts an
                                                                                                                                                                audience of over 4 million monthly
                                                                                                                                                                                                          A View
                                                                                                                           TV advertising                       unique visitors. Locally, it beats any    From The Top
                                                                                                                           schedule with Road                   other local media website in page
                                                                                                                                                                                                          TNT
                                                                                                                           Runner.com for an                    views and minutes per usage day.          Original Series: The Closer
Movies, Sports                          Bravo:    Original Series Season
                                        Premiere: Million Dollar Listing –                                                 effective and                        By partnering the two strongest media,    10.2 on 8/24/09 from 8pm-9pm

& Events                                October 12 at 9pm (premiere at 10pm)     Media Sales Team                          efficient multi-
                                                                                                                                                                TV and online, you benefit from:          Original Series: Leverage
                                                                                                                                                                                                          7.5 on 8/26/09 from 8pm-9pm

Take a sneak peek at                    Syfy:   Original Series Season
                                                                                 816-358-0600                       media advertising solution                  Reaching More Consumers
                                                                                                                                                                70%+ of US consumer media con-
                                                                                                                                                                                                          USA
                                                                                                                                                                                                          Original Series: Royal Pains
some of the fresh,                      Premieres: Scare Tactics (10/6 at 8pm)   General Manager                    Maximize the impact of your                 sumption is spent on TV and online.       9.1 on 8/20/09 from 9pm-10pm
quality programming                     and Sanctuary (10/9 at 9pm)              Debbie Lynch (816) 222-5430        advertising message by adding               Game Changing Targeting                   Series: NCIS
coming to cable in October:                                                                                         RoadRunner.com to your spot cable           Connect with customers using TWC’s        6.5 on 8/23/09 from 6pm-7pm
                                        Discovery:      Original Series Season   Local Sales Manager                buy. RoadRunner.com is the portal           40+ networks, targeted geographical       ESPN
TBS:   MLB Post Season: October 7       Premieres: Dirty Jobs (10/6 at 8pm);     Phil Brouillette (816) 222-5890    through which Time Warner Cable’s           zones and DMA targeted online             Big XII Football: Missouri vs. Illinois
through 24                              Mythbusters (10/7 at 8pm); Storm         Joanne Raines (816) 222-5570       High-Speed Internet subscribers in          impressions. Road Runner’s leading        8.5 on 9/5/09 from 2:30pm-5:45pm
                                        Chasers (10/11 at 9pm); Lobstermen                                          Kansas City can log into their email        geo-targeting technology assures cam-
                                                                                 Account Executives                 accounts, read the latest headlines, con-                                             College Football: Miami vs. Florida State
A&E:    Original Series Season          (10/16 at 9pm)
                                                                                 Dorothy Beckham (816) 222-5388     duct web searches and more.
                                                                                                                                                                paigns reach local customers; more        6.7 on 9/7/09 from 7pm-11pm
Premieres: Parking Wars (10/6 at                                                 Doug Conrad (816) 222-5879                                                     than 94% accuracy at the city-level.      MNF Pre-season: Minnesota @ Houston
9pm) and Extreme Paranormal (10/19      Comedy Central:         Original
                                                                                 Carol Farrell (816) 222-5875       The Road Runner portal provides con-        New Platforms Offering                    8.4 on 8/31/09 from 7pm-10pm
at 9pm)                                 Series Season Premieres: South Park                                         tent consumers and advertisers want:
                                        (10/7 at 9pm) and Tosh. O (10/8 at       Kristi Goodloe (816) 222-5428                                                  Unparalleled Engagement                   Lifetime
                                                                                                                    • Uncluttered environment and user-         Video On Demand and online advertis-      Original Series: Project Runway
                                                                                 Michael Hiatt (816) 222-5429
Lifetime: Original Movie                9pm)
                                                                                 Becky Lisner (816) 222-5887
                                                                                                                      friendly navigation                       ing allow consumers to interact with      7.1 on 9/3/09 from 9pm-10pm
Premiere: Sorority Wars – October 17                                                                                • Local weather information generates       advertising, bringing your business a
at 8pm                                  Fox Sports:     NCAA Football            Ray Martin (816) 222-5878
                                                                                                                      frequent visits                           more qualified and engaged prospect.
                                                                                                                                                                                                          MTV
                                                                                                                                                                                                          Special: 2009 Video Music Awards
                                        throughout the month!                    Franci Massey (816) 222-5386
Original Series Season Premiere: Diet                                                                               • Strong news content – the most                                                      5.8 on 9/13/09 from 8pm-10:30pm
                                                                                 Cindy Smith (816) 222-5874                                                     Outsmarting your Competition
Tribe (10/2 at 7pm) and Rita Rocks                                                                                    viewed area                                                                         Source: Nielsen Overnight Cable HHs in KC DMA
(10/5 at 6:30pm)                        ESPN & ESPN2:         ESPN MNF:          Steve South (816) 222-5385
                                                                                                                    • New sections like Local and
                                                                                                                                                                NO other local media partner offers
                                        October 5, 12, 19 and 26                 Brennah Tate (816) 222-5876                                                    this level of multi-platform options to
                                                                                                                      Shopping are key growth areas with
                                                                                 Jeanne Youngwirth (816) 222-5417                                               maximize your campaign’s perfor-          Inside This Special
FX:  Original Series Season             Big 12 (October 1 and 8) and NCAA                                             increased content                         mance.
Premiere: Nip/Tuck – October 14 at      Football all month long!                 Marketing Manager                  • All banners geo-targeted to the                                                     October 2009 Issue:
9pm                                                                              Kathy Nelson (816) 222-5512                                                    Cable TV and RoadRunner.com work
                                        NASCAR on ESPN2: Kansas Lottery                                               Kansas City area – no wasteful                                                      • Cable vies for fall viewing, pg. 2
                                                                                                                                                                hand in hand to deliver highly desir-
                                        300 – October 3 at 2:30pm                Pass this newsletter on. Click       impressions                               able, affluent customers. Convey your
TLC:   Original Series Season                                                                                                                                                                             • Awards recognize cable, pg. 2
                                                                                 www.kcnow.com/listings/789427.     • Most effective banner sizes (300x250      marketing message in a “trusted” TV
Premieres: Little People, Big World     Metro Sports: High School                                                     and 728x90)                               and online environment and get ahead      • Late night at the Phog, pg.2
(10/12 at 7pm) and Cake Boss (10/26     Game of the Week (7pm): 10/2                                                • Quality, affluent audience                faster!
at 9pm)                                                                                                                                                                                                   • Big Dude's late night cable “gig”
                                        (Central vs. Northeast); 10/16 (Olathe                                                                                                                              produces 60% more sales, pg. 3
                                        North @ Blue Valley, 12am airing);
E!: Original Series Season Premiere:    10/30 (Blue Springs South vs. Liberty)                                                              The Power of YOU                                              • Hy-Vee Shootout schedule, pg. 3
The Girls Next Door – October 11 at
9pm                                     Late Night in the Phog – October 16


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Following a record summer season, cable competes                                                                                                                      And now a word from our sponsor....
for audience share this fall with new originals                                                                                                                       Big Dude's late night cable “gig”
With close to 100 premieres                   first-time viewers, this show will take the     refusing to grow up, all set against the back-                          produces 60% more sales                                                       Inside
this fall, cable nets are
                                              franchise in a dynamic new direction.           drop of a Fantasy Football league.
                                                                                              See Page 4 for returning October series.
                                                                                                                                               Marketing veteran David Jewell                        cials featuring actual Big Dude’s musi-        Scoop
                                              TLC                                                                                              believes in doing his homework. For                   cians/customers to air late night on
taking on broadcasters with                   Wedded To Perfection – 10/2 at 9pm                                                               him that means spending hours every                   cable networks. He says he looked for                           From Phil Brouillette
the hottest new shows and                     Follow New York’s premiere wedding and          Sales won’t be scary, but the                    week in his clients’ office or retail loca-           networks with strong viewership and                               Local Sales Manager
                                              event planning business.
the hottest stars during a                                                                    programming will be!                             tion interviewing employees and cus-                  those still running actual programming         A recent study by Magna Global finds
                                              King of the Crown – 10/17 at 8pm                                                                 tomers. “It gives me the edge so I can                (not infomercials) to place Big Dude’s
season that is traditionally                  Revolves around veteran pageant expert Cy       Despite a slumping economy in 2008,              spot creative angles and it also tells me             ads. He settled on History, Food,
                                                                                                                                                                                                                                                    the big three broadcasters are graying,
                                                                                                                                                                                                                                                    experiencing the oldest primetime audi-
their season to shine                         Frakes who has been coaching aspiring           Halloween spending was strong com-               when I need to make adjustments in the                Comedy Central, Discovery, Syfy and            ences the nets have seen in their history!
                                              beauty queens for over 20 years.                pared to previous years. With the holi-          current marketing programs,” said the                 Travel running citywide from 12am to
Fall traditionally belongs to the broad-                                                      day falling on Saturday this year,                                                                                                                    At the same time broadcasters are aging,
cast networks as they debut new series        Lifetime                                                                                         president of Jewell Inc.                              6am, Thursday-Sunday, with some                cable’s major networks are seeing a
                                                                                              researchers believe consumers will cele-                                                               Adult Swim on Cartoon Network.
in the hopes of gaining audience share        Sherri – 10/5 at 6pm (9pm after 10/13)          brate all weekend long and sales will be         In June Big Dude’s Music City, a 33-                                                                 decrease in audience ages, says former
back. Once again, cable is changing the       Centers around a newly single mom, parale-                                                                                                                                                            Magna Global EVP Steve Sternberg. He
                                                                                              very strong.                                     year-old retailer in the heart of                     “In June, our first month on the air,
game!                                         gal and part-time comedienne/actress who                                                                                                                                                              has been producing median age reports
                                              tries to move on with her life after divorce.                                                    Midtown, hired Jewell to improve slug-                sales jumped 15 percent,” said Jewell.         for more than 15 years, and these recent
                                                                                              Once again in 2009, cable networks pull          gish sales in the midst of the recession.             “July was the same. This week sales are
Many cable networks are finding that                                                          out all the stops to bring viewers the                                                                                                                findings were reported in a Variety inter-
                                              Comedy Central                                                                                   After talking to nearly 100 store cus-                up 60 percent over the same week last          view last month. Highlights of the study:
summer months are getting saturated                                                           biggest, scariest and most popular pro-
                                              Secret Girlfriend – 10/7 at 9:30pm                                                               tomers and Big Dude’s employees, it                   year.”
with new originals and many have had                                                          gramming October has to offer:                                                                                                                        • The median age of the five broadcast
                                              Up-close and sexy look into the wild life of                                                     became clear to Jewell that 99% of the
to push new premieres into fall. With         a single guy and his hard-partying friends.                                                                                                            Cable has become a staple in most of             nets’ audience for live (not DVR)
later October debuts, cable nets are                                                          AMC – FearFest, October 23-31                    music store’s clients were musicians.
                                                                                              ABC Family – 13 Days of Halloween,                                                                     Jewell’s campaigns over the last 30              viewing is 51. DVR skews younger.
banking on picking up people who have         USA                                                                                              “The store's busiest hours were after                 years and he has plenty of success sto-
                                              White Collar – 10/23 at 9pm                     October 19-31                                                                                                                                         • That’s a big jump from 10 years ago
already sampled the new broadcast                                                             Syfy – 31 Days of Halloween, October 1-31        3pm,” Jewell said. “These musicians                   ries just like this one. “The key is to lis-
menu and are looking for something            Set around the unlikely partnership of a con    Cartoon Network – Halloween Month,               were on gigs from 7pm to one or two in                ten to what your research tells you.             when their median age was 43.
fresh and appealing.                          artist and an FBI agent who have been play-                                                      the morning. They go home, watch a lit-               Whenever I do, my clients will see a 15
                                                                                              October 1-31                                                                                                                                          • For the last season, CBS was the old-
                                              ing cat and mouse for years.
                                                                                              Spike – 2009 Scream Awards, October 27 at        tle TV and then sleep until three in the              to 150 percent increase in business.”            est network by audience age hitting 55
Cable’s focus on October                      FX                                              9pm                                              afternoon.”                                           For more info on Kansas City’s Premiere          (DVR median age is 54). This is the
                                              The League – 10/29 at 9:30pm                    Many other cable networks will be air-                                                                 Music Store, visit bigdudes.com. To contact      first time it has traveled out of the
Syfy                                          A comedy about marriage, male friendship,
                                                                                                                                               Jewell quickly went to work producing
Stargate Universe – 10/2 at 8pm                                                               ing marathons of favorite programming            60-second documentary-type commer-                    David Jewell, see jewellmarketinginc.com.        A25-54 range for live viewing.
                                              parenting, suburbia, and growing up or
Appealing to longtime Stargate fans and                                                       all Halloween Weekend.                                                                                                                                • ABC was next at 51 (DVR was 50).
                                                                                                                                                                                                                                                    • NBC followed with 49 (47 with

Metro Sports goes                             Awards recognize cable both                                                                                                          Announcing the 2009/10                                             DVR). The addition of Jay Leno in
                                                                                                                                                                                                                                                      primetime should put them over 50.
late night in the Phog                        nationally and regionally                                                                                                              Missouri vs. Kansas                                            • Fox median age was 46 (44 DVR) and

Looking for a slam dunk advertising           For a second year in a row, AMC’s               Stewart, Comedy Central                                                             Hy-Vee Shootout schedule:                                           the CW was 34 (or 33 DVR).

                                              period advertising saga Mad Men took                                                                                                                                                                  • In contrast, TBS sports a median age
opportunity? Metro Sports will be                                                             Outstanding Animated Program (under 1                                                                                                                   of 35, down from 38 two years ago.
                                              home the coveted “Best Drama”                                                                        All Games are at Avila University             Thursday, December 17, 2009
broadcasting exclusive, live coverage                                                         hour): South Park, Comedy Central
of the Annual Late Night in the Phog          award at the 61st Annual Emmy                                                                                                                  4pm – Hickman Mills vs. Olathe NW (GIRLS)              • TNT’s median age has slipped from
                                              Awards on September 20.                         Every year the Mid-America Cable                     Wednesday, December 16, 2009              5:30pm – Lee’s Summit West vs. Piper (BOYS)              46 to 44.
on Friday, October 16th at Allen                                                              Show hands out its MIDI Awards, and                  4pm – Central vs. Topeka Washburn Rural   7pm – W. Chrisman vs. St. James Academy
Fieldhouse from 6:30pm-10:30pm.               Actors Glenn Close (FX’s Damages)               this year TWC-Kansas City congratu-                  (GIRLS)                                   (BOYS)                                                 • USA’s median age has held steady for
                                              and Brian Cranston (AMC’s                       lates the following winners:                         5:30pm – Kearney vs. Harmon (BOYS)        8:30pm – Raytown vs. St. Thomas Aquinas                  years at 46; FX held steady at 37.
Metro Sports will have an in-studio           Breaking Bad) also repeated last year’s                                                              7pm – Lee’s Summit vs. Mill Valley (BOYS) (BOYS)
host and analyst to anchor live event         wins in the dramatic acting category.           John Kekeisen, Marketing and Promotion               8:30pm – Raytown South vs. SM South                                                              The reason for broadcasts’ age increase,
coverage from Lawrence complete                                                                                                                    (BOYS)                                    Saturday, December 19 (all boys)                       says Sternberg, is that they began to age
                                              Other cable Emmy highlights:                    Erik Ashel, Community Programming                                                                                                                     themselves a decade ago as they mostly
with interviews and cut-ins from the                                                                                                                                                             10am – Ruskin vs. Blue Valley Northwest            got out of the kids and teens business.
                                              Outstanding Guest Actor in a Drama Series:      Wayne Hubbard, Community Programming                 Friday, December 18 (all girls)
College Basketball Experience                                                                                                                                                                    11:30am – Liberty vs. Blue Valley West
                                              Michael J. Fox, Rescue Me, FX                   Series                                                                                                                                                Procedural-type dramas such as CSI and
                                                                                                                                                                                                 1pm – Grandview vs. SM East
Museum and the UMKC men’s and                                                                                                                      2:30pm – St. Teresa’s vs. Blue Valley North                                                      Law & Order tend to attract older view-
                                              Outstanding Writing for a Drama Series:         Laura Carlson, Community Programming                 4pm – Lee’s Summit vs. SM East                2:30pm – Lee’s Summit North vs. Maize
women’s basketball activities there.                                                                                                                                                                                                                ers, and comedy has somewhat collapsed
                                              Mad Men, AMC                                    Series                                               5:30pm – Springfield Kickapoo vs. Bishop      4pm – Hickman Mills vs. Sumner Academy
Interviews and updates on the MU                                                                                                                                                                 5:30pm – Columbia Rock Bridge vs. Wichita
                                                                                                                                                                                                                                                    at the same time. The addition of older-
                                                                                                                                                   Miege                                                                                            skewing reality shows (Dancing With the
and K-State basketball programs will          Outstanding Variety, Music or Comedy:           Charlie Parker, Community Programming                                                              Heights
                                                                                                                                                   7pm – Liberty vs. St. Thomas Aquinas                                                             Stars) and game shows (Deal or No
                                              The Daily Show With Jon Stewart,                Series                                                                                             7pm – Rockhurst vs. SM Northwest
also be included.                             Comedy Central
                                                                                                                                                   8:30pm – O’Hara vs. SM West                                                                      Deal) haven’t helped to attract younger
                                                                                                                                                                                                 8:30pm – O’Hara vs. Bishop Miege
                                                                                              Ad Sales Creative and Production: Bruce                                                                                                               viewers. Not good news when media’s
Hurry — Sponsorships will go fast;            Outstanding Writing for a Variety, Music or     Hollensbe, Jennifer Morrissey and Matt
talk to your A.E. today!                      Comedy: The Daily Show With Jon                 Thun
                                                                                                                                                       Support your local community; call your A.E. today!                                          coveted demographic is A18-49!
                                                                                                                                                                                                                                                    Source: Variety, 8/28/2009


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