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					                                                                                                                 22. September 2009
                                                                                                                 Management Office

Goals and targets for the action plans in connection with ASB Strategy 2009-2012

Below is illustrated which overall efforts, goals and appertaining criteria of success need to be realised in connection
with the implementation of ASB Strategy 2009-2012. How and to which extent the individual departments at ASB
contribute to accomplish the stated goals and criteria of success appear from the unit’s action plans.

The departments’ plans of actions focus on the entire ASB Strategy 2009-2012, given that the below stated criteria of
success are indications of clarification and quantification of certain parts of the strategy.

Where quantitative goals for implementation are not formulated in the strategy or underneath (e.g. “increased
visibility”) it is desired that the departments contribute with their own suggestion on how to reach the goals.

Goals and criteria of success can continuously be adjusted e.g. as a consequence of the benchmarking project’s

A. A leading international business school

Goal A1. Before the expiration of 2012, ASB has achieved a level as a leading, international business
Criteria of success                                                                                  When                Who
A1.1 ASB has attained EQUIS-, AACSB- and AMBA-accreditations.                                EQUIS: 2009 (√)             JAAR
                                                                                             AACSB: 2011                 JAAR
                                                                                             AMBA: 2011                   PS
A1.2   ASB performs systematic benchmarking concerning developing quality and                     2009-2012              TOBA
       effectiveness in collaboration with a relevant portfolio of leading international
       business schools.

       2009: Planning
                Gross list of institutions
       2010: Start-up
                Prioritisation of the gross list
                Contacts and agreements with institutions
       2011: Results
                First benchmarking exercise
       2012: Improve processes
A1.3   One or more strategic relations have been established within the relevant portfolio   2009: Planning              JAAR
       of leading, international business schools.                                           2010-12:
                                                                                             Establishment and
       A fixed model will be determined in 2009 to illustrate the purpose of the strategic   consolidation
       co-operations - including the organising at ASB and the implementation.
A1.4   ASB has achieved a position within the top 50 in Europe at one of more business        Not later than 2012        TOBA
       school-rankings or similar relevant measurements which comprise education                                         JAAR
       and/or research.                                                                                                   PS
A1.6   ASB has generated strong national and international business partnerships.                 2009-2012               BO
       National business partnerships :
       ASB will continue and strengthen the relation and collaboration with existing
       national business partnerships. In 2012 ASB has 35 attractive, national

       International business partnerships:
       ASB has as a minimum 6 international corporate partners before the end of 2012
       (net 2 new partners each year in the period 2010-2012).

       In 2009 a model for international corporate partnerships is to be presented. The
       Career Centre makes a plan for international career activities for ASB students.
B. Coherence in activities

Goal B1. Coherence in physical, economic and organisational activities
Criteria of success                                                                                 When        Who
B1.1 ASB is in 2012 in the progress of gathering all activities to Fuglesangs Allé                  2012        BO
B1.2 Increase the turnover with 200 mill. dkr. to a total of 700 mill. dkr. hence:                  2012        DIR
                 Education 100 mill. dkr., hence:
                  -    executive education 50 mill. dkr.
                  -    day time studies 50 mill. dkr.
                 External research funds 50 mill. dkr.
                 Additional basic appropriations 50 mill. dkr.
B1.3 An organisation model exists in order to run strategic satellites outside of Aarhus; this     2010-2011   PS/BO/
        includes the executive education -area and HiH.                                                         STKJ

C. Sustainable growth through innovation

Goal C1. ASB has established a cross-functional theme within sustainable growth through innovation
Criteria of success                                                                                  When       Who
C1.1     ASB has established a cross-functional theme within sustainable growth through            2009-2012    BO
         innovation which, across ASB’s departments and centres, will generate research and
         educations of international format.

                 Rooted in Development and Communication with reference to the dean
                 A pool is earmarked for co-financing of research
                 A pool is earmarked for education development

        In the autumn 2009, terms of reference should be in hand which describes organisation,
        frameworks, goals, assignments, initiatives, financing, schedule, etc.

        Below are examples of goals and success criteria for the theme stated which will be
        significantly expanded and concretised when the terms of reference are in hand.
C1.2    Three larger cross-functional research projects have been established and/or generated     2009-2012    JAAR
        30 mill. dkr. in external financing within the period 2009-2012.
C1.3    Three specialisations within the Business Science and Business Administration                2010        PS
        programmes with an annual enrolment of at least 30-40 students at each
C1.4    In 2010, a full-time MBA is established with an annual enrolment of at least 40 students     2010        PS
        with a special focus on sustainable growth through innovation
        Minimum 60-70 % permanent teacher coverage at the specialisations within the theme
        Increased amount of ECTS within the theme by [xx]
C1.7    The theme is developed into a national central point and network for sustainable           2009-2012     BO
        business development and innovation. A national network has been established for
        sustainable business development and innovation.
C1.8    As a contributor to the work of the theme, ASB must be a part of the strategic             2009-2012     BO
        partnerships concerning research projects within sustainable growth and commercial
        utilisation of green technology with a range of national and international leading
        businesses and organisations that work within this area.
C1.9    A report is conducted to ”The Principles for Responsible Management Education”               2010      BO/STKJ
        (PRME) in FN in correlation with the principles for sustainability and corporate

        In that connection, a list of initiatives has been implemented, which can document
        results in relation to increased sustainability of ASB’s daily operations.
D. IT within everything

Goal D1. IT within everything
Criteria of success                                                                                    When        Who
D1.1 Requirement that all students own a laptop; ASB provides guidance, support etc.                 2010-2011      PS
D1.2 A plan for PC access in the different locations at ASB.                                        Autumn 2009    TOBA

       The students have the opportunity to connect their PCs to the different locations at ASB      2010-2011
       as the requirement of laptops is gradually implemented.
D1.3   Range of courses about interactive utilisation in the teaching situation                        2010         PS
D1.4   All subject areas must specify state of the art regarding technological resources and           2010        TOBA
       systems within the subject area. Selection of systems and resources is performed.

       All chosen state of the art resources and systems must be implemented.                          2011
D1.5   Implement and document more efficient administrative processes by utilising                   2009-2012      STKJ
       technological opportunities.

E. Continued integrated internationalisation

Goal E1. Focus on the administrative support concerning the continued process of internationalisation
Criteria of success                                                                                   When         Who
E1.1 Initiated certain initiatives which strengthen ASB as an international work place.              2009-12       STKJ
        Continue to encourage the employees’ competencies within the area of language and
E1.2 Specify the strategy for the international area                                                  2009        BO/JAAR

Goal E2. Focus on international promotion and thereby directly work towards attracting the best
students and researchers
Criteria of success                                                                                    When        Who
E2.1 Develop action plan for (sales) promotion, qualification requirements, etc.                       2010         PS
E2.2 Expand the international alumni network. Plan in 2009. Target figures in 2010.                  2009-2012      BO
E2.3 Strengthening of international representation in the advisory board no later than 2010            2010         BO
E2.4 Before the end of 2012, ASB has established a structured and active guest researcher              2012        JAAR
        programme for each prioritised research area.
E2.5 ASB has every year in the period 2010-2012 been host for 3-4 significant, bigger                2010-2012     JAAR

Goal E3. Increased international visibility
Criteria of success                                                                                    When        Who
E3.1 Before 2012, ASB should have been visible in international recognised media such as             2009-2012     BO
        Business Week, the Economist, Wall Street Journal, CNN, BBC, etc.
E3.2 Increased exposure at significant world conferences within all research areas at ASB.           2009-2012     JAAR

F. Research

Goal F1. Publication quality
Criteria of success                                                                                    When        Who
F1.1 The number of research publications at ASB was in 2008 3.8 per research man year.                 2012        JAAR
        (In average equivalent to minimum 1.5 publication per faculty with research obligations).

       The amount of publications must be maintained, hence in 2012 minimum 3.8
       publications per research man year is produced, that is included in the bibliometric

       The choice of bibliometric model is due to a wish to imply different traditions in different
       research areas and considering the different purchasers of research.
F1.2   In 2008 21% of ASB’s research publications belonged to group 2 in the bibliometric                 2012       JAAR

        In the period 2010 to 2012 an increase in the number of research publications which are
        included in the group 2 of the bibliometric model is to be achieved, hence in 2012 a
        minimum of 30 % of the research publications, that are counted in the bibliometric model
        belongs to group 2.
        (In average equivalent to 0.5 research publication per year per faculty with research
        obligations given the fulfilment of F1.1)
(1) The assessement of research publications does not include conference papers and doctorial/ph.d.-dissertations.

Goal F2. Increased external research financing
Criteria of success                                                                                       When       Who
F2.1 The external research financing has in 2009 reached a level at 50 mill. dkr.                         2009       JAAR
F2.1 The external research financing has in 2010 reached a level at 60 mill. dkr.                         2010       JAAR
F2.1 The external research financing has in 2011 reached a level at 80 mill. dkr.                         2011       JAAR
F2.1 The external research financing has in 2012 reached a level at 100 mill. dkr.                        2012       JAAR

Goal F3. Specific focus on academic talents and competences
Criteria of success                                                                                       When       Who
F3.1 In 2012, ASB will have 100 PhD students                                                              2012       JAAR
F3.2 All institutions at ASB have in the period 2009-2012 brought the masterclass-system into           2009-2012    JAAR
        use - possibly in cooperation with other divisions of AU.
F3.3 Career planning is a mandatory offer to all PhD students.                                            2010       JAAR

Goal F4. Adjustment of the financing model for research activities
Criteria of success                                                                                       When       Who
F4.1 Financial buffers, which make it possible for the departments to perform strategic                 2009-2010    JAAR
        ventures in regard to allocation of research resources, has/have been established no later
        than 2010.
F4.2 No later than 2010 is a PhD financing model developed, which encourages external                   2009-2010    JAAR
F4.3 No later than 2010 has a model been developed for the implementation of performance                2009-2010    JAAR
F4.4 No later than 2010 has a model been developed for converting external grants to job                2009-2010    JAAR

Goal F5. Research in world class
Criteria of success                                                                                       When       Who
F5.1 A plan of action regarding developing the research areas to world class level exists,                2010       JAAR
        including recruitment ventures, maintenance incentives, etc.
F5.2 A model for new research areas- and initiatives (service science, Asian studies, China,              2010       JAAR

G. Education

Goal G1. ASB needs to sustain and expand the broad portfolio of educations at bachelor- and master
level with a strong research basis and engage in new co-operations with other departments of AU.
Criteria of success                                                                                       When       Who
G1.1 Increase the amount of master educations with 1-2                                                    2012        PS
G1.2 Increase the amount of specialisations within Business Economics and Business                        2012        PS
        Administration programmes with 2
G1.3   A balanced in- and outsourcing has been obtained in relation to the remaining central      2012        PS
       faculties at AU, however with a strong academic focus on ASB’s activities.

Goal G2. Qualitative growth of the educations within the day time studies
Criteria of success                                                                               When       Who
G2.1 80% of the admitted students will enter the BA-educations through restricted admission       2010        PS
G2.2 Dimensioning of the bachelor studies: an annual enrolment at 400 Language and              2010-2012     PS
        Communication, 800 Economic and 100 from the top up programmes.
G2.3 Implementation of quota/screening at the master educations, e.g. GMAT                        2010        PS
G2.4 Enrolment at the master educations: 1200-1300, where the distribution between the          2010-2012     PS
        fields of study is in correlation with the research potential.
G2.5 Accomplish an analysis of the effect of the exchange programmes, including the               2010        PS
        recruitment effect for full-degree programmes.
G2.6 Clear criteria and procedures are developed for the guidance of and an offer to students   2009-2010     PS
        with relevant need in relation to completion.
G2.7 Explanation of de-central respectively central pedagogical and didactic development of     mid 2010      PS
        learning styles in respect to students and teachers.

Goal G3. Strengthen IT as a competence
Criteria of success                                                                              When         Who
G3.1 The students have the opportunity to get an IT-certificate besides ECTS.                    2011       PS/TOBA

Goal G4. Good career options – also in relation to the international master students
Criteria of success                                                                              When        Who
G4.1 At least 90% of the Danish master graduates are in relevant employment after 1 year of      2012         PS
G4.2 At least 30% of the foreign master graduates are in relevant employment in DK after 1        2012        PS
        year of graduation.
G4.3 ASB’s master graduates must be the highest or second highest when it comes to                2012        PS
        employment rate in DK in respect to the relevant benchmarks

Goal G5. Growth in further education and executive activities
Criteria of success                                                                               When        Who
G5.1 Develop and implement four new master educations as well as strengthen the                 2010-2012      PS
        recruitment for the existing master educations.
G5.2 Increase the turnover for executive education activities not regulated by a ministerial      2012         PS
        order from 5 to 25 mill. dkr.
G5.3 Growth in the master educations, including the MBA which results in an increased             2012         PS
        turnover of 30 mill. dkr. in 2012 compared to 2009.
G5.4 Between 25 % and 50 % of the activities at in the executive education area is performed      2012         PS
        by non ASB-employees
G5.5 In 2010, a strategy concerning the executive Education area exists which, among other        2010         PS
        things, focuses on:
                  Competency assessment in regards to students and businesses
                  Implementation of screening at ASB Exe
                  International strategy including teaching in English
                  Development of teaching competencies
G5.6 A model for management of study within the executive education area exists                   2010         PS
G5.7 Develop and implement new Graduate Diploma programmes , e.g. Graduate Diploma in           2010-2012      PS
        Business Administration (tax) programme
G5.8   Increase the number of Graduate Diploma students with at least 20 % in the period 2008     2012         PS
       to 2012
Goal G6. Positive development in the students loyalty and satisfaction
Criteria of success                                                                                        When             Who
G6.1 Before 2012, the index for student satisfaction has increased from 65(2009) to 70 as a              2010-2012           PS
G6.2 Before 2012, the index for student loyalty has increased from 72 (2009) to 75 as a                  2010-2012           PS

Goal G7. Lifelong learning/education
Criteria of success                                                                                        When             Who
G7.1 At least 75% of the newly graduates from ASB join ASB Alumni.                                         2012              PS
G7.2 Before 2012, a version of the CRM-system exists which handle personal relations                       2012              PS
        between employees at ASB and alumni.

H. Correlation between research and education

Goal H1. Permanent teacher coverage of the educations at ASB
Criteria of success                                                                                         When             Who
H1.1 Minimum 50 % permanent teacher coverage at the bachelor-studies [tentative]                            2012              BO
H1.2 Minimum 70 % permanent teacher coverage at the master-studies [tentative]                              2012              BO
H1.3 Maximum xx % permanent teacher coverage at executive education activities not                          2012              BO
         regulated by a ministerial order [tentative]
Note: During 2009, there will be conducted an analysis with the purpose to clarify concepts and validate the above stated success

I. ASB´s communication

Goal I1. New communication strategy
Criteria of success                                                                                        When            Who
I1.1    Develop a communication strategy and plan that highlights ASB nationally as well as              2009-2010         BO
        internationally, as an innovative, sustainable and technological intelligent business school
        and provider of research and education in top quality.

J. Employee competencies and administrative support

Goal J1. Focus on the employees competencies and working conditions
Criteria of success                                                                                      When             Who
J1.1 A task force is appointed for the purpose of examine the opportunities to provide                 2010-2012       STKJ/TOBA
        better support for faculty (also in respect to education activities). Recommendations
        are to be presented in 2010. Prioritised initiatives are launched no later than 2011 and
        are evaluated no later than 2012.
J1.2 The quality of the administrative support experienced by the faculty is increasing from           2010-2012          STKJ
        2010 to 2012, including support for research support. The quality of the administrative
        support experienced by the faculty is illustrated by incorporating the employee
        satisfaction survey.
J1.3 Initiatives are launched for the development of technical / administrative staffs and the         2009-2012         PS/BO
        faculty competencies in relation to executive education activities not regulated by a
        ministerial order.
J1.4 International employees and female researchers are in APV 2012 at least as satisfied as             2012             STKJ
        the additional employees at ASB.
J1.5 In APV 2012 has the index for the general employee satisfaction increased from 73                   2012             STKJ
        (APV 2009) to 75 as minimum
J1.6   Implementation of AU’s PhD strategy when it is available in a final form                                     JAAR
J1.7   Systematic and strategic competency development of all leaders/managers is                 2009-2012         STKJ
       implemented with a special attention towards expanding competencies concerning
       education- and research management.
J1.8   Develop a plan for fulfilment of AU’s overall programme of equality                           2009           STKJ
J1.9   Competence plan for TAP including a continued gearing for handling the international   At the beginning of   STKJ
       tasks                                                                                         2010

Goal J2. Focus on the administrative and technical support of the core functions
Criteria of success                                                                                   When           Who
J2.1 Improved working procedures can be documented through ongoing focus on appropriate              2009-12         DIR
        interfaces between central and de-central administration (AU/ASB/the departments)
J2.2 In the period 2009-2012, an intensified modernisation of the IKT-infrastructure and an          2009-12        TOBA
        increased quality of the IKT-support can be documented.
J2.4 Management tools have been developed which include management information                       2009-12         STKJ
        systems for the purpose of supporting the growth strategy.

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