2011 press release

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					           Japanese Documentary Wins 2011 Asia-Pacific Child Rights Award

Hong Kong, 2 November 2011 – A documentary by Shizuoka Telecasting of Japan about
the lives of two disabled children in Japan, entitled “Iori and Ibuki ~ Why We Were Born”,
has won the 2011 Asia-Pacific Child Rights Award for broadcasting.

The Asia-Pacific Child Rights Award, created by CASBAA, ABU and UNICEF in 2001, is
given annually to the best television programme produced in the Asia-Pacific region with a
focus on children’s rights.

Shizuoka Telecasting of Japan spent 11 years tracking the lives of a brother and sister who
were each born with a disability.

Iori, the older sister, is blind and grew up troubled and upset by why she couldn’t see, while
her younger brother, Ibuki, was born both physically and mentally impaired and has
undergone 11 operations and been admitted to hospital 33 times. Despite this, Ibuki is a
vibrant and determined boy who does not let his disabilities affect his outlook on life.

The story is a compelling tale of resilience and optimism as Ibuki’s determination ultimately
gives his sister and parents a source of strength and an appreciation for their own strengthens
and weaknesses and an understanding that everyone has a purpose in life.

Mariko Hashimoto, the producer of “Iori and Ibuki ~ Why We Were Born”, visited Iori's
school and house and developed a relationship over the 11 years of filming and interviewing
her and her family.

“In Japan, children with disabilities tend to be bullied. Many have to live in isolation. They
face a lack of nursing, schooling and service facilities. I believe that today's society, in which
disabled people are obliged to live "secretly", must be changed. I long for a society free from
discrimination against the disabled,” said Hashimoto.

The documentary was praised by the Child Rights Award jurors for its tremendous sensitivity
while gaining access to a family and their daily lives for more than a decade. The
documentary strengthens one’s will to honour life despite all odds.

“This documentary is a beautiful tribute to the human spirit and our ability to adapt and
overcome,” said Madeline Eisner, UNICEF Regional Communication Advisor for East Asia
and the Pacific. “It shines a light on how children with disabilities are treated in society and
how this stigma affects them. But it also gives us a greater appreciation of their enormous
strengths and the contributions they make to their families and countries.”

“CASBAA congratulates Shizuoka Telecasting for creating an inspiring and compelling
documentary on children triumphing over disability,” said Simon Twiston Davies, CEO,
CASBAA. “Part of our Association’s mission is to ensure that we provide a platform for all
industry organizations to harness their collective resources and to give back to the
communities in which we all operate.”

“By giving children with special needs the skills needed to grow, we can encourage and
inspire success,” said Dr. Javad Mottaghi, Secretary General of the Asia-Pacific Broadcasting
Union (ABU). “With the gift of hope, from Mariko Hashimoto and her production team, all
children with special needs have the spark and the faith in themselves to continue their
journey down the road to a joyous successful life. Congratulations!”

The Asia-Pacific Child Rights Award will be presented on 2 November in Hong Kong during
the CASBAA Convention. This year, the Award received nearly 50 entries from many
countries across the region including Bangladesh, Bhutan, China, Hong Kong, India,
Indonesia, Japan, Korea, Malaysia, Mongolia, New Zealand, the Philippines and Thailand.

For more information about this year's finalists, the Award, co-organisers and Q&A with the
winner, please visit: http://www.childrightsaward.org.
For further information, please contact:

Adela Chen, CASBAA (Hong Kong), + 852 3929 1711 adela@casbaa.com, pr@casbaa.com

Anom Sani, ABU (Kuala Lumpur), + 603 2282-3592, anom@abu.org.my

Geoffrey Keele, UNICEF (Bangkok), + 662 356-9407, gkeele@unicef.org

				
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