November 2012 Club Business International (CBI)

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November 2012 Club Business International (CBI) Powered By Docstoc
					> NOVEMBER 2012
                               38 PT Powerhouse



CLUB BUSINESS
                               42 Eye on Latin America
                               48 Tennis for 40 Years


INTERNATIONAL                  52 Enhancing Services
                               58 Design Dynamics        ®




Mr. Customer
 Loyalty
      FRED REICHHELD CAN
      MEASURE WHETHER
      CLUBS ARE “DELIGHTING”
      THEIR MEMBERS
      WHY WAS DESIGNED
     WHY ITIT WAS DESIGNED                      HOW WAS ACHIEVED
                                               HOW ITIT WAS ACHIEVED                          WHAT MYRIDE+?
                                                                                             WHAT ISIS MYRIDE+?
      WHY IT WAS DESIGNED                       HOW IT WAS ACHIEVED                           WHAT IS MYRIDE+?
  We wanted give users, instructors
We wanted toto give users, instructors      Through spectacular forward-motion
                                          Through spectacular forward-motion            Myride®+           beautifully designed
                                                                                      Myride®+ is isa abeautifully designed
  and business give a flexible and
  We wanted owners users, instructors
and business to owners a flexible and       Through spectacular forward-motion
                                          video, pioneering hardware and virtual
                                            video, pioneering hardware and virtual      Myride®+control video exclusively for
                                                                                        console is a beautifully designed
                                                                                      console toto control video exclusively for
  and business owners a flexible and
  more engaging way experience and
more engaging way toto experience and       programming, we hardware effective
                                            video, pioneering achieved and virtual
                                          programming, we achieved anan effective     indoor cycling. It It makesexclusively for
                                                                                        indoor to control video classes more
                                                                                        consolecycling. makes classes more
  more indoor cycling.to
  present indoor way
present engagingcycling. experience and   balance ofof valuable features. effective
                                            programming, wefeatures. an
                                            balance valuable achieved                   indoor and socially engaging.
                                                                                      physicallycycling. It makes classes more
                                                                                        physically and socially engaging.
  present indoor cycling.                   balance of valuable features.               physically and socially engaging.




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posted:10/23/2012
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Description: CBI, the world's leading magazine for the health and fitness industry, is published by IHRSA and read by nearly 24,000 health club owners, managers and professionals in 74 countries around the world.
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IHRSA stands for the International Health, Racquet & Sportsclub Association. We are a trade association serving the health and fitness club industry. IHRSA's mission is to grow, protect and promote the health and fitness industry, and to provide its members with benefits that will help them be more successful.