Daisy's Bio - EffectiveUI

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					                                                                   EffectiveUI Executive Biography

Daisy Weborg
Chief Operating Officer

As EffectiveUI’s chief operating officer, Daisy Weborg is responsible for overseeing all aspects of
the company’s operations, product development and finances. In addition to providing financial
guidance and support to maximize company profitability, Daisy’s extensive background in
project management, quality assurance and strategic ROI-driven technology initiatives has been
instrumental to EffectiveUI’s growth, process efficiency and viability. She also provides oversight
of EffectiveUI’s human resources and administrative teams.

Daisy joined EffectiveUI in 2006 and currently serves as a member of the executive leadership
team that drives the company’s overall direction, core values and business strategy.

Prior to joining EffectiveUI, Daisy has held numerous high-level executive positions within the
technology industry. Most recently, she was the sole proprietor and president of Next Steps,
LLC, a computer software consultancy specializing in product development for online marketing
channels. Additionally, she served as the director of technology solutions for Merkle where
provided oversight and direction of the company’s design, development, operations,
information technology and technical project management teams.

Earlier on in her career, Daisy served as a contractor for Qwest Communications where she
specialized in certification project management and was responsible for application readiness
and testing processes, application analysis and project planning. Additionally, she served as
quality assurance manager for Rhythms Netconnections, a company specializing in providing
local broadband access communication services to large enterprise companies.

Professional affiliations include: Project Management Institutions (PMI).

An active member of her community, Daisy is passionately committed to volunteer efforts that
help promote education, child welfare and animal adoption. She is an active member of The
University of Denver’s Board of International Education that supports the university’s
international studies graduate program. Additionally, she is a member of the March of Dimes
Board of Volunteers and lends her time in support of animal adoption efforts through the Table
Mountain Animal Shelter in Golden, Colorado.

Daisy holds a Master’s degree in technology management from the University of Denver,
Colorado, and a Bachelor of Science degree from the University of Montana.

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