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					2012 & Beyond



                ARSHIA KHURSHID
          MANAGER SKILLS & LIVELIHOOD
                 BAHAWALPUR.
    Guddi Bajji -Introduction

•   Guddi Baji project is a perfect example of creating livelihoods for youth
    in a sustainable manner
•   It is an extensive program through which young women (aged 18-30) as
    Guddi Bajis will benefit two ways –
    − by selling Unilever brands & beauty services to women in their vicinity
    − by mobilizing incentives tied to sales of Unilever brands, which will help
      them establish their own beauty parlors/enterprises

       Who are Guddi Bajis ?

•    Guddi Bajis are energetic & articulate women who are aware of hygiene and beauty
     facts, the specific brands & are enthusiastic about sharing information with many more
•    This program will give Guddi Baji the opinion leadership they need to sell & promote
     Unilever beauty brands
•    Guddi Bajjis are women with an entrepreneurial spirit who are interested in earning a
     dignified livelihoods
•     They are carefully headhunted by BRC from rural areas/villages by virtue of the
     aforementioned qualities
    A Unique Partnership




    Idara-e-Taleem-o-Aagahi (ITA) began the program in collaboration with the Technical
    Education & Vocational Training Authority (TEVTA), Unilever Pvt. Limited (UPL) Pakistan
    and the Department of Schools – seeking Government Secondary Schools as hosts in
    districts Rahim Yar Khan and Bahawalpur in 2010 and 2011. MOU with TEVTA
    sehttp://www.tevta.gop.pk/mous/mous.htm#publicprivate

         Selection Criteria
•   Matriculate (grade X)
•    Belongs to a village having a minimum population of 5000 and maximum
    10000 i.e. 700 – 1500 HHs
•   Confident & Presentable
•   Desire to grow & earn extra income
•   Eager to work with UPL for 3-years at least
•   Agrees that if she leaves the contract then she will pay back the course fee
    (Rs.12000)
•   Will act as messengers of social change delivering Seven Key Messages
          Trainings Venues and Status of GUDDI
                      BAJI Phase 1

Sr. No.       Town               TRAINING VENUE                           Training Status


1          Uchsharif   GOVT GILRLS HIGHER SECONDARY SCHOOL   Training of a batch of 33 completed.

                       GOVT GILRLS HIGHER SECONDARY SCHOOL   Training of a batch of 30 completed
2          Yazman

3-         Ahmadpur    GOVT.PRIMARY SCHOOL                   Training of a batch of 32 in progress


     Accomplishment of Guddi Bajis

     Expert at application of Mehndi, Make-up, Facial, Hair cutting & 30 different
                         of styling, Manicure & Pedicure, etc
         Modalities, Scope & Scale


                                         Selling
                                         beauty
                                        services



                                              Selling
                                              Unilever
                                              brands


                                          Rewards
                                          against
                                           sales


 900                  2500            4000                6500
(2012)
                     (2013)          (2014)              (2015)
Towns Targeted in 2012
       Sr. No               District   Sr. No               District
              District Rahimyarkhan              District Faislabad
         1      Rahim Yar Khan          15      Faisalabad
         2      Liquat pur              16       Chak Jhumra
         3      Sadiq Abad              17      Tandliwala
         4      Zahir pir                         District Chiniot
         5      Khan pur                18      Bhawana
                District Bahawalpur     19      Chiniot
         6      Bahawal pur             20      Samundari
         7      Hasilpur                        District Rawalpindi
         8      Khairpur Tamewali       21      Mandra
                DISTRICT Lodhran        22      MURREE

                                        23      RAWALPINDI

         9      KAHROR PACCA                              District Kasur
        10      LODHRAN                 24      Pattoki
         11     Mailsi                  25      KASUR-1
                                        26      Patooki-2

                  District Multan       27      KASUR 2

        12      Multan-2                28      KHUDIAN
        13      Shujabad
        14      Jalal pur peerwala
GUDDI BAJI ORGANOGRAM




       RMs/ DMs
SEVEN KEY MESSAGES THROUGH
GUDDI BAJI ACROSS PAKISTAN

                    Exclusive breastfeeding
 Wash hands            of infants for the      Registration of
   before meals        first four months. No    Children at
   and after           use of bottles, teats       Birth
   using the           or pacifiers.
   toilet



                                                       Ante-natal care
                                                       for pregnant
                                                       mothers and
 Send children,                                        immunization
   especially                                          of children
   girls, to
   school at the
   right age                                   Respect for
                   Practice family             Environment.:
                   planning;                   conserve water,
                   engage with                 minimize use of plastic
                   the local Lady              bags;
                   Health Worker               plant your own
                   (LHW).                      vegetables

				
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posted:10/22/2012
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