Name of Animal
This is a good place to briefly, but
effectively, summarize your
products or services. Sales copy is
typically not included here. Pictures
Natural Habitat Threats
You have a number of alternatives
for organizing the content of your
brochure. You might choose to
devote each column to a separate
point or theme, such as quality
and value. Remember, these
Caption describing picture or graphic.
points should tie in with your
introductory text on the first page
of the brochure.
An Alternate Approach
When readers open the brochure, On the other hand, you might
this is the first text they will see, want to organize your information
making this a good place to briefly as a continual stream of
but effectively summarize the information broken up into smaller,
products or services that you offer. “easy to chew” chunks. These.
Make this text compelling and
interesting so that readers will
This area can be used to give
want to read the rest of the the reader clear instructions for
brochure. Be sure to keep the the next steps that you hope they
scope of this introduction narrow will take. It may be a number you
enough so that you can adequately want them to call, a Web site you
cover the concepts you raise here want them to visit, or information
in the limited space of the rest of Caption describing picture or you want them to fill out.
the brochure. graphic. Whatever the case, this
information should be clear, brief
and engaging enough to
motivate the reader to make that
small decision to move forward.