Tobacco industry in Brazil

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					Tobacco market in Brazil
As part of its strategy to reduce the number of smokers, the Brazilian Government approved
a new decree that changes the taxation over cigarettes in Brazil. The Decree 7.555 was
supposed to start on 1 December 2011, but was postponed and commenced on 1 May
2012. According to the new decree, Industrial Product Tax (IPI) was increased by 40% in the
first year and is fixed to grow until 2015. The growth will be 23% in 2013 and 2014, and 18%
growth in 2015. The Revenue Service also established a minimum price for cigarettes for
each year from 2012 to 2015. In addition, cigarettes with lower prices will pay more taxes
compared to cigarettes with higher prices.

In addition to increasing taxes on cigarettes, ANVISA decided to ban menthol and some
flavours such as gillyflower, chocolate and strawberry from cigarettes, cigars, cigarillos and
other tobacco products in February 2012 as the Health Surveillance Agency claims that the
use of additives stimulates young people to start smoking. Manufacturers will have 18
months from the official publication of ANVISA’s decision to pull flavoured cigarettes from
retail in the national market, and 24 months to withdraw other flavoured tobacco products.

After experiencing a weak performance for most of the 2006-2011 period, cigarettes
showed a slight increase in volume sales in 2011. Mid-priced and premium cigarettes
showed a better performance compared to economy cigarettes, which suffered from
competition from a sizeable illicit market. Lately, Souza Cruz has been focusing investment
on premium products rather than economy ones, with innovations in brands like Lucky
Strike and Dunhill.

Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless
Tobacco, Smoking Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.

Why buy this report?

* Get a detailed picture of the Tobacco market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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