The CMO Club 2010 Partnership Programs
(800 CMOs in the club, Dinners in 18 Cities, CMOs only site, plus CMO Thought Leadership Summits (80+ CMOs per Summit))
Objectives
Improve the overall experience and value delivered to the CMOs in the Club Provide financial support for Club activities Contribute to Thought Leadership with CMOs in the club Provide “high impact” programs for small select group of partners to share insights, benefit from access, and conversations with CMOs in the club, and help with their demand generation and brand loyalty programs. November 2009 Thought Leadership Summit Sponsorships - SOLD OUT May 2010 (NYC) and November 2010 (SF) Thought Leadership Summit Sponsorships - $20,000 per summit o Tabletop presence at the Thought Leadership Reception and access to CMOs attending that event (small group interaction with CMOs) + ¼ color page add in program o Video interview of sponsor to be shared with all members in the club thru website as part of post event recap o Participation in Partner Thought Leadership Panel at summit o Summit Signage & Thought Leadership document for CMOs attending o One item of Featured Content provided to every CMO at the summit. Thought Leadership Partnership Program - $20,000 o Two submissions for Monthly CMO CLUB Newsletter o Custom Micro-site within CMOs only Thought Leadership Network site for 6 months ( your own micro-site landing page) o One Demand generation program for you to engage with CMOs in the club and announcement to all members in the club (webinar, roundtable call, breakfast, etc.) o Introduction and company Thought Leadership Interview posted on the CMO CLUB Site (Highlighted in Monthly Newsletter to all CMOs)
Partnership Programs
Research Partnership Program - $20,000 o Design, analysis and joint presentation of research results to CMOs o Introduction and company Thought Leadership Interview posted on the CMO CLUB site (Highlighted in Monthly Newsletter to all CMOs) o Approval to share results/partnership externally in mutually agreed timeframe right after sharing with CMO CLUB members. Thought Leadership Content Directory Program - $595 to $1495 per submission o Partner case study or white paper in content directory section of CMO CLUB Site including exclusive summary page on site (for 3 months to 1 year) o Links to your company within exclusive content summary page o Logo with link featured within Content Directory overview page for your category o Details and submit your case study and white papers at : www.regonline.com/cmoclub_content_directory
Premium Partnership Annual Program (only 2 Companies per category) $60,000 or $100,000 for category exclusivity
What you receive:
Strategy session to define how they can maximize value from the Club A featured introduction in The CMO CLUB Thought Leadership Newsletter Your own page on the Thought Leadership Network microsite for 6 months o White Papers, case studies, upcoming events, session recaps Private session with 8-10 CMOs (mutually agreed for CMO members list) for sharing ideas, proposing new products/services or programs, etc. either prior to CMO CLUB Dinners or via Breakfast or other mutually agreed time/location. Access at CMO CLUB Dinners: o One mutually agreed Thought Leadership whitepaper or article included in dinner folder for every CMO dinner attendee once in up to 10 cities (only two thought leadership docs will be provided to CMOs per dinner) Two mutually agreed demand generation programs (webinar or case study) in addition to the Featured Introduction Two additional member newsletter highlight mentions within the year CMO Membership in the Club plus registration for both CMO Club Summits Tabletop exhibit and access to CMOs during upcoming Thought Leadership Reception at one CMO CLUB Summit Video interview of sponsor to be shared with all members in the club thru website as part of post event recap One mutually agreed case study or featured content from partner for all 14 CMO CLUB dinner attendees with highlight from CMO CLUB host. Inclusion of company logo and “thanks to our Partners” recognition in each dinner CMO CLUB update sheet shared at each dinner.
If interested in partnering with The CMO CLUB contact: Pete Krainik: © 908.342.1632 or pete.krainik@thecmoclub.com