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What is an IP Strategy

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					What is an IP Strategy ?
IP strategy is the foundation of the
 world s
 world’s successful businesses (just ask
 Apple).
An IP Strategy is a plan created by
 specialized consultants who has
 demonstrated expertise in BOTH
                   p
 corporate business development, AND
 patent and trademark development. They
     the    l    dd d bridge b t
 are th value-added b id      between
 clients and their patent attorneys.
Having an IP strategy ensures that
 clients do not waste money on patents
 and trademarks that do not align with
 their core business goals, and help
                     g    ,        p
 guides them in developing high value IP
 that does.

An IP strategy also helps clients
 understand the difference and value
 between developing defensive, or
              strategies.
 offensive IP strategies
For some clients, mitigating the risk of
                     else s
 infringing someone else’s patent may be
 the smartest patent strategy. The
 investment in challenging the validity of
                       g g            y
 competitor’s patents through Post Grant
 Opposition (under the new patent laws)
 could be more commercially valuable
 than investing in their own patents.
The IP strategy world extends far beyond
  getting patent”
 “getting a patent - and the rules of
 engagement for business managers can
 be daunting. After understanding a
             g                      g
 client’s business goals, an IP strategy
 specialist can simplify the client’s
 options.
Patent strategy specialists are experts in
    t t database analysis, and help
 patent d t b          l i      dh l
 clients develop the IP - and the IP
 strategy - needed to dominate their
 markets.
A good IP strategy specialist should have
 their own proprietary methods (some
 even have patents on patent analysis
 systems) in IP strategy to help find
  y       )            gy        p
 potential competitors BEFORE they
 launch their first products, discover
 opportunities to patent around and “box
 in” competitors, and identify industry
 trends years before next generation
 products hit the market.
            Strategy.
This is IP Strategy
http://andygibbs.com/

				
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Description: An IP Strategy is a plan created by specialized consultants who has demonstrated expertise in BOTH corporate business development, AND patent and trademark development. They are the value-added bridge between clients and their patent attorneys.