• Welcome & Introductions • Safety
• Getting to Know You • Corporate Policies
• Company Products & • BREAK
Services, History, Mission • Benefits Presentation
& Philosophy • Video: Anti-Harassment
• Who’s Who • LUNCH
• Required Paperwork • Company Policies
• Video: An Introduction to • Staff Member Handbook
• Corporate Perks
• Facilities Presentation
Getting to Know YOU!
Focus On You Activity
NAME (What I Favorite Job Favorite Pet What I Do Two Successes
Like to Be Prior to Growing Best 1 Professional/
Called) Cheesecake? Up? 1 Personal
Company Products & Services
• A unique, upscale, casual dining restaurant
offering an eclectic menu, big portions and
• We provide a high-energy atmosphere seven
days a week, serving Appetizers, Lunch,
Dinner, Late Night Dining, a Full Bar, Bar Menu,
and Sunday Brunch. We also offer our entire
menu for Take Out and Curb-Side pick-up.
"There Is Truly Something For Everyone!"
• 1949: Evelyn Overton bakes a New York-style cheesecakes for the employer of her
husband, Oscar. The family opens a small-scale bakery operated in the basement
of their Detroit home where the business is operated for the next 20 years.
• 1971: The Overton’s relocate from Detroit to Los Angeles and open a 700-square-foot
commercial bakery & in-line store in North Hollywood, CA.
• 1972: The Cheesecake Factory wholesale bakery opens with a small retail component.
• 1975: The bakery moves to a larger facility in Woodland Hills, CA. David Overton joins
the business full-time.
• 1978: The 1st Cheesecake Factory restaurant opens in Beverly Hills, CA.
• 1983: The Company opens its 2nd restaurant in Marina del Rey, CA.
• 1992: The Cheesecake Factory Inc. makes its IPO, consolidating the wholesale bakery
and restaurant chain into one corporation with an opening share price of $20.
• 1995: The production facility relocates to its current headquarters in Calabasas, CA.
• 1998: The DisneyQuest recreation center in Orlando, FL debuts the Cheesecake Factory
Express with a 2nd location opening in Chicago in 1999.
• 1999: The Grand Lux Cafe, opens at the Venetian Resort in Las Vegas, debuts as the
company's 2nd brand, and becomes our only 24-hour & largest restaurant.
• 2001: The Company achieves the best performance of its history during fiscal 2001. The
Cheesecake Factory Oscar and Evelyn Overton Charitable Foundation is formed.
• 2002: The Corporate Support Center relocates to its current headquarters in Calabasas
• 2007-8: Grand openings of GLC Palazzo (Las Vegas-Venetian) and Rock Sugar Pan
Asian Kitchen (Century City)
Company Mission & Values
To create an environment where absolute guest satisfaction is our highest priority.
Through a shared commitment to excellence, we are dedicated to the uncompromising
quality of our food, service, people, and profit, while taking exceptional care of our
guests and staff. We will continuously strive to surpass our own accomplishments and
be recognized as a leader in our industry.
Quality in Everything Integrity, Respect,
We Do Responsibility
A Passion for Excellence
Our Greatest Resource
Dynamic Leadership High Performance
Company Values cont’d
We’re Here to PLEASE!
Our attitude at the beginning of any interaction lays the foundation for a positive outcome. Initiate conversations
that clearly communicate the willingness to support others: “We’re on the same side-I’m here to help.”
Active listening requires focus and an open mind. Show you care by shutting out distractions that compete for
your attention. Gather information—what does this person really want or need?
Everyone wants to be understood. Imagine yourself in others’ situations and withhold judgment. Be willing to
invest in the relationship—“I can understand how you must be feeling.”
Asking the right questions can be more important than knowing the answers. Dig deep for the root cause and
figure out what really matters to people. Gather more information, seek to understand and work toward a
Effective problem-solving builds relationships and loyalty. Think creatively to navigate the gray and find the
best alternative. Own the solution! Take responsibility and follow through to exceed expectations.
How we end a conversation leaves a lasting impression. Show appreciation and offer ongoing support. Build
confidence and trust by reassuring others, “We’re here to PLEASE.”
Chairman & CEO
President/COO SVP Development President, The General SVP Business Devel/
CFO/SVP Finance Counsel/EVP SVP HR CIO
Restaurant Ops CCF Bakery, Inc Marketing
Brian MacKellar Ed Eynon Jim Rasmussen
Russ Bendel Max Byfuglin Mike Dixon Debby Zurzolo Howard Gordon
SVP Bakery Ops SVP Bus. Planning/
Ops, GLC Syts Devel
SVP Beverage &
Russell Greene The Cheesecake Factory and Grand Lux Cafe
Corporate Support Center and
SVP NRO Devel.
Bakery Production Facilities’
Lisa McDowell Senior Executive Staff
Who’s Who cont’d
VP, Staff Relations VP, Comp. & Benefits VP, E-Commerce/Direct
VP, Strategic Planning VP, Purchasing
Jennifer Bispo Don Cervantes Marketing
Matthew Clark Stan Harvey Geric Johnson
VP, Risk Services VP, Design VP, Talent VP, Kitchen Ops VP, Kitchen Ops Support VP & Exec. Corp. Chef
Kurt Leisure Rick McCormack Dina Barmasse Donald Moore Kix Nystrom Bob Okura
VP, Investor Relations VP, Facilities Mngmnt VP, Finance/Controller VP, Performance Devel. VP, Restaurant Sys/Tech Svcs
Jill Peters Richard Reinach Cheryl Slomann Chuck Wensing Rob West
The Cheesecake Factory and Grand Lux Cafe
9 Corporate Support Center Vice Presidents
• Getting You “In the System”
– Form W4
– Form DE-4
– Form I-9 & Identification
– Direct Deposit Form (w/voided check)
• Getting to Know Our Restaurants
– Originally produced for restaurant staff
• Are you Hungry Yet?!!
• Cake Discount Benefit
– Order cakes from the bakery any time
– “Truck Sale” cakes – monthly sales
• Quality Dining Program
• Corporate Referral Program
– Treats on Wednesdays
– Bagels on Fridays
– Fresh fruit, milk, juice, soda, lemonade, hot cocoa
• CAKEStake Stock Option Program
Corporate Perks cont’d
• Rideshare Program
• Quarterly Staff Member Newsletter
• Employee Assistance
• Staff Appreciation Awards & Years of
Service Recognition Program
• Staff-funded Hardship Emergency
Lifeline Program (HELP Fund)
• FedEx Corporate Discount
• Staples Corporate Discount
Corporate Perks cont’d
• Corporate discounts with:
• Numerous entertainment venues,
attractions & retail vendors such as:
• Coffee Catering: The Conejo Grind
– Mon, Wed, Fri – 9:00 a.m.; Watch for email!
• The WORK Number
– Employment Verification Dry Cleaning
• Car Wash
• Massages (Quarterly)
– $7.50/15 minutes
• Flu Shots
– IT needs
• Office Services
– Security badges, Shipping (postage), conf. room
• Production Facility Tours
– Shawna Bossart, ext. 3249
We Love to Have Fun!
• Book & Gift Fair - March & November
• Career Cake Walk
– a.k.a. “Take Your Children to Work Day” – April
• President’s Circle week of activities
• Summer Party
– This year at Calamigos Ranch, Aug 5th , “Pass the Torte”
• Halloween Dress-up/Pumpkin Decorating Contest
• Holiday Luncheon
• Birthday & Service Anniversary Celebrations
• Quarterly Corporate Communication Meetings
– “State of the Cake”
• Thanksgiving “Feed the Homeless”
– Salvation Army
Facility Presentation (Michelle Sterling)
• Security System Procedures
– Facility procedures
– Security guards
– Please sign . . .
• Food & Beverages
– Cover & clean
– FedEx, mail
• Staples – ordering
• Office supplies
• Company “store”
• Rideshare Program
– What is ridesharing?
17 – Incentives
• Company Intranet Site (portal)
• News of the Day
– Daily corporate-wide email
• Bulletin Board
– Located in the corporate mail room & production
facility admin kitchenette
– Contact/phone lists
• Faxes, E-Fax
A little oxygen never
Ask your supervisor - Business Cards
Got an IPod? (People need to know who ya are)
Man - Calabasas is strict! Business Casual
(jeans on Fridays!!) People are trying to sleep
work around here!
Aren’t those photos of our
restaurants lovely? Cars
(Stickers & speeding)
Corporate Policies cont’d
• Attendance Policy
– Absences & Tardiness
• Sick Leave
• Time of to Vote
• Pay Schedule/Earnings Statements
– Different schedule for corporate center &
• Holiday Pay
• Vacation Benefit
– Exempt and hourly
Let’s Take a Break!
The Cheesecake Factory is committed
to providing a work environment
that is free from all types of
harassment and discrimination.
Please review and sign The Cheesecake Factory
Staff Member Anti-Harassment & Non-Discrimination
*If you have any concerns or issues
you’ d like to report, please contact:
1. Your supervisor
2. A member of the Staff Relations Dept.
3. Our toll free Careline
• CA Break & Meal Policy
• Staff Member MPN Information
• Anti-Drug & Alcohol Abuse Policy
– Statement Against Drug & Alcohol Abuse
• Alcohol Agreement
• Arbitration Agreement
• ECS Policy
– Use of Company Electronic Communication Systems
Company Policies cont’d
• Code of Ethics & Business Conduct
• Confidentiality Agreement
• CA Retail Food Code
– The “Big 7” Illness Chart
• Personal Relationships Between
Managers & Staff
– Managers & above
• Special Trading Policy & Procedure
– Directors & above
• Where to find the “P&P” Manual
– Screen shot of the portal
– Google CakeSearch feature
Staff Member Handbook
• Our apologies!
– We’re sharing with the restaurants . . .
the corporate version will be done soon!
• At Will Employment
• Communication with the Audit Committee
• Equal Opportunity Employer
• Open Door Policy
• The “Forbidden”
• ERISA Statement
Sec-U-R-IT Awareness “101”
Be a “Human Firewall”
It Could happen to you!
But I Didn’t Mean To…..
Houston, We have a problem
coming from The Cheesecake Factory
This Could Happen To Anyone!
Are You A “Human Firewall”?
The Key to “Sec-U-R-IT-y” is in the Word!
Be a “Human Firewall “
Sec-U-R-IT-y Awareness “101”
Educate The Cheesecake Factory
Staff on the following:
What is Security Awareness?
Real World Information Security
Threats. Security issues you
What The Cheesecake Factory is
doing to protect you.
What you should do to become
a “Human Firewall”
SEC_RITY is not complete with U!
Data Stored on
Names, Addresses, Date of
Social Security Numbers
Credit Card Information
Governmental and Association
Fines, Civil or Criminal Liability,
even Jail Time.
1987 Computer Security Act
covering U.S. federal employees
Health Insurance Portability and
Accountability Act (HIPAA)
CA SB 1386
VISA/MasterCard PCI DSS
Sarbanes Oxley Act
What is expected of YOU?
As a staff member of The
Cheesecake Factory, it is your
responsibility to help in the
protection and proper use of our
information and technology
assets in accordance with the
companies policy on the use of
WE ARE COUNTING ON YOU TO
Global Security Issues
Did you know:
An estimated 600,000,000
computers are controlled by
hackers worldwide and that
250,000 computers are taken
over every day?
Or that a group of just 3 Dutch
hackers controlled 1.5 million
Or that Internet extortionists
send out viruses that lock
peoples’ hard drives and
Did you know?
An estimated 100,000
people are affected by
identity theft every year in
the United Kingdom?
And an estimated 8.9
million Americans were the
victims of identity theft in
2006, with a typical out of
pocket cost of $422?
Data Security – Hacker Breach
Cost of data breach at TJ Maxx soars to $256m
TJX Cos. said its costs from the
largest computer data breach in
corporate history, in which
thieves stole more than 45
million customer credit and
debit card numbers, have
ballooned to $256 million.
Several analysts have estimated
TJX's costs could run as high as
$1 billion, including legal
settlements and lost sales as a
result of the negative publicity.
Protect Confidential/Sensitive Information
What Protections are in Place?
E-Mail Firewall/SPAM Filter
Information Security Team
Leading Threats to PC Security
designed to invade
your computer, and Trojan Horses
copy, damage or Viruses that pretend to Spyware
delete your data be programs that help Software that secretly
you while destroying watches and records
your data and damaging your online activities
Anti-Virus Tray Icons
your computer or send you endless
Passwords: Selection &
Use Strong Passwords
Never Give Them Out
Never Let Others Use Your
Do Not Write It Down or
Store It in a Document
If You Think Someone
Knows It, Change It.
Guidelines For “Strong
A Minimum of 8 Characters
A Mixture of Uppercase and Lowercase Letters
At Least One Number or Special Character (&%$#@!~)
A Word NOT in the Dictionary
Do not Increment (1,2,3)
Do not use Kids, Pets, or Family Names
Examples of “Strong Passwords”
“See You At The Beach!”
“Can’t Wait For Friday!”
“Jack & Jill went up the hill to fetch a pail of
Social Engineering – The Art of Deception
Is A Form Of Hacking
Tactic To Gain Information
Exploits Peoples Tendency To Trust
Be Aware Of Your Surroundings
Don’t Give Out User Name/Password
Don’t Give Out Company Information
Trust your Instincts, Don’t be Rushed or Bullied
If uncomfortable, END the contact & REPORT it
Social Engineering – Who to
Real Tactic Used – The Hack Begins
Hacker: Calls reception and asks to talk to the guy in I.T.
support….Forgot his name…
Receptionist: Oh, you must mean Bill Thompson.
Hacker: Ah, that’s It. He hangs up.
Hacker: Calls back reception and asks for the number in our
Receptionist: Do you mean, Irvine Development, Rocky
Mount, or The Calabasas Bakery.
Hacker: Irvine Development.
Social Engineering – The Mark
Hacker: Calls Irvine Development. Finds the Office
Manager. Says he is Bill Thompson from I.T. Says we are
upgrading the mail server this weekend. We want to
ensure your e-mail is available Monday morning. We just
need your username and password to test.
Office Manager: Thank you so much. No problem, my
username is “imasucker” and my password is “ibgullable”.
E-Mail Security “Best Practices”
#1 - Prevent Virus Outbreaks & SPAM
Only open e-mail from trusted sources
Only open attachments you’re expecting
Be cautious where you post your e-mail address
Never forward chain messages, jokes, etc.
Never Click Links in Messages Unless You Are Expecting
Only subscribe to what you really need
Delete SPAM, Do Not Open It.
If you open SPAM, don’t click links to unsubscribe
Do NOT release messages in Quarantine sent to
SPAM – Not the Canned Meat
Up to 20,000 Messages
.2% False Positive
.1% Slips Through
E-Mail Security “Best Practices”
#2 – Avoid “Phishing” Attacks
Phishing is an attempt to steal information
Masquerade as a legitimate site
Usually pretend to be Banks, eBay, or PayPal
If you suspect Phishing, contact the company directly.
E-Mail Security – Confidential/Sensitive Information
Never E-Mail Notice: This e-mail message, including any
ConfidentialityConfidential or Sensitive Information – Unless
attachments, is for the sole use of the intended recipient(s) and
may contain confidential and privileged information. Any
Confidential/Sensitive Information Includes
unauthorized review, use, disclosure or distribution is
Social Security Numbers
prohibited. If you are not the intended recipient and received
in error, please Information
this Bank Accountcontact the sender by reply e-mail and you
Health Insurance the copying,
are hereby notified that Information use or distribution of any
information or materials transmitted in or with this message is
Credit Card Numbers
Recipes, Handbooks, Manuals, Guides
Add A “Confidentiality Notice” to the bottom of all External
Internet Usage is Monitored and Filtered – No Expectation of Privacy
Category Filtering Being Implemented
Protect Limited Bandwidth (Streaming Music/Video Sites)
Protect Against Malicious Sites
Restrict Access to Objectionable Content (Sex, Violence, Crime,
Chat Programs Blocked – Protect Against Viruses
Peer-to-Peer Blocked – Protect Against Viruses, Malware, Copyright,
Internet Bandwidth is Expensive & Limited. Bandwidth Will Be
Protected for Business Purposes
Use Primarily for Business Purposes.
Personal Use Should be Limited and Restricted to Reputable Sites
Physical Access Controls Exist
Security Cameras in All Areas
Conference Rooms, Offices, Cubicles Are Open
Badges Must Be Worn To Identify Staff from Visitors
Visitors Must Be Escorted in Public Areas
Challenge Visitors Without Badges and Without Escort
Watch for “Tailgaters” – Sneaking Into The Building
Report Suspicious Activity Inside or Outside the Building to
In-The-Office “Best Practices”
Practice “Clear Desk/Clear Screen” Procedures
Safeguard Hard Copy Documents
Use Shred Bins
Avoid Use of Removable Media (Thumb Drive, Hard Drive)
NEVER Store Confidential/Sensitive Information on
Removable Media or Laptops
Shared Network Printers
Lock Screen When Away
Report Issues Immediately
Out-Of-Office – “Best Practices”
Avoid Public Internet Access
Home Internet Must Have a Hardware Firewall
Home Wireless Must Be Secured
Use Only Reputable Hotel Internet
Keep Track of Cell Phones/PDA Phones
Watch Confidential Conversations in Public
Watch for Social Engineers
Never Talk About Company Technology or Practices
Never Take Confidential/Sensitive Information
Out of the Office
Protect Laptops from Theft/Loss
Practice good computing behavior
that lowers your risk
Use technology to reduce nuisances,
follow company policies and raise the
alarm when appropriate
SEC_RITY is not complete
Be a “Human Firewall “
The Oscar & Evelyn Overton
• Sherry O’Neill & Sheila Overton
• Established in honor of our
founders on Sept. 11, 2001
– Created to support worthy causes,
including sponsoring grand opening
fundraisers for a variety of charities
– Is a vehicle by which our enthusiastic staff members
can channel their efforts and participate in activities
that reflect their compassionate attitude and concern
for our guests and their communities under a unified
• Supports National Organizations
– City of Hope
– Salvation Army
• Just a few more signatures
– Consumer Report and Investigative Consumer
Report Disclosure & Authorization
– Handbook Receipt