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Product Marketing Director Innovation in New York City NY Resume John McNicholas


John McNicholas is a digital product marketing, business development expert driving new multimillion dollar digital revenues through leading business, development and sales teams working on integrated NPD projects.

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									                                       John McNicholas
                                       Summit NJ 07901
                      Home: 908 277 4186 Email:
Digital Product Marketing, Business Development & Project Leader: Expert at Driving NOI

       Digital product marketing/business development expert driving new multimillion
       dollar digital revenues through leading business, development and sales teams
       working on integrated NPD projects
       Black Belt Six Sigma Certified project manager with tremendous people skills and
       expert at driving multiple projects leading process improvement initiatives to
       increase NOI
       Business development manager skilled at identifying new business opportunities
       through research, lining up resources, developing online solutions and driving sales
       to achieve multimillion dollar new digital revenues

PRODUCT MARKETING DIRECTOR                                            April 2002 to date
MCGRAW-HILL – Aviation Division                                       New York City
        Identified major business opportunity, via first hand C-Suite research, to connect
        buyers and sellers year round via dynamic product and services online offering
        Built integrated marketing services program for buyers and sellers in the aviation industry
        allowing them to connect online, onsite and in print.
            o Empowers sponsors to market their products/services to buyers within the aviation
                industry. Driven over 12,000 new leads per annum to sponsors via major lead
                generation program
            o Managed multidisciplinary build team - business analysts, programmers, web
                design and vendors to successfully complete project
            o Currently manage sales, production and marketing
        Directed all online and offline integrated marketing activities, including digital promotions, SEO,
        SEM for
            o Result is new website usage has increased by 300% in last 3 years to over 3m
                visits and 1/2m uniques per month
        Responsible for strategic business initiative into the commercial aviation market
        with direct reporting accountability to Aviation Week President
        Recruited & directed vendors/partners - technology, leads and research
        Recently qualified Six Sigma Black Belt Business Process Leader
Built Revenue Generating:
        Online lead generation system and back end process - Over 12,000 qualified leads
        per annum, 30,000 profile page views per month
        Enterprise wide software UI & Online searchable database - premium and open
        New channel web pages - sell banners
        Apps – Built for Farnborough and Paris Air Shows - sell sponsorships
        Customer facing and production systems for building online profiles
PRODUCT MARKETING MANAGER                                         2000 - 2002
HAYWARD POOL PRODUCTS, Inc.                                       Elizabeth, New Jersey

       Grew sales revenue from $80 million to $96 million with full P&L responsibility,
       through introducing industry changing, consumer friendly, new products and pro-
       active marketing programs that resulted in overall share growth of 15%
       Turned around sales and profitability of Canadian Division, in key growth market,
       through innovative new product development resulting in it becoming the most
       profitable SBU in the Hayward Group, increasing sales from $45 to $60 million in less
       than 3 years
       Revitalized declining sales through developing and implementing consumer
       promotion for pool cleaners that generated $5 million sales revenue in one quarter.
       Fully integrated marketing program utilized all platforms – print, CD and Online
       Headed up major new product innovation group. Developed new product category
       that added major differentiation in maturing market segment. The new ‘Integrated
       System’ gave the company a competitive edge that would took the competition 3
       years to catch up

MARKETING MANAGER                                                 1999 - 2000
WW.GRAINGER, Inc.                                                 Chicago, Illinois

       Established regional marketing department in newly created SBU. Researched
       regional markets, produced strategic plan and implemented sales and marketing
       campaigns growing sales from $200 to $220 million.
       Introduced and marketed range of new products which produced $5 million sales:
       executed marketing plans, including direct marketing, which was rated by key
       managers as one of the most comprehensive plans ever completed.
       Increased store counter sales in 33 regional stores by $10 million through appointing
       branch merchandisers, training them, and driving traffic into the stores through
       direct marketing.

Held various roles in marketing, advertising sales and account management at

BICC GROUP, INC. – Manufacturing                                   Liverpool, UK
REED ELSEVIER - Publishing                                         London, UK
BURGESS DARING ADVERTISING - Advertising                           Manchester, UK


       Certified Six Sigma Black Belt – January 2011
       B.A. Honors International Relations - Coventry University, England


Traveled & Marketed throughout North America and Europe

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