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John McNicholas is a digital product marketing, business development expert driving new multimillion dollar digital revenues through leading business, development and sales teams working on integrated NPD projects.
John McNicholas Summit NJ 07901 Home: 908 277 4186 Email: firstname.lastname@example.org LinkedIn: http://www.linkedin.com/in/jmcnicholas PROFESSIONAL PROFILE Digital Product Marketing, Business Development & Project Leader: Expert at Driving NOI Digital product marketing/business development expert driving new multimillion dollar digital revenues through leading business, development and sales teams working on integrated NPD projects Black Belt Six Sigma Certified project manager with tremendous people skills and expert at driving multiple projects leading process improvement initiatives to increase NOI Business development manager skilled at identifying new business opportunities through research, lining up resources, developing online solutions and driving sales to achieve multimillion dollar new digital revenues BUSINESS EXPERIENCE PRODUCT MARKETING DIRECTOR April 2002 to date MCGRAW-HILL – Aviation Division New York City Identified major business opportunity, via first hand C-Suite research, to connect buyers and sellers year round via dynamic product and services online offering Built integrated marketing services program for buyers and sellers in the aviation industry allowing them to connect online, onsite and in print. o Empowers sponsors to market their products/services to buyers within the aviation industry. Driven over 12,000 new leads per annum to sponsors via major lead generation program o Managed multidisciplinary build team - business analysts, programmers, web design and vendors to successfully complete project o Currently manage sales, production and marketing Directed all online and offline integrated marketing activities, including digital promotions, SEO, SEM for aviationweek.com o Result is new website usage has increased by 300% in last 3 years to over 3m visits and 1/2m uniques per month Responsible for strategic business initiative into the commercial aviation market with direct reporting accountability to Aviation Week President Recruited & directed vendors/partners - technology, leads and research Recently qualified Six Sigma Black Belt Business Process Leader Built Revenue Generating: Online lead generation system and back end process - Over 12,000 qualified leads per annum, 30,000 profile page views per month Enterprise wide software UI & Online searchable database - premium and open access New channel web pages - sell banners Apps – Built for Farnborough and Paris Air Shows - sell sponsorships Customer facing and production systems for building online profiles PRODUCT MARKETING MANAGER 2000 - 2002 HAYWARD POOL PRODUCTS, Inc. Elizabeth, New Jersey Grew sales revenue from $80 million to $96 million with full P&L responsibility, through introducing industry changing, consumer friendly, new products and pro- active marketing programs that resulted in overall share growth of 15% Turned around sales and profitability of Canadian Division, in key growth market, through innovative new product development resulting in it becoming the most profitable SBU in the Hayward Group, increasing sales from $45 to $60 million in less than 3 years Revitalized declining sales through developing and implementing consumer promotion for pool cleaners that generated $5 million sales revenue in one quarter. Fully integrated marketing program utilized all platforms – print, CD and Online Headed up major new product innovation group. Developed new product category that added major differentiation in maturing market segment. The new ‘Integrated System’ gave the company a competitive edge that would took the competition 3 years to catch up MARKETING MANAGER 1999 - 2000 WW.GRAINGER, Inc. Chicago, Illinois Established regional marketing department in newly created SBU. Researched regional markets, produced strategic plan and implemented sales and marketing campaigns growing sales from $200 to $220 million. Introduced and marketed range of new products which produced $5 million sales: executed marketing plans, including direct marketing, which was rated by key managers as one of the most comprehensive plans ever completed. Increased store counter sales in 33 regional stores by $10 million through appointing branch merchandisers, training them, and driving traffic into the stores through direct marketing. Held various roles in marketing, advertising sales and account management at BICC GROUP, INC. – Manufacturing Liverpool, UK REED ELSEVIER - Publishing London, UK BURGESS DARING ADVERTISING - Advertising Manchester, UK EDUCATION Certified Six Sigma Black Belt – January 2011 B.A. Honors International Relations - Coventry University, England INTERNATIONAL Traveled & Marketed throughout North America and Europe
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