Elizabeth Arden, Inc. (RDEN) - Financial and Strategic SWOT Analysis
Review
Reference Code: GDCPG34832FSA Publication Date: SEP 2012
2nd Floor, 2400 S.W. 145th Avenue Phone +1 954 3646900 Revenue 1,238.3 (million USD)
Miramar, FL Fax +1 954 3646910 Net Profit 57.42 (million USD)
33027 Website www.elizabetharden.com Employees 2,357
Consumer Packaged
United States Exchange RDEN [NASDAQ] Industry
Goods
Company Overview
Elizabeth Arden, Inc. (Elizabeth Arden) is a global beauty products company with a strong portfolio of prestige brands. The
company offers fragrance, skin care and cosmetics brands. Its fragrances are offered under various brands such as Red Door,
Elizabeth Arden 5th Avenue, Elizabeth Arden green tea, and Pretty Elizabeth Arden. The Elizabeth Arden skin care brands
include Ceramide, Eight Hour Cream and Prevage and the Elizabeth Arden branded lipstick, foundation and other color
cosmetics products. Elizabeth’s operates in two segments namely North America Fragrance and International. Its fragrance
portfolio includes celebrity, lifestyle and designer fragrances.
Key Executives SWOT Analysis
Name Title Elizabeth Arden, Inc., SWOT Analysis
E. Scott Beattie Chairman Strengths Weaknesses
Stephen J. Smith Chief Financial Officer
Improvement in Profitability Limited Liquidity Position
Fred Berens Director Indicators
Substantial Debt Burden
Richard C.W. Mauran Director
Geographic Landscape
William M. Tatham Director
Source: Annual Report, Company Website, Primary and Secondary
Research, GlobalData Opportunities Threats
Share Data Strategic Acquisitions Highly Competitive
Elizabeth Arden, Inc. Environment
Industry Growing Dynamics
Share Price (USD) as on 17-Sep- 44.92 Counterfeit Goods Market
2012
EPS (USD) 1.91
Source: Annual Report, Company Website, Primary and Secondary Research,
Market Cap (million USD) 1,326 GlobalData
Enterprise Value (million USD) 1,607
Shares Outstanding (million) 29
Source: Annual Report, Company Website, Primary and Secondary
Research, GlobalData
Financial Performance
Source: Annual Report, Company Website, Primary and Secondary
Research, GlobalData
Elizabeth Arden, Inc. (RDEN) - Financial and Strategic SWOT Reference Code: GDCPG34832FSA
Analysis Review
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Table of Contents
Table of Contents ............................................................................................................................................................................... 2
List of Tables .................................................................................................................................................................................. 3
List of Figures ................................................................................................................................................................................. 3
Section 1 - About the Company.......................................................................................................................................................... 4
Elizabeth Arden, Inc. - Key Facts ....................................................................................................................................................... 4
Elizabeth Arden, Inc. - Key Employees .............................................................................................................................................. 5
Elizabeth Arden, Inc. - Key Employee Biographies ............................................................................................................................ 6
Elizabeth Arden, Inc. - Major Products and Services ......................................................................................................................... 7
Elizabeth Arden, Inc. - History ............................................................................................................................................................ 9
Elizabeth Arden, Inc. - Company Statement..................................................................................................................................... 11
Elizabeth Arden, Inc. - Locations And Subsidiaries .......................................................................................................................... 14
Head Office ................................................................................................................................................................................... 14
Other Locations & Subsidiaries ..................................................................................................................................................... 14
Section 2 – Company Analysis ......................................................................................................................................................... 17
Elizabeth Arden, Inc. - Business Description .................................................................................................................................... 17
Elizabeth Arden, Inc. - SWOT Analysis ............................................................................................................................................ 19
SWOT Analysis - Overview........................................................................................................................................................... 19
Elizabeth Arden, Inc. - Strengths .................................................................................................................................................. 19
Strength - Improvement in Profitability Indicators ...................................................................................................................... 19
Strength - Geographic Landscape ............................................................................................................................................ 19
Strength - Strong Distribution Channels .................................................................................................................................... 19
Strength - Broad Product Portfolio ............................................................................................................................................ 19
Elizabeth Arden, Inc. - Weaknesses ............................................................................................................................................. 20
Weakness - Limited Liquidity Position ....................................................................................................................................... 20
Weakness - Substantial Debt Burden........................................................................................................................................ 20
Elizabeth Arden, Inc. - Opportunities ............................................................................................................................................ 20
Opportunity - Strategic Acquisitions .......................................................................................................................................... 20
Opportunity - Industry Growing Dynamics ................................................................................................................................. 20
Opportunity - New Products ...................................................................................................................................................... 20
Elizabeth Arden, Inc. - Threats ..................................................................................................................................................... 21
Threat - Highly Competitive Environment .................................................................................................................................. 21
Threat - Counterfeit Goods Market ............................................................................................................................................ 21
Threat - Changing Consumer Preferences................................................................................................................................ 21
Elizabeth Arden, Inc. - Key Competitors ........................................................................................................................................... 22
Section 3 – Company Financial Ratios ............................................................................................................................................. 23
Financial Ratios - Capital Market Ratios........................................................................................................................................... 23
Financial Ratios - Annual Ratios ........................................................................