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Atlas Iron Limited (AGO) - Financial and Strategic SWOT Analysis Review

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Atlas Iron Limited (Atlas) is an Australia-based leading producer and active explorer of iron ore. The company carries out the mining and exploration of iron ore in Australia. It also develops Abydos mines in Pilbara, Western Australia and operates iron ore mines in Pardoo. The company's key projects include North Pilbara Direct Shipping Ore (DSO) Projects, Southeast Pilbara DSO Projects, Midwest Pilbara DSO Projects, and Ridley Magnetite Project. The company focuses on discovering and developing Direct Shipping Ore (DSO) deposits in strategic locations adjacent to existing infrastructure. The company operates its business through two affiliates, namely, Shaw River Resources Limited, and Centaurus Metals Limited. Atlas is headquartered in Perth, Australia. The company plans to expand its Direct Shipping Ore business in north and south eastern Pilbara through expansion and development of Wodgina DSO Mine, Mt Dove & Abydos mine, Mt Webber mine, and Utah Point port facilities. Further, it also plans to expand its activities through entering into Carbon Steel commodities apart from its shipping business.

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									               Atlas Iron Limited (AGO) - Financial and Strategic SWOT Analysis
                                             Review
        Reference Code: GDMM196891FSA                                                                                          Publication Date: SEP 2012

          Level 18, Raine Square, 300 Murray
                                                             Phone              +61 8 62288000                  Revenue          617.54 (million AUD)
          Street
          Perth, WA                                          Fax                +61 8 62288999                  Net Profit       -114.62 (million AUD)
          6000                                               Website            www.atlasiron.com.au            Employees        295
                                                                                AGO [Australian Stock
          Australia                                          Exchange                                           Industry         Metals and Mining
                                                                                Exchange (Sydney)]

       Company Overview
       Atlas Iron Limited (Atlas) is an Australia-based leading producer and active explorer of iron ore. The company carries out the
       mining and exploration of iron ore in Australia. It also develops Abydos mines in Pilbara, Western Australia and operates iron ore
       mines in Pardoo. The company's key projects include North Pilbara Direct Shipping Ore (DSO) Projects, Southeast Pilbara DSO
       Projects, Midwest Pilbara DSO Projects, and Ridley Magnetite Project. The company focuses on discovering and developing
       Direct Shipping Ore (DSO) deposits in strategic locations adjacent to existing infrastructure.
       Key Executives                                                                SWOT Analysis
                      Name                                 Title                      Atlas Iron Limited, SWOT Analysis
         Mark Hancock                        Executive              Director,         Strengths                              Weaknesses
                                             Commercial
                                                                                      Strategic Location of Assets           Deteriorating Profitability Ratios
         David Flanagan                      Chairman
         Dr. David Smith                     Director                                 Substantial Reserves and
                                                                                      Resources
         David Hannon                        Director
         Tai Sook Yee                        Director
        Source: Annual Report, Company Website, Primary and Secondary
                                                                                      Opportunities                          Threats
        Research, GlobalData
                                                                                      Rise in Exports of Iron Ore            Operational Risks
       Share Data
                                                                                      Expansion Projects                     Stringent Regulations
         Atlas Iron Limited
        Share Price (AUD) as on 07-Sep-                                  1.37
        2012                                                                         Source: Annual Report, Company Website, Primary and Secondary Research,
                                                                                     GlobalData
        EPS (AUD)                                                       -0.13
        Market Cap (million AUD)                                       1,235
        Enterprise Value (million AUD)                                   759
        Shares Outstanding (million)                                     905
       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData

       Financial Performance                                                         Recent Developments
                                                                                      Sep 11, 2012         Wah Nam International Provides Update On
                                                                                                           Marillana Project In East Pilbara, Western
                                                                                                           Australia
                                                                                      Jul 25, 2012         Atlas Iron's Pilbara Ore Reserve Increases By
                                                                                                           70%
                                                                                      Jun 25, 2012         MACA Secures Three New Contracts From
                                                                                                           Atlas Iron
                                                                                      Jun 25, 2012         Atlas Iron To Produce 12 Mtpa Of Iron Ore By
                                                                                                           2013
       Source: Annual Report, Company Website, Primary and Secondary                 Source: Annual Report, Company Website, Primary and Secondary Research,
       Research, GlobalData                                                          GlobalData




Atlas Iron Limited (AGO) - Financial and Strategic SWOT Analysis                                                             Reference Code: GDMM196891FSA
Review
Source : www.globalcompanyintelligence.com                                                                                                                     Page 1
© GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
          List of Figures ................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       Atlas Iron Limited - Key Facts............................................................................................................................................................. 4
       Atlas Iron Limited - Key Employees .................................................................................................................................................... 5
       Atlas Iron Limited - Key Employee Biographies.................................................................................................................................. 6
       Atlas Iron Limited - Major Products and Services ............................................................................................................................... 7
       Atlas Iron Limited - History ................................................................................................................................................................. 8
       Atlas Iron Limited - Locations And Subsidiaries ............................................................................................................................... 10
          Head Office ................................................................................................................................................................................... 10
          Other Locations & Subsidiaries ..................................................................................................................................................... 10
          Affiliate .......................................................................................................................................................................................... 11
       Section 2 – Company Analysis ......................................................................................................................................................... 12
       Atlas Iron Limited - Business Description ......................................................................................................................................... 12
       Atlas Iron Limited - SWOT Analysis ................................................................................................................................................. 14
          SWOT Analysis - Overview........................................................................................................................................................... 14
          Atlas Iron Limited - Strengths........................................................................................................................................................ 14
             Strength - Strategic Location of Assets ..................................................................................................................................... 14
             Strength - Substantial Reserves and Resources ....................................................................................................................... 14
             Strength - Positive Liquidity Position ......................................................................................................................................... 14
          Atlas Iron Limited - Weaknesses .................................................................................................................................................. 14
             Weakness - Deteriorating Profitability Ratios ............................................................................................................................ 14
          Atlas Iron Limited - Opportunities .................................................................................................................................................. 15
             Opportunity - Rise in Exports of Iron Ore .................................................................................................................................. 15
             Opportunity - Expansion Projects .............................................................................................................................................. 15
             Opportunity - Strategic Acquisitions .......................................................................................................................................... 15
          Atlas Iron Limited - Threats ........................................................................................................................................................... 15
             Threat - Operational Risks ........................................................................................................................................................ 15
             Threat - Stringent Regulations .........................................................................
								
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