Fitbug Holdings PLC (FITB) - Financial and Strategic SWOT Analysis Review

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					            Fitbug Holdings PLC (FITB) - Financial and Strategic SWOT Analysis
                                          Review
        Reference Code: GDPH297188FSA                                                                                         Publication Date: JUN 2013

          1st Floor, Waterside House, 47-49
                                                             Phone              +44 20 74491000                 Revenue          1.33 (million GBP)
          Kentish Town Road
          London, ENG                                        Fax                +44 20 74494950                 Net Profit       -1.44 (million GBP)
          NW1 8NX                                            Website            www.fitbugholdings.com          Employees        16 (Estimated)
                                                                                FITB [London Stock                               Pharmaceuticals           &
          United Kingdom                                     Exchange                                           Industry
                                                                                Exchange (SETS)]                                 Healthcare

       Company Overview
       Fitbug Holdings PLC (Fitbug), formerly known as ADDleisure Plc, is a provider of online health and well-being services. It
       develops products and services in the health and leisure sectors. The group provides activity tracking devices, which download to
       fitbug.com, to provide an understanding of each user's daily activities. Besides, it combines the activity tracking devices with web
       technology to provide users personalized weekly activity and nutrition targets, feedback, advice and encouragement. Fitbug offers
       its services to health insurance and rewards providers, workplace health programmes, primary care trusts, fitness operators and
       consumers.
       Key Executives                                                                SWOT Analysis
                      Name                                 Title                      Fitbug Holdings PLC, SWOT Analysis
         Fergus Kee                          Chairman                                 Strengths                              Weaknesses
         David Turner                        Chief Executive Officer
                                                                                      Client Base                            History of Losses
         Andrew Brummer                      Director
                                                                                      Liquidity Position                     Inventory Levels
         Paul Landau                         Director
         Allan Fisher                        Director
        Source: Annual Report, Company Website, Primary and Secondary
                                                                                      Opportunities                          Threats
        Research, GlobalData
                                                                                      Partnerships                           Cost Containment Pressures
       Share Data
                                                                                      Global Patient Monitoring              Technological Changes
         Fitbug Holdings PLC
                                                                                      Market
        Share Price (GBP) as on 21-Jun-                                  0.01
        2013
                                                                                     Source: Annual Report, Company Website, Primary and Secondary Research,
        EPS (GBP)                                                       -0.01        GlobalData
        Market Cap (million GBP)                                            2
        Enterprise Value (million GBP)                                      3
        Shares Outstanding (million)                                     169
       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData

       Financial Performance




       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData




Fitbug Holdings PLC (FITB) - Financial and Strategic SWOT                                                                     Reference Code: GDPH297188FSA
Analysis Review
Source : www.globalcompanyintelligence.com                                                                                                                     Page 1
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       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
          List of Figures ................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       Fitbug Holdings PLC - Key Facts ....................................................................................................................................................... 4
       Fitbug Holdings PLC - Key Employees .............................................................................................................................................. 5
       Fitbug Holdings PLC - Key Employee Biographies ............................................................................................................................ 6
       Fitbug Holdings PLC - Major Products and Services .......................................................................................................................... 7
       Fitbug Holdings PLC - History ............................................................................................................................................................ 8
       Fitbug Holdings PLC - Company Statement ....................................................................................................................................... 9
       Fitbug Holdings PLC - Locations And Subsidiaries .......................................................................................................................... 11
          Head Office ................................................................................................................................................................................... 11
          Other Locations & Subsidiaries ..................................................................................................................................................... 11
       Section 2 – Company Analysis ......................................................................................................................................................... 12
       Fitbug Holdings PLC - Business Description .................................................................................................................................... 12
       Fitbug Holdings PLC - SWOT Analysis ............................................................................................................................................ 13
          SWOT Analysis - Overview........................................................................................................................................................... 13
          Fitbug Holdings PLC - Strengths .................................................................................................................................................. 13
             Strength - Client Base ............................................................................................................................................................... 13
             Strength - Liquidity Position....................................................................................................................................................... 13
          Fitbug Holdings PLC - Weaknesses ............................................................................................................................................. 13
             Weakness - History of Losses ................................................................................................................................................... 13
             Weakness - Inventory Levels .................................................................................................................................................... 13
          Fitbug Holdings PLC - Opportunities ............................................................................................................................................ 14
             Opportunity - Partnerships ........................................................................................................................................................ 14
             Opportunity - Global Patient Monitoring Market ........................................................................................................................ 14
             Opportunity - Rising Healthcare Expenditure in the US............................................................................................................. 14
          Fitbug Holdings PLC - Threats...................................................................................................................................................... 14
             Threat - Cost Containment Pressures ....................................................................................................................................... 14
             Threat - Technological Changes ............................................................................................................................................... 14
             Threat - Government Regulations ............................................................................................................................................. 14
       Fitbug Holdings PLC - Key Competitors ........................................................................................................................................... 16
       Section 3 – Company Financial Ratios .......
				
DOCUMENT INFO
Description: Fitbug Holdings PLC (FITB) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better. The profile contains critical company information including: - Business description – A detailed description of the company’s operations and business divisions. - Corporate strategy – Analyst’s summarization of the company’s business strategy. - SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats. - Company history – Progression of key events associated with the company. - Major products and services – A list of major products, services and brands of the company. - Key competitors – A list of key competitors to the company. - Key employees – A list of the key executives of the company. - Executive biographies – A brief summary of the executives’ employment history. - Key operational heads – A list of personnel heading key departments/functions. - Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company. - Key manufacturing facilities – A list of key manufacturing facilities of the company. - Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history. - Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history. Highlights Fitbug Holdings PLC (Fitbug), formerly known as ADDleisure Plc, is a provider of online health a
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GlobalData is an industry analysis specialist, providing business information products and services. GlobalData’s highly qualified team of analysts, researchers, and solution consultants use proprietary data sources, tools and techniques to gather, analyze and represent the latest and the most reliable information essential for a business to sustain a competitive edge. GlobalData is a UK-based company with presence across North America, Europe and Asia Pacific and has a broad product offering that ranges from interactive databases, reports and custom solutions. It is a comprehensive source of insights and analysis with coverage across the oil & gas, power, alternative energy, nuclear power, petrochemicals, medical equipment and healthcare industries. GlobalData has a broad range of coverage over key market segments. It has a global scope, covering a wide range of countries constituting more than 90% of global revenues in each of the industries it covers. With a large dedicated research and analysis capability, GlobalData employs rigorous primary and secondary research techniques in developing unique data sets and research materials. Its status as an independent research company allows Analysts to conduct trade interviews with key industry players. Access to unique databases of in-house market information further strengthens research and analysis capabilities. Materials are reviewed shaped by an expert panel of leading industry figures and representatives from key players in the relevant industries. Sectors and Geographies Covered GlobalData has a broad range of coverage over key market segments. It has a global scope, covering a wide range of countries constituting more than 90% of global revenues in each of the industries it covers. Research Methodology With a large dedicated research and analysis capability, GlobalData employs rigorous primary and secondary research techniques in developing unique data sets and research materials. Its status as an independent research company allows Analysts to conduct trade interviews with key industry players. Access to unique databases of in-house market information further strengthens research and analysis capabilities. Materials are reviewed shaped by an expert panel of leading industry figures and representatives from key players in the relevant industries.