Fitbug Holdings PLC (FITB) - Financial and Strategic SWOT Analysis Review by GlobalData

VIEWS: 2 PAGES: 26

More Info
									            Fitbug Holdings PLC (FITB) - Financial and Strategic SWOT Analysis
                                          Review
        Reference Code: GDPH297188FSA                                                                                         Publication Date: JUN 2013

          1st Floor, Waterside House, 47-49
                                                             Phone              +44 20 74491000                 Revenue          1.33 (million GBP)
          Kentish Town Road
          London, ENG                                        Fax                +44 20 74494950                 Net Profit       -1.44 (million GBP)
          NW1 8NX                                            Website            www.fitbugholdings.com          Employees        16 (Estimated)
                                                                                FITB [London Stock                               Pharmaceuticals           &
          United Kingdom                                     Exchange                                           Industry
                                                                                Exchange (SETS)]                                 Healthcare

       Company Overview
       Fitbug Holdings PLC (Fitbug), formerly known as ADDleisure Plc, is a provider of online health and well-being services. It
       develops products and services in the health and leisure sectors. The group provides activity tracking devices, which download to
       fitbug.com, to provide an understanding of each user's daily activities. Besides, it combines the activity tracking devices with web
       technology to provide users personalized weekly activity and nutrition targets, feedback, advice and encouragement. Fitbug offers
       its services to health insurance and rewards providers, workplace health programmes, primary care trusts, fitness operators and
       consumers.
       Key Executives                                                                SWOT Analysis
                      Name                                 Title                      Fitbug Holdings PLC, SWOT Analysis
         Fergus Kee                          Chairman                                 Strengths                              Weaknesses
         David Turner                        Chief Executive Officer
                                                                                      Client Base                            History of Losses
         Andrew Brummer                      Director
                                                                                      Liquidity Position                     Inventory Levels
         Paul Landau                         Director
         Allan Fisher                        Director
        Source: Annual Report, Company Website, Primary and Secondary
                                                                                      Opportunities                          Threats
        Research, GlobalData
                                                                                      Partnerships                           Cost Containment Pressures
       Share Data
                                                                                      Global Patient Monitoring              Technological Changes
         Fitbug Holdings PLC
                                                                                      Market
        Share Price (GBP) as on 21-Jun-                                  0.01
        2013
                                                                                     Source: Annual Report, Company Website, Primary and Secondary Research,
        EPS (GBP)                                                       -0.01        GlobalData
        Market Cap (million GBP)                                            2
        Enterprise Value (million GBP)                                      3
        Shares Outstanding (million)                                     169
       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData

       Financial Performance




       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData




Fitbug Holdings PLC (FITB) - Financial and Strategic SWOT                                                                     Reference Code: GDPH297188FSA
Analysis Review
Source : www.globalcompanyintelligence.com                                                                                                                     Page 1
© GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
          List of Figures ................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       Fitbug Holdings PLC - Key Facts ....................................................................................................................................................... 4
       Fitbug Holdings PLC - Key Employees .............................................................................................................................................. 5
       Fitbug Holdings PLC - Key Employee Biographies ............................................................................................................................ 6
       Fitbug Holdings PLC - Major Products and Services .......................................................................................................................... 7
       Fitbug Holdings PLC - History ............................................................................................................................................................ 8
       Fitbug Holdings PLC - Company Statement ....................................................................................................................................... 9
       Fitbug Holdings PLC - Locations And Subsidiaries .......................................................................................................................... 11
          Head Office ................................................................................................................................................................................... 11
          Other Locations & Subsidiaries ..................................................................................................................................................... 11
       Section 2 – Company Analysis ......................................................................................................................................................... 12
       Fitbug Holdings PLC - Business Description .................................................................................................................................... 12
       Fitbug Holdings PLC - SWOT Analysis ............................................................................................................................................ 13
          SWOT Analysis - Overview........................................................................................................................................................... 13
          Fitbug Holdings PLC - Strengths .................................................................................................................................................. 13
             Strength - Client Base ............................................................................................................................................................... 13
             Strength - Liquidity Position....................................................................................................................................................... 13
          Fitbug Holdings PLC - Weaknesses ............................................................................................................................................. 13
             Weakness - History of Losses ................................................................................................................................................... 13
             Weakness - Inventory Levels .................................................................................................................................................... 13
          Fitbug Holdings PLC - Opportunities ............................................................................................................................................ 14
             Opportunity - Partnerships ........................................................................................................................................................ 14
             Opportunity - Global Patient Monitoring Market ........................................................................................................................ 14
             Opportunity - Rising Healthcare Expenditure in the US............................................................................................................. 14
          Fitbug Holdings PLC - Threats...................................................................................................................................................... 14
             Threat - Cost Containment Pressures ....................................................................................................................................... 14
             Threat - Technological Changes ............................................................................................................................................... 14
             Threat - Government Regulations ............................................................................................................................................. 14
       Fitbug Holdings PLC - Key Competitors ........................................................................................................................................... 16
       Section 3 – Company Financial Ratios .......
								
To top