VARTA Microbattery GmbH - Strategic SWOT Analysis Review by GlobalData

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									                  VARTA Microbattery GmbH - Strategic SWOT Analysis Review
        Reference Code: GDCT45014SA                                                                                          Publication Date: JUL 2012

          Daimlerstr. 1                                      Phone             +49 7961 9210                    Revenue         NA
          Ellwangen, Baden-Wurttemberg                       Fax               +49 7961 921553                  Net Profit      NA
                                                                               www.varta-
          73479                                              Website                                            Employees       2,000
                                                                               microbattery.com
          Germany                                            Exchange                                           Industry        Clean Technology

       Company Overview
       VARTA Microbattery GmbH (VARTA) a subsidiary of Montana Tech Components AG, manufactures retail and OEM batteries. Its
       products include rechargeable cells and primary cells. VARTA’s rechargeable cells include NiMH Button Cells, Ni-MH Cylindrical
       Cells, Lithium Polymer Batteries, Lithium Cylindrical batteries, Lithium Prismatic cells and Lithium Button cells. Its primary cells
       include , Lithium Cylindrical cells, Lithium button cell batteries, Alkaline batteries, Zinc batteries, silver oxide button cell batteries
       and Nickel Zinc button cells.
       Key Executives                                                             SWOT Analysis
                     Name                                Title                     VARTA Microbattery GmbH, SWOT Analysis
         Herbert Schein                    Chairman                                Strengths                            Weaknesses
         Jens Stahmann                     Chief Financial Officer
                                                                                   Comprehensive Product                Employee Issues
        Source: Company Website, Primary and Secondary Research,
                                                                                   Portfolio
        GlobalData

                                                                                   Wide Geographic Presence
        Key Competitors
         Tadiran Batteries GmbH                                                    Opportunities                        Threats
         Saft Groupe SA
                                                                                   Strategic Alliances                  Rising Competition
         Super Tech Battery Co., Ltd.
         Blue Spark Technologies, Inc.                                             Increasing Demand for Micro-         Concerns about Safety of Li-ion
                                                                                   batteries                            Batteries
        Daily Power Batteries Ltd.
        Source: Company Website, Primary and Secondary Research,
        GlobalData
                                                                                  Source: Company Website, Primary and Secondary Research, GlobalData



       Recent Developments

       Sep 29, 2011                  VARTA Introduces CoinPower Family Of Rechargeable Lithium Ion Cells
       Source: Annual Report, Company Website, Primary and Secondary Research, GlobalData




VARTA Microbattery GmbH - Strategic SWOT Analysis Review                                                                        Reference Code: GDCT45014SA
Source : www.globalcompanyintelligence.com                                                                                                                Page 1
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       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
          List of Figures ................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       VARTA Microbattery GmbH - Key Facts ............................................................................................................................................ 4
       VARTA Microbattery GmbH - Key Employees ................................................................................................................................... 5
       VARTA Microbattery GmbH - Key Employee Biographies ................................................................................................................. 6
       VARTA Microbattery GmbH - Major Products and Services............................................................................................................... 7
       VARTA Microbattery GmbH - History ................................................................................................................................................. 8
       VARTA Microbattery GmbH - Locations And Subsidiaries ................................................................................................................. 9
          Head Office ..................................................................................................................................................................................... 9
          Other Locations & Subsidiaries ....................................................................................................................................................... 9
       Section 2 – Company Analysis ......................................................................................................................................................... 11
       VARTA Microbattery GmbH - Business Description ......................................................................................................................... 11
       VARTA Microbattery GmbH - SWOT Analysis ................................................................................................................................. 12
          SWOT Analysis - Overview........................................................................................................................................................... 12
          VARTA Microbattery GmbH - Strengths ....................................................................................................................................... 12
             Strength - Comprehensive Product Portfolio ............................................................................................................................. 12
             Strength - Wide Geographic Presence ...................................................................................................................................... 12
             Strength - Strong Research and Development Activities........................................................................................................... 12
          VARTA Microbattery GmbH - Weaknesses .................................................................................................................................. 12
             Weakness - Employee Issues ................................................................................................................................................... 12
          VARTA Microbattery GmbH - Opportunities ................................................................................................................................. 13
             Opportunity - Strategic Alliances ............................................................................................................................................... 13
             Opportunity - Increasing Demand for Micro-batteries ................................................................................................................ 13
             Opportunity - Government Support for Battery Manufacturers .................................................................................................. 13
          VARTA Microbattery GmbH - Threats........................................................................................................................................... 13
             Threat - Rising Competition....................................................................................................................................................... 13
             Threat - Concerns about Safety of Li-ion Batteries ......................................................................................
								
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