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OTRUM ASA - Financial and Strategic SWOT Analysis Review

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Otrum ASA (Otrum) is a leading provider of interactive TV solutions and content to the hospitality industry. Otrum develops and supplies total solutions, consisting of hardware, software, TV channels, movies and guest broadband solutions to the hospitality industry.

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									                   OTRUM ASA - Financial and Strategic SWOT Analysis Review
        Reference Code: GDTC217192FSA                                                                                          Publication Date: JUL 2012

          Nedre Vollgt, 4, P.O. Box 879                      Phone              +47 23 897200                   Revenue          344 (million NOK)
          Oslo, Oslo                                         Fax                +47 23 897283                   Net Profit       -28.40 (million NOK)
          0104                                               Website            www.otrum.com                   Employees        106 (Estimated)
                                                                                                                                 Technology             and
          Norway                                             Exchange                                           Industry
                                                                                                                                 Communications

       Company Overview
       Otrum ASA (Otrum) is a leading provider of interactive TV solutions and content to the hospitality industry. Otrum develops and
       supplies total solutions, consisting of hardware, software, TV channels, movies and guest broadband solutions to the hospitality
       industry.
       Key Executives                                                                SWOT Analysis
                      Name                                 Title                      OTRUM ASA, SWOT Analysis
         Samu Raunela                        Chief Technology Officer                 Strengths                              Weaknesses
         Frode Haugen                        Chief Executive Officer
                                                                                                                             Single Layer Management
          Karl Henrik Lilleheier             Chief Financial Officer                  Comprehensive Offerings
                                                                                                                             Concentrated Geographical
         Helena Jahren                       Director, HR                             Strong Partners Base
                                                                                                                             Focus
         Trond Henriksen                     Senior   Vice     President,
                                             sales and distribution
        Source: Annual Report, Company Website, Primary and Secondary
                                                                                      Opportunities                          Threats
        Research, GlobalData
                                                                                      Recent Agreements                      Highly Competitive
       Share Data                                                                                                            Environment
                                                                                      Growing IPTV Market
         OTRUM ASA
                                                                                                                             Rapid Technological Changes
                                                                          NA
        EPS (NOK)                                                       -1.30
                                                                                     Source: Annual Report, Company Website, Primary and Secondary Research,
        Market Cap (million NOK)                                          0.0        GlobalData

        Enterprise Value (million NOK)                                    NA
        Shares Outstanding (million)                                       22
       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData

       Financial Performance




       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData




OTRUM ASA - Financial and Strategic SWOT Analysis Review                                                                      Reference Code: GDTC217192FSA
Source : www.globalcompanyintelligence.com                                                                                                                     Page 1
© GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
          List of Figures ................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       OTRUM ASA - Key Facts ................................................................................................................................................................... 4
       OTRUM ASA - Key Employees .......................................................................................................................................................... 5
       OTRUM ASA - Key Employee Biographies ........................................................................................................................................ 6
       OTRUM ASA - Major Products and Services ..................................................................................................................................... 7
       OTRUM ASA - History ........................................................................................................................................................................ 8
       OTRUM ASA - Company Statement .................................................................................................................................................. 9
       OTRUM ASA - Locations And Subsidiaries ...................................................................................................................................... 10
          Head Office ................................................................................................................................................................................... 10
          Other Locations & Subsidiaries ..................................................................................................................................................... 10
       Section 2 – Company Analysis ......................................................................................................................................................... 11
       OTRUM ASA - Business Description ............................................................................................................................................... 11
       OTRUM ASA - SWOT Analysis ........................................................................................................................................................ 12
          SWOT Analysis - Overview........................................................................................................................................................... 12
          OTRUM ASA - Strengths .............................................................................................................................................................. 12
             Strength - Comprehensive Offerings ......................................................................................................................................... 12
             Strength - Strong Partners Base ............................................................................................................................................... 12
          OTRUM ASA - Weaknesses ......................................................................................................................................................... 12
             Weakness - Single Layer Management..................................................................................................................................... 12
             Weakness - Concentrated Geographical Focus ........................................................................................................................ 12
          OTRUM ASA - Opportunities ........................................................................................................................................................ 13
             Opportunity - Recent Agreements ............................................................................................................................................. 13
             Opportunity - Growing IPTV Market .......................................................................................................................................... 13
             Opportunity - Growing Demand for Digital Television Services ................................................................................................. 13
          OTRUM ASA - Threats ................................................................................................................................................................. 13
             Threat - Highly Competitive Environme
								
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