TEXTILE INDUSTRIES IN BANGLADESH
Cloth is the most significant part of our life, without cloth we cannot go a step. Cloth is the
symbol of modern civilized life. Historically we been seen that cloth industry is not ancient in
our country. From the few age this sector has been developed rapidly then before. And a lot of
industry has been developed at present. Though we import a lot of c from abroad, the production
in this sector is increasing day by day.
Truly speaking the marketing of Textiles product has been influencing our economy. Because
every year a lot of money expend to import various types of textiles product and the raw
materials from the overseas. Though, we produce limited fabric in our country but it is too few to
total demand, More yet we can't build Lip the backward linkage industry related to the textile
Marketing management is most important to achieve foreign market in based industry. But most
of textile industry has been suffering from many problems for marketing. Marketing is a
important subject, consumer marketing largely operated an mass marketing principles and
business marketing primarily concerned itself with how to build the best sales force.
Market force a number of tough decisions, They have to determined product features forced and
quality, establish accompanying services, set the price, determine the distributing channels
decide how much to spend on marketing and decide how to distribute their resources among
advertising, sales force and other promotion tools.
Sanzi Textile Mills Ltd in our country which in eligible itself in the remarkable position in the
textile industry. As a non -government or a limited firm Sanzi Textile Mills Ltd. is the most
strong position and export a great portion of ready made garments in the foreign country rather
The company has good image all over the world markets. Drawing on their expertise in the trade
and export arenas, the Well group has expanded dramatically over the past 30 year, becoming
Bangladesh's leading business and industrial conglomerate. Today the company is one of the
leading foreign exchange earners in the country's private sector and deals not only in textiles, but
also in wide range products.
However, major investment in recent years has been concentrated in the development of the
groups textile division, which comprises two spinning mills two spinning mils, three state -of-the
art Fabric mills and three apparel manufacturing unit. These combine the best of the indigenous
features of Bangladesh with state-of-the art equipment and expertise from around the world. As a
result, Well group is able to offer world class products at competitive prices.
Sanzi Textile Mills Ltd in its activities to produce high quality fabric, style, culture and to create
market place. The marketing management of this company is trying concentrating most on
covering as Much consumers and territory as possible. They have almost all quality of fabric in
the overseas market. The company ought to product more quality fabric can and make it popular
by proper marketing management step.