Aarkstore Enterprise Mobile Commerce by NEEL03


									||Research||Aarkstore Enterprise Mobile Commerce Carrier Strategies


Mobile Commerce is both an opportunity and a threat to
carriers as many third parties seek to offer alternatives to
network operator based offerings. Competitors include
established players such as PayPal as well as many start-up
companies. Incumbent operators face the threat of Google
and other larger players that wish to dominate this large
market opportunity.

In addition, carriers are faced with decisions regarding
various technologies, solutions and approaches. There is
also a need for careful consideration with respect to the
cross-over between mobile advertising/marketing and
mobile commerce. Carriers must therefore consider
everything from Near Field Communications (NFC), 2D
Bar Codes, Abbreviated Dialing Codes, Short Messaging
and other customer interface approaches to mobile wallet,
integration with financial institutions, debit versus credit,
and more.

This research provides analysis of the major technologies,
systems, solutions, applications and players. It also
analyzes the relationship between mobile
advertising/marketing and mobile commerce and answers
the question why carriers cannot have one strategy in
isolation from another. Carriers must have an integrated
strategy to be successful as digital media, content,
advertisements/marketing, applications, and commerce
evolve to become increasingly mobilized. This research
provides critical analysis and recommendations for
wireless services to assist them in infrastructure,
application, OSS integration, and partnering decisions
associated with mobile commerce.

Target Audience:

Mobile Network Operators

Mobile Software Developers

OSS/BSS Solution Providers

Social Commerce Vendors

Handset and Tablet Manufacturers

Mobile Payment Service Providers

Content and Applications Aggregators

Mobile Marketing and Advertising Providers

Telecommunications Infrastructure Providers


Aarkstore Enterprise





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