Awesome Facebook Tips If you are seriously considering or are already using Facebook for your business, you will need to work with the Facebook Timeline feature. To be successful in marketing your business on Facebook, you need to enhance the design of your page. Marketing strategies for Facebook focus less on marketing and sales and more on building community and brand exposure. The page designs of Facebook for business embellish on this strategy through the provision of tools that page managers should be aware. Here are 4 tips for business marketing on Facebook: 1. No Hard Selling One mission Facebook has is to keep people coming back is not to bombard them with ads. First, Don’t include a lot of call-to-action links on your Facebook company page and limit the contact info of the company to be only in the “About” section. You should make the message icon available on your page but don’t try to message fans unless they message you. Facebook has also altered how companies should advertise. The concept that it is more valuable to recommend referrals than merely promote a text ad is something they support. To link to sites outside of Facebook, you can still use text ads and this can encourage more people to engage with your page or ad. 2. The Popularity of Worthy Information Once your page is liked by a visitor, there might be no need to revisit the page. On the other hand, they might visit to read recommendations and comments about your business that your fans have made. On the right Timeline column is where you can locate this information and based on their network, this is unique for every visitor. You want to make sure you always upload links to content that will be interesting to your fans, so that they will continue to return. You can also encourage them to share your content with their network using other social networks where they participate. 3. Brand Recognition through Facebook Brand recognition is important in Facebook. Everything from putting up great cover images, larger images and new tab thumbnails that all point to your brand is essential. Your brand is a visual representation to what in essence is going to be your company’s second website. Your company’s new landing page has become the Facebook Timeline which will be responsible for greeting new visitors. To get ‘liked,’ a lot of this will have to do with the posts in your page, a few tabs, about info and a big image on the cover. You might want to think about making a story of visuals for visitors to learn more about your company. Ensure that the story often changes and takes into account your fans interest. Keep in mind that logged-in fans like staying in Facebook so finding ways to meet your objectives without taking them out of Facebook will undoubtedly get you far. 4. Using Timeline for Business Marketing Your Timeline offers greater limits on how you can promote posts. You can pin posts on the upper left hand side for up to a week, before the post will go back to the date it was originally created. There are unlimited times you can re-pin posts so highlighting a campaign for over a week can be done easily. Select the post options menu star to highlight your Timeline posts and this will result in your post spanning columns left and right. You can offer visitors more information by adding historical company achievements and use Milestones to cause greater brand recognition. Your Timeline can also contain links to an image, story, description or location. Therefore, the new Facebook Timeline company features gives you more options for marketing with Facebook. I hope these tips will help you to take your Facebook marketing to the next level.
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