Design Sheet & Portfolio Advice Design Sheets The design sheet is intended to be visually appealing and to provide employers with an example of your best work. It does not substitute for a portfolio. The design sheet can be included every time you send out a resume and cover letter. Feedback from employers indicates that a good design sheet is a highly effective way of demonstrating what you can do. We encourage you to do a design sheet well before you are facing any application deadlines. Make sure that you select a design sheet of which you're quite proud. Be prepared to talk about this example during job interviews. The right design sheet can inspire you to speak enthusiastically about your work. Choose something representative of your best work, which will reproduce well. It is often best to use one project, rather than several unrelated ones. Copies of black and white photos, color prints and computer graphics are all suitable. You may also have a drawing reduced. Your name should appear on the design sheet, ideally in the same typeface as is used on your resume. An interesting option is to integrate text and images on a total of two pages. For your own use, we encourage you to prepare an extra page or two. Many participating employers at the annual GSD-MIT Career Fair want to see design sheets as well as resumes. Some candidates feel that the investment in sending out color prints is worthwhile. Do not send out a large number of unsolicited examples, or they will lose their effectiveness. Take care to title or key your work, with the additional possibility of adding text that enhances the image. Three or four sheets are probably the maximum that you want to send. Each sheet can include single or multiple images. Resume and design sheet examples in architecture and landscape architecture are available for your review in the Career Services Library, 422 Gund Hall. Portfolio Design: Practical tips from a workshop given by Harold Linton, author of Portfolio Design. PORTFOLIO CONTENTS Think of the organization of your portfolio in a similar manner to building a bridge or a fence. Select your very best work as main supports or fence posts. The number of strong projects you have will determine the length of your portfolio. The remaining work will serve as the rails that join the supports. Select the three best projects you have. Place them in order: first, second and third. Open the portfolio with project number one, close the portfolio with number two and use number three in the middle. It is best to open with something that subliminally shows approval. It is a vote of confidence about your work and gives the rest of your work the same sense of validation. While it is absolutely mandatory to open with a superb project, it is equally important to close with a great piece. The final impression is almost as important as the first impression. Many design managers first thumb through your work from back to front. This is another reason why first and last images are the two most important. You are choosing a series of works that represent a comprehensive design program. The number of programs to showcase depends on the range of work you have done. The work selected for a middle piece can give the viewer a reason to pause. This can further control the pace at which your work is reviewed. Use the opportunity to explain this "story piece" to your advantage: show greater 3-D development, graphic thinking, model study, plans and details, etc. This example can highlight the broadest range of work that you do so that the client can appreciate the scope of your experiences. Now look at the remainder of the pieces you pulled to include in the portfolio, the projects we think of as "rails". Think of them in terms of horizontal or vertical, black and white versus color, or any other physical dissimilarities. If the portfolio format allows facing pages, you must consider the juxtaposition of your works. If there is no subject theme you need to edit, then judge layout based on visual flow. Connecting one image to the next, from rail to post, is the basic editing technique. PORTFOLIO SEQUENCE For all arrangements, the least effective project should be removed. The portfolio is a chain only as strong as its weakest link. Start strong and finish stronger. Make certain that the quality of your work is consistent, beginning and concluding with your best work. Portfolio Suggestions: • Typically portfolios average between 20 -40 faces (a page has two faces). • The resume and cover letter can be coordinated with the portfolio design (as with a business card or envelope). • Try to design as simple and understated an enclosing system as possible without detracting from the layout and presentation of your own work. • Remember that the 'invisible grid' carries the entire organization throughout the presentation and may even be evidenced on the enclosing system in a subtle way such as position/orientation. • Rehearse the sequence of projects so that you are completely comfortable with their order, subject matter, and relative chronology in the portfolio. Remember to use a sequence strategy based on your “fever chart” and “shopping list”. (See below.) • Title pages for projects can have greater contrast and impact, but be careful to maintain a clear relationship between them and the invisible grid that runs throughout the entire organization. • Use caution when employing materials for the enclosing system or contents that may cause someone to question their relationship to anything else in the portfolio. • All detailed aspects of page numbers, running heads, titles, should be considered whether you are doing a plate portfolio or a bound portfolio. • Do not forget an index if at all appropriate. This includes all the details of materials, sizes and courses on one convenient page. • Be sure to include your name near the beginning, if not on the cover of your portfolio. • Craftsmanship is essential in the final product. Cleanliness is also a must. Be prepared at an interview to discuss any aspect of your work. It is also a good idea to research the employer. Have some understanding and awareness of the nature of work that occurs in the company or organization before going to the interview. Relax and enjoy the process of the interview – this is why you have prepared ahead of time! Portfolio Storyboard: Use the blocks below as pages of your portfolio. Label each page according to the sequenced list of contents you completed. Number the pages accordingly. Revised July, 2005