Portfolio by xiaopangnv

VIEWS: 3 PAGES: 46

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Table of content
1 Corporate brochure .......................................................................................................... 4
1.1   Theory ....................................................................................................................... 4
1.1.1      Content ............................................................................................................... 4
1.1.2      Lay- out .............................................................................................................. 4
1.2   Exercise ..................................................................................................................... 4
1.3   Critics ...................................................................................................................... 12
1.4   Correction................................................................................................................ 12
2 Product brochure ............................................................................................................ 20
2.1   Exercise ................................................................................................................... 20
2.2   Critics ...................................................................................................................... 26
2.3   Correction................................................................................................................ 26
3 Direct emailing .............................................................................................................. 27
3.1   Theory ..................................................................................................................... 27
3.2   Exercise ................................................................................................................... 27
3.3   Critics ...................................................................................................................... 28
3.4   Correction................................................................................................................ 28
4 Business letters .............................................................................................................. 30
4.1   Theory ..................................................................................................................... 30
4.2   Enquiry .................................................................................................................... 30
4.2.1      Exercise............................................................................................................ 30
4.3   Reply to enquiry ...................................................................................................... 31
4.3.1      Exercise............................................................................................................ 31
4.3.2      Critics ............................................................................................................... 32
4.3.3      Correction ........................................................................................................ 32
4.4   Request for quotation .............................................................................................. 33
4.4.1      Exercise............................................................................................................ 33
4.4.2      Critics ............................................................................................................... 34
4.4.3      Correction ........................................................................................................ 34
4.5   Quotation ................................................................................................................. 35
4.5.1      Exercise............................................................................................................ 35
4.5.2      Critics ............................................................................................................... 36
4.5.3      Correction ........................................................................................................ 36
4.6   Order ....................................................................................................................... 37
4.6.1      Exercise............................................................................................................ 37
4.6.2      Critics ............................................................................................................... 38
4.6.3      Correction ........................................................................................................ 38
4.7   Confirmation of order ............................................................................................. 39
4.7.1      Exercise............................................................................................................ 39
4.7.2      Critics ............................................................................................................... 40
4.7.3      Correction ........................................................................................................ 40
4.8   Complaint ................................................................................................................ 41
4.8.1      Exercise............................................................................................................ 41
4.8.2      Critics ............................................................................................................... 42
4.8.3      Correction ........................................................................................................ 42
4.9   Dealing with complaint ........................................................................................... 43
4.9.1      Exercise............................................................................................................ 43
4.9.2      Critics ............................................................................................................... 44
4.9.3      Correction ........................................................................................................ 44
5 Sales conversation ......................................................................................................... 46
                                                                                                                                        3

5.1  Theory ..................................................................................................................... 46
6 Vocabulary ..................................................................................................................... 47
                                                                             4




1 Corporate brochure
Purpose: branding (making your company known), image building, not selling
Used by public relations


1.1Theory
1.1.1     Content
   1. who are we?
          - history
          - HQ/plants
          - product/services
          - target audience
   2. mission statement
          - general information
          - long-term strategy
   3. organization chart (board, managers, names of important people)
   4. (strategy)
   5. Details
          - tel
          - fax
          - address


1.1.2     Lay- out
          -   Lots of pics, large pics 50%
          -   10% white
          -   Little book. A4
          -   Weight: normally used 120g or more
          -   Cover 250 – 300g


1.2Exercise
5
6
7
8
9
10
11
                                           12

1.3Critics
Expand values p.e. against child labour.


1.4Correction
13
14
15
16
17
18
19
                           20


2       Product brochure
2.1Exercise
21
22
23
24
25
                                                                26

2.2Critics
More information about the product p.e. styles, applications.


2.3Correction
                                                                                              27


3         Direct emailing
3.1Theory
Selected group of potential customers who would be interested.
This is commercial communication.

   1. Attracting attention
            a. Very special (extraordinary) bv. “palmbomen ontdekt op de maan”
            b. Very common, “my world” bv. “studenten in staking”
            c. Special occasion bv. in de week dat je jarig bent
   2. Interest
            a. “my World”
            b. Information company (confidence)
   3. Desire
Product information
Advantages product
   4. Action
Call to action: imperative


3.2Exercise

                                O-Furniture
                3 Ambachtsstraat, Beerse, B-2340, Belgium
                 Telephone 014 60 00 95, Fax 014 60 00 80
                                                                 Date: 8 November 2011

Public Relations
Verzekeringskantoor Miechielsen
11, Schoolstraat
Beerse 2340
Belgium


Reduction of 50% on all office Furniture


Dear Mrs, Sir

Are you renovating, reorganizing or just want new office furniture? With our help you can
create a peaceful working environment. We offer from November till January 2012 a 50%
reduction on all our office furniture.

O-furniture is a company specialized in office furniture of all times. We offer styles from
modern till future antiques. Future antiques are antique furniture that is adapted to the
demands of today p.e. you need the equipment to connect your computer to electricity and
like the view of antique furniture but not the wires.
We work with suppliers located in England, the Netherlands and Belgium.
                                                                                              28



Above all we can offer you a wide variety of services. These services contain among other
things delivery of catalogues with the new developments in our product range and products
for maintenance. You can submit on our website www.o-furniture.com or simply call us. To
maintain the furniture, we have our own high qualified employees and specialized
equipment. We also deliver at home and install the furniture.

If you are interested, visit our website www.o-furniture.com and ask for our catalogue. You
are also welcome on our open day the 14th of November. There can you visit our showroom
and ask our representatives for further information.

Yours sincerely




T. Miechielsen
Sales Manager


3.3Critics
      Reduction  discount
      Dear Sirs of dear Sir or Madam  Yours faithfully
      Not a half line but a clean full alinea.
      Contain  consists of


3.4 Correction

                                O-Furniture
                 3 Ambachtsstraat, Beerse, B-2340, Belgium
                  Telephone 014 60 00 95, Fax 014 60 00 80
                                                                    Date: 8 November 2011

Public Relations
Verzekeringskantoor Miechielsen
11, Schoolstraat
Beerse 2340
Belgium


Discount of 50% on all office Furniture


Dear Sir or Madam
                                                                                                29

Are you renovating, reorganizing or just want new office furniture? With our help you can
create a peaceful working environment. We offer from November till January 2012 a 50%
discount on all our office furniture.

O-furniture is a company specialized in office furniture of all times. We offer styles from
modern till future antiques. Future antiques are antique furniture that is adapted to the
demands of today p.e. you need the equipment to connect your computer to electricity and
like the view of antique furniture but not the wires. We work with suppliers located in
England, the Netherlands and Belgium.

Above all we can offer you a wide variety of services. These services consists of delivery of
catalogues with the new developments in our product range and products for maintenance.
You can submit on our website www.o-furniture.com or simply call us. To maintain the
furniture, we have our own high qualified employees and specialized equipment. We also
deliver at home and install the furniture.

If you are interested, visit our website www.o-furniture.com and ask for our catalogue. You
are also welcome on our open day the 14th of November. There can you visit our showroom
and ask our representatives for further information.

Yours faithfully




T. Miechielsen
Sales Manager
                                                                                                30


4 Business letters
4.1 Theory
Address like Belgian “BIN-normen” if you send them anywhere except Great Britain. For
Great Britain: look at the letters of the previous year English.

“Our reference” always filled in. “Your letter of” and “your reference” has not always to be
filled in. “TOWN” and below “DATE”.

Reference 2011/          Quot./ N° /MM/                        ab
                         Ord. 0237 Marketing manager
                         Com.

Dear Sir(s) Dear Sir or Madam
Dear Mr       Smith
       Mrs
       Ms

      1.   Occasion or reply (referring to the past)
      2.   Main idea! Questions, anouncements
      3.   Extra information
      4.   Referring to the future bv. looking forward to an order, quotation, delivery, …


4.2 Enquiry
4.2.1 Exercise

           Miechielsen Verzekeringskantoor
                       Schoolstraat 11, 2340 Beerse, Belgium
                      Telephone 014 60 00 90, Fax 014 60 00 83


Sales Manager
O-furniture
Ambachtsstraat 3
2340 Beerse
Belgium



Enquiry: Future antiques


    Your message of      Your reference                Our reference                 Turnhout
/                        /                      2011/ENQ./0234/DB/tm         22-11-2011
                                                                                              31

Dear Sir or Madam,

We saw your advert in Elite magazine and are interested in the future antiques you offer.

Miechielsen Verzekeringskantoor is a company founded in 1975 and is now renovating for
the first time. To maintain the authentic look we are interested to purchase antique office
furniture. But we use nowadays printers, copy machines, computers, faxes, etc. That is why
we believe future antiques will fit better to our company.

We should be obliged if you could send us a catalogue about this type of furniture. We
should be pleased if you could deliver the furniture before January 2012.

Yours faithfully,



Tine Miechielsen
Public Relations


4.3 Reply to enquiry
4.3.1 Exercise

                                O-Furniture
                    Ambachtsstraat 3, 2340 Beerse, Belgium
                    Telephone 014 60 00 06, Fax 014 60 00 60


Tine Miechielsen
Public Relations
Verzekeringskantoor Miechielsen
Schoolstraat 11
2340 Beerse
Belgium



Reply to enquiry: Future antiques


Your message of        Your reference                Our reference               Beerse
22-11-2011             2011/ENQ./0234/DB/tm 2011/REN./1234/SM/mu 25-11-2011


Dear Madam,

We welcome your enquiry of the 22th November and thank you for your interest in our
furniture.
                                                                                            32



As requested we enclose a copy of our illustrated catalogue showing the detailed
information of the future antiques.

We feel you made an excellent decision by choosing for antique furniture. On the one hand
it gives indeed an authentic look and on the other hand we can hide the wires.

In the catalogue you will find some more information about accessories like, cushions,
products for maintenance, etc.

As your query about delivery times, we will be able to dispatch your requirements
immediately on receipt of orders since we carry large stocks.

We look forward to hearing from you in the future.

Yours faithfully,



Marina Urkens
Sales Manager


4.3.2 Critics
Refer to enclosure if you mentioned an enclosure in the letter.


4.3.3 Correction

                                O-Furniture
                    Ambachtsstraat 3, 2340 Beerse, Belgium
                    Telephone 014 60 00 06, Fax 014 60 00 60


Tine Miechielsen
Public Relations
Verzekeringskantoor Miechielsen
Schoolstraat 11
2340 Beerse
Belgium


Reply to enquiry: Future antiques


Your message of        Your reference                 Our reference                Beerse
22-11-2011             2011/ENQ./0234/DB/tm 2011/REN./1234/SM/mu 25-11-2011
                                                                                            33

Dear Madam,

We welcome your enquiry of the 22th November and thank you for your interest in our
furniture.

As requested we enclose a copy of our illustrated catalogue showing the detailed
information of the future antiques.

We feel you made an excellent decision by choosing for antique furniture. On the one hand
it gives indeed an authentic look and on the other hand we can hide the wires.

In the catalogue you will find some more information about accessories like, cushions,
products for maintenance, etc.

As your query about delivery times, we will be able to dispatch your requirements
immediately on receipt of orders since we carry large stocks.

We look forward to hearing from you in the future.

Yours faithfully,



Marina Urkens
Sales Manager

Encl: Catalogue


4.4 Request for quotation
4.4.1 Exercise

       Miechielsen Verzekeringskantoor
                     Schoolstraat 11, 2340 Beerse, Belgium
                    Telephone 014 60 00 90, Fax 014 60 00 83


Marina Urkens
Sales Manager
O-furniture
Ambachtsstraat 3
2340 Beerse
Belgium



Request for quotation: Future antiques
                                                                                   34



Your message of        Your reference                   Our reference   Turnhout
25-11-2011             2011/REN./1234/SM/mu 2011/REQ./2876/DB/tm 28-11-2011


Dear Madam,

We thank you for the catalogue you sent us.

Will you please quote for the following items:

   -   Filing cabinet FC123
   -   Desk D213
   -   Chair C432
   -   Product 23M

The furniture and the product are described in your catalogue.

We are looking forward to receiving your early reply.

Yours faithfully,



Tine Miechielsen
Public Relations


4.4.2 Critics
Salutation + name – yours sincerely


4.4.3 Correction

       Miechielsen Verzekeringskantoor
                     Schoolstraat 11, 2340 Beerse, Belgium
                    Telephone 014 60 00 90, Fax 014 60 00 83


Marina Urkens
Sales Manager
O-furniture
Ambachtsstraat 3
2340 Beerse
Belgium



Request for quotation: Future antiques
                                                                                   35




Your message of       Your reference                    Our reference   Turnhout
25-11-2011            2011/REN./1234/SM/mu 2011/REQ./2876/DB/tm 28-11-2011


Dear Madam,

We thank you for the catalogue you sent us.

Will you please quote for the following items:

   -   Filing cabinet FC123
   -   Desk D213
   -   Chair C432
   -   Product 23M

The furniture and the product are described in your catalogue.

We are looking forward to receiving your early reply.

Yours sincerely,



Tine Miechielsen
Public Relations


4.5 Quotation
4.5.1 Exercise

                                O-Furniture
                   Ambachtsstraat 3, 2340 Beerse, Belgium
                   Telephone 014 60 00 06, Fax 014 60 00 60


Tine Miechielsen
Public Relations
Schoolstraat 11
2340 Beerse
Belgium



Quotation: Future antiques
                                                                                             36

Your message of         Your reference               Our reference              Beerse
28-11-2011              2011/REQ./2876/DB/tm 2011/QUO./1456/SM/mu               30-11-
2011


Dear Mrs Miechielsen,

Replying to your request of 28 November for a further supply of future antiques, we are
pleased to quote as follows:

 Product            Description          Number    Price/item     Discount      Total price
FC123                 Filing cabinet           1       € 668,07        50%         € 334,04
D213                           Desk            1       € 415,97        50%         € 207,99
C432                           Chair           1       € 307,88        50%         € 153,94
23M                         Product            1        € 15,00           /         € 15,00
                                                                                   € 710,97
Prices do not include 21% VAT.

As we mentioned in our sales letter, we allow you 50% of all furniture. A cash discount of
2% is also granted, if you pay in 30 days after receiving the invoice.

We hope you will find these terms satisfactory and look forward to the pleasure of your
order.

Yours faithfully,



Marina Urkens
Sales Manager


4.5.2 Critics
Salutation + name – yours sincerely


4.5.3 Correction

                                  O-Furniture
                    Ambachtsstraat 3, 2340 Beerse, Belgium
                    Telephone 014 60 00 06, Fax 014 60 00 60


Tine Miechielsen
Public Relations
Schoolstraat 11
2340 Beerse
Belgium
                                                                                             37




Quotation: Future antiques


Your message of        Your reference                Our reference              Beerse
28-11-2011             2011/REQ./2876/DB/tm 2011/QUO./1456/SM/mu                30-11-
2011


Dear Mrs Miechielsen,

Replying to your request of 28 November for a further supply of future antiques, we are
pleased to quote as follows:

 Product           Description          Number    Price/item      Discount      Total price
FC123                Filing cabinet           1       € 668,07         50%         € 334,04
D213                          Desk            1       € 415,97         50%         € 207,99
C432                          Chair           1       € 307,88         50%         € 153,94
23M                        Product            1        € 15,00            /         € 15,00
                                                                                   € 710,97
Prices do not include 21% VAT.

As we mentioned in our sales letter, we allow you 50% of all furniture. A cash discount of
2% is also granted, if you pay in 30 days after receiving the invoice.

We hope you will find these terms satisfactory and look forward to the pleasure of your
order.

Yours sincerely,



Marina Urkens
Sales Manager


4.6 Order
4.6.1 Exercise

       Miechielsen Verzekeringskantoor
                    Schoolstraat 11, 2340 Beerse, Belgium
                   Telephone 014 60 00 90, Fax 014 60 00 83


Marina Urkens
                                                                                                 38

Sales Manager
O-furniture
Ambachtsstraat 3
2340 Beerse
Belgium



Order: Future antiques


Your message of         Your reference              Our reference                     Turnhout
30-11-2011              2011/QUO./1456/SM/mu 2011/ORD./4356/DB/tm              2-12-2011


Dear Mrs Urkens,

We have received your letter of 16th November and should be glad if you would accept our
order for the following goods:

 Product            Description        Number       Price/item      Discount        Total price
FC123                 Filing cabinet         1          € 668,07         50%           € 334,04
D213                           Desk          1          € 415,97         50%           € 207,99
C432                           Chair         1          € 307,88         50%           € 153,94
23M                         Product          1           € 15,00            /           € 15,00
                                                                                       € 710,97
Prices do not include 21% VAT.

Please confirm that you can complete the work before the end of February, than our
renovations will be complete.

We will submit further orders, if this one is completed to our satisfaction.

Yours faithfully,



Tine Miechielsen
Public Relations


4.6.2 Critics
Salutation + name – yours sincerely


4.6.3 Correction

       Miechielsen Verzekeringskantoor
                     Schoolstraat 11, 2340 Beerse, Belgium
                                                                                                 39


                   Telephone 014 60 00 90, Fax 014 60 00 83


Marina Urkens
Sales Manager
O-furniture
Ambachtsstraat 3
2340 Beerse
Belgium



Order: Future antiques


Your message of        Your reference              Our reference                      Turnhout
30-11-2011             2011/QUO./1456/SM/mu 2011/ORD./4356/DB/tm               2-12-2011


Dear Mrs Urkens,

We have received your letter of 16th November and should be glad if you would accept our
order for the following goods:

 Product           Description        Number        Price/item      Discount        Total price
FC123                Filing cabinet         1           € 668,07         50%           € 334,04
D213                          Desk          1           € 415,97         50%           € 207,99
C432                          Chair         1           € 307,88         50%           € 153,94
23M                        Product          1            € 15,00            /           € 15,00
                                                                                       € 710,97
Prices do not include 21% VAT.

Please confirm that you can complete the work before the end of February, than our
renovations will be complete.

We will submit further orders, if this one is completed to our satisfaction.

Yours sincerely,



Tine Miechielsen
Public Relations


4.7 Confirmation of order
4.7.1 Exercise

                                 O-Furniture
                                                                                              40


                    Ambachtsstraat 3, 2340 Beerse, Belgium
                    Telephone 014 60 00 06, Fax 014 60 00 60


Tine Miechielsen
Public Relations
Schoolstraat 11
2340 Beerse
Belgium



Confirmation of order: Future antiques


Your message of        Your reference                 Our reference               Beerse
2-12-2011              2011/ORD./4356/DB/tm 2011/COO./7789/SM/mu                  8-12-2011


Dear Mrs Miechielsen,

We were glad to receive your order of 2 December for future antiques.

At the prices offered the furniture represent exceptional value and we feel confident that you
will be completely satisfied with them.

As we hope to be of service to you for many years to come, we enclose with this letter
details of other furniture and maintenance products, all of which we think you may need at
some time.

Yours faithfully,




Marina Urkens
Sales Manager

Encl. product brochure


4.7.2 Critics
Salutation + name – yours sincerely


4.7.3 Correction

                                O-Furniture
                                                                                              41


                   Ambachtsstraat 3, 2340 Beerse, Belgium
                   Telephone 014 60 00 06, Fax 014 60 00 60


Tine Miechielsen
Public Relations
Schoolstraat 11
2340 Beerse
Belgium



Confirmation of order: Future antiques


Your message of       Your reference                  Our reference               Beerse
2-12-2011             2011/ORD./4356/DB/tm 2011/COO./7789/SM/mu                   8-12-2011


Dear Mrs Miechielsen,

We were glad to receive your order of 2 December for future antiques.

At the prices offered the furniture represent exceptional value and we feel confident that you
will be completely satisfied with them.

As we hope to be of service to you for many years to come, we enclose with this letter
details of other furniture and maintenance products, all of which we think you may need at
some time.

Yours sincerely,




Marina Urkens
Sales Manager

Encl. product brochure


4.8 Complaint
4.8.1 Exercise

       Miechielsen Verzekeringskantoor
                    Schoolstraat 11, 2340 Beerse, Belgium
                                                                                             42


                    Telephone 014 60 00 90, Fax 014 60 00 83



Marina Urkens
Sales Manager
O-furniture
Ambachtsstraat 3
2340 Beerse
Belgium




Complaint: the prices charged are not as agreed


Your message of        Your reference              Our reference                  Turnhout
8-12-2011              2011/COO./7789/SM/mu 2012/Com./0001/DB/tm           1-03-2012


Dear Mrs Urkens,

When we came to examine the invoice of our order we sent the 2nd of December 2011. We
found out that we did not receive the discount of 50% that was promised to us.

We shall be glad if you will look into the matter at once and let us know the reason.

Yours faithfully,




Tine Miechielsen
Public Relations


4.8.2 Critics
Salutation + name – yours sincerely


4.8.3 Correction

       Miechielsen Verzekeringskantoor
                     Schoolstraat 11, 2340 Beerse, Belgium
                                                                                             43


                   Telephone 014 60 00 90, Fax 014 60 00 83



Marina Urkens
Sales Manager
O-furniture
Ambachtsstraat 3
2340 Beerse
Belgium




Complaint: the prices charged are not as agreed


Your message of       Your reference              Our reference                   Turnhout
8-12-2011             2011/COO./7789/SM/mu 2012/Com./0001/DB/tm            1-03-2012


Dear Mrs Urkens,

When we came to examine the invoice of our order we sent the 2nd of December 2011. We
found out that we did not receive the discount of 50% that was promised to us.

We shall be glad if you will look into the matter at once and let us know the reason.

Yours sincerely,




Tine Miechielsen
Public Relations


4.9 Dealing with complaint
4.9.1 Exercise

                                O-Furniture
                   Ambachtsstraat 3, 2340 Beerse, Belgium
                   Telephone 014 60 00 06, Fax 014 60 00 60
                                                                                             44



Tine Miechielsen
Public Relations
Schoolstraat 11
2340 Beerse
Belgium



Dealing with complaint: the prices charged are not as agreed


Your message of        Your reference                  Our reference             Beerse
1-03-2012              2012/Com./0001/DB/tm 2012/DWC./0030/SM/mu                 6-03-2012


Dear Mrs Miechielsen,

We hasten to reply to your letter of 1 March and apologize for the unfortunate mistake.

There was made an error on our Administration department. We repay you 50% of the
furniture you purchased. Any order you place in 2012, 10% discount will be granted.

We trust you will have no further cause to complain.

Yours faithfully,




Marina Urkens
Sales Manager


4.9.2 Critics
Salutation + name – yours sincerely


4.9.3 Correction

                                O-Furniture
                    Ambachtsstraat 3, 2340 Beerse, Belgium
                    Telephone 014 60 00 06, Fax 014 60 00 60


Tine Miechielsen
                                                                                             45

Public Relations
Schoolstraat 11
2340 Beerse
Belgium



Dealing with complaint: the prices charged are not as agreed


Your message of       Your reference                   Our reference             Beerse
1-03-2012             2012/Com./0001/DB/tm 2012/DWC./0030/SM/mu                  6-03-2012


Dear Mrs Miechielsen,

We hasten to reply to your letter of 1 March and apologize for the unfortunate mistake.

There was made an error on our Administration department. We repay you 50% of the
furniture you purchased. Any order you place in 2012, 10% discount will be granted.

We trust you will have no further cause to complain.

Yours sincerely,




Marina Urkens
Sales Manager
                                                                    46


5 Sales conversation
5.1 Theory
     How makes the product it easier for you?
     Advantages
     Why does the client has to buy the product at your company?
                                                                                                          47


6 Vocabulary
Mahogany ----------------------------------------------------------------------------------- mahonie
Beech ------------------------------------------------------------------------------------ beukenhout
Elm ------------------------------------------------------------------------------------------iepenhout

								
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