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					Research Aarkstore Enterprise   Subscriber Data Management
(SDM) with LTE and Beyond: Market Opportunities and Forecasts
2012 - 2017


Subscriber data is a crucial commodity for network carriers worldwide, as it can be
leveraged customize services and optimize applications to the market according to
subscriber preferences. This creates opportunities for new and/or highly focused
services/applications, revenue expansion, and improved customer loyalty and
profitability. However, access to subscriber data is often a challenge for network
operators. This is due largely to subscriber data being stored in a non-unified distributed
architecture comprising a variety of different network elements and services, often
vendor-specific, which makes it costly to attain a consolidated view of the data.

Subscriber Data Management (SDM) solutions tackle this problem by unifying subscriber
data into a central repository. With this repository, SDM solutions unify cross domain
subscriber data from identity, location, presence, authentication, services and access
preferences, which can feed into multiple applications through an API interface.

Mind Commerce estimates that with SDM carriers can save up to 40 % in OpE in
contrast to legacy mechanisms for managing subscriber data. In addition to OpEx
savings, SDM solutions allow carriers to reduce churn rates by enabling carriers to
personalize their services, improve marketing campaigns, and thereby improve revenue
by gaining rich customer insights. As carriers continue to invest in network
modernization and migrate networks towards LTE, vendors from both
telecommunications and IT centric database backgrounds are intensively competing to
gain a share of the SDM market. As a consequence, we expect SDM vendor revenues to
surpass nearly $ 3 Billion by the end of 2016.

Furthermore, SDM also allows carriers to establish themselves as brokers of subscriber
identity through SDM APIs. Driven by internal utilization within carrier services and
identity brokering, the SDM API market is expected to account for nearly $ 7 Billion in
global revenues worldwide by 2016, growing at a CAGR of nearly 100 % between 2012
and 2016.

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