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Successful Online
Global Communication
Export Excellence Seminar Series
Belfast City Council
World Trade Centre
20 March 2008 @ NISP
Norbert Sagnard
Managing Consultant
(E) norbert@sagnard.biz
(W) www.sagnard.biz
www.sagnard.biz
Agenda
1. Online Communication
2. Email 2.0
3. VoIP telephony
4. Online Conferencing & Collaboration
5. Networking tools
6. Rich Media Web Content (video)
7. Web & Mobile convergence
8. Q&A
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Top sources of quality
leads for businesses
Source: GlobalSpec Inc.
Industrial Marketing Trends Survey,
February 2007
GlobalSpec is an engineering search engine
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Online marketing budget: 2007 vs. 2006
Source: GlobalSpec Inc.
Industrial Marketing Trends Survey,
February 2007
GlobalSpec is an engineering search engine
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Online communication = speed
=> +
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Web site: build on viral effect
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Online events: no travel, pure productivity
Use webinars instead: e.g. www.webex.com
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Online survey: cut in-field cost
Online surveys are much cheaper than face-to-face but work
better with short or closed questions (yes/no, always/never ....)
A few examples:
www.apenneyearned.co.uk
http://free-online-surveys.co.uk/
http://www.sysurvey.com/
http://www.snapsurveys.com/
http://www.surveygalaxy.com/
Source: Geoffrey Moore, TCG Advisors, “Dealing with Darwin”
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Promote your business online
Podcasts
Vidcast
Video sites:
YouTube, MonkeySee.com, Howcast.com
Polls
RSS feeds
Wikipedia
http://wikipedia.org www.monkeysee.com www.howcast.com
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Online & Mobile collaboration
Refer to http://home.swarmteams.com/ (made in NI !!)
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SMS IP generation
Discover:
http://trutap.com/
www.textmagic.com
http://www.tmcsms.com/index.aspx
and evaluate the one you prefer.
More in my presentation on Web 2.0 & Telecom 2.0
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Telephone: from global communication
device to productivity tool
The most downloaded
VoIP FREE software:
www.skype.com
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Online selling worldwide to professionals
There is a dedicated Business & Industrial section on eBay,
reputable companies like HP, Dell use it!
http://business.ebay.com/
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Online fire-sale worldwide
Another alternative on eBay, to get rid of unsold stock
http://reseller.ebay.com/ns/rmstart.html
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Online selling worldwide to consumers
You can also set-up your own shop on eBay
more appropriate if you target the
Consumer or Home Office market.
http://stores.ebay.com/
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Successful Online
Global Communication
VoIP phone: calling for free?
Export Excellence Seminar Series
Belfast City Council
World Trade Centre
20 March 2008 @ NISP
Norbert Sagnard
Managing Consultant
(E) norbert@sagnard.biz
(W) www.sagnard.biz
www.sagnard.biz
VoIP facts
• VoIP software lets PC users talk to each
other for free and make cut-price calls to
mobiles and landlines communication
• Technology used by vendors converts
phone conversations into packets of data
and transmits them down the same wires
used to surf the internet
• Scale is critical success factor: most IM
services let you call only people who use
the same tool as you do.
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VoIP by Google
http://www.google.com/talk/index.html#
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VoIP by Microsoft
http://get.live.com/messenger/features
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VoIP by Yahoo
http://voice.yahoo.com/
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VoIP by AOL
www.aim.com/get_aim/win/latest_win.adp?ncid=AOLAOF0002000000091
0
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VoIP vs. IM
AIM (AOL), MSN Messenger, Yahoo Messenger with
Voice and Google Talk are all IM programs first and
VoIP services second;
Skype is a VoIP program first (now owned by eBay).
Skype has been downloaded more than half a billion
times and over 246 million people from almost every
corner of the globe have registered
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Successful Online
Global Communication
Networking: working the net!
Export Excellence Seminar Series
Belfast City Council
World Trade Centre
20 March 2008 @ NISP
Norbert Sagnard
Managing Consultant
(E) norbert@sagnard.biz
(W) www.sagnard.biz
www.sagnard.biz
Online Networks for professionals
• 65% of business professionals are connecting via personal &
professional social networking websites (Survey on online
social networking by Institute for Corporate Productivity Q2-
07) (source: marketingvox.com);
• The most popular site used for professional networking was
LinkedIn, followed by Yahoo 360 and MySpace;
• 52% of respondents whose organizations use social
networking sites do so to keep internal staff and remote
employees connected, while 47% use the networks to
connect with potential clients and showcase their skills;
• 35% say they use networks to assist them in finding a job.
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Online social networks for professionals
Doostang www.doostang.com
Ecademy www.ecademy.com
LinkedIn www.linkedin.com
Plaxo www.plaxo.com
Salespider www.salespider.com
Xanga www.xanga.com
Xing www.xing.com
Zoodango www.zoodango.com
HGTV Pro www.hgtvpro.com
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Online social network LinkedIn
20+ million professionals in 150 countries
500 of Fortune 500 companies represented
The largest online network for professionals!
www.linkedin.com
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Successful Online
Global Communication
Web & Mobile convergence
Export Excellence Seminar Series
Belfast City Council
World Trade Centre
20 March 2008 @ NISP
Norbert Sagnard
Managing Consultant
(E) norbert@sagnard.biz
(W) www.sagnard.biz
www.sagnard.biz
Web 2.0
• It's about Interactivity and openness
• Everybody wants to have their say about
nearly everything
• Should your company allow this?
• www.ideastorm.com
• The other side of the coin that companies
must accept in all fairness:
• www.ihatedell.net
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Telecom 2.0
It's about Interactivity and openness
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Merger of services
Mobile & Internet communication services are starting to merge:
for instance Mobile network THREE offers a Skype phone!
They don't mind if you make free calls through it, as long as
you remain their customer, which is a more important factor
for them: they will find ways to make money out of you.
www.three.co.uk/personal/products_services_/skype_phone.omp
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Mobile costs are falling
Truphone is a free piece of software that lets the user make free or low cost
mobile calls via the internet.
No roaming charges (need a compatible phone and connection to Wi-Fi)
Prices simple and low from anywhere on the planet.
Send SMS via the web, not a mobile: cost savings abroad and to other
countries, ideal to communicate to many colleagues at once
Mobile Web www.mobileweb.be/en/send-sms.asp
Textmagic www.textmagic.com
TMC www.tmcsms.com/index.aspx
Trutap http://trutap.com/
Vodafone Text Centre (if you are a Vodafone customer)
http://online.vodafone.co.uk/dispatch/Portal/appmanager/vodafone/wrp?_nfpb=true&_pageLabel=template10&pageID=BS_0011
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Mobiles morph into Internet devices
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Conclusions of the seminar
1. Wide choice of technologies & channels for your online communication
2. Focus on a few, learn and develop competitive advantage
3. Differentiate between cost-saving & sales-boosting technologies
4. Email is the main online marketing media, it works!
5. VoIP is the new phone and can do much more at much lower cost
6. Online conferencing & collaborating is here to stay, this is gen 2.0
7. Networking with thousands of professionals worldwide from your desk
8. The web goes video, adopt this new medium in your marketing -mix
9. Web or Mobile, all online services are on the same device.
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