Mainz-country-presentation-Belgium

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					Distributor Meeting

        October 13-16, 2011
         Distributor Belgium
             Bart De Pooter
 Overview Belgium
• POPULATION = 11.007.020
• Number of PLASTIC SURGEONS = 220
• Number of ACTIVE SURGEONS (breast
  surgery) = 145
• Number of RECONSTRUCTIONS = 2.400
• Number of AUGMENTATIONS = 9.600
• Number of Anatomical gels sold (all
  companies) =8.000
• Number of Round gels sold (all
  companies) = 4.000
SALES History       Belgium

35%


30%


25%


20%


15%


10%


5%


0%
      POLYTECH   ALLERGAN     MENTOR
 Market Share               Belgium


                 5%   10%
            5%
      5%
                                      POLYTECH
10%                                   ALLERGAN
                                      MENTOR
                              30%     EUROSILICONE
                                      SILIMED
                                      CEREPLAS
                                      OTHERS
      35%
SWOT Analysis      Belgium

OPPORTUNITIES
• Reimbursement changes (pos way)
• Working on textures implants
• Influence of Verpaele and Tonnard
SWOT Analysis    Belgium

THREATS
• Reimbursement changes (neg way)
• Silimed packages deals
What are the key strategies you
are using to develop your market?
• Focussing on MPS implants
• Try to find a patient for MPS before
  asking for the total switch.
• Start working with opinion leaders
• Organizing workshop with these opinion
  leaders
    What were your successes
    in 2010?

•   Started with 10 customers
•   High service level
•   Used these customers as reference
•   Switch between Silimed and Polytech
 What did you do that did not work
 in 2010?

• Lipivage
• Customers not very good informed, bad
  experience and they stopped working
  with MPS
 What innovations would you
 support Polytech focusing on?

• Light weight implants
• Other types / forms of implants
 What other technologies would
 fit our product portefolio?

• Fat injections
• Filling technics
• Facial fillers
 Which support do we expect from
 Polytech

• Year planning of all international
  congresses and trainings
• Advanced trainings for the dealers /reps
• More informations about competitors
• Visual aid of the implants

				
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posted:10/17/2012
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