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					                                                                                                    CONTACTS:
                                                                 Andrea Kotuk/Andrea & Associates/(212) 353-9585
                                                                             andreapr@andreaandassociates.com
                                                                               Kelly Lyons/Up2Us/(212) 563-3031
                                                                                               klyons@up2us.org


                                                                                             INVITATION TO COVER


EVENT:          Up2Us CONDUCTS NEW ORLEANS SUMMIT TO EXPAND YOUTH SPORTS
                OPPORTUNITIES WITH SUMMER OLYMPICS FAST APPROACHING

                National Nonprofit Membership Organization Focuses on Critical Issues Facing Youth
                Sports in New Orleans

                Up2Us members will gather at the Mercedes-Benz Superdome in New Orleans to design an
                action agenda to change the way people think about the power of sports to positively impact
                youth. With worldwide attention focused on the Summer Olympics, this is the time to rethink
                sports and what it means to a young person to be on a team, gain confidence, experience
                competition, develop self-esteem, identify alternatives to negative behaviors, and open up
                horizons in their own communities beyond the nearest street corners. Up2Us and its programs
                are supported by the Laureus Sport for Good Foundation, Mercedes-Benz USA, Nike and the
                Corporation for National and Community Service.

                Coaches, volunteers, managers and directors will unite to network and discuss the specific
                challenges facing the youth sports community in New Orleans and share best practices to make
                a lasting impact on young people. Participants will discuss ways to effectively manage
                programs through volunteerism, measurement and evaluation and building the workforce while
                saving money. Hands-on activities will introduce state-of-the-art methods for engaging youth in
                broader life-changing issues through sports.

                INTERVIEWS:
                New Orleans coaches, volunteers, managers and directors engaged in the youth sports
                community and Up2Us Executive Director for national perspective

DATE:           Thursday, July 12, 2012

TIME:           9:00 am – 3:00 pm
                9:00 am – 9:30 am Akiem Hicks/Defensive Tackle/New Orleans Saints

LOCATION:       Mercedes-Benz Superdome
                1500 Sugar Bowl Drive, New Orleans, LA
                On-site contact: Paul Caccamo / Executive Director Up2Us / (646) 62l-4566


Up2Us is a national nonprofit coalition leading the movement to advance sports as a vehicle to address critical issues
facing youth, including childhood obesity, academic failure and anti-social behavior. Up2Us supports a national network
of more than 500 member organizations in all 50 states. These organizations serve 20 million youth through traditional
and non-traditional sports. Members share best practices, advance initiatives that extend opportunities to new players,
and deliver quality programs in underserved communities where there is a tremendous need for constructive outlets for
youth. For more information, log on to www.up2us.org.

				
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