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					Cluster-Management
at ICT Cluster Bern,
Switzerland

Christoph Beer
Clusters in Berne


Medical Cluster (275)
Precision-Cluster Berne (85)
Service-Cluster Berne (580)
tcbe.ch - ICT Cluster Bern, Switzerland (205)


Center for Environmental Technologies
Design Center Langenthal



Cluster policy and law since 1997
Based on the economic development law




                                                Seite 2
Situation in Berne region



                             Cluster




        Innovation                              Business
          support                               network
                              Berne
                            Economic
                            Develop-
                              ment
                            Network




                                       Incu-
                Financing
                                       bation

                                                           Seite 3
ICT sector share in GDP



   Anteile Telematik
       2 0 0 5 , in %

     <= 3 %             <= 9 %
     <= 5 %              >9%
     <= 7%




                                 Seite 4
A „mutual“ ICT-Cluster will be
    supported through the
     Cluster-Association
  tcbe.ch - ICT Cluster Bern,
         Switzerland
                             Seite 5
Facts tcbe.ch - ICT Cluster
Bern, Switzerland

Founded: 13.12.1996

The tcbe is a non-commercial association (Article 60 of the Swiss
Civil Code (ZGB)).

Target:
ICT Cluster Bern is a collaboration between companies, training
institutions, trade associations and local authorities with the aim of
strengthening the telecommunications and IT sector in our
economic region

205 members including companies (suppliers and users),
Government, Education, ICT-organisations




                                                                     Seite 6
Organisation




                      General Assembly


                           Cluster
                           Board


                          Cluster
                        Management


      Working              Working               Working
      Group 1              Group 2               Group 3



     tcbe.ch is organised as a PPP (Public Private Partnership)
                                                                  Seite 7
Main Topics of the cluster


•  Networking

•  Go international

•  Education

•  Knowledge and technology transfer

•  Experience exchange / Centres of Competence (RFID/eGov)

•  Communication / focus

•  Promotion of the region

•  Inter-/cross-clustering




                                                             Seite 8
Networking


The cluster organises many events, providing platforms for the
active networking of our members. The themes of the events are
very different. This could be an information event about risk
management, an educational series about marketing and sales,
information about new technologies and so on.




                                                                 Seite 9
Inter- / Crossclustering


For creating new opportunities and new business cases it is very
important to open the mind. ICT is a cross section technology and a
part of many different value chains. The cluster actively promotes
what we call ‘interclustering’ i.e. the collaboration between
sectorally different clusters. This effort is not only limited to the
other cluster in canton Bern, it also targets as well partner
organisations in the network of the BEDA as national and
international organisations.




                                                                  Seite 10
Focus


The tcbe.ch edits a magazine called ‘Focus’ which today reaches
some 6000 addresses. Readers of the publication are normally not
active as suppliers in the ICT-sector. Each number of the ’Focus’
concentrates on a theme in the field of ICT (e.g. Spam, CRM,
innovation, outsourcing). Including articles about locally active
companies thus broadcasts the specific cluster know-how to the
cluster members and at the same time informs its readership with
articles about the state of the art of the actual technology and
solutions that are offered elsewhere.




                                                                Seite 11
Education


The tcbe.ch has the function of the organization of the working
sphere (OdA), formerly association of apprenticeship principals, for
the occupation informatics in the canton Berne. The tasks of the
OdA are delegated into i-Bern GmbH. The following goals are
pursued:
  •  Interface between apprenticeship principal, government and
     tcbe.ch
  •  Representing of the instructors, apprenticeship principals
     outside
  •  Promotion and preservation of the training place offer
  •  Information and support of the instructor
  •  Offering training services
  •  Platform for interested young people and learning people




                                                                  Seite 12
RFIDnet


RFIDnet - the competence center in the area of RFID. It was
founded on May 5th 2008. The partners are tcbe.ch – ICT Cluster
Bern, Switzerland and University of applied sciences Berne. The
Center is supported by companies.

•  Neutral consulting
   First steps, Awareness, Feasibility studies, Pilot projects

•  Events
   Information events, Exhibitions

•  Publication
   RFID-Report, Best Practice, Courses/Education, Books

•  Internet
   Online Communication, Experience Sharing, RFID Database



                                                                  Seite 13
Internationalisation


The ICT Cluster Bern is implementing an “internationalisation
support” for its members. This support includes the
following three key elements:
•  Economic-excursions for know-how sharing and business initiation
•  Building an international network focussed on ICT
•  Initiation of international joint projects
•  Winner European Cluster Manager award 2008




                                                                Seite 14
Economic excursions


In 2005 the ICT Cluster Bern organised an excursion to Nordrhein-
Westphalia. This excursion included a cluster-conference as well as
four site visits to companies and institutions (7 persons).

2006 London and East of England, 15 persons.

2007 Tampere, Finland. 13 persons.

2008 Ludwigsburg, Germany. 33 persons.

2009 Vienna, Linz and Hagenberg, Austria (18 persons) and
      Brandenburg, Germany (14 persons).

2010 Karlsruhe and Kaiserslautern persons, 23 persons.

2011 the cluster will organise an excursion to Hungary and
       probably to Freiburg, Mannheim, Elsass


                                                                 Seite 15
Ludwigsburg and Tampere




                          Seite 16
International network,
International joint projects

The cluster support its members with his local, national and
international network. tcbe.ch

 •    is partner in INTERREG-Project IT2RHINE
 •    is initiator and leader of the Global ICT Cluster Manager Group
 •    was member of the EU-Project NICE (Networking ICT Clusters in
      Europe), which was part of the Europe INNOVA initiative
 •    prepared the Regions of Knowledge proposal (FP7) KNOWARCHS -
      Knowledge Architectures for an Innovative European Health Society


Main activities NICE
 •    ICT-cluster benchmarking
 •    Sharing experience in cluster-management
 •    Networking between companies, clusters and networks
 •    Supporting the knowledge and technology transfer
 •    Initiation of joint projects

                                                                          Seite 17
NICE




                                                                         Tampere



                                                                                    Initiation of
                                                                                   joint projects




                                                   Paderborn                          Transfer of
  Exchange of experience in                                                           knowledge
    cluster management                     IAT                 Ostrava


                                           Berne


                    Networking
                  ICT companies



                                                                                           Ankara

         Knowledge Exchange & Networking

         Transfer & Learning
                                                                                                    Seite 18
10 golden Rules for Cluster-
Management        (by Judith Terstriep)




Rule I:            Rule II:          Rule III:          Rule IV:
BE COMMITTED       BE a STRATEGIST   BE a TEAM PLAYER   BE a NET WORKER




                    People not concepts make
Rule V:                  the difference!                Rule X:

BE INTERNATIONAL                                        BE a CONTROLLER




Rule VII:          Rule VI:          Rule VIII:         Rule IX:
BE VISIONARY       BE RELIABLE       BE a PATHFINDER    BE PERSISTENT

                                                                          Seite 19
Cluster-Management


       Successful Cluster-Management is teamwork



              President of the board

                          and

                  Cluster-Manager




      A cluster without active members is a bubble



                                                     Seite 20
              Benchmarking
              Cluster-Development
                                                                                                                                                                                                  unterhalb des                  oberhalb des
                                                                                                          Kennzahl                                     Name der Kennzahl                            Referenz-     im Referenz-    Referenz-
                                                                                                            Nr.          Dimension                        (Arbeitstitel)                            bereiches        bereich      bereiches
              Benchmarking of VDI:                                                                                     Netzwerk-
                                                                                                                       beschreibung
                                                                                                              1                                             Netzw erkalter                                                            x
                                                                                                                                                        Anzahl Mitglieder zum
                                                                                                              2                                          Zeitpunkt Gründung                                            x
                                                                                                              6                                        Anzahl Mitglieder aktuell                                       x
                                                                                                              7                                      Forschungsintensität aktuell                                      x
                                                                                                              9                                          Wachstumsdynamik                              x
                                                                                                             10                                     Anteil ausländischer Partner                                       x
                                                                                                             11                                              Rechtsform                                                x
                                                                                                             12                                     Anzahl MA in Geschäftsstelle                       x
                                                                                                             13                                     Erfahrung Netzw erkmanager                                         x
                                                                                                             14                                              KMU-Dichte                                                               x
                                                                                                             17                                  Anteil Privatfinanzierung Gründung                                    x
                                                                                                             19                                    Anteil Privatfinanzierung heute                                     x
                                               Netzwerkstruktur                                              20                               Entw icklung Anteil privater Finanzierung                                x
                                              100,00%                                                        21                                          Budget pro Mitglied                           x
                                                                                                             22                                      Nachhaltigkeit Finanzierung                                       x
                                              90,00%
                                                                                                             23          Netzwerk-                        Gründungshistorie                                            x
                                              80,00%                                                        25/1       steuerung und     Kooperationsstrukturen innerhalb des Netzw erkes                              x
                                                                                                             24          Mehrwerte                 Netzw erksteuerung durch GS                                         x
Zielerreichung, Wahrnehmung                   70,00%
                                                                                                            25/2                       Rollendefinition der Beteiligten / Klarheit der Aufgaben                        x
                                                                               Finanzierung
         & Performance                        60,00%                                                         26                                Schw erpunkte der Netzw erkarbeit                                       x
                                                                                                             27                        Kongruenzindex Schw erpunkte - erreichte Mehrw erte                             x
                                              50,00%                                           ICT Bern      28                           Servicespektrum Öffentlichkeitsarbeit / Marketing                            x
                                              40,00%                                           Vergleichsportfolio                           Servicespektrum interner Informations- und
                                                                                                             29          Netzwerk-                     Erfahrungsaustausch                                             x
                                              30,00%                                           KOM           30                        Servicespektrum kollaborative Technologieentw icklung                           x
                                                                                                                         services &
                                              20,00%
                                                                                                              31           Output          Servicespektrum internationale Kooperationen                                x
                                              10,00%                                                          32                               Servicespektrum Projektmittelakquisition                x
                                                                                                              33                                     Servicespektrum Gründung
                                                                                                                                              Servicespektrum Aus- und Weiterbildung,                                  x
                                               0,00%
                                                                                                              34                                         Personalrecruiting                                            x
                                                                                                              35                                           Ausprägung ÖA                                               x
                                                                                                              36                        Ausprägung Informations- und Erfahrungsaustausch                               x
  Internationalisierung                                                               Netzwerktypologie & -steuerung
                                                                                                              37                              Ausprägung koll. Technologieentw icklung                                 x
                                                                                                              38                                  Ausprägung Internationalisierung                                     x
                                                                                                              39                                  Ausprägung Drittmittelakquisition                                    x
                                                                                                              40                               Ausprägung Gründungsunterstützung                                       x
                                                                                                              41                                   Ausprägung Personalrecruiting                                       x
                                                                                                              42                                Gesamtindex Ausprägung Mehrw erte                                      x
                                                                                                              43                                       Service Output Effizienz                                                       x
                                                                                                              44                                      Internationalisierungsgrad                                      x
                                                                                                              47                                Verantw ortung Internationalisierung                                  x
                                                                                                              50                                            Zielerreichung                                            x
                          Ausprägung Output                       Servicespektrum                             53                                    Wahrnehmung in der Branche                                        x
                                                                                                              55                                      Regionale Wahrnehmung                                           x
                                                                                                              57                                  Nachhaltigkeit der Netzw erkarbeit                                  x
                                                                                                              60                             Divergenz Fremd- und Eigenw ahrnehmung                                   x
                                                                                                              61                                     Index Gesamtperformance
                                                                                                                                                                                                                    Seite
                                                                                                                                                                                                                      x     21
INNOVATION and CLUSTER


What is it?
    Synergy…..

    Benefit…..

    Support…..

    Positive match…..

    Negative match…..

    The only one…..




                         Seite 22
 New ideas and innovation


 Ideally, innovation should leverage ideas from both inside and
 outside the company




                                                 Sources of New Ideas and Innovation


                                                                                   Employees
                                           Business partners
                                                                          (general population)

                                           Customers                     Sales or service units


                                           Consultants                          R&D (internal)


                                           Competitors                                   Other

                                           Associations, trade groups,             Think tanks
                                           conference boards

                                                                               Internet, blogs,
                                           Academia                            bulletin boards

 45%   35   25         15         5    0                                                          0   5   15        25      35      45%



                                                                                                               Source: IBM CEO Study 2006
23               Presentation Title | Document ID   | 29-mars-11                                                                 Seite 23
 CLUSTER and INNOVATION


 Innovation has many different drivers

 Clusters are one of the enabler for innovation

                                                 Sources of New Ideas and Innovation


                                                                                   Employees
                                           Business partners
                                                                          (general population)

                                           Customers                     Sales or service units


                                           Consultants                          R&D (internal)


                                           Competitors                                   Other

                                           Associations, trade groups,             Think tanks
                                           conference boards

                                                                               Internet, blogs,
                                           Academia                            bulletin boards

 45%   35   25         15         5    0                                                          0   5   15        25      35      45%



                                                                                                               Source: IBM CEO Study 2006

24               Presentation Title | Document ID   | 29-mars-11                                                                 Seite 24
One of the major tasks




                         Seite 25
Contact




tcbe.ch – ICT Cluster Bern, Switzerland
mundi consulting ag
Christoph Beer
Cluster-Manager, CEO
Phone: +41 31 326 76 76
Mobile: +41 79 608 18 13
Christoph.Beer@tcbe.ch

                                          Seite 26

				
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