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					                                                                                                       PICS Benin/Togo
                                                                                                                                                                                                                      SEPT 2010
         FIGURE 1 - Annual Procurement of PICS Bags in Benin and Togo                                       F2      JULY-SEPT 2009          JULY-SEPT 2009                                      MAY 2010           27 new cowpea                          FEB 2011
                                                                                                                        GANSOU                                                                                    markets selected as              CRS Benin purchases
         FIGURE 2 - Timeline of Events in Benin and Togo                                                                                 Training of vendors
                                                                                                                  selected as primary on PICS technology
                                                                                                                                                                                            32% of targeted
                                                                                                                                                                                                               beneficiaries for 2010/11;           from Gansou 60 tons
                                                                                                                                                                                            villages reached
                                                                                                                  distributor in Benin                                                                                                               of cowpeas stored
         FIGURE 3 - Organizational Map of the PICS Supply Chain in Benin and Togo                                   and Togo; semi-
                                                                                                                                           and distribution                                   in 2009/10;      demonstrations staged in
                                                                                                                                                                                                               20 markets (4 each region)               in PICS bags          MAY 2011
                                                                                                                                                                                            68% remain for
                                                                                                                                                                                                                                                                          1964 participate
         FIGURE 4 - Maps of PICS Vendor Networks in Benin and Togo                                                  wholesalers and
                                                                                                                  retailers identified;
                                                                                                                                              NOV 2009                                           2010-11                          NOV 2010                             (71% women) in PICS                   OCT-NOV 2011
                                                                                                                                              75 female
                                                                                                                     project orders                                                                                           Project expands                          village ‘Open the Bag’           57 representatives from
                                                                                                                                           facilitatros from               MAR 2010                                            distribution via           FEB 2011       demonstrations in              NGOs, FO’s, media, and
F1                                                                                                                 25,000 bags from
                                                                                                                     Lela Agro and
                                                                                                                                         more than a dozen
                                                                                                                                       departments in Benin/
                                                                                                                                                                         Project trains
                                                                                                                                                                           160 local
                                                                                                                                                                                                                                linkages b/w
                                                                                                                                                                                                                                vendors and             Project team Savannes, Plateau,                    vendors trained on
                                                                                                                    delivers bags to    Togo trained on PICS            vendors across                                        extension agents          plans demos         and Maritime                    PICS technology;
                                                                                                                        GANSOU         technology and media             4 departnments                                                                   for 80% of                                   training of CERPA & DIFAOP
                         &!"                                                                                                                                                                                                                           target villages
                                                                                                                                               planning,                    in Benin
                                              ,-./"712"/1893":"79;<;"                                                                                        2010                                                                             2011                                                                           2012
                         %#"                                          ",1BE188@"F;1;>9?"0@"AB*C9>D"4G!H6"                               OCT 2009                                                                                            DEC 2010                            MAY 2011
                                                                                                                 JULY 2009                                                                           JUNE 2010
                                                                                                                                      Since August,                                                                                       681 bags sold,                    Inventory check:      OCT 2011                  DEC 2011
                                                                                                              PICS business                                      JAN-FEB 2010                      Project selects
                                                                      "=<;1;>9?"0@"*DI9B3"                                      137 villages sensitized;                                                                                of which 79% sold                    of 12,500 bags    Adoption study             Radio spots
                                                                                                             consultant hired                                     Project visits                  community radio
                                                                                                                                      209 retailers                                                                                         as demos                      purchased by project launched in                 air on local
                                                                                                                to identify                                    semi-wholesalers                    stations across
                         %!"                                                                                                       identified covering                                                                           OCT 2010                                   in July 2009, 8332 collaboration                  stations
                                                                                                               vendors and                                   across 11 communes                      Benin/Togo

                                                                                                                                      more than 20                                                                               12 semi-                                  sold, of which 2/3 with Parakou
                                                                                                                  facilitate                                  in Benin to evaluate                  to broadcast                                                                                                   NOV 2011
                                                                                                                                  communes; 14 semi-                                                                           wholesalers                                   used for demos       University
                                                                                                                bag orders                                      PICS bag quality                   PICS messages                                                                                             PICS demonstrations
                                                                                                                                  wholesalers trained        and avg. retail prices                                          in Togo trained
                                                                                                                                                                                                                                                                                                              held in 30 markets
                         $#"                                                                                                       on PICS technology                                                                            on PICS
                                                                                                                                                        DEC 2009                       APRIL 2010                                                                                                              (Atacora-donga,
                                                                                                                      AUG 2009                                                                                                                                  MARCH 2011
                                                                                                                                                       Additional                 Project team meets                                                                                                            Borgou-Alibori,
                                                                                                                    Project trains                                                                                AUG-SEPT 2010                                NGO APA-TOGO
                                                                                                                                                    120 villages and               with partners IITA                                                                                             OCT 2011      Zou-Collines);
                                                                                                                   facilitators from                                                                              ‘Open the Bag’                          organizes on PICS training
                                                                                                                                                  186 retailers across            to discuss 2010/11                                                                                               Vendors       production &
                                                                                                                  Benin and Togo on                                                                             ceremonies staged                          for 22 participants from
                         $!"                                                                                                                        10 communes in                  distribution and                                                                                            meeting held distribution of
                                                                                                                   PICS technology                                                                                   in all PICS                            Maritime, Plateau and
                                                                                                                                                    Benin identified                 marketing plan                                                                                             at Atakpamé to PICS posters
                                                                                                                     in Cotonou                                                                                    target villages                             Centrale regions
                                                                                                                                                                                                                                                                                            assess PICS marketing

                          #"                                                                                F4

                               %!!'($!"                 %!$!($$"                         %!$$($%"

F3                                                                                                                                                                                                                       Patient AKOUTOU                                                                                                  Local
                                                                                                                                                                                                                               (Lome)                                                                                                     NGOs

                                                                                                                                                   25,200                                                                                                                           EXT

                                                                                                                                                                                                                         Leopold GANSOU
                                                                                                                    Lela Agro                                                                                               (Cotonou)
                                                                                                                  (Kano, Nigeria)



                                                                                                                                                                                                                                                                      SEMI-WHOLESALING                                   MARKET TRADERS
                                                                                                                 MANUFACTURING                                    TRANSPORTING                                           WHOLESALING                                       RETAILING                                         NGOs

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