Christopher Cudworth created dynamic brand voice and promotional program for agency and client campaigns, including all-new SEO inbound marketing, social media and blog web site with integrated marketing campaign resulting in multiple new client presentations and 2 new top 10 billing accounts.
CHRISTOPHER CUDWORTH BATAVIA, IL 60510 • 630.761.8457 • Cudworth@comcast.net CREATIVE DIRECTOR • SENIOR COPYWRITER Creative conceptual development, content generation, copywriting, communications strategy and project management for B2B and B2C clients in education, technology, health care, manufacturing, non-profit and retail sectors. PROFESSIONAL EXPERIENCE Corporate Marketing Officer, Senior Copywriter, Cooper Hong Inc. (2011-2012) Created dynamic brand voice and promotional program for agency and client campaigns, including all-new SEO inbound marketing, social media and blog web site with integrated marketing campaign resulting in multiple new client presentations and 2 new top 10 billing accounts. Earned IABC Bronze Quill, Platinum & Gold Marcom awards for client & agency public relations and marketing communications. 2012 PR Daily Award for SEO website. Directed sales strategy at 2011 Marcus Evans Summit, Denver, CO. Account Executive, Senior Copywriter, Silbar Public Relations, Contract. (2010-2011) Contract writer on public relations campaign for Proactive Partners, a corporate fitness company serving Fortune 500 clients. Conducted account interviews and media relations, pitching and placing story concepts with national and trade media. Project Manager, Senior Copywriter, New Business Development, Pepper Group (2010) Generated 6 new accounts from cold call to billing status in startup sales program for B2B marketing firm specializing in manufacturing, technology, professional services and associations. Project manager and copywriter on B2C and PR projects for 6 key clients. Marketing Manager, Senior Copywriter and Designer, Dukane Audio Visual, Inc. (2008-2010) Re-branded educational technology firm and created 2 new SEO web sites using social media integration, content marketing, whitepapers, email marketing and e-commerce. Wrote & placed 145 public relations articles in national trade magazines and regional media. Led marketing analysis and sales presentation to grow School Specialty account from $200K in 2009 to $2M in 2010. Chief Marketing Officer, Creative Director, Gateway Marketing International (2003-2007) As consulting creative director for 5 years, served as lead copywriter and led pitches resulting in $15M in annual B2C and B2B direct response and loyalty programs for accounts including S&K Menswear, Yahoo!, AAA, The Hartford, GE Capital, AT&T and NetGain Financial direct response programs. Marketing & Community Relations Manager, Daily Herald/Paddock Publications (2000-2007) Led 10-person department generating all marketing communications and community relations to reach more than 90 suburban cities for $100M media company. Negotiated $3M in annual sponsorships and conducted 200 annual events generating $2.4M revenue and 80K annual subscription sales. Created $20M literacy partnership with 175 Chicago suburban public libraries serving 375K families. Administrative Associate of the Year, 2003. Account Executive, New Business Development, Paladin Interim Staffing. (1998-1999) Initiated Chicago suburban expansion sales program for staffing firm seeking new corporate clients in marketing, communications, public relations, advertising and sales. Associate Creative Director, Aspen Marketing, Inc. (1996-1998) As associate creative director led 8-member team delivering $3M on new business Ameritech/SBC/AT&T account. Created concept for national TV campaign for landline and cellular divisions as well as direct mail marketing programs for automotive clients Ford, Chevrolet, Toyota, Cadillac and Volvo, Country Fresh Dairy. EDUCATION Proficient in Adobe CS, Microsoft Office ONLINE PROFILES AND PORTOLIO Luther College, Decorah, Iowa. BA. and presentation technology. www.linkedin.com/in/christophercudworth www.behance.net/christophercudworth
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