December 2011 Edition
Inside this Issue:
A Message From 2 Chamber Christmas Party December 15th
"It is a fair, even-handed, noble ad-
Upcoming 2 justment of things, that while there
Dates of is infection in disease and sorrow,
Interest there is nothing in the world so
irresistibly contagious as laughter
Work Source 3
County Labor A Christmas Carol, Charles Dickens
The Christmas Party is being held at
Prineville 3 the new OSU/COCC Open Campus
Economic building. All members; their em-
Development ployees, spouse, significant other, or
a guest are invited to attend.
Enjoy food and beverages & door
prizes. Come one, come all and
Smart Phone 6 celebrate the season with the
Apps - Does Your Chamber.
Please join us
Images of 8- 9 December 15th, 2011 at 5:30pm
Member Events OSU/COCC Open Campus Building,
510 Southeast Lynn Boulevard
My Town 10
By Kara Becker
CROOK COUNTY 10
EVENTS HOSTING OPPORTUNITY!
BBB Making an 12
Impact in the PRINEVILLE CROOK COUNTY
CHAMBER OF COMMERCE
CASA 14 MONTHLY MEMBERSHIP LUNCH
Don’t miss this opportunity! Spots are filling up FAST !
Reserve Your Date Now!
Christmas Parade 16 Call Jamie at the Chamber for more details 541-447-6304
Page 2 Chamber Observer
A Message From Your Chamber CEO
WE’RE BETTER THAN WE’VE EVER BEEN
As we approach the end of the year I’ve been looking back over my shoulder
to take a look at where we’ve been and how far we have come. Our commu-
nity has weathered some extremely difficult times but the lessons we have
learned I believe have actually made us better and stronger.
The media have often played on our unemployment rate but they never seem
to look at those who have changed and grown during this same period.
Don’t misunderstand me I’m not proposing that we ignore the reality of our
times but I see the business community pulling together even more than we
have in the past. We have all learned to look harder at what and how we do
Bill Gowen business. We have been inventive and resourceful, driven by the environ-
Chamber CEO ment. We are better at what we do; we’re lean, tough and willing to stretch
to reach farther than we did in the past.
Someone recently asked if I thought if I just wished for a better future it
would happen. I was embarrassed that they would think that of me but it
got me to thinking. NO, I don’t believe that foolishness but I do believe that
putting a foot down where I have not walked before will lead to a different
destination. Those of us who are the fortunate 85% of the workforce who
are keeping the financial engine for this community running have set our
eyes on a different target. We are slowly beginning to pull back from the
edge that we have seen many of our contemporaries slip over. Our new tar-
get is carefully measured growth from a position of stability.
I have seen us turn to each other and learn from the experiences of our com-
munity partners. We share our new hard earned knowledge. This commu-
nity has a well deserved reputation for “circling the wagons” when things are
tough. When I speak to the media they have a hard time grasping the fact
that we are together and stronger for it versus going it alone to a lesser goal.
You’re stronger smarter, sharper and more inventive than you have ever
been and I congratulate you.
The Chamber staff and I look forward to supporting and advocating for you
in 2012 as you continue to grow.
We wish you a very Merry Christmas and a Happy New Year.
Upcoming Dates Of Interest
December 19 - 30 No School, Winter Break.
Monday, December 26, 2011 Christmas Day Observed. Better get to the Bank on Friday!
Monday, January 2, 2012 New years Day Observed. Happy New Year!
Want to know exactly how long it is until Christmas?
Follow this link:: http://www.xmasclock.com/
December 2011 Page 3
Inside Story Headline
Population Growth in Crook County
This year Crook County has 20,855 residents, 165 fewer than
resided in the county in 2010. It is one of 11 Oregon counties
that lost residents over the last year. It is the third year in a
row that the county lost population.
Crook County Unemployment Rates
The seasonally adjusted unemployment rate was 15.8 percent
in October, unchanged from September’s revised rate of 15.8
percent. One year ago, in October 2010, the rate in Crook
County was 17.9 percent.
Crook County’s total nonfarm employment declined by 70
jobs compared with October 2010. This is the smallest over-
the-year job loss reported in 2011. The largest privatesector
job loss occurred in construction (-70). On the other hand,
local government added 130 jobs over the last year.
Website & Facebook Page Breakdown
Has your information changed?
Contact the chamber to update
Website business listing! Review your
information on the chambers web-
site...do we have the correct ad-
We had 1,788 unique visitors from 26 different
dress, phone number, fax number,
countries, accessing 5,590 individual pages. What
email address, web address.
about your description is it current
and does say what on our to
Visitors spent on average 2:50itminutesyou want itsite, look-
say about your business? Send up-
ing at 3.76 pages per visit. information or changes to
new visitors, while 24.78% were
75.22% of visitors wereAnn at firstname.lastname@example.org
Chamber Newsletter is Online!
Misplaced your Chamber Observer
Facebook User Newsletter? You can now find it on
Breakdown line, a full years worth! Go to
www.visitprineville.com, click on the
members tab and the link appears
on the left. If your advertising in the
newsletter your information now
reaches around the globe! To ad-
vertise in the newsletter contact
Ann at email@example.com
You have a choice on how you
Page 4 Chamber Observer
At The Pine Event Calendar
Opening Day Movies will December 7, 2011 American Red Cross Blood Drive
1-800-733-2767 for appointment
play 2 weeks.
Start: 9:00 am
Older Movie titles
End: 2:30 pm
will play 1 week.
Venue: Church of Jesus Christ of Later Day
Address: NE 2nd and Idlewood,
December 8, 2011 Holiday Gathering at the Carriage
In appreciation for all that you do, join us at Carriage House
for a casual get- together and enjoy holiday refreshments and
Start: 5:00 pm
Happy Feet Upstairs End: 8:00 pm
Venue: Carriage House
4:10, 7:30 Phone: 541-416-0500
1:10, 4:10, 7:30 Address: 150 S. Williamson Drive,
1:10, 4:10, 7:30
Mon, Tue, Wed, Thu
4:10, 7:30 St. Joseph’s Celebration
December 10, 2011 A celebration hosted by the Catholic Church, celebrating
Our Lady of Guadalupe (Mother Mary). Open to the
Information: Mayra Salazar
Start: 8:00 am
End: 5:00 pm
Venue: Crook County Fairgrounds Carey Foster
Address: 1280 S. Main St
December 14, 2011 “Light Up A HospitalCeremony
Pioneer Memorial Hospice
Sat 10th Start: 7:00 pm
1:00, 4:00, 7:00
End: 9:00 pm
1:00, 4:00, 7:00 Venue: Crook Co. Library, Broughton Room
Mon, Tue, Wed, Thu Address: 175 NW Meadow Lakes Dr
December 2011 Page 5
December 15, 2011 Chamber Christmas Party
Start: 5:30 pm Donations
Venue: COCC Open Campus Building
Address: 510 SE Lynn Blvd
December 17, 2011 The Chamber is asking
OBRA Barrel Racing our members for a
Free to the Public Donation of items or
Information: Rhonda Kingsbury,
541-410-9737 services to be door prizes
Start: 10:00 am at our Christmas party.
End: 5:00 pm We are looking for items
Venue: Indoor Arena that represent your
business, that other
Address: 1280 S. Main St.
members could enjoy.
If you are interested in
December 21, 2011 Lunch N Learn donating, please contact
This month's topic: Insomnia
Start: 12:00 pm
End: 1:00 pm 541-447-6304
Venue: Rimrock Health Alliance
Address: 236 North Main St
American Red Cross Blood Drive
1-800-733-2767 for appointment.
Start: 1:00 pm
End: 6:30 pm
Venue: First Baptist Church
Address: 450 SE Fairview St
Page 6 Chamber Observer
Smart Phone Apps - Does Your Business Need One?
With all of the smart phones (iPhones, Androids, BlackBerry's) being used by consumers today it
seems you can download an app for just about any conceivable purpose. Many online functions such
as stocks, banking, weather, and even ordering flowers, that have been traditionally assigned to com-
puters are now being performed right from an individuals phone. There is no doubt that smart phone
usage is increasing at an incredible pace. Over 300,000 mobile apps have been developed in three
years. These apps have been downloaded 10.9 billion times, but demand for download mobile apps is
expected to peak in 2013.
So as a retailer, is it the time right to make the investment and launch an app for your business?
First, keep in mind that if you have a website it should be viewable from a smart phone already, so
some of your customers may already be browsing your website from their phone and possibly even
placing orders. Unfortunately, most websites are not optimized for a 4" screen so what might be user
friendly on a 21" computer monitor is not quite so easy to navigate on a smart phone. Yes, you can
optimize your website for viewing on a smart phone, but even doing that is not the ideal solution. The
real strength and advantage of a custom written smart phone app is it is designed from the ground up
specifically for ease of use on a particular device.
However, before jumping into the pool and rushing out to launch your own app, there are a lot of pros
and cons to be considered.
Pros - ¥
Customer Loyalty - In theory if you can convince a consumer to select your app over others offered,
actually download it, and most important keep it on their phone the chances are extremely good that
you will be their retailer of choice for future purchases. Let's face it, once they have it on their phone it
can be a very convenient way to order or access product information when they don't have access to a
Leader of the Pack - A smart phone app tends to be a major investment for a typical retail shop (or
at least until someone designs a mass market affordable version) so it's probably a safe bet that hav-
ing one will set you apart from your competition in the eyes of some of your customers. In simple
terms it's trendy, particularly for the younger "Smart Phone Generation". ¥
Instant Communication - Smart phone apps allow you to send instant "Push" messages right to
users of your app. In simple terms a push message is like a text message and generally pops up right
on their screen, potentially a great way to notify them of promotions, reminders, etc. As well, an app
will allow more subtle communication in the form of "pull" messages, ones that only pop up when the
user actually opens the app. ¥
Cons - X
Initial and Ongoing Cost- This is the big one as it can be fairly substantial, typically running into
thousands of dollars with no guarantee of generating "additional" business or seeing a return on in-
vestment in a reasonable length of time. X
Marketing -Be prepared to spend time and money!
While your website can be found by anyone using a search engine the same cannot be said of a phone
app. It will fall entirely upon you to get the word out and generate interest. You cannot rely on anyone
stumbling across your app on say the iTunes app store. Here's an eye opener...last count pegged the
available apps for the iPhone at close to 310,000! Talk about a needle in a haystack. X
Distribution- Getting your app on to a consumer's phone is a challenge, trust me on this one. First
you have to let them know about it, secondly they must see some value in it, and lastly they have to
invest the time to find and download it. The process requires a little effort initially on the part of the
OS Incompatibility - An app written for the operating system (OS) of an iPhone will not work on
an Android or Blackberry smart phone, and vice versa. Each smart phone OS requires its own app. X
December 2011 Page 7
Ongoing Commitment - Keeping an apps' offers and products current takes time. Launching
a smart phone app is probably not a great idea if you currently have a website and find you sim-
ply cannot invest the time required into maintaining and marketing it properly. X
Score so far, Pro's 3, Con's 5. So what's the verdict?
In today's world having a website is as critical to many businesses as having a phone number. It
simply took the consumer a bit of time to become comfortable with purchasing online. So on this
one my fingers are still crossed.
If, after reading the above, you decide that you want to take the plunge, here are two suggestions
that will help you develop or purchase a smartphone app that the consumer will see value in and
choose over completing apps.
1) Give it away!
If you visit the iTunes app store there are now dozens of applications available to purchase prod-
ucts. Some of them are free, but many cost $0.99 - $2.99 to download. Trying to recoup the de-
velopment cost of a retail app through selling it is a mistake; the goal must be to get your app
widely distributed. As a retailer you are in the business of selling your product, not selling smart-
phone apps. As the number of users of your app grow so will your sales revenue.
2) Content, Content, Content!
Remember, regardless of the retail field you are in the competition for customers is almost cer-
tainly fierce, so you need an edge, a reason for a smart phone user to choose your app over you
Apps are like any good website, they both need great CONTENT!
Basing your app around content and providing information about the product you sell will pro-
vide users of your product one more reason on to download your app. Again, the initial goal is to
get your app onto a user's phone. In the longer term they must have a reason to use your app on
a regular basis, if not they will delete it or simply forget they have it. So in this case, just like a
website Content is King!
Page 8 Chamber Observer
The Original Social Network. Pictures from Member Events
Jason Carr was
American Red Cross
Ribbon Cutting & Donor
December2011 Page 9
After Hours at Club Pioneer
Page 10 Chamber Observer
My Town By Kara Becker
The sun streams into the café. It’s one of the perks of living in Central Oregon,
sunlight and lots of it. Yet, it blinds me at 8 AM. I don’t mind though. I would
much rather have sunlight than the clouds.
My pastor stops in for his morning mocha. We talk business. We talk about
how to make my little café successful in spite of the fact that Starbucks is lo-
cated across the street. He leaves his car running outside even though he talks
with me for a little while. Around here it isn’t uncommon to see someone leave
their car running while they go into the store.
School is out today, so we have all eight kids in the store with us. It makes
things a little crazier, but it gives a nice feeling to the store too. Customers
come in and are soon smiling at the antics of our youngest. A kid pops in for a
few moments to play with our boys. People are always asking about one or an-
other of the kids.
Our daughter’s teacher, and our friend, has come in to share lunch with our
kids. She says she would much rather eat with them then alone at home. Isn’t
that what community is about; so that we don’t have to eat alone?
Today is conference day at the high school. We don’t know all our teen’s teach-
ers but we know most of them. We chit chat with some of the coaches my hus-
band works with and wave to a few other teachers we know. We stroll up to
our daughter’s main teacher. We already know she is doing great in school, so
we talk about other things. We dream of a summer theater program.
Another daughter is volunteering for a local cheese maker today. I drop her off
knowing full well that she is in good hands. She’ll be helping in any way she
can. Working hard and helping to provide a little food for the family. We
aren’t starving, but every little bit helps. She loves volunteering at the farm.
When I pick her up, I realize that a friend’s son is also volunteering that day as
well. I offer to take him home.
Tonight we are invited to an open house for a family that moved here a couple
of months ago. I am amazed at how many people are moving to our little town.
After all, we have the highest unemployment in the state. Why would anyone
want to move to this little old town? Yet, weekly I meet people who have only
recently moved here like us. The question I ask them most is, “Why?” Some
are retiring here. Some have moved back to be closer to family. Some have
said God has called them here. Some just like the town.
One day I had someone in the store asking me all kinds of questions about the
community…What was the weather like? How much sun? How much rain?
How are taxes? Are there any jobs? How are the schools?
I tried to answer as best as I could, but then I simply said, “The best way to
know if this is where you should move to is to get to know the community. Are
they like minded? Are they welcoming? Do you feel like this is a place you can
belong? Can you find a place for you here?”
I think that sums up best why I love my small town. I have a place for me and
my family. My town is a place where I can be creative; a place where I can
work hard and make a difference; a place where I feel welcomed and loved.
As well as raising 8 children, Kara Becker owns and operates the Book &
Bean in Prineville, Oregon with her husband, Joe. She can be reached at
firstname.lastname@example.org. And she loves her town
December 2011 Page 11
CROOK COUNTY FAIRGROUNDS
EVENTS for DECEMBER & JANUARY
Crook County Fairgrounds
P.O. Box 507
1280 S. Main St.
Prineville, OR 97754
Ph 541-447-6575 /
St. Joseph’s Celebration
Saturday – December 10
Carey Foster Hall
OBRA Barrel Racing
Saturday – December 17
Free to the Public
OBRA Barrel Racing
Saturday –January 21
Free to the Public
Information: Rhonda Kingsbury,
CROOK COUNTY PARKS AND RECREATION REQUESTS THE IMMEDIATE
RELEASE OF THE FOLLOWING:
DOG OBEDIENCE: Handler will learn how to teach their dog to sit, down, stay, come, and walk quietly on
lead. This is a great class for those seeking a well mannered pet. Juniper Art Guild. Mondays, Dec 5 - Jan 9
from 6 to 7pm. First night begins at 7pm. No class on 12/26 and 1/2. $44 ID, $66 OD. Ages 15 and
Up. Crook County Parks and Recreation - 447-1209, http://activenet2.active.com/ccparksandrec/.
YOUTH BASKETBALL: Girls play Tuesday & Saturday, Boys play Thursday & Saturday. January 3 - March
17. $22 ID, $33 OD. Age brackets: 1 & 2, 3 & 4, and 5 - 8. Program focuses on fundamentals; scrimmages
for skill application. Grades 5 - 8 will play games. Crook County Parks and Recreation, 447-1209,
BASKETBALL VOLUNTEERS WANTED: Crook County Parks and Recreation is seeking talented individu-
als to assist with the youth basketball program. Program is fundamentals driven for Grades 1 - 4. Grades 5
- 8 will explore competitive play. Call 447-1209 or stop by the CCPRD office for more information.
Page 12 Chamber Observer
Making an Impact in the Community
How does your business impact the community? Tell Better Business
Bureau for a chance to become BBB's 2012 Business of the Year. BBB
serving Alaska, Oregon and Western Washington is now accepting
applications and nominations.
In 2012, one company in each state—Alaska, Oregon and Western
Washington—will be chosen as BBB's Business of the Year for making a
positive impact in the marketplace. Each state's winner will receive:
i The honor of being recognized for exemplary business practices.
i An engraved award to display at their business' location.
i A customized BBB Torch Award Logo for use on marketing materials.
i Recognition on BBB's home page—bbb.org—and social media sites—
facebook.com/BBBNews4U and twitter.com/BBBNews4U.
i Acknowledgement in BBB's press releases, e-newsletter and other public
The deadline to submit is December 31, 2011. Winners of BBB's Business
of the Year Torch Awards will be announced in February 2012. Apply or
nominate a company today!
New Members for November 2011
Alpha Omega Gallery of Art Initial Impressions Inc.
Contact Name David Sherman Contact Name :Rachel Brown
Street Address 230 N. Main St PO Box 519
Phone # 541-591-8013 Phone # 541-416-1755
Contact Name Lynn McCann
York Sign & Graphics
Contact Name Geoff York
1210 N Main St
Phone # 541-693-3069
December 2011 Page 13
December 5, 2011
FOR IMMEDIATE RELEASE:
The Prineville Hospital Foundation is pleased to announce the hiring of new Executive Director, Daleena
Green. After growing up near Steamboat Springs, Colorado, Ms. Green then graduated from Oklahoma
State University. Ms. Green made the move to Prineville in 2008 to be closer to family.
Ms. Green’s professional experience has been in the non-profit sector, most recently serving as Manager of
the SMART (Start Making a Reader Today) program for Crook, Deschutes, Jefferson and Grant counties.
In addition to becoming the face of the Foundation and improving upon the Foundation’s existing part-
nerships in Crook County, Ms. Green will also oversee the Foundation’s fundraising activities.
As parents of two small boys, Ms. Green and her husband have personally called upon the expertise of the
health care professionals here in Prineville. Professionally, Ms. Green looks forward to working in the
community on behalf of the Prineville Hospital Foundation to ensure that quality health care continues to
be available in our community.
Foundation Board President Barbara “Bobbi” Brooks spoke for the entire board in expressing enthusiasm
for the hiring of Ms. Green: “The Prineville Hospital Foundation is very excited about the future of the
Foundation and is happy to have Daleena be an active part of that future”.
For more than 30 years, the Prineville Hospital Foundation has provided our local hospital with a continu-
ous source of funds for the purchase of new equipment and other capital needs. Most recently, the Foun-
dation was able to purchase $100,000 of new equipment that will benefit Pioneer Memorial Hospital pa-
For more information, please contact:
Bobbi Brooks, Foundation Board President
You can gift wrap a sweater. You can place a bow on a shiny new bicycle. You can fill a gift bag with
holiday cookies. One thing you can’t put in a box and place under the tree is the perfect gift – a lifesaving
When you donate blood, you give the perfect gift - another hug, another laugh, another smile, another
chance - to someone in need of blood.
Think outside the box this holiday season. The perfect gift is at your nearest American Red Cross blood
drive or blood donation center. And, unlike the latest fashion trend, video game or golf club, the perfect
gift costs nothing but an hour of your time.
Give the perfect gift and help a family member, friend or someone you’ve never met unwrap a lifetime of
1-800-RED CROSS (1-800-733-2767) will put donors in contact with someone who can an-
swer questions and schedule an appointment.
Page 14 Chamber Obeserver
Casa Open House
December 2011 Page 15
Page 16 Chamber Observer
Rimrock Trails Adolescent Treatment Services is privileged to offer youth and families a new therapeutic garden at their
2011 Christmas Parade
residential facility. The space was designed expressly for the youth they serve as a unique place for quiet reflection, solace
and healing. The garden is home to a variety of trees, plants and flowers; including a koi fish pond and beautiful water fea-
ture. Large natural stones are positioned in a circular pattern under a weeping willow providing an enjoyable group therapy
meeting space. In addition, a large patio will be used for a variety of events including barbecue’s in the summer. Most im-
portantly, the garden represents a feeling of safety and serenity; enriching the youth’s experience while in the program.
The garden concept and design was developed and managed entirely by Bob Haden, owner of Robert Haden’s Yard Care.
1st Crook County Inter Faith
We wanted to create an environment that everyone at the facility could enjoy, from kids and families to staff and youth
counselors. The entire project was constructed with 100% of its materials and labor generously donated from our local com-
munity. The Staff, Clients and Board of Directors at Rimrock Trails are extremely grateful and want to acknowledge the
Crook become a reality.
following businesses and individuals whom without their gracious giving this dream could not haveCounty Fire and With
your support we were able to create a place where kids can experience nature as a wonderful source of comfort and consola-
tion: 3rd Holiday Partnership
1st Crook County Jazz Choir
2nd High Desert Dance Arts
3rd Cub Scout Dens 63 & 263
1st Allan Clark Tree Service
3rd Western Recreation
As a non-profit 501 (c) 3, Rimrock Trails is grateful for the continuing generosity of individuals, businesses and the com-
munity who continue to support our efforts. Donations make it 1st Roberson the current eco-
possible to continue our services despiteFord
Rimrock Trails is always proud to show our facility and have our supporters meet the youth we serve. If you wish to take a
tour of our residential site and meet some of the 25+ staff and 16 youth who are currently in residence please call Erica or
Mark at 541-447-2631 to schedule a time. Advanced notice and authorization is required before allowing the public into the
Miss Crook County
treatment center to ensure safety and proper client confidentiality.
The garden wil be dedicated in memory of long time board member and supporter of Rimrock Trails, Linda Garrison.
1st Detachment 1-234th Engi-
2nd Crook County Quaders
3rd David & Sherry Ryan