MASTER IN

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               Welcome to                                                                                                            Asia’s 1st French Master Degree
               Taylor’s Graduate School                                                                                              In Hospitality

               Welcome to Taylor’s Graduate School (TGS) and thank
               you for your interest in our graduate programme in
               hospitality management.

               The Master in International Hospitality Management
               will provide you with the skills and training to help                                                                 I am delighted that you are considering the University
               you secure a leading position at any hospitality or                                                                   of Toulouse 2 Le Mirail’s (UOT) Master in International
               service related organisation. We are proud to be able                                                                 Hospitality Management. It is the first French Master’s
               to offer you this postgraduate degree in partnership                                                                  Degree to be offered in Asia in English.
               with the University of Toulouse (UOT ), the second
               largest and second oldest university in France. The                                                                   The University of Toulouse 2 Le Mirail and specifically
               credentials you will earn will carry a renowned quality                                                               CETIA (the Centre for Studies in Tourism, Hospitality
               that is highly valued internationally.                                                                                and Food Industries) has a strong reputation across
                                                                                                                                     Europe and the world for excellence in teaching
               In support of the vigorous standard that the                                                                          and research in the areas of hospitality, food habits,
               programme offers, we have assembled a team of top                                                                     health, tourism and heritage management. It is one
               academicians from UOT and Taylor’s. They are a highly     the day. Additionally, we provide access to online          of the best schools in France, a country which is the
               dedicated group that strives to ensure you get the        learning portals and electronic resources to further        world’s most popular tourist destination and the
               best from your studies and to guide you on a direct       complement research and scholarly work.                     gastronomic capital of the world.
               pathway towards career success.
                                                                         I invite you to discover more about Taylor’s as a place     Our postgraduate education is of the highest quality,     If you’re looking for a quality advanced degree from
               At TGS, we believe in developing postgraduate             for an exciting and fulfilling educational experience.      where graduate students constantly engage in              a highly accomplished school, I invite you to look no
               programmes that will positively influence both your       Please feel free to contact us or stop by our campus        discussions and dialogues with their professors.          further than Taylor’s. Here, you will join the future
               work and professional life. The school does not only      for more information and assistance. I hope to see          We encourage passionate debates that develop              movers and shakers of the hospitality industry and
               provide comprehensive resources to assist students        you soon at Taylor’s, until then, I wish you all the best   strong analytical and oratorical skills. Students will    go further in your pursuit for excellence.
               in their work, but also cultivates an environment         in your pursuit of an advanced degree.                      benefit from the shared experiences of our many
               where students can network and build new                                                                              accomplished academics who are recognised
               relationships, as well as exchange ideas with peers                                                                   internationally in their chosen disciplines.
               from different countries, cultures and professions.                                                                                                                             Professor Dr. Jean Pierre Poulain
               TGS courses and seminars are scheduled after office       Professor Dato’ Dr. Hassan Said                             As a graduate student of UOT in Malaysia, you will have   Director
               hours to accommodate students who work during             Vice Chancellor and President                               the opportunity to interact with fellow classmates        Centre for the Studies in Tourism,
                                                                                                                                     who come from different countries, diverse cultures       Hospitality & Food Industries
                                                                                                                                     and have different career experiences. This wonderful     University of Toulouse 2 Le Mirail
                                                                                                                                     mix ensures a globalised learning environment that is
                                                                                                                                     enriched through collective knowledge, experiences
                                                                         Recent Achievements:                                        and perspectives.

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               at Taylor’s

               Taylor’s School of Hospitality, Tourism & Culinary Arts is
               today the Regional Center for Excellence in hospitality,
               tourism & culinary arts education.

               1. Track Record
               	 	 		 ver	25	years	of	expertise	
               	 •		 s	 one	 of	 South	 East	 Asia’s	 largest	 and	 most	
                   established School of Hospitality, Tourism &
                   Culinary Arts.

               2. Top French Qualifications
               			•		 ighly	 acclaimed	 French	 Diplomas	 in	 Hospitality	
                  Management, Tourism Management and Culinary
                  Arts, Advanced Diploma in Patisserie and Gastronomic
                  Cuisine awarded by Academie de Toulouse, a division
                  of the Ministry of Education, France.

               	 •		 achelor	 Degrees	 in	 International	 Hospitality	
                   Management (Hons), Culinary Arts and Food                 3. Faculty
                   Service Management (Hons), International Tourism              W
                                                                             	 •		 e	 are	 well-known	 for	 the	 quality	 of	 our	 teaching	
                                                                                                                                               Jean-Michel         “I took the Master’s degree after having worked for
                   Management (Hons), (Event Management),                       faculty comprising 100 full-time local and expatriate                              nine years and it completely changed my life. It
                   International Tourism Management (Hons) (Travel              lecturers, many of whom are either industry
                                                                                                                                                                   equipped me not only with strong analytical skills,
                   and Recreation Management) and Master in                     professionals or top academicians.                             Managing Director   but also enhanced my ability to make effective
                   International Hospitality Management awarded by                                                                             HTC in Asia         decisions. Through the comprehensive programme,
                   the University of Toulouse (UOT).                         4. Alumni                                                                             I capitalised on my strengths and expertise, while at
                                                                             	 •		 ver	7000-strong	alumni,	many	of	whom	hold                                       the same time gained new knowledge and skills to
               	 •		 aylor’s	University	is	the	first	and	only	institution	
                   T                                                            supervisory and managerial positions in various                                    become a complete, well-rounded manager with a
                   in Malaysia to offer French bachelor and master              sec tors of the industr y worldwide, offer an                                      competitive edge.”
                   degree programmes in hospitality.                            excellent network to any future graduate.

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               The University of Toulouse                                                                                           Experience a European Master
               (UOT)                                                                                                                Degree that can turn your career
                                                                                                                                    from good to great
                                                                        Europe’s premier institution of learning
                                                                        It has a rich heritage of academic culture, set within
                                                                        the city of Toulouse, along the banks of the Garonne
                                                                        River in Southwest France. Toulouse is the 4th largest
                                                                        city in France and the fastest growing in Europe. It is
                                                                        the home base of the European aerospace industry,
                                                                        as well as several well-known companies such as Airbus
                                                                        SAS, Alcatel Aleia Space and EADS Astrium.

                                                                        World renowned programmes
                                                                        There are currently more than 110,000 students at The
                                                                        University of Toulouse, making it the second biggest
                                                                        university complex in France (after Paris). The school is
                                                                        well known for its quality programmes in Hospitality,
                                                                        Tourism & Culinary Arts, Literature and Languages,
                                                                        Social and Human Sciences among others.

                                                                        An educational network that covers the world
                                                                        UOT shares a close partnership with 80 foreign
                                                                                                                                    Be part of the world’s largest and fastest                    excellence continues to rise. The industry now
                                                                        universities that work together to offer continuing
                                                                                                                                    growing industry.                                             seeks professionals who not only have the passion
                                                                        education and student exchange programmes across
                                                                                                                                                                                                  and talent for the job, but an ability to anticipate
                                                                        the world.
                                                                                                                                    The tourism and hospitality industries combined               change, adapt to new conditions, analyse risks and
                                                                                                                                    together, account for 10% of the world’s Gross                master management tools to respond proactively to
               Cutting-edge achievements.                               France’s top ranked Master programme
                                                                                                                                    Domestic Product and make up the world’s largest              market demand.
               Centuries of excellence.                                 A recent survey conducted among the professionals
                                                                        in the industry in France, ranked UOT’s hospitality         and fastest growing industry. In 2008 alone, over 922
               The University of Toulouse (UOT) was established in      master degree programme at the top position.                million international tourist trips were taken with           Versatile skills that open doors around the world.
               1229, and is one of the oldest universities in Europe.                                                               international tourism receipts growing up to USD              This Masters programme will equip you with highly
                                                                                                                                    944 billion.                                                  sought-after skills that will open the doors to a
                                                                                                                                                                                                  successful career to many exciting and challenging
               E m p l oy a bilit y statistics of master degree holders of                                                          A growing opportunity in Asia.                                careers all over the world, in the various sectors of the
               U n i ve r s i t y of Toulouse, France                                                                               No other region can keep up with the frenetic pace            industry, ranging from international hotel chains to

                                                                        Tourism                             32.0%                   of growth that Asia is experiencing in the hotels,            small, traditional businesses. It is a springboard into
                                                                            Institutions of Tourism          6.8%                   resorts, travel, leisure, foodservice, entertainment,         senior management positions in areas relating to:
                                                                            Tourism Information Centres      6.0%                   conventions and food sector. These industries are
                                                                        	   Travel	agencies	&	tour	operators	 8.7%                  finding it increasingly difficult to fill vacancies for the   •	Hotel	Administration
                                                                        	   Tourism	Associations	            4.7%                   jobs created with suitably qualified personnel.               •	Strategic	Planning	and	Development
                                                                            Transportation                   4.0%                                                                                 •	Restaurant	and	Foodservice	Management
                                                                            Others                           1.3%                   Highly sought-after professionals.                            •	Human	Resources	Management
                                                                                                                                    Highly lucrative rewards.                                     •	Financial	Management
                                                                        Consultancy and Engineering         18.2%
                                                                                                                                    As global and local companies compete vigorously              •	Sales	and	Marketing
               Hotel and Restaurant              37.6%                  	   Consultant	                     10.7%
                                                                                                                                    for market share, change becomes the only constant            •	Policy,	Planning	and	Development
                  Hotel and restaurant chains    19.0%                      Operations                       6.1%
                                                                                                                                    in their business and the benchmark for service               •	Education	and	Training
                  Institutional catering           9.0%
                                                                                                                                                                                                  •	Consultancy
                  Independent hotels & restaurants 6.0%                 Education and Training              11.4%
                  Foodservice organisations        2.6%                 Others                               2.5%

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              Programme Objectives                                                                                                    Programme Structure
               The master programme provides comprehensive                    career oppor tunities. Students will develop
                                                                                                                                                       Semester 1                                Semester 2                        Semester 3
               training in theoretical knowledge and develops real            research competencies, leadership ability, and
               world application skills with a balanced offering              critical thinking skills as well as be equipped with      Block 1                Block 2                Block 3             Block 4           Internship   Dissertation
               that is complemented by professional exposure                  sophisticated, cutting-edge knowledge and tools
               through course work, research, graduate seminars               necessary at the management level.
                                                                                                                                        Course 1:              Course 4:              Course 7:           Course 10:
               and an internship.                                                                                                       Strategic Human        Strategic              Anthropology        Hospitality &
                                                                              The programme talks about a global approach               Resources              Marketing              & Sociology         Foodservice
               It is an academically-rigorous programme that                  in its teaching materials. I t is supplemented by         Development                                   of Food             Engineering

               focuses on hospitality management with a strong                case studies to ensure students attain a deeper                                  Course 5:              Course 8:
                                                                                                                                        Course 2:                                                         Course 11:        20 weeks     100 page
               industry orientation that is designed to prepare               understanding of international affairs that will give     Research               International Law      Managerial          Strategic         internship   dissertation
               graduates for upper management and consultancy                 them an added edge in the global arena.                   Methodology            for Hospitality        Economics           Management                     submission
                                                                                                                                                                                                          for Hospitality
                                                                                                                                        Course 3:              Course 6:              Course 9:           Managers
                                                                                                                                        Quantitative Data      Financial              Quality
                                                                                                                                        Analysis               Management             Management          Course 12:
                                                                                                                                                               for Hospitality                            Hospitality

               Programme Overview                                                                                                                              Businesses                                 Application

                        12 Subjects

                                                             20 Weeks Internship*
                  12 Months Duration

                                                                 * Those with relevant
                                                               experience can apply for                        Submission
                        2 Semesters                          exemption during admission

                          4 Blocks
                                                                                                                                      •	 Suitable	for	both	full-time	and	part-time	studies
                                                                                                                                      •	 Block	lecturers	by	top	professors	supported	by	weekly	lectures
                                                                                                                                      •	 Classes/seminar	will	be	conducted	on:
                                                                                                                                        ~ Monday, Tuesday, Wednesday and Thursday from 6pm-9.30pm
                  Thierry Morice                                                                                                        ~ Every subject includes 2 days of block lectures conducted
                                                                                                                                          either on weekdays or weekends.
                  Director of Catering
                  Europe Region Compagnie            I	started	in	a	luxury	5-star	hotel	in	France,	as	a	Cost	Controller.	
                  des Alpes
                                                                                                                                      Dissertation Submission
                                                     My knowledge in Finance allowed me to set up tools for audit
                                                     and better performance. That’s why I am now in charge of
                                                     maximizing the catering revenue for the whole group.

                                                                                                                                      To fulfill the graduation requirements of the Master Degree, all graduate students are required to submit and
                                                                                                                                      defend the dissertation.

                        “My cutting edge after the Masters was that I was able to identify
                                                                                                                                      The dissertation submission would encompass the following three-concepts:
                        the right strategy from the start. In the beginning of my career,
                        each time I made a decision, I was thinking about my strategic
                                                                                                   Armelle                            •	 Identifying	the	topic	to	an	applied	problematic;

                        management classes.                                                        Marchand                              P
                                                                                                                                      •	 	 roducing	new	knowledge	using	academic	criteria	and	methodology;
                                                                                                                                      •	 	 pplying	and	operationalising	the	new	knowledge	to	a	given	situation	which	caters	for	the	industry	needs	
                                                                                                   Development Director
                                                                                                                                        and request.
                                                                                                   Mona Lisa Group France

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              Internship                                                                                                                Industrial Training Placement
               A 20-week internship is planned to supplement                 The internship is also aimed at enhancing employment
               the study.                                                    opportunities and preparing students during the
                                                                                                                                        tourism organisations
                                                                             transition from studies to employment. Therefore,          •	 Air	 France	 -	 KLM	 •	 Club	 Med	 Vacances	 (M)	 Sdn	 Bhd	 •	 Delta	 Airlines	 •	 Diethelem	 Borneo	 Expedition	 Sdn	 Bhd	
               This internship period is a compulsory segment for            students may seek paid employment during the               •	Galileo	by	Travelport	•	Hertz	Rent	A	Car	•	Mayflower	Acme	Tours	•	Qatar	Airways	•	Sunway	Lagoon	Theme	Park
               students who do not have the required minimum                 internship period.
               professional	experience.	It	is	not	an	assessed	component;	
               however, students may study the problem faced by an           Students can undergo their internship in Hotel, Catering
                                                                                                                                        foodservice organisations
               organisation as a research topic for their dissertation. As   and Tourism related establishments, ie: convention and     •	 Glenmarie	 Golf	 &	 Country	 Club	 •	 Hard	 Rock	 Cafe	 •	 Le	 Francais	 French	 Dining	 •	 Mangotree	 Restaurant	 Sdn	 Bhd	
               a result, students can choose to attach to companies          exhibition centers, international hotel chains, casinos,   •	Saujana	Golf	&	Countr y	Club	•	Sodexho	Food	&	Management	Ser vices	•	Third	Floor	Restaurant	&	Bar
               that allow them to conduct an applied research based          food production & service related organisations, theme     	•	Zen	Japanese	Restaurant	•	Laffitte	Restaurant	
               on a real issue taking place in the company.                  parks, restaurants, consultancy firms and transport
                                                                             organisations. Internship exemptions are given to those
                                                                             with relevant working experience.
                                                                                                                                        hospitality organisations
                                                                                                                                        •	 Carcosa	 Seri	 Negara	 •	 Ceylon	 Continental	 Hotel	 Colombo	 •	 Conrad	 Bali	 •	 Continental	 Hotel	 •	 Crowne	
                                                                                                                                        Plaza	 Hotel	 Riverside	 Kuching	 •	 Crowne	 Plaza	 Mutiara	 Kuala	 Lumpur	 •	 Four	 Seasons	 Hotel	 Jak ar ta	
                                                                                                                                        •	 Grand	 Hyatt	 Jakarta	 •	 Hard	 Rock	 Hotel	 Bali	 •	 Hilton	 Hotel,	 Kuching	 •	 Hilton	 Hotel,	 Petaling	 Jaya	 •	 Hilton	 Kuala	
                                                                                                                                        Lumpur	•	Hotel	Nikko	Jakarta	•	Hotel	Nikko	Kuala	Lumpur	•	Hyatt	Regency	Kathmandu	•	Hyatt	Regency	Kinabalu	
                                                                                                                                        •	 Hyatt	 Regency,	 Johor	 Bahru	 •	 Hyatt	 Regency,	 Kuantan	 •	 InterContinental	 Hotel	 Bali	 •	 InterContinental	 Muscat	 •	
                                                                                                                                        JW	Marriott	Hong	Kong	•	JW	Marriott	Hotel	•	Le	Meridien	Hotel	Jakarta	•	Le	Meridien	Kota	Kinabalu	•	Le	Meridien	
                                                                                                                                        Kuala	 Lumpur	 •	 Mandarin	 Oriental	 Kuala	 Lumpur	 •	 Marriott	 Resort	 &	 Spa,	 Miri	 •	 New	 World	 Hotel	 Saigon	 •	 Novotel	
                                                                                                                                        Hotel	•	Palace	of	the	Golden	Horses	•	Mines	Resort	City	•	Pan	Pacific	Sonogoan	Dhaka	•	Park	Hyatt	Saigon	•	Park	
                                                                                                                                        Royal	Kuala	Lumpur	•	Peninsula	Hong	Kong	•	Ritz-Carlton	Hong	Kong	•	Shangri	La	Golden	Sands	Resort	Penang	
                                                                                                                                        •	 Shangri	 La	 Hotel	 Kuala	 Lumpur	 •	 Shangri	 La	 Putrajaya	 •	 Shangri	 La	 Rasa	 Sayang	 Resort	 Penang	 •	 Shangri	
                                                                                                                                        La	 Tanjung	 Aru	 Kota	 Kinabalu	 •	 Shangri-La	 Golden	 Flower	 Xi	 An,	 China	 •	 Shangri-La	 Hotel	 QingDao,	 China	
                                                                                                                                        •	Shangri-La	Hotel	Surabaya	•	Sheraton	Bandung	Hotel	and	Towers	 •	Sheraton	 Hotel	 Labuan	•	Sheraton	 Imperial	
                                                                                                                                        •	 Sheraton	 Penang	 •	 Sheraton	 Subang	 Hotel	 and	 Towers	 •	 Sofitel	 Accor	 Hotels	 and	 Resorts	 •	 The	 Portman	
                                                                                                                                        Ritz-Carlton,	 Shanghai	 •	 The	 Ritz	 Carlton	 Kuala	 Lumpur	 •	 The	 Ritz-	 Carlton,	 Seoul	 •	 The	 Westin	 Kuala	 Lumpur	
                                                                                                                                        •	Traders	Fudu	Hotel	Chang	Zhou	•	Trader’s	Hotel	Kuala	Lumpur	•	Traders	Hotel	Yangon	•	Universal	Resort	Maldives

               Graduate Seminars
                                                                                                                                           Eric Boonstoppel
               Students will be exposed to emerging trends and issues affecting the hospitality industry. Faculty from academia            General Manager
               and	industry	professionals	will	be	invited	to	deliver	a	series	of	talks	that	cover	areas	such	as;	Hotel	Management,	        Fouquet’s Barriere Hotel                 “The Master Degree gave me tools on how to design quality
               Marketing,	Food	Service,	MICE	Management,	Organisational	Behavior,	Culture,	Arts	&	Heritage	and	Hospitality	                (ACCOR Group)                            standards and to assess them efficiently. My pursuit for quality
               Design and Planning.                                                                                                                                                 was noticed by my boss and got me a promotion. Today, quality
                                                                                                                                                                                    is still my priority No.1!”

                                                                                                THE NET WORK OF ASIA-PACIFIC
                                                                                        EDUCATION AND TRAINING INSTITUTES IN TOURISM

                                                                                                                                                    “The	 Master	 Degree	 boosted	 my	 career	 from	 F&B	 Manager	 to	                  Sebastien
                                                                                                                                                    General Manager in no time, because of the analytical mindset it
                                                                                                                                                    gave me. I was able to diagnose issues and make decisions faster
                                                                                                                                                    than my colleagues.”                                                                General Manager
                                                                                                                                                                                                                                        Kampinski Hotel, Bulgaria

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               Inspiring Experience                                                                                                                                      Faculty Profile
                                              Bala Murali                                                     Mathieu                                                    We are committed to keeping our programmes and activities relevant to the demands of the industry.
                                                                                                                                                                         To this end, we have established a dedicated teaching faculty with esteemed and professional experience.
                                              Nanda                                                           Lernaitre
                                              Project Consultant,                                             Assistant Researcher,                                      Prof. Dr. Poulain is an alumnus of Toulouse Hotel School and an
                                              Royal Kingdom of                                                Taylor’s Toulouse                                          internationally renowned expert in the field of socio-anthropology of
                                              Swaziland                                                       University Centre                                          food. Apart from his current position as the Head of Tourism, Hospitality
                                                                                                                                                                         and Food Studies Department (CETIA) at the University of Toulouse
                                                                                                                                                                         2 Le Mirail, France, he is also the leader of the research pool, namely
                                                                                                                                                                         “Tourism, Food & Health” within the “CERTOP” Research Unit (Centre
                                                                                                                                                                         of Studies and Research for Work, Organisations and Power), that is
                                           Networking &                                                    Learning Environment                                          affiliated with CNRS (French National Research Council).

                                           Specialized Knowledge                                           The research dimension of this programme has definitely
                                           Pursued my Masters with the goal of upgrading my                been my greatest challenge, to which it was also the
                                           qualifications, but I’ve gained much more through a             most fascinating and exciting subject. Within two years,
                                           valuable experience at Taylor’s. The opportunities to meet      I specialised in the study of event tourism, and I have       PhD in Sociology (Ecole des Hautes Etudes en Sciences Sociales, Paris, France)

                                           and work with different people from around the world have       met a team of lecturers and peers from all over Asia,         Professor Dr. Jean-Pierre Poulain
                                           broadened my horizons and given me useful exposure.             Europe and Middle East, who I found to be significantly
                                           One of my favourite subjects was Hotel and Foodservice          helpful in my learning process. Today, that interest, the
                                           Engineering, which enhanced my knowledge in the                 conducive and rewarding learning environment has              Prof.	Dr.	Vellas	is	a	renowned	professor	of	Economic	Science	at	
                                           development, production and technological issues related        given a will to pursue a PhD in Social Economics.             Université des Sciences Sociales de Toulouse, France. He is a
                                           to running a hotel or food service chain.                                                                                     registered expert in his field for NGOs and international bodies as
                                                                                                                                                                         well as the Programme Director for Master in Tourism International
                                                                                                                                                                         Economics at University of Toulouse 1 and the Chairman for
                                                                                                                                                                         Senior Citizen Universities’ Network. He is also the Director for the
                                                                                                                                                                         Economics of Services and Tourism Research Centre (CEREST) at
                                                                                                                                                                         the University of Toulouse and a tourism expert for United Nations,
                                                                                                                                                                         UNESCO	and	World	Bank.

                                              Lilian Yong                                                     Aminath
                                              Swee Lin                                                        Samah Abbas
                                              Online and Field                                                Product Manager,                                           PhD in Economics (University of Toulouse, France)
                                              Marketing Executive,                                            Villa Hotels Maldives
                                              Starwood Hotels                                                                                                            Professor Dr. Francois Vellas
                                              & Resorts

                                           Career Advancement                                              Management Solutions
                                                                                                                                                                         Prof. Dr. Muhamad has over 29 years of lecturing experience in
                                           My postgraduate qualification has definitely broadened my       The most important skill that I learned is how a manager      a local public university. An expert in tourism development, his
                                           perspective in life. I have gained a wealth of knowledge        thinks in the hospitality industry. Today, I know how to      research experience includes students’ learning development and
                                           from lecturers and classmates who generously shared their       manage large complex objectives. All I need to do is break    employment	and	training	opportunities	in	South	East	Asia;	Malay	
                                                                                                                                                                         cuisines;	hospitality	services	and	development	of	local	tourism.	
                                           personal experience and stories which has allowed me            them down into smaller manageable goals. The programme
                                                                                                                                                                         He also extends his consultancy services in many areas.
                                           to understand the differences and similarities of various       has inspired me and given me what it takes to be a bold
                                           cultures and societies. Today, I have the best of both worlds   and creative business leader. I am sure that I will be able
                                           with plenty doors of opportunity spread wide opened,            to make positive and valuable contributions to business
                                           thanks to my Masters qualification — It serves as a stepping    performance in every role I take on.
                                                                                                                                                                         PhD in Tourism
                                           stone to a career advancement in the future.
                                                                                                                                                                         Professor Dr. Muhamad bin Muda

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                                           Dr. Pichon is an Associate Professor in Marketing at the University           Dr.	Kashif	Hussain	is	the	Programme	Director	for	the	Masters	          Dr. Paolo Mura is a graduate of the University ‘G.d’Annunzio’, Italy,
                                           of Toulouse 2 Le Mirail, France. He is also the coordinator of the            in International Hospitality Management. He holds a PhD in             and	holds	a	Ph.D.	from	the	University	of	Otago,	New	Zealand.	His	
                                           Master Degree programme in Management and Engineering of                      Educational Administration and Supervision from the Near East          thesis focused on young tourists’ perceptions of fear on holiday
                                           Food Systems at the CETIA Department of University of Toulouse 2.             University, North Cyprus, and MSc in Tourism Management from           and gender. Since the beginning of his doctoral studies, Dr. Paolo
                                           He lectures various subjects such as Marketing Audit, International           the Eastern Mediterranean University, North Cyprus. He has over        Mura has developed his research interests, focusing on how
                                           Marketing,	Consumer	Behaviour,	Food	and	Foodservice	Marketing.	               eight years of teaching experience and also parallel tourism           behaviour is influenced by, and has an influence upon, society,
                                           His research focuses on Risk Management in Hospitality, Tourism               industry consulting experience. He has received several academic,      personal motivations, and place and space. His research interests
                                           and Food Marketing.                                                           social & cultural awards and certificates as an excellent instructor   are youth tourism, tourist behaviour, leisure behaviour, and gender.
                                                                                                                         and event management specialist. He is the author of more than
                                                                                                                         30 international refereed journal articles, book chapters and
                                                                                                                         international conference papers. His research interests are in
                                                                                                                         services marketing and sustainable tourism development.
                                           Ph.D. in Management Science (University of Toulouse 1, France)
                                           Master of Research in Management Science (University of Toulouse 1, France)
                                           Professional Master in Marketing (University of Toulouse 1, France)           PhD in Educational Administration and Supervision                      PhD in Tourism

                                           Associate Professor Dr. Paul Pichon                                           Dr. Kashif Hussain                                                     Dr. Paolo Mura

                                           Dr.	Vikneswaran	Nair	is	the	Director	of	the	Centre	of	Research	               Dr.	Catheryn	Khoo-Lattimore	is	a	graduate	of	the	University	           Dr. Nayve graduated both his MA and PhD degrees in Economics
                                           & Development for Taylor’s University. His research field of                  of Malaya (UM) and holds a PhD from the University of Otago,           from the University of Santo Tomas (UST), Manila and finished his
                                           specialization is on sustainable and responsible tourism,                     New	Zealand.	Dr.	Khoo-Lattimore	is	an	expert	in	the	fields	of	         Bachelor	of	Arts	in	Economics	at	the	Bicol	University.	He	was	an	
                                           environmental management, poverty alleviation via tourism and                 Qualitative	Research,	Marketing	and	Consumer	Behaviour.	She	is	        economist, private and government consultant and a researcher.
                                           application of technology in tourism. He was the past President               an academic reviewer for journals and conferences, and provides        He was an academician for more than 20 years with a rank of
                                           of the Asia-Pacific Council on Hotel, Restaurant and Educational              supervisory expertise in the fields of consumer behaviour,             full professor and associate professor in both the graduate and
                                           Institution (CHRIE) Federation and has been serving in the board of           entrepreneurship and real estate development, including resort         undergraduate schools, respectively. His academic exposures
                                           the Tourism Educators Association of Malaysia (TEAM) for the past             and	hotel	development.	Dr	Catheryn	Khoo-Lattimore	is	a recipient	      include in the planning and designs of curriculum, enhancement
                                           8 years. A seasoned and award winning researcher and consultant               of numerous international academic awards. She has also                of instructions, faculty and students’ development, research and
                                           with more than 100 publications, he was honoured as the                       provided training	consultancy	to	many	Malaysian	public-listed	         accreditations. He was author of several books, articles and papers
                                           Outstanding	Young	Malaysian	of	the	Year	Award	in	2006	and	                    companies, particularly in the real estate industry.                   in economics, business, marketing, tourism and various research
                                           2009. He has won numerous research excellence awards locally,                                                                                        subjects among others. Among his research interests include
                                           nationally and internationally for his work on ecotourism rating                                                                                     education economics, economic outlook, tourism economics,
                                           and poverty alleviation.                                                                                                                             health economics and marketing research.

                                           PhD in Systems Engineering (Ecotourism)                                       PhD in Business                                                        PhD in Economics

                                           Associate Professor Dr. Vikneswaran Nair                                      Dr. Catheryn Khoo-Lattimore                                            Dr. Ruben M. Nayve JR.

                                           Dr. Scott Richardson is the Associate Dean of Research and                    Dr.	Yeoh	Tow	Kuang	is	a	Ph.D.	graduate	of	the	University	of	           Dr.	Espiritu	completed	his	Ph.D	Business	Administration	in	the	
                                           Development for School of Hospitality, Tourism and Culinary                   Reading. He is an expert in the field of food technology. He has       University of San Carlos, Cebu Philippines. His dissertation focused
                                           Arts. He obtained his doctorate degree in Tourism and Hospitality             extensive industrial experience that was accumulated during            on management alignment, motivation, and productivity with
                                           Management from Griffith University in Australia. His thesis                  service at multinational companies such as Glaxo Malaysia,             Filipino Workforce in the Spa industry. Dr. Espiritu field of expertise
                                           focused on the experience of students working in the tourism                  Cold	Storage	Malaysia	and	Nestle	Malaysia.	Dr.	Yeoh	is	a	member	       are	Management,	Human	Resource,	Human	Behavior,	Social	
                                           and hospitality industry whilst studying for their undergraduate              of	the	Society	of	Applied	Bacteriology,	UK	and	a	Professional	         Responsibility and Entrepreneurship. After graduation (undergrad)
                                           degree. His research interests are human resource management,                 Member of the Malaysian Institute of Food Technology.                  Dr.	Espiritu	was	one	of	the	Top	11	Youth	Ambassadors		who	was	sent	
                                           sport tourism, event tourism, and special interest tourism.                                                                                          on a economic trade mission to Calgary Canada, he represented the
                                                                                                                                                                                                tourism sector. Dr. Espiritu conducted seminars and workshops on
                                                                                                                                                                                                Customer Service, Leadership, Motivation, and Creativity for private
                                                                                                                                                                                                and public firms. He was a member of the Council of Hotel and
                                                                                                                                                                                                Restaurant Educators of the Philippines.

                                           PhD in Tourism                                                                PhD in Food Technology                                                 PhD in Business Admistration

                                           Dr. Scott Richardson                                                          Dr. Yeoh Tow Kuang                                                     Dr. Angel H Espiritu III

Master Booklet-R2V1 FA 161110.indd 13-15                                                                                                                                                                                                                                11/16/10 6:20 PM
               Course Description
               COURSE 1:                                                   COURSE 4:                                                    COURSE 7:                                                    COURSE 11:
               STRATEGIC HUMAN RESOURCES DEVELOPMENT                       STRATEGIC MARKETING                                          ANTHROPOLOGY & SOCIOLOGY OF FOOD                             STRATEGIC MANAGEMENT FOR
               The purpose of this course is to examine the role           This course focuses on the ways in which the marketing       This subject enables students to apply sociological          HOSPITALITY MANAGERS
               human resource management plays in creating and             planning process can be managed effectively and              concepts	 in	 the	 comprehension	 of	 eating	 patterns;	     Emerging	 issues	 such	 as	 globalisation;	 branding	
               sustaining competitive advantage. Contemporary              strategically as rapid changes within the marketing          examine how eating habits had evolved in modern              and	 re-branding;	 niche	 markets;	 online	 distribution,	
               issues such as globalisation, outsourcing, workforce        environment demands a more strategic rather than a           societies, leading to questions of food crises and           marketing	 and	 sales;	 require	 hospitality	 managers	
               diversity, mergers and acquisitions, downsizing, and        tactical approach. Among some of the most significant        obesity;	and	review	major	development	in	gastronomy	         who can formulate strategies to deal with all of these
               occupational health, safety, and security are explored      of these changes are the “new consumer” who is               and cultural cuisine, and its relation to the restaurant     issues. Hospitality leaders who are effective at strategy
               in terms of their strategic value. This course will allow   much more unpredictable and more desperate. These            and tourism industry.                                        formulation, implementation and evaluation are able
               students to enhance their critical thinking skills to       changes have led to a new type of marketing reality and                                                                   to create value in a highly competitive marketplace.
               analyse the ways in which an organisation’s human           this course looks at ways how the marketing planner          COURSE 8:                                                    This course will prepare managers to evaluate the
               resource management can influence and integrate with        can respond to this new marketing reality.                   MANAGERIAL ECONOMICS                                         competitive environment, create and assess strategic
               the strategic objectives of the organisation to enhance                                                                  The primary approach is to search for value creation or      alternatives, and successfully execute a strategy.
               long-term performance.                                                                                                   added value through examining market mechanism.
                                                                           COURSE 5:                                                    Through this, firm as a profit oriented organisation is      COURSE 12:
               COURSE 2:                                                   INTERNATIONAL LAW FOR HOSPITALITY                            created to search for, exploit, and protect, opportunities   HOSPITALITY APPLICATION SIMULATION EXERCISE
               RESEARCH METHODOLOGY                                        This course deals with the understanding of the legal        to add value. It covers the basic analytical principles      This Hospitality Simulation Game (HMS) is a concept
               The purpose of this course is to train students in          principles and rules governing the hospitality industry.     of economics of markets and business, supply and             of “educational simulation for executive management”.
               analysing social phenomena and professional issues          Introduction of the legal system and concept of law.         demand, costs, competition and monopoly, and                 The HMS has been designed as a cap course. It enables
               in a rigorous and scientific manner. This knowledge         The class will cover the understanding and definition of     public policy.                                               participants to recall and apply various management
               requires an understanding of two different components:      the hospitality and catering legislations. Understanding                                                                  tools and techniques (i.e.: marketing, finance, human
               research design and analytical techniques. The subject      of principles and process of tourism development             COURSE 9:                                                    resources management, accounting, budgeting, and
               encourages development of students’ cognitive               regulations which involve town planning and tourist          QUALITY MANAGEMENT                                           intercultural management) in a highly competitive
               capabilities, allowing them to acquire, manage and          area regulations.                                            The subject is designed to give the student a                environment	whilst	acting	as	managers	of	hotels;	
               apply knowledge effectively towards the solution of                                                                      comprehensive understanding of quality management            resorts or food and beverage outlets.
               contemporary global issues. Students are trained to         Besides	that,	students	will	be	guided	on	the	definition	     concepts, principles and quality management systems.
               form opinions on the basis of facts and to articulate       and meanings of hospitality and tourism contracts which      The course introduces fundamentals of quality
               their findings effectively.                                 will involve licensing, franchising and also management      management as well as implementing a quality
                                                                           contract between two or more individual in carrying out      management system and applying it in the hospitality
               COURSE 3:                                                   the business in the hospitality and tourism industry.        industry. The second part of this course equips
               QUALITATIVE DATA ANALYSIS                                                                                                students with the necessary skills to conduct basic
               This subject focuses on the basics of statistics and        COURSE 6:                                                    consultancy projects in the hospitality industry.
               hypothesis testing in the beginning to lay the              FINANCIAL MANAGEMENT FOR
               foundation for quantitative analysis. Then the subject      HOSPITALITY BUSINESSES                                       COURSE 10:
               moves on to the techniques essential for managing           This course exposes students to financial products,          HOSPITALITY & FOODSERVICE ENGINEERING
               such as modelling, forecasting, process control and         its risk and return and finance tools used in this           This subject deals with the organisation and design of
               finally decision analysis. This subject focuses on the      global or international market. In addition, these           hotel and restaurant systems. Students are required
               right methods for different types of problems rather        financial products’ knowledge and proper use of              to apply different methods and tools to optimise the
               than describing and explaining the method itself.           finance tools based on the risk and return allow             hotel and restaurant systems and evaluate the financial
               The manipulation of data is done using the software         hoteliers make effective decisions. Students will also       impact of hotel and restaurant projects. Students
               SPSS and Ms-Excel. The subject pays attention to the        learn to identify and exploit opportunities for revenue      will be also taught about engineering in the true
               interpretation of the results in order to enable the        optimisation in different business contexts. They will       meaning of the conception and organisation of each
               outputs to be useful for research recommendations or        review the main methodologies that are used in each          department - allocation of rooms and floor areas to
               managerial decisions.                                       of these areas, discuss legal issues associated with         guests, circulation and flows and floor calculation, etc.
                                                                           different pricing strategies, and survey current practices
                                                                           in different sectors.

Master Booklet-R2V1 FA 161110.indd 16-17                                                                                                                                                                                                                          11/16/10 6:20 PM
                                                                                                                                                                                                               Railway &
                                                                                                                                                                                                               Railway station
                                                                                                                                                                            TCSJ                               Taylor's College, Subang Jaya
                                                                                                                                                                                                               Taylor’s Lakeside Campus

                                                                                                                                                                                                                                  JALAN LAPA

                                                                                                                                                                                                                                                                                                                                                                                                                                To Dam


                                                                                                                                                                                                                                             NGAN TERBANG

                                                                                                                                                                                                                                                                                                                                                                                                                                     , Sg. B

                                                                                                                                                                                                                                                                                                                                                                                                                                           uloh &
                                                                                                                                                                                                                                                                                                                                                                            JAYA                                                                            SG.WAY

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               u   ala L
                                                                                                                                                                                                                                                                                                                                                                                                                          FREESCALE                                                                                       To K
               Admission requirements                                         International students                                                                                                                                                                                                                                                                                                    SIANG PAU

               •	 A	 bachelor	 degree	 in	 hospitality	 and	 tourism          The Malaysian Immigration Department (MID) requires             To Klang

                  management OR any other areas of study from an              all international students to hold a Student Pass while                                                                                                                                                                                 LEBUHRAYA PERSEKUTUAN
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    NG L
                                                                                                                                                                                                                                                                                                                                                                                                                                  COMMERCE                                JALAN
                                                                                                                                                                                                                                                                                                                                                                                                                       COURT       SQUARE
                  accredited university                                       studying in the country. Taylor’s University will make all                                    SUBANG
                                                                                                                                                                            PARADE                                           CARREFOUR

               •	 Work	experience	not	required	but	encouraged                 necessary processing arrangements with MID (please                                                                           JALAN KEMAJUAN SUBANG                                                                                                                                                                       SS 10

                                                                                                                                                                                                                                                                                                    JALAN KEWAJIPAN
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    PJS 6
                                                                                                                                                                                                                                                                                                                                                                                                                                         PJS 8
                                                                              make allowance of 6-8 weeks).                                                                                 SHELL PETROL STATION
                                                                                                                                                                                                                                                             SS 15
               How to apply?                                                                                                                                               JLN SS15/3B                                                                       JLN SS15/5G

                                                                                                                                                                                      JLN SS15/4G
                                                                                                                                                                                                                                                                                                                                       SHERATON                                                          RIDZUAN

                                                                                                                                                                             JLN SS15/4F
               •	 Complete	Enrolment	Application	Form

                                                                                                                                                                                            JLN SS15/4E
                                                                                                                                                                                                                                                                           PANGSAPURI                                                                                                                  CONDOMINIUMS
                                                                              All international students (except P.R. China students)             SS 17                                                                                  SS15/6                            APARTMENTS
                                                                                                                                                                                                                                                                                                                                                                                                                 PJS 10                                                                              A

                                                                                                                                                                                                                        4C                                                                                                                                                                                                                                                                          W
               •	 Submission	of	official	transcripts	from	all	institutions	
                                                                                                                                                                                                                 1                                                         JLN          /6A

                                                                                                                                                                                                          JLN SS

                                                                                                                                                            JALAN JENGKA

                                                                              have to pay a security bond (RM200 – RM2,000), the
                                                                                                                                                                                                                                                                         SS             SS
                                                                                                                                                                                           JLN SS15/4B                                                                      15             15
                                                                                                                                                                                                                                                                                                                                                                                                                                                  NEW PAN
                                                                                                                                                                                                                               MY PLACE
                                                                                                                                                                                                                                                                                                A                                                 WANGSA
               	 attended	after	STPM/A-levels	or	equivalent.                                                                                                                                   JLN SS15/4                     APARTMENTS                                 TCSJ                                                                     BAIDURI                                                        UTAMA
                                                                              amount of which is fixed by MID. The amount is totally                                                                                                                                                                                                                                                           JALAN
                                                                                                                                                                                                                                                                                                                                                                                                       SU   BANG

                                                                                                                                                                                                                                                            JLN SS15/8

                                                                                                                                                                                                                                                                                                                                                                                                                                                                        - PUCHONG
                                                                                                                                                                                                               JLN SS15/8A                                                   SRI                                                                                                                                                                                                    PJS 7
               •	 Letters	of	recommendation:	one	from	the	applicant’s	                                                                                                                                                                                                                                                                                                                                          SUNWAY                                  PJS 9

                                                                                                                                                                                                                                                                                                                                                                                                                                  JALAN LAG
                                                                              refunded upon completion of academic course if the                                                                              JLN SS15/4D                                                  LUMPUR
                                                                                                                                                                                                                                                                                                                                       From Ba
                                                                                                                                                                                                                                                                                                                                               ndar   Sunway                                                    PYRAMID

                                                                                                                                                                                                                                                                                                                                                                         JALAN LAGOO
                  current employer (if any) OR from a college faculty                                                                                                                                 JALAN SUBAN
                                                                                                                                                                                                                  G UTAM
                                                                                                                                                                                                                         A                                                                                                                                                                                         BANDAR
                                                                              student has not violated the rules and regulations of the                                                                                                                                                                                                                                                                            SUNWAY

                                                                                                                                                                                                                                                                                                                                                                                                                                            OON TIMUR
                  member able to evaluate the applicant’s potential                                                                                                                                                               SEK. MEN.
                                                                                                                                                                                                                                 SUBANG JAYA

                                                                              Malaysian Immigration authority. Only those holding                                                                                                                                                                                                                                                              PJS 11                                                                                                        LAKESIDE

                                                                                                                                                                                                                                                                                                                                                                                     N BARAT
                  for success in a graduate degree programme. If the                                                                           SEK. MEN.

                                                                                                                                             SUBANG UTAMA                                                                                                                                                                                                                                                     SUNWAY
                                                                              diplomatic passes are exempted from paying this                                                                                                                                                                                                                                                                                 MEDICAL

                                                                                                                                                            JALAN JENGKA
                                                                                                                                                                                                                                        SS 14                                                                                          SS 13                                                                  CENTRE
                  applicant has not been in a college programme in                                                                                                                                                                                                                                                                                                                                JALAN LAGOON SELATA
                                                                              bond.                                                            SS 18
                  the last six years, a letter from a former employer
                  may be substituted for the second letter.                                                                                                                                                                                                                                                                                                                                                                                                                                                            To Kuala Lum
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    p      ur
                                                                              English requirements
               •	 Submission	of	a	resume.
                                                                              Students whose ter tiar y education was not                     To Klang
               •	 Validation	 of	 professional	 experiences	 by	 the	                                                                                                                                                                                                                                                                    LEB
                                                                              conducted in English are required to obtain necessary                                                                                                                                                                                                                             H AL
                                                                                                                                                                                                                                                                                                                                                                     A   M
                  University of Toulouse, France (if applicable).

                                                                                                                                                                                                                                                                                                              JALAN KEWAJIPAN
                                                                              documentation of English proficiency.                                                                                                                                                                                                                                                                                                                                             P.J
                                                                                                                                                                                                                                                                                                                                                                                                                                                            Toll Plaza


                                                                                                                                                                                                                                                                                                                                                        REFERENCE                                                                                                                                         McDonald’s
                                                                                                                                                                                                                                                                                                                                                                                 Railway &
                                                                                                                                                                                                                                                                                                                                                                                 Railway station
                                                                                                                                                                                                                                                                                                                                                               TCSJ              Taylor's College, Subang Jaya                                                                      ESSO

               Open Entry                                                                                                                                                                                                                                                                                                                                                        Taylor’s Lakeside Campus



               What is Open Entry?                                            How to apply?
               Open Entry (OE) refers to non-restrictive entry                The applicant need to undertake the 4 steps before
               requirement into the postgraduate degree programme,            enrolling into the Master’s Degree programme, which
               applicable to adults who possess learning experience,          includes the following:
               which can be assessed, and matched against the learning
               outcomes of an academic course.                                Step 1: Portfolio Submission
                                                                              A	 ‘Portfolio	 Form’	 and	 a	 ‘Guide	 for	 Developing	 Your	
               Admission requirements:                                        Portfolio’ will be provided to you.
               i. Age:
                  The age of the applicant must be at least 30 years          Step 2: Preparatory Programme
                  old when applying for admission into the Master’s           You	would	be	given	a	comprehensive	of	preparatory	
                  programme.                                                  materials to prepare for the test.

               ii. Minimum Academic Qualification                             Step 3: Assessment Test (30 multiple choice questions)
                  The minimum academic qualification of the applicant         It is to assess whether the candidate has acquired
               	 must	be	at	least	at	the	STPM/HSC	(or	its	equivalent)	
                                                                              the pre- requisite knowledge needed for the Master’s
                  level or holding a recognised Diploma certificate.

               iii.Work Experience
                                                                              Step 4: Preparatory Assessment
                  The applicant must provide evidence of gaining
                                                                              The test comprises of Persistence Test, Essay Writing
               	 at	least	5	years	of	working	experience	at	the
                                                                              and	Interview/Counseling	Session.
                  supervisory or management level in any
                  related industry.                                                                                                                                                                                          All information in this prospectus is correct at time of printing (October 2010) and is subject to change.

Master Booklet-R2V1 FA 161110.indd 18-19                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              11/16/10 6:20 PM
                   Taylor’s Graduate School

                   Taylor’s University
                   Taylor’s Lakeside Campus
                   No.1, Jalan Taylor’s, 47500 Subang Jaya, Selangor Darul Ehsan, Malaysia
                   Tel: 603 - 5629 5000       Fax: 603-5629 5001

                   Staff Directory
                   Name, Designation                                     Email

                   Mr Neethiahnanthan Ari Ragavan              
                   School of Hospitality, Tourism & Culinary Arts

                   Ms. Hema Subramonian                        
                   Deputy Dean
                   Graduate School of Hospitality & Tourism

                   Dr. Kashif Hussain                          
                   Programme Director
                   Graduate School of Hospitality & Tourism

                   Ms. Tan Hooi Leng                           
                   Manager Division Office
                   School of Hospitality, Tourism & Culinary Arts

                   Ms. Seak Paey Ling                          
                   Programme Administration
                   Graduate School of Hospitality & Tourism

Master Booklet-R2V1 FA 161110.indd 20                                                                      11/16/10 6:20 PM

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