How to Safeguard Your Identity in a Cyberspace
A reputation that precedes a brand or a person – in this highly digital age, there are more of them than
before. The advent of the Internet, more particularly of the social media, gave everyone a venue to give
his opinion – solicited and otherwise.
Negative words spread faster than a virus. Every SEO company knows that it takes months or years to
build a good image online, but it only takes one negative review and just a few days or even hours to ruin
a reputation. The services of a reputation management company has expanded from answering hard-
hitting press and dismissing paparazzi to aggressively monitoring and countering what people are saying
The Two Main Causes of Bad Publicity Online
Here’s the thing, everyone is entitled to his or her own opinion and with that being said, it also means that
everyone who has access to the internet can be a possible perpetrator of negative publicity about your
business or brand. Based on experience, every reputation management company would agree that there
are two main sources of negative publicity online:
Bad reviews from customers. People love to share their experience on the Internet and there’s
no stopping this momentum. People talk whether they like the food or service at a restaurant or
not, whether a moisturizer actually made them look 10 years younger or the exact opposite,
whether a hotel delivered on its five-star promises or it broke them. An SEO company can
actually take advantage of situations like these. First, they serve as a free market research tool.
You are getting feedback which you can use a fuel to improve your services or products.
However, if the allegations are not true, then it is a perfect opportunity to refute them publicly (in a
nice way of course) which gives you a venue to front load your key messages and show the world
that you care.
An orchestrated smear campaign from your competitors. Remember, people don’t need to
disclose their real identity when bashing you online and this provides a lot of room for unethical
marketing practices. It would be very easy for your competitor to create a blog that is solely
meant to attack you. Or they can create a Facebook page with fake fans sharing made-up horror
stories about your brand. And guess what? They can get away doing all these undetected and
Reputation Management and SEO
For the latter, there’s really nothing much you can do about it, except to make content talking positively
about your business more visible. This is where an SEO company comes into play. Keep in mind that
majority of all web traffic starts from a search engine query so chances are, your competitors will try and
populate search engine results pages with negative links about your site. If you have a steady stream of
positive content through the help of a reputation management company and if you can make this rank in
markets that matter with the help of an SEO company, you can drastically reduce the impact of a negative
onslaught that might be triggered by your competitors.
Author is working in an Internet Marketing company as an SEO in Los Angeles. He likes to write
informative articles on various topics related to Internet Marketing. Through this article, he wants to share
his knowledge with people who are about to hire an SEO company for their businesses.