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FOR IMMEDIATE RELEASE Warner Bros Powered By Docstoc
					FOR IMMEDIATE RELEASE


       TEENAGE MUTANT NINJA TURTLES:
   25TH ANNIVERSARY COLLECTOR’S EDITION
              “SHELL-EBRATE” 25 YEARS OF TURTLE-MANIA
                  ON BLU-RAY™ AND DVD AUGUST 11

                Supported by Massive Co-Branded Marketing
                and Promotional Campaigns Throughout 2009

BURBANK, CALIF. (April 27, 2009) – Warner Home Video (WHV) is “shell-ebrating” 25 years
of turtle-mania by introducing the Teenage Mutant Ninja Turtles: 25th Anniversary
Collector’s Edition on Blu-ray™ and DVD August 11. WHV is honoring the 25th Anniversary of
the iconic characters with a tribute to the original Teenage Mutant Ninja Turtles comic books
and products --- the authenticity and strength of the brand has shown true staying power for a
quarter of a century. Teenage Mutant Ninja Turtles is beloved by parents, kids, and young
adults alike as they embody the values of brotherhood, teamwork, and family … and they’re
“totally tubular, dude.”

Both the Blu-ray and DVD options include all four feature films, Teenage Mutant Ninja Turtles:
The Movie (the highest-grossing independent film of all time when it was released and the fifth
highest-grossing film worldwide of 1990), Teenage Mutant Ninja Turtles II: The Secret of the
Ooze (the #1 film at the box office for three consecutive weeks), Teenage Mutant Ninja Turtles
III: Turtles in Time and the 2007 CGI hit, TMNT (the #1 film in the U.S. on its opening
weekend). The Blu-ray™ Collection adds retro pizza box packaging, an exclusive reproduction
of ”TMNT: The Movie” comic book, an exclusive original sketch with creator Peter Laird’s
autograph, collectible character cards and a TMNT beanie hat. The DVD Collection comes
packaged in a collectible tin DVD travel case, with four turtle masks and temporary tattoos.
Teenage Mutant Ninja Turtles: 25th Anniversary Collector’s Edition will be available on Blu-
ray™ for $84.99 SRP and DVD for $39.92 SRP.

Since their introduction in 1984, The Turtles have established themselves as a true “evergreen”
brand and pop culture icons. Twenty-five years later, they’re also being enjoyed by a new
generation of fans through their animated TV series, Teenage Mutant Ninja Turtles: Back to the
Sewer, airing Saturday mornings in TheCW4Kids block on The CW Network. From their home
in the storm sewers of Manhattan, Leonardo, Donatello, Michelangelo, and Raphael battle petty
criminals, evil megalomaniacs, and alien invaders, all while remaining isolated from society at
large. The Turtles’ bravery and humor continue to resonate with audiences as the four heroes in
a half-shell maintain their status as beloved global icons with no end in sight to their pizza-
loving, crime-fighting ways.



                                           (more)
Teenage Mutant Ninja Turtles 25th Anniversary Collector’s Edition
Page 2

Beginning April 23, the official 25th Anniversary Shell-ebration Mobile Tour kicks off in New York
City, featuring a TMNT-branded Party Bus complete with media, memorabilia and interactive
experiences, that will travel coast-to-coast promoting the brand in 10-15 major cities. Check out
the TMNTWebsite (www.tmnt25.com) for video-logs and updates from the mobile tour,
upcoming events as well as TMNT partner news and products.

Synopsis
Teenage Mutant Ninja Turtles: The Movie (1990)
After exposure to strange. glowing, green ooze, four teenage turtles--Michelangelo, Raphael,
Leonardo, and Donatello--have mutated into ninjas and have begun living in the sewers of a
large city. Under the guidance of father-figure and ninja master Splinter the Rat and television
reporter April O’Neil, the Turtles embark on a mission to run crime out of the city and defeat the
warlord Shredder.

Teenage Mutant Ninja Turtles 2: Secret of the Ooze (1991)
The evil Shredder believes he's found what gives the Turtles their power and proceeds to create
dangerous mutants. Armed with Professor Perry's anti-mutant antidote, it's up to the crime-
fighting Turtles and a pizza delivery boy to conquer these mutants.

Teenage Mutant Ninja Turtles 3: Turtles in Time (1993)
Everybody's favorite giant Turtles travel through time and space to feudal Japan to rescue their
plucky sidekick April when a golden sceptre accidentally causes her to switch places with a
rebellious samurai.

TMNT (2007)
Strange events are occurring in New York City, and the Turtles are needed more than ever, but
Raphael, Donatello, and Michelangelo have become lost and directionless. With the city in peril,
it's up to Leonardo and Zen Master Splinter to restore unity and ninja discipline to the Turtles.

                                            Basics:
                                  Street Date: August 11, 2009
                                  Order Due Date: July 7, 2009

                                   DVD Price: $39.92 SRP
                                 DVD Catalog #: 1000088415
                               DVD UPC Code # 883929054275

                                   Blu-ray Price: $84.99 SRP
                                Blu-ray Catalog #: 1000088416
                              Blu-ray UPC Code # 883929054282


With operations in 90 international territories Warner Home Video, a Warner Bros.
Entertainment Company, commands the largest distribution infrastructure in the global video
marketplace. Warner Home Video’s film library is the largest of any studio, offering top quality
new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment,
Castle Rock Entertainment, HBO Home Video and New Line Home Entertainment.
Teenage Mutant Ninja Turtles 25th Anniversary Collector’s Edition
Page 3

For more information on this and other titles distributed by Warner Home Video, visit
www.whvdirect.com.

About Mirage Studios
Mirage Studios, Inc. is part of the Mirage Group, a group of companies located in Northampton,
Massachusetts that owns, manages, nurtures and protects the Teenage Mutant Ninja Turtles
property.

About 4Kids Entertainment
Master licensing agent for the Teenage Mutant Ninja Turtles, 4Kids Entertainment, Inc. (NYSE:
KDE) is a global organization (with U.S. headquarters in New York City, regional offices for its
trading card business in San Diego, California and international offices in London) devoted to
the creation, development, production, broadcasting, distribution, licensing, and manufacturing
of children’s entertainment products.

              Artwork is downloadable at www.WHVDirect.com or by request.

Contact:
Ronnee Sass                          Leif Helland
Warner Home Video                    mPRm Public Relations
818-977-6439                         323-933-3399
Ronnee.sass@warnerbros.com           lhelland@mprm.com

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