Kimind - Seminar 2308 - Towards Enterprise 2.0

Towards Enterprise 2.0 Miguel Membrado membrado@kimind.com 23 août 2007 Founder & CEO Miguel Membrado   Serial entrepreneur & Consultant ErgoSum in 1989 (Paris)  Search Engine & Document Image Processing Software Collaborative Workspaces, #2 worldwide on the Internet   Mayetic in 1996 (Paris)  250,000 users, 45,000 workspaces, 100 countries, 14,000 organizations  Netcipia in 2006 (Palo Alto)   Participative Business Ecosystem (free wiki-blogs) Online Content Monetization Web 2.0 & Enterprise 2.0 Consulting & Services  Kimind Consulting in 2007 (Paris/London)  Kimind Consulting  Entreprise 2.0    Web 2.0   Consulting & Services to large companies Enterprise blogging, participative project management, radical transparency, new participative customers relations, unleashing innovation and competitivity, agile management, … Consulting, Services & Coaching to startups Online identity & reputation, blogosphere influence, participative strategies, Web 2.0 business plans & business models, start-up management, … 3 revolutions since 2000  Globalization 3.0 Web 2.0 Radical Transparency   Globalization 3.0 Empowers individuals The World is Flat (Thomas Friedman)   Empowers individuals 10 forces including :        Connectivity Workflow Uploading & communities Offshoring In-forming The Steroïds (Digital, Personal, Mobile, Virtual) … Web 2.0 Unleash People Interaction 3 dimensions of Web 2.0  Social    People centric User Generated Content Participation the web as a platform   Business  For working and exchanging  Technological  Ajax, Web Services, Widgets, Mashups, … The long tail Traditional Business Hard materials Virtual materials New business Google fortune thanks to AdWords $4 billion in 2 years The long tail - derivatives A political long tail?  © Thierry Crouzet, « the 5th power » Blogging Blogging Blogging – figures        USA Chine Japon France UK Deuchland World 50 millions (15 millions actives*) 36 millions (10 millions actives) 10 millions (3 millions actives) 9 millions (2,5 millions active) 4 millions including 1.5 million active blogs 1 million including 400,000 active blogs 150 millions including 40 millions active blogs *active blog: updated at least one time per quarter +15% +60% +20% +25% +25% +30% +30%  2006 figures User Generated Content       YouTube FlickR Del.icio.us Wikipedia Oh My News … Social Networking  LinkedIn  THE professional network 100 million users in 2 years THE phenomenon 100,000 new users/day 50% daily active users!! Viral marketing engine To create its own social network  MySpace   FaceBook      NING   + 746 other startups… And…        3D collaborative worlds Recommandation websites Participative e-commerce websites Customizable home pages Job 2.0 P2P banking Etc… Web 2.0 has induced new usages         Information production Participation, interaction, communication Mass collaboration Private life sharing Seeking the truth Relationship Content aggregation Collective intelligence emerges by links and knowledge accumulation Web 2.0 has induced new rules       Continuous experimentation Direct discussion with the market Global business with small teams Not so much capital New management style … Radical Transparency The naked company The naked company   Before = Secret as a value After = Transparency as a value Reverse the relation to the information « Ideas don’t have worth, execution is everything »   Strong examples  GoldCorps Inc.  Gold maps publicy published Partner Business Ecosystem fully transparent 4,000 public blogs  SAP   Microsoft   Redfin  Management difficulties publicly revealed Secret is dead  Everything will be known one day   Faster and faster Global memory     Google is no more a search engine, it is a reputation engine Online identity & reputation Crisis management Truth Impacts      Professional Life Private life Political life (democracy 2.0) Associative life … Towards the Entreprise 2.0 From Collaboration to Participation? 4 steps  The end of files/e-mails era Participation vs Collaboration   Forget the control Integrate clients, partners and subcontractors  The end of files/e-mails era  Replace files by    Online content production (Google Apps, Wikis, Blogs, etc…) Acting online Collaborating online One « container » by project (a wiki) Capitalize ALL the information E-mail retrieve it alert or input mechanism status Persistant Instant Messaging  Replace e-mail collaboration by     Participation vs Collaboration    Collaboration is to difficult! Participation is easy  Enterprise blogging        1 project = (at least) 1 wiki Participative watching and bookmarking 80% participation – 20% collaboration Self-service audios and videos repositories Inside or outside communication Project blogging Communities of practice Heterarchies/Participation massive adoption Wikis Real Time Blogs Structured Online Collaboration Unstructured Lotus Notes low adoption Hierarchical Forget the control           Knowledge emerges by itself Information sharing Flat hierarchies Non-structured information Awareness Autonomy Open discussions Mobility Mindshift … Integrate customers, partners and subcontractors        Radical transparency Documentations Wikis Blogging Communities Open discussions … Benefits        Innovation Competitivity Collective Intelligence Collective efficiency Employee loyalty Customer loyalty Talent magnet Conclusion      A new era thanks to techno / social / business convergence Mandatory usage to understand We are in the momentum Transparency / Participation / Collaboration Continuous experimentation Unleash collective intelligence for better innovation and better competitivity Enterprise 2.0 =