A speciAl Advertising feAture by MediAplAnet
the BeaUtY gUiDe
BEAUTY IN A
Nigel Barker, “America’s Next Top Model” panelist and
phOtO: MarcUs BrOOKs
photographer, shares his aesthetic ideals
superior surface smooth operator
your top skin get straight, shiny
insecurities—and hair without the
how to ﬁx them harsh chemicals
valued $1200 for
$999 for the ﬁrst 37 clients!
Chiggy’s Touch Salon,184 Davenport Rd, Toronto ON, M5R1J2 (416) 619-5477
2 · MArch 2011 A speciAl Advertising feAture by MediAplAnet
THE MOST WE rEcOMMEnD
PRODUCT Top skin fixes
AGAINST AGING Ways you can
solve your skin
low humidity, cold
all make your skin
Hot locks p. 6
celebrity hairstylist Ken paves dishes on
Smooth operator p. 7
get smooth, shiny locks—sans harsh
True beauty is found in true confidence. Taking care of your skin,
hair and nails won’t just make you look better—you’ll feel better too.
skin issues go deeper
than surface value
ach day over 14 million tors that can lead to acne breakouts, conditions.
Canadians cope with such as cosmetics, sweating, gen- With the return of the sun and
some form of skin, etics, medications, and hormonal warm weather on its way, the Can-
hair or nail disorder, changes. It is often assumed being adian Dermatology Association fo-
and each day derma- out in the sun will cure acne, which cuses education efforts on developing
tologists across the is a common misconception. The healthy sun safety habits. Poor sun
country are working sun’s ultraviolet radiation only sup- protection habits can lead to skin can-
to improve the quality of life of those presses the immune system’s reac- cer. If left untreated, melanoma, the
Canadians. tion to bacteria, making the acne most serious form of skin cancer, can
Today,Canada has only 650 derma- appear less red and simply masking spread to other parts of the body and the beAuty guide
1st editiOn, MArch 2011
tologists to care for almost 34 mil- the problem, while actually damag- possibly be fatal. Although most skin
lion Canadians—a shocking ratio. ing the skin. cancers are not a serious threat to life, responsible for this issue:
Dr. Ian Landalls Publisher: Brittney Blake
With extensive medical training In general, mild acne can be treat- canadian dermatology Association they are removed by surgery or other email@example.com
and unique skills, dermatologists ed with over-the-counter products, treatment methods, which can be Designer: penelope Graham
My BEst tips firstname.lastname@example.org
can identify intricacies in the skin, whereas dermatologists usually painful and result in significant dis- Contributors: charmaine Gooden, Dr ian
hair and nails, and treat numer- treat moderate to severe, stubborn figurement. landells, paul Mazzotta, andrew seale,
ous conditions. These conditions or widespread acne with prescrip- Protecting your While dermatologists advocate for
Marc speir, steve torch
can sometimes mimic one another, tion medications. However, wheth- skin regular use of hats, protective cloth- Managing Director: Gustav aspegren
making diagnosis and management er mild, moderate or severe, it is ing and sunscreen to reduce the risk Editorial Manager: Jackie McDermott
diﬃcult for those outside the derma- important to see a dermatologist ■■Use a minimum SPF 30 broad- of skin cancer,the same steps will also email@example.com
Title Developer: David shoemaker
tology specialty. because even mild acne can still pot- spectrum sunscreen every day. prevent sun damage,which manifests firstname.lastname@example.org
entially lead to skin discolouration Most cosmetics now include sun- as wrinkles, age spots, or broken Business Developer: Darshan thomas
Weathering the damage and permanent scarring. screen, making daily use easier. blood vessels. Photoaging is cumu-
Canada’s distinct climate can also lative and happens over years of UV Distributed within:
toronto star, March 2011
make for dermatologic diﬃculties. Below the surface ■■Moisturize damp skin. It helps exposure. Treatments for photoag- this section was created by Mediaplanet
Conditions such as eczema and psor- Although not often discussed, many lock in moisture to rehydrate skin. ing include the use of fillers, lasers, and did not involve the toronto star or its
iasis can worsen during the cold dry skin conditions carry psychological chemical peels and topical agents
winter because the skin becomes side-effects or insecurities. In truth, ■■Quit smoking! It exposes skin but it is best to discuss these op- photo credit: all images are from istock.com unless other-
drier and irritated. While treat- patients regularly see their skin con- to toxins and accelerates aging. tions with your dermatologist, the
ment options for both can include dition as a burden in daily life and skin expert. Mediaplanet’s business is to create new
customers for our advertisers by providing
immunomodulators, antibiotics, identify feelings of embarrassment, ■■Don’t pick, pop or squeeze pim- The largest organ you have is readers with high-quality editorial content
phototherapy or topical ointments, depression, low self-esteem and so- ples. It leads to the spread of bac- your skin. Protect it. For more in- that motivates them to act.
a simple everyday skin care regimen, cial withdrawal as stemming from teria, creating more pimples and formation about sun safety, win-
including regular moisturizing, will their skin condition.Through its vari- increasing the risk of scarring. ter skin care or to find a derma-
help to ease some of the added win- ous public awareness campaigns, the tologist visit the CDA website,
ter discomfort. Canadian Dermatology Association ■■Manage stress—conditions like www.dermatology.ca.
is committed to educating the public acne, psoriasis and rosacea can DISCLAIMER: The Canadian
Zapping the issue about these conditions, providing in- worsen with stress. Dermatology Association has nei- QUicK tips FOr cUrls
One of the most common skin care formation about treatment options ther reviewed nor endorsed the
problems seen by dermatologists and ultimately aims to eliminate some remaining contents of this sup- Work through it
is acne. There are a number of fac- of the stigma associated with these plement on Healthy Skin and Hair. Combing clean, wet hair
1 with a wide tooth comb is
a network of stylists coming
the most effective way of remov-
ing loose hair that contributes to
together for hair advancements
Sleeping on curly hair - Use a
2 “scrunchy” to hold your hair
on top of your head in a loose
The Allied Beauty Associa- We keep our professional net- her face and right suggestions for ponytail as it will allow for more
tion is a network of the ma- work informed and educated on fashion, she will come out just surface area to sleep on.Your curls
nufacturers and distributers all the latest techniques, prod- stunning. This also allows her in- will still look fresh and full in the
to the professional beauty ucts, and fashions in order to ner beauty to shine through as morning.
industry. ensure we can help individuals well—it is the entire package. It
across the country to look and is just a reality that people like to Give it depth
The members of the ABA repre- feel their best. There are many look good and our industry helps Adding the right colour or
sent 90 percent of the sales and different perceptions of beauty; people to feel better about them- 3 highlights to finer curly hair
services in hair salons and we however I believe beauty is a selves. If your hair is not right will add more texture, body and
do eight trade shows across the combination of all things. and you don’t feel good, you do fullness.
country for professionals. To- not function as well. It is so im-
ronto is our largest market with The power of transformation portant to feel good about your- Rinse it out
the annual ABA show coming up Beauty is only skin deep, and self and who you are—this indus- When shampooing, remem-
on March 27th/28th. The purpose when a person is beautiful on the try helps people to achieve that. 4 ber that the thicker the hair,
of these shows is to educate and inside, it always shines through. I the longer you need to rinse in or-
keep everyone up to date on per- have seen some incredible trans- der to remove all the shampoo.
tinent issues in the professional formations, specifically a woman Marc speir
beauty industry. who is nothing special, some- executive director,
Marc Speir, Executive Director of the courtesy of curly hair solutions
what ordinary and plain. Once ABA, and his wife Connie. AbA
A network of tendrils she finds the right hair style for Photo: PRiVAtE email@example.com firstname.lastname@example.org
For most women and
men, feeling confident
about our looks
all starts with
Our hair is our trademark – it expresses our personality and gives us the ability
to change the way we look and feel in an instant. However, not everyone is
blessed with a mane of full and thick hair, which impacts their con dence and
reduces their desire and ability to play and be adventurous with their hair.
Contrary to popular belief, ne or thin looking hair is not just an age issue. It
can strike at any time and is especially typical after childbirth, at other times
of hormonal change, as a result of crash dieting, or simply from overuse of
heated styling tools or hair treatments.
Areas of Concern: Have you noticed your Scalp Concerns: Have you noticed your Excessive hair Breakage: Are you nding
ponytail is getting smaller or your part is scalp feeling tight, dry or itchy? Do you feel excessive hair in the shower drain, on your
getting wider? Is the hair becoming more your hair or scalp is too oily by the end of hair brush or the bathroom oor? Have you
sparse in your temple area or breaking o ? the day? noticed your hair breaking?
Is the hair in your crown area becoming
visibly thinner looking?
Th at ’s why N IOX I N ha s a sp ec ia l is t h a ir- c a re ra n ge th at o ffer s a solution to f i ne or thi n
lo o k i n g h a ir a nd p rov ides excel l ent pro tec tio n fro m th e different ex tern al fac tors that
h ai r i s ex p o sed to eve r y d ay.
N I OX I N ’S A N S W E R TO T H I N LO O K I N G
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YO U R H A I R D E S E R V E S O U R B E S T T R E AT M E N T
Clients looking for hope and information on their thin looking hair needs say
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©2011 Wella Canada, Inc, Mississauga, ON L5R 3M3. All Rights Reserved.
4 · MArch 2011 A speciAl Advertising feAture by MediAplAnet
Celebrity photographer Nigel Barker has laid eyes on many
a gorgeous face. However, he says to be truly good looking, one
must be authentic. CONFIDENCE IS
PART OF ANY
true beauty in a
digital age spection you can see her stretch marks. prOFilE The shift in cover images shows a a model and a photographer gives him
lEaDEr tO lEaDEr “Nowadays that photo wouldn’t have trend towards people who the general an interesting edge. At times when
Nigel Barker is a wee bit gotten out into the mainstream,” says public can relate to. he’s shooting a photo he’ll notice the
frustrated with the digital age’s Barker. He says a key component in beauty subject is out of their comfort level.
effect on beauty. But to Barker, beauty is natural. is telling a story. “You have to have your little tricks
“Retouching has created a completely un- “We’ve gotten to a point now where we “Sure you want to exercise and be up your sleeves,” says Barker.
obtainable aesthetic,” says the beauty guru call all these things imperfections,” he healthy but that doesn’t mean you’re One trick is to have your own pump
and judge for TV show “America’s Next Top says. “I like to think these are the things going to be a model,” says the beauty up song playing in your head whether
Model”. that make us special and unique.” Nigel Barker guru. “It really has a lot to do with au- you’re on the catwalk or the sidewalk.
His book, “Nigel Barker’s Beauty Equa- thenticity.” But regardless of where you’re strut-
tion: Revealing a Better and More Beauti- Show and tell ■■ Position: And therein lies the message behind ting your stuff, be genuine.
ful You”, delves into the very essence of Barker’s meditation on beauty started panelist, his book. “If you’re a rocker, be a rocker. If
beauty. quite simply. His son, Jack, decided his “america’s next “The whole point of the book is for you’re goth, be a goth. If you’re a punk
“Over the past 1000 years women have father would make the perfect candidate top Model”, people to realize that to be considered be a punk—but if you’re not, be your-
been pretty much torturing themselves in for show-and-tell but when Barker was photographer really beautiful you need to start with self,” he says.
the name of beauty,” says Barker. asked to define “what is beauty?” he was ■■ Celebrity the self.” When all is said and done, whether
And needless to say, Barker knows his struck by the complexity of the question. Ambassador- he’s behind the camera, on the judge’s
stuff, having spent twenty years in the “Obviously my first answer was ‘well Make-a-Wish Freaks and fashonistas panel or public speaking, Barker is
fashion industry—both in front of the lens your mom is,’” he says. “I started writ- Foundation, the How often have you seen someone fighting for authenticity in the fash-
as a model and behind it as a photographer. ing down all the things I used to describe Do something or- walking the catwalk in an outrageous ion industry.
He has judged the Miss America Pageant beauty.” ganization and menagerie of material and gravity- “I think that’s what we need to get
and is currently on the panel on “Tyra He noticed that the traits he favoured campaign shooter defying hair? Barker says the key to back to,” says Barker.
Bank’s America’s Next Top Model”. His when behind the lens were authenticity for Fashion t confidence is being comfortable in our
book takes aim at breaking down the mis- and spontaneity rather than waist size and argets Breast own skin.
conceptions of beauty in an industry that skin complexion. cancer. “There’re all kinds of freaks and
he says has set “unobtainable aesthetics” “If you look at fashion as well and the ■■ Lives in NYC: fashionistas,” says the beauty guru.
through digital photo manipulation. way commercial advertisers have gone, With his wife and “Do they look crazy? No, because
He points to the famous photograph of you’ve seen more celebrities on the covers two children. they’re totally into it.” aNDREW SEalE
Farah Fawcett.He notes that upon close in- of magazines,” notes Barker. He says that having worked both as email@example.com
Dr. Nino Kuzmar, cosmetic physician, personally performs all injectable procedures.
only $8 per unit
Teosyal® Dermal Filler Juvederm™ Dermal Filler
only $698 only $198
Call 416-652-1288 or visit today
1223 St. Clair Ave. West, Suite 205 (St. Clair & Dufferin)
A speciAl Advertising feAture by MediAplAnet MArch 2011 · 5
Dry scalp anD hair tips
Dry hair, a dry scalp and dandruff are the result of one or more ele-
ments depleting your body’s natural oils before they can reach your
skin and hair. Getting back your healthy scalp and hair will likely
mean making a change in your daily cosmetic regimen,taking better steps
to protect yourself from drying influences, and, in extreme cases, seeking
Here are some of the most common causes of dry hair and scalp:
■■Harmful chemicals found in cheap and over-used hair products;
■■Harmful cosmetic habits,like twenty minutes under the blow dryer and
■■Overexposure to harsh weather, especially cold winter air;
■■A diet lacking in necessary nutrients,especially vitamins.Also consum-
ing alcoholic beverages of any kind, prescription drugs, and other drugs.
Excessive consumption of caffeine can also contribute to cause of scalp
■■An untreated skin condition, such as eczema, psoriasis or seborrheic.
Overwashing and overbrushing can irritate your scalp and dry out the natural
oils that keep your hair and scalp feeling soft and moisturized.If you wash your
hair every day,try cutting back to every other day or every two days.When you
do wash,don’t vigorously scrub or scratch your scalp—just rub in gentle circles
with the tips of your fingers. Choose a brush with a cushion back made with
metal bristles.The metal bristles help to keep the proper ionic charge, avoid-
1 ing static and damage. You can also use your fingers to comb through your
hair. Brushing too hard and too often can irritate your scalp and increase the
dry,static-y feeling in your hair,especially with brushes with plastic bristles.
Choose a shampoo and conditioner designed specifically to treat dry hair
and scalp conditions.Look for a formula designed to treat scalp and hair or try
a product exclusively aimed at dry hair and scalp. Look for natural ingredi-
ents like Bergamotto,and important minerals such as zinc or selenium.How-
ever,avoid coal-tar—it can dry hair.Also,salicylic acid (BHA) is very effective at
calming the scalp skin and aids in exfoliation of dead skin cells. Exfoliation is
among the most important aspect of healthy skin.This is true not only for skin
care but also for scalp care.A healthy scalp is the source of healthy hair.Switch-
ing to a salon-grade shampoo and conditioner can also help your dry hair and
scalp.These products are more expensive,but also contain less “filler” ingredi-
ents; you’ll also be able to ask a cosmetologist for help finding the right prod-
uct for your skin and hair.
Don’t use high heat treatments on your dry hair and scalp.Blow-drying your
hair, styling with curling and flat irons, and washing with hot water all con-
tribute to your dry hair and scalp. If these treatments are part of your daily
regimen,chances are they’re to blame for your dry hair and scalp.Towel or air-
dry your hair. Wash and rinse your hair in lukewarm water.And if you must
use a curling or flat iron, apply an extra moisturizing product to your hair be-
fore and/or after use.
Keep your head covered in extreme weather conditions. Extreme heat and
cold,dry air,strong sunshine,and high winds can all dry out and damage your
scalp and hair,just like any other exposed part of your body.Wear a hat or hood
1. Nigel Barker shooting
to keep out cold and wind; rub sunscreen into any exposed part of your scalp
the 2010 Nine West Run- on sunny days; and moisturize your scalp and hair before spending long per-
way Relief campaign in
NYC with the Sony A900.
iods of time outside in harsh weather conditions.
2. Nigel Barker shooting
Cristina Garcia for Tatler Paul Mazzotta
Magazine with the Sony
A900. hair care specialist
2 Photos: Ali Azios firstname.lastname@example.org
from real letters
Dear Gold Bond,
Wow! Your Ultimate
Restoring Lotion with
CoQ10 is amazing!
After 40 my skin looked tired.
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6 · MArch 2011 A speciAl Advertising feAture by MediAplAnet
LOOK DOn’t Miss!
Photos: sPotliGht WEst
for your locks
Ken Paves, star stylist
and Jessica Simpson’s
the top ﬁxes for your
mane man, shares essenti-
al styling tips for creating
the hottest styles.
■■ Cutting edge
“The looks for Spring 2011 are ef-
fortlessly chic,” says Paves. Just
about anything goes—short pixies
and bobs to mid-length and shoul-
der length, softly layered hair. Side
swept fringes are big this season.
Long layered hair never goes out
■■Question: Are you
overwhelmed with the variety of
“Aging, genetics, foaming facial cleansers; moistur-
izers with ceramides, humectants,
of style.They all have an effortless
texture and lots of natural move-
skin issues and the treatments low humidity, cold and alpha-hydroxy acids—all help ment. Hair this season is all about
■■Answer: Knowing your
and wind, chronic support the skin’s protective bar-
rier, according to Skotnicki-Grant.A
looking touch-able and naturally
options can help you put your diseases... all make humidifier in your room is helpful. ■■ Mane colours
best face forward. your skin dry.” Topical steroids are used for Colour is soft and natural this
serious cases. spring, even leaving some “roots”
How we look affects how we so hair looks sun kissed and high-
feel and is deeply intertwined Dr. Sandy Skotniki-Grant Eczema lighted. “We will see a lot of tone
with our sense of ■■ The causes: “Eczema inflamma- on tone,in blondes,red,and brown
self-esteem. tion means skin is lacking ceramides, with natural roots and soft high-
■■Retin-A, a prescription-only Vita- which tightens loose skin and a natural lipid found in the skin that lighted edges,” says Paves. “Giselle
When your once-taut, poreless and min A topical cream is “Anti-wrin- wrinkles. holds surface skin cells together” says Bunchen always has a great ex-
glowing skin turns lined and sag- kle, anti-pore, anti-brown spots, Skotnicki-Grant. “In addition,all of ample of this type of colouring.”
gy, it can be distressing. Common anti-acne—everything you would Age spots, uneven the anti-aging products we’re using
skin diseases like psoriasis and ec- want,” says Fields. pigmentation and with great zeal—retinoids,alpha hyr- ■■ Paves’ points
zema also make people feel insecure ■■Over the counter Retinol was re- discolouration droxy acids,and skin peels—over- Effortless chic means wearing
about their looks, explains Dr. Katie cently reported to increase skin’s ■■ The causes: The first signs of whelm the skin’s protective barrier.It your natural texture. “Accepting
Rodan and Dr. Kathy Fields, the re- collagen production by the New sun damage. simply breaks down and gives up.” and learning to love your nat-
nown creators of Proactive Acne England Journal Of Medicine. ■■ Doctor’s orders: Hydroquin- ■■ Doctor’s orders: Moisturizers ural texture rather than fight-
ing it automatically makes you
Treatment. “Seeking a cure to your ■■Alpha hydroxy acids to act as skin one is a safe bleaching agent. Bright- with skin soothing ceramide lipids
feel better about yourself,” adds
skin concerns is not vanity; it’s self brighteners by taking off dead skin ening agents like bareberry and lic- and dimethecone to provide a skin
Paves. Healthy, soft, shiny hair is
esteem. The good news is there are cells, giving it a smoother and re- orice extracts help fade spots. “Re- barrier. Use fragrance-free products. always in style and here’s how to
safe, effective treatments available freshed appearance. moving brown spots from your face, get it. Follow Paves’ pointers and
from topical solutions to non-sur- ■■Botox injections prevent muscle chest and hands takes 10 to 20 years Psoriasis within a month you’ll see a huge
gical cosmetic treatments, that will contractions which relax furrows on off how you look.” says Fields. ■■ The causes: A skin condition difference.
create a significant improvement in the brow and crows feet around the where the skin cells grow too quickly. ■■Use a hydrating shampoo and
your skin.” eyes. Dry skin “Instead of 30 days natural cell turn- conditioner. Look for something
■■Temporary Injectable fillers like ■■ The causes: “Aging, genetics, over,it does it in three days,” explains that is sulfate-free and scented
Wrinkles Restylane, Juvederm, and Sculp- low humidity, cold and wind, chron- Fields. only with 100 percent essential
■■ The causes: The natural aging tra used to soften deep lines and re- ic diseases like diabetes and kid- ■■ Doctor’s orders: “Topical ster- oils.
process, facial movements, smoking store fullness. Rodan steers clear of ney disease, some medications that oids,Vitamin D,and light therapy as ■■Don’t wash you hair everyday.
and regular sun exposure. permanent fillers. “The face is con- lower cholesterol; all make your the disease becomes more disturb- Two to three times a week is suf-
■■ Doctor’s orders: “These treat- stantly changing and what looks skin dry,” explains dermatologist Dr. ing,” says Fields. ficient.
ments are effective on their own good today might not in a few years.” Sandy Skotnicki-Grant. ■■For those who are active or have
and together they do beautiful ■■Thermage is a procedure using ■■ Doctor’s orders: Fragrance- CHaRMaINE GooDEN oily hair, skip the shampoo and
things,” says Fields. heat to stimulate collagen growth free, botanical-free products; non- email@example.com just rinse with water to remove
excess oil. Condition just the ends
■■Let hair air dry. “For every red
looking for a lift? Know
carpet event or magazine cover,
I have my clients arrive with air
dried hair and style it from there,”
your options ■■ Beauty attitude
Paves says red carpet stars have a
“winning” beauty attitude. Take
charge of yours.
There are a dizzying array of lifts the skin on the face and neck. ■■ What it is: Wrinkle-filling priate training. ■■Self confidence makes a woman
facial enhancement treat- Risks: Ultherapy poses very few substances like Restylane, Juve- ■■ Have a consultation: Go for looks her most beautiful.
ments on the market, each risks compared to many other cos- derm, and Teosyal are made from an initial consultation and make ■■Inner beauty is self love and
touting they’re better than metic procedures. Possible mild red- hylauronic acid—a naturally occur- sure you’re comfortable with your self acceptance! How can you ex-
the others. ness and tenderness may be experi- ring substance in the body—and in- dermatologist’s approach and pect anyone else to recognize your
enced in the area where the treat- jected into deep lines and well es- manner. beauty if you don’t recognize it
We consulted Deborah Elia, a nurse, ment was performed. tablished folds. ■■ Ask questions: Ask how many yourself, first We are responsible
manager and chief injector for cos- ■■ Benefits: “Used in deep lines times the doctor has performed any for the impression we give the
metic surgeon Dr. Sandy Pritchard Botox around the eyes, on the forehead, specific procedure you’re consid- world of ourselves!!
for the top three safe and most suc- ■■ What it is: Made from a refined around the mouth and where there ering, especially if it is invasive or ■■“Forget anything anyone has
cessful procedures of the moment. botulism toxin that relaxes some is a loss of volume,” says Elias. potentially risky ever told you is wrong with their
of the underlying expression mus- Risks: Some people are allergic to ■■ Get recommendations: hair, forget it. Look in the mirror
Ultherapy cles, causing the skin to smooth out. certain fillers. Stinging at the area Question friends who might have and recognize just how beauti-
■■ What it is: A non-surgical skin Lasts six months to a year. “By far of the injection. “You have to know visited a skin specialist about their ful you are and accept your hair’s
tightening procedure that uses our most popular procedure,” state where to put the filers for it to be experiences natural texture. Honestly loving
ultrasonic waves to deliver heat to Elias. safe,” says Elias. “Choose someone ■■ A good esthetic eye:- “It’s fine yourself is key!
the collagen fiber that gives skin its ■■ Benefits: Reduced the signs of who’s experienced.” to be able to run the machine or do ■■“I am beautiful: say it. Feel
elasticity.The heat generates new wrinkles, furrows and crow’s feet. injections, but you need an aesthet- good,” Paves says.
collagen growth and requires an- Risks: Bruising and, when done Choosing the right ic eye for it to look wonderful,” adds
nual touch-ups. “This is our new- improperly, drooping, a “startled face doctor Elias.”
est non-surgical procedure and the look” or loss some of your facial ex- ■■ Check credentials: Board cer-
results have been excellent,” says pressions. tification won’t guarantee that a
Elias. doctor will be a good, but it does CHaRMaINE GooDEN CHaRMaINE GooDEN
■■ Benefits: Tightens, firms, and Injectable derma fillers show they’ve completed the appro- firstname.lastname@example.org email@example.com
A speciAl Advertising feAture by MediAplAnet MArch 2011 · 7
get smooth hair—without
Curls can be a bit of a pain US FDA and OSHA regulations,” says
sometimes—there’s no deny- Bulsara.
ing it. But an endless slew of Often keratin—an organic com-
hair salons are offering the pound occurring in hair, skin, teeth
latest hair care fad—straigh- and nails—becomes dry and brittle
tening and smoothing solu- over time. When this happens, hair
tions. can take on a frizzy look.
Of course, beauty comes at a cost, Recently, professional hair salons
according to a recent advisory re- have begun offering treatments that
leased by Health Canada about Bra- bind damaged keratin with products
zilian hair smoothing products and including keratin to help straighten
the high formaldehyde content they and add shine.
might contain. The downside is that these prod-
But it’s not all bad news.The study ucts also contain formaldehyde, a
has carved a niche market for vegan known irritant, sensitizer, and car-
(non-formaldehyde and non-kera- cinogen linked to cancer in humans
tin) smoothers. when inhaled chronically, as a pre-
These products, based on heat- servative.
activated vegan proteins from “They have been banned in many
wheat, corn and oats, offer non-toxic countries of the world,” says Bulsara.
treatments to eliminate frizz and “Many of these are potentially can-
achieve the same effects as trad- cer causing.”
itional hair smoothers containing Bulsara also notes that despite
formaldehyde. the extensive training salons must during the flat-ironing stage when heating with a flatiron” – which is ucts include both standard and Ad-
undergo to utilize the treatment, the the formaldehyde is aerosolized that one of the chief concerns with using vanced Brazilian Keratin Treatment
Bad hair day products in some cases react poorly it can cause the most damage. formaldehyde. and Chocolate Extreme De-Frizzing
In December, Health Canada re- with the customers. In order to avoid the controversy The product still utilizes a simi- Treatment by Marcia Teixeira; Kera-
leased a statement advising the pub- “They also result in major dam- surrounding the products, some sal- lar system to Brazilian Keratin treat- tin Complex Smoothing Therapy by
lic that several professional hair age to the hair making it dry, brittle ons have looked to organic options. ments but takes less time. Coppola;
smoothing and straightening prod- and even cause it to break and fall re- In light of some of the controversy Global Keratin Taming System
ucts have been found to contain lev- sulting in major hair loss if not ap- Organic alternatives surrounding their products, Marcia Strawberry, Global Keratin Taming
els of formaldehyde above the 0. 2 plied properly,” says Bulsara. Zerran International, a hair care Teixeira, Peter Coppolla Salons and System with Juvexin Strawberry
percent limit set by Health Canada. Salons are required to have proper products manufacturer, is hoping Brazillian Blowout, have also begun Resistant and the Global Keratin
Cyrus Bulsara, president of Profes- ventilation to ensure both the hair to capitalize on the recent kickback offering non-toxic keratin treat- Taming System with Juvexin Straw-
sional Consultants and Resources, care professional and the customer in toxic products by offering a veg- ments. berry Light Wave; Pro-Collagen RX
a leading strategic consulting com- don’t inhale harmful fumes. an hair smoothing system it calls Another alternative is Bio Ionic. Keratin Treatment; IStraight Kera-
pany in the salon industry, cautions As part of the process the hair is RealLisse. The product boasts that The product avoids formaldehyde tin (Advanced Keratin Treatment) by
against the use of these products. shampooed, then partially dried. it doesn’t contain “formaldehyde, and ether, but uses keratin, henna IBS Beauty; and the Brazilian Ther-
“All Brazilian straightening and Next, the stylist applies a strength- aldehydes, thioglycolates, sodium and perm solution to temporarily mal Reconstruction by Cadiveu.
Keratin treatments, also called BKT ening product section by section. hydroxide, guanidine hydroxide, relax the curl.
treatments that have above 0.2 per- After that the hair is dried and flat- methylene glycol, formol, formalin,
cent formaldehyde/methylene gly- ironed. ethers, or any other substance that For the record aNDREW SEalE
col are very dangerous to use, per the According to Health Canada, it’s produces formaldehyde gas upon Health Canada’s list of toxic prod- firstname.lastname@example.org
The New Generation
of Healthy Hair Smoothing
100% VEGAN • BOTANICALLY BASED • PARABEN FREE • SULFATE FREE
• No formaldehyde, period
• Dermatologically tested
• No gloves needed
• No chemical or health worries
• Sleek shine without compromise
• Banish frizz for 2-4 months
• Easy, hassle-free styling in half the time
• Softens or eliminates curl
• No irritating fumes or odors
For info, contact:
A Complete Hair Care Line Zerran Canada
for Salon Use, Since 1986. Natural Hair Care Products
Monday through Friday, 9 am to 5 pm EST
(800) 862-1447 or (905) 625-8460
To Find a Salon Near You, Please Visit: WWW.ZERRANCANADA.COM
8 · MArch 2011 A speciAl Advertising feAture by MediAplAnet
Celebrity photographer and “America’s Next
Top Model” panelist Nigel Barker shoots New
York-based entrepreneur and socialite Tinsley Mor-
timer at her home for Tatler Magazine. The heart
artwork in the background was also created by Bark-
er for the shoot.
Photo: Ali Azios