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Linked Additional Words and Phrases by alicejenny

 – the contextual platform that
changes the way web sites hyperlink to each other by
applying basic semantics

In our planned series of publications about the Semantic Web and its Apps today
LinkedWords is our 4th featured company., unlike Freebase, Powerset and Hakia is not heavily relying on Semantic
technologies to produce and deliver hopefully better and meaningful results to its users. Yet
their basic semantic approach seems to be one of probably the few one Web that seem applied
in the real world. LinkedWords, de-facto, is a major contextual platform that relies on in-
depth contextual paths, words, phrases and whole sentences organized into semantic URLs
that is empowering and quietly helping on the background all major search engines and their
indexing / filtering / semantic / clustering engines discover and classify web information in
context, which helps the third party web sites involved get more visible on Web to the right
audience. A quick look into Google’s, Yahoo’s and’s SERPs reveals how well their
algorithmic engines are understanding LinkedWords’ tens of millions of contextual paths and
semantic URLs to tens of millions of English words, phrases and whole sentences, which
reveals the real power behind LinkedWords on a long term run.

What is LinkedWords after all? Below is more information.

LinkedWords (LW) is an innovative web 2.0-based contextual platform built upon millions of
words organized into contextual paths whose mission is to maximize contextual linking
among web sites across the Web. By hyper-linking strategic words and phrases in the texts of
your site to the same words/phrases with contextual paths and categories at LinkedWords,
creates contextual connections between your site and LinkedWords’ contextual platform.
Better yet – LinkedWords’ platform then contextually connects your site with 3rd party sites
having the same context when they link to the same words/phrases at LinkedWords.

It then helps common users find your site in context of both the LinkedWords’ contextual
paths/categories and the subject they are reading on 3rd party sites around the Web. Visitors
coming from static in-context hyper-links inside meaningful text contextually relevant to your
content are highly likely to be targeted at the highest precise level possible. Additionally,
contextual paths, semantic URLs and in-context hyper-links are format that can be read,
understood and used by software agents, thus permitting them to find, classify and organize
your information much better and more easily on Web. Both common users and algorithmic
programs finding you in context simply results in your web site becoming more visible to the
right audience.

The LinkedWords’ ultimate goal is to reach a level of contextually linked words across the
Web enough to start effectively helping the ordinary Internet users find highly relevant
information on demand, in the context of the subject they are reading around the Web, by
clicking on the same contextually... linked words! On the other hand, the concentration and
redistribution capacity of precisely targeted visitors among the web sites involved is then
expected to be significant.

Today, thankfully to its unique contextual approach, LinkedWords is attracting more than
800,000 unique visitors per month, precisely targeted towards the different contextually
linked and organized words/phrases within its platform. LinkedWords is a "win-win-win"
concept; 1) it helps web sites drive precisely targeted traffic by connecting content areas with
the same context around web 2) it guides software agents discover the information better in
context and 3) it helps common users find relevant information on-demand.

Therefore, small to mid-level web publishers looking to improve the visibility and increase
the targeted traffic of their web sites must make as many as possible contextual links through
LinkedWords; contextual platform. It's free, and here is how it‘s done. Now, browse or search
the 38,050,000+ English words-, phrases- and sentences-based pages and categories
organized into contextual paths, find the strategic words/phrases for your web site and get
contextually linked with.

Last, but not least, LW is all about contextual information therefore to assure best results
make sure 1) the context of your page, in which you make your linked words, matches the
contextual path to the words/phrases you make the contextual links to at LW’s platform, and
2) you link only words/phrases that grammatically belong to and are organically found within
sentences inside your text and these linked words are surrounded by meaningful content
otherwise no contextual connections can be created which yields no results and is ground for
deletion. Proper contextual paths/categories and in-text linked words yield better contextual
results. If no words or phrases are found for your specific content, or they are not in the right
contextual paths/categories, you can always create your own words and phrases in the most
appropriate paths/categories to match your page’s context.

Facts about LinkedWords (as of January 2008)

•        More than 38 Million static web pages organized in a unique directory tree-like
structure with contextual paths;
•        More than 5 Million+ page views per month; almost 2 Million is the paid pages view
ads are served on.
•        1.5 Million+ visits/month;
•        400,000 unique visitors mark is surpassed for first time in April 2007; since then
400,000 unique visitors per month on average;
•        For the past 30 days Jan 01, 2008 – Dec 02, 2007 the traffic was more than 850,000;
•        For the entire 2007 LinkedWords ended up with more than 4,500,000 unique visitors
to its contextual platform;
•        633,000 found back links according to Yahoo! Site Explorer; Google knows about
507,000 of external links and more than 200,000 internal links within the contextual
platform’s structure, while the real number of hyperlinks pointing to LinkedWords is over 1.5
Million (on footers, headers, navigation bars, pages and others), aside the 70,000 in-text
contextual linked words.
•        40,539 is the highest number of daily unique visitors ever happened so far, which
occurred on January 14, 2008;
•        More than 70,000 contextual links done around the web (in-text linked words) through
LinkedWords' contextual platform;
•      More than 50,000 new English words and phrases (pages) added in the past 12
months, in addition to the 38M already existing;
•      More than 5000 new categories and sub-categories organized on demand so far in
addition to the 100,000+ already existing within the structure;
•      Indexation level at Google varies from 1,900,000 to 2,300,000 pages (also varies when
accessed from different parts of the world); 17,000,000 indexed at Yahoo; 30,000,000
indexed at;
•      Presently Google contains information about more than 4,000,000 pages from
LinkedWords within its data centers.
•      Although known to be not accurate to base decisions on the Alexa Ranking is in the
range of 10,000/26,000, the highest so far was 4,888; Quantcast’s current rank is 7,015, but
they are using only the American traffic to assign their rank.

Ok, it sounds interesting but how does it really work after all. Why to link words in your text
and point them to

First of all, doing contextual links with third party sites is always found to be helpful in
increasing the overall visibility and popularity of your site as well as if the links are quality
and relevant enough it helps in driving more targeted visitors to your site.

But takes the extra mile in that process and significantly increases the
effectiveness of linking between sites on a contextual level. Simply put:
maximizes the contextual linking among sites through strategic in-text linked words. Now the
idea broken down and explained in more pragmatic language: if enough content areas/web
sites related to Toyota cars link to a central point (read: web page) from the same strategic
word or phrase, let’s say “Toyota spare parts”, that central point is going to concentrate
extremely targeted visitors coming only from texts related and highly relevant to “Toyota
spare parts”, this well linked page will gain web authority, increase its overall web visibility,
rank higher in search engines and attract additionally more and more sites to add their links in
return of linking inside their contents the same words “Toyota spare parts”. All these sites are
basically relevant to Toyota in one or another aspect.

When the page ” Toyota spare parts” at LinkedWords gets enough highly contextual links
from around the web, it will become the ultimate entry page for everyone looking on web for
“ Toyota spare parts” something sending precisely targeted traffic to all sites listed on that

The ultimate goal looks like grammatical / meaningful / contextual hyper linking of millions
of words across millions of documents over the web resulting in much simpler and more
effective way to find / manage the information available on the web, which by itself is
beneficial to both sides of the web, the common web users and the web publishers

This is pretty idealistic and ambitious goal set forth by’s founders, yet very
pragmatic approach on the other side with simple HTML linking to try and help small and
mid-level web sites offset their dependence upon the major search engines and popular sites
by exchanging targeted traffic by simply linking strategic words across the web through’s contextual platform.’s both concept and technology make sure the linking sites are contextually
related to “Toyota spare parts”, so if you also link to “Toyota spare parts” your site is highly
likely to get only targeted visitors from LinkedWords.

Graphical illustration on how doing linked words with can help your site
gain web visibility and start receiving targeted traffic:

Here you can take a look at quick guided tour and step by step tutor on how to link strategic
words with LinkedWords creating this way free contextual links for your site, blog or forum

Traffic / Reach

Currently the platform is rapidly growing (more than 800,000 unique visitors per month
according to Quantcast: ) and reshaping the way web
sites do links on web by shifting the focus from off-text links (links outside the content /
simple links) to in-text links (links in the context / contextual links). By linking strategic
words in the text, web sites connect in a contextual way to’s platform and
to other sites with the same content (visitors coming from content contextually relevant to
your content are highly likely to be targeted), which results in dramatically increased web
visibility and precisely targeted visitors for the sites involved. The ultimate vision for the
future is to start helping the common web users find information in the context of the subject
they are reading by clicking on the same contextually… linked words. Compete is reporting
different numbers but considering the fact there is no way for a direct measure with Compete
while Quantcast has quantified LinkedWords, we take Quantcast’s traffic number for more

The People

LinkedWords is an intellectual product invented by the people at Intelum. Intelum, a private
entrepreneurial group of e-business brainstormers and inventors since 1995, collaborates and
researches in an effort to recognize strategic demands and market niches over Internet. The
group then invents, deploys and further develops intelligent solutions, innovative concepts
and business models addressing variety of industries turning them into emerging ventures.
Intelum is de-facto no real legal entity but is more like a work-group of people engaged in
collaboration and brainstorming activities related to Internet and technology. The actual
inventor and founder of the contextual platform is Oleg Lazarov who is also the founder of
Intelum and is serial entrepreneur and technology visionary working over Internet since 1995,
while the lead developer is Eng. Boyan Bakov who is savvy software engineer with 10 years
of practical experience over Web, part of Intelum himself.

The R&D stage took them more than 3 years before the launch that informally took place
during the month of July 2006 as we have been told. The initial idea, however, can be traced
back to 1998/99 when it was born with the code name “bind web”, Oleg has told us in an

The company has been registered in Monaco with back end offices based in Bulgaria,
European Union while their US company is LLC, which is registered in
California, US.

Co-founder and general partner in the company is also Dr. Frank Holze, who is also running
the company’s Monaco offices. Dr. Frank Holze founded and manages Holze International
Investment, a Monaco-based investment firm. Dr. Holze was with ITT Corporation for 12
years. Subsequently, Dr. Holze was Vice President and a member of the board of management
in Europe for the Thyssen-Bornemisza Group, which is based in Monaco, and was general
manager of a number of the Group's companies.

We have dug up a web interview with’s founder Oleg Lazarov and the
information is enclosed below.

Would you please briefly explain to us what inspired you to create your site?

Well, the conceptual vision can be traced back to 1998, while it gained some initial sense for
us to go for it back in 2001/2002 when the contextual approach started to influence the entire
internet and web in particular, since then we conducted an extensive R&D, which later
became what LinkedWords is today, large-scale contextual took us almost 2
years to develop and bring it to life…

Launch date
The site informally launched back in June 2006, still in beta

Funding source, Amount
Private investors, no amount disclosed.

How do you plan to generate income?
Although we have several strategic visions on the matter, in general it is not in our immediate
plans. We think that one must firstly develop its business well and then step up and attempt to
monetize by right timing it. That is why what we mainly stay focused on now is to turn the
platform into popular site, then we will monetize it by basically establishing a unique bidding
model for the millions of contextually linked words around the web relying on number of
factors organized into an algorithm that will value them based on the number of links that
point to a given keyword page, the contextual level of those linked words and more, etc, etc..

Please list which programming languages and technologies you used to create this site.
LAMP (Linux, Apache, MySQL, & PHP), XHTML, CSS. The platform is entirely coded on
PHP and uses MySQL as backend databases, some portions use AJAX, yet a number of
unique approaches have been undertaken in order to organize tens of millions of pages in the
right way…

Key Competitors
In fact, as of August 2006 the platform has no any known competitors, rivals or
followers…yet many companies and individuals are pursuing the contextual aspect of the web
in many forms, from Google, MSN and Yahoo! to a vast number of small/mid level
companies actively deploying anything from semantic web-based applications to taking
artificial intelligent approaches.

Please tell us a couple positive attributes your site has.
Well, definitely both the unique concept and the size are considered to be amongst the
platform’s strongest foundations and competitive advantages. Basically there is pretty large
number of interesting and unique extras, features and options being implemented within the
platform, which are developed with the only mission to help the platform operates…Not last,
the platform’s architecture has been designed in such way so that it can accommodate billions
of listings / linked words yet 1) all listings remain findable 2) preserving its consistency and
structure, and more…

What is one disadvantage you feel your site has?
Under no doubt there are many things that need to be improved further, a site the size of does require a solid back end system that can control, monitor and operate
(tens now and hundreds later) millions of unique pages and there is where our software
engineers stay focused on as of today

What future plans would you like to do with your site?
Well, what’s next is PR, marketing, branding, advertising, testing, further proclaiming of the
site, spreading the world, mostly doing linked words, next year the 38 million current linked
words based pages are planned to be translated into several major languages aside the English
such as Spanish, French, Italian, German, Portuguese and more, which will result in hundreds
of millions of more pages within the platform. We are actively researching and deploying on
couple of other large scale web 2.0 based projects derived from our work on, which we plan to launch in the next 2 years. What we want to see
happened with however is how the web community starts to do
grammatical, meaningful and contextual hyper linking of millions of words across millions of
documents, web pages and content areas over the web, which is believed to result in much
simpler and more effective way to find / manage the information available on the web, later
expected to become very beneficial to both sides of the web, the common web users and the
web publishers respectively. Definitely there is plenty of room to expand and lots of work
lying ahead of us…


The company is known to have closed only an angel round of funding with private investors
from both US and Monte Carlo, Monaco. No particular amount was disclosed but the angel
round is believed to be way below $1M to date. In the past year, guys from the company said,
LinkedWords had talks with a couple of high-profile venture capital firms from the Silicon
Valley, aside a number of private investors as well, but the output is unclear and no more
information was given to us. Considering the present popularity of almost 1 million unique
visitors per month (more than 4,500,000 unique visitors to its contextual platform for the entire 2007) on top
of just an angel round, it is quite an achievement for the guys at LinkedWords.

Asked whether they have been approached by potential acquires so far Oleg Lazarov refused
to comment on our email to them.

On the other hand it is publicly available fact that LinkedWords has turned down an
acquisition offer from a small OTC-based public company in late 2006. The both companies
then have publicly announced in a press release that under the most recent deal terms EXIM
(the public company’s name) was pursuing a 20% equity stake in plus an
exclusive license to operate the platform in return of 70% of its stock plus $5M equally
payable over the next 5 years to the owners of

Although EXIM and generally agreed upon the terms of the proposed
license/participation deal, the ratification of this deal did finally not take place, because the
majority of the shareholders have changed their strategy and decided to
remain a fully private company.

The market / other companies

In fact, as of January 2008 the platform has no any known competitors, rivals or followers, yet many companies
and individuals are pursuing the contextual aspect of the web in many forms, from Google, MSN and Yahoo! to a
vast number of small/mid level companies actively deploying anything from semantic web-based applications to
taking artificial intelligent approaches.

As of today we are aware of several companies/projects, aside Google, known to be exploiting and working within
the contextual field on web in one way or another and their names are as follows: Vibrant Media (IntelliTXT),
Kontera, Media River, formerly Intellext, Inc. (Intellext / ClickSurge, we think Watson is integrated in) and
Proximic. Some China based in text-advertising companies as we know them include: LinKool, which distributes
primarily through a company called Longtuo under the brand name ClickEye, and Vogate. Context-based ad
company Tixa NarrowAd also provides a service like this, limited at this time to text-based ads.

We think any company from the above is good enough and has more than interesting concept/approach yet
finding information on the demand (Watson and Proximic) or serving ads (Vibrant Media and Kontera) over
particular keywords on mouse over is only one side of the coin.

None of the above companies are offering any form of contextual organization on the information on web nor is
any of the players in the list addressing the other side of the web, the web publishers by offering no alternative for
the hundreds of millions of small to mid level web sites in getting their web sites more contextually visible and
findable on web. Further more neither MediaRiver’s Watson nor Proximic are known to maintain their own
massive (index) of information, which to be used in displaying the relevant information on the users’ demand, they
both, as far as we know, are using third party search feeds, like Yahoo’s, Wikipedia’s, Google’s, just to name a
few. For example, Google is known to maintain more than 450,000 servers today in several huge data centers,
yet it seems just enough for less than 60% of the ever growing information on Web to be indexed and assessed.

LinkedWords, by contrast, does not need to employ a crawler nor it needs to build and maintain its own
massive index of information in order to be effective. Therefore LINKEDWORDS does not need hundreds of
thousands of servers to collect the world’s information and $2B to build and maintain them in order for the
common users to find what they are looking for on the Web. Getting millions of web sites around the Web
contextually linked through millions of strategic words and phrases around the entire Web is a cost- effective
strategy that does not involve data centers and countless number of servers to work. At the same time it will
effectively help both the common users finding information on demand and the web sites exchanging precisely
targeted traffic to each other on a contextual level. Essentially LINKEDWORDS can grow in parallel with the Web
itself and the only costs would be to scale up and accommodate the traffic sent across Web from the millions of
contextually linked words and no costs are involved into collecting, analyzing, classifying and further storing the
Web’s information. In LinkedWords’ case the connection between information and users is already done on
the content area level part of the different web sites involved by correctly linking strategic words within their
meaningful texts, organically. Simply put: sources tell that Google is having no more than 60% of the entire Web
indexed and the more the Web grows the smaller that percentage is expected to be. You cannot expect and it is
not cost-effective to have 1 or 2 million servers to cover the every growing amount of information on Web and
beyond. Web grows unavoidably and more are the voices who are lobbying for web solutions that search for and
find information from the top sources rather than from the entire Web. Such solutions are part of the strategies of
companies like, including but not limited to, Google, Wikipedia, Mahalo (a heavily funded startup that is focused
on human collection of the information, only from top sources), among others. The more the Web grows the more
small to mid level web sites will be left out of the “findable sites list” on Web. Unless they decide to connect to
each other on contextual level and become more independent from those strategies that plan to leave them out of
the visible Web. LinkedWords, by contrast, can cover the entire Web, today and in future, no matter how big it
grows, with basically as much servers as it needs to accommodate the traffic only, as long as the sites decide to
participate in LinkedWords’ contextual platform and connect to each other.

Kontera and Vibrant Media on the other hand are more like ad platforms serving advertisers rather than
contextual platform aimed to organize the information on Web by simply hyper linking strategic in-text words,
phrases and whole sentences this way effectively helping small to mid level web sites. A widely known problem
with Vibrant Media and Kontera are the mouse over pop-up messages they rely on that many web publishers find
them annoying and do not want to adopt. Some of the companies are also known to utilize browser add-ons or
ajax/java widgets which are generally invisible for the major search engines’ index, cluster, filter and semantic

While we find very interesting and attractive any of the concepts the other companies deploy it is becoming clear
for us that none of the companies in focus are taking the same contextual links based approach as we do. On the
other hand we do envision that’s huge advantage is exactly within these in-text contextual links
done over linked words and phrases around Web and not only on finding relevant information on demand relying
on third party sources. These links seeded around the web are also the fundament upon which we can claim that
LinkedWords is built to last, the older the platform with its links gets the higher the popularity is expected to be.

Known investors in Vibrant Media are ABS Capital Partners, Netherlands-based investor Messpierson
Investingsmaatschappij and more. The company started out with $500K angel investment in October 2002 from
European publisher VNU while in 2005 it closed $25M in series B round of financing. The company recently
began talking to bankers about a potential IPO within the next couple of years.

Kontera, founded in 2000, has recently (August ‘07) raised a Series B venture round from Carmel Ventures and
its two current backers, Sequoia Capital and Lehman Brothers Venture Capital, bringing total funding to date to
$18 million.

Proximic is a privately funded company based in Palo Alto and Munich, Germany. Investors include Wellington
Partners and the Holtzbrinck Group, the publisher of numerous publications including Scientific American. Funds
committed are unknown.

Intellext Inc. today MediaRiver which spun-out of Northwestern University some years ago, has a grant
to develop search products for government markets and is also backed by about $5 million from
Palomar Ventures, Motorola Ventures, LaSalle Investments and University Fund. The company was
formed in late 2002 inside Northwestern's DevLab by professors Jay Budzik and Kristian Hammond.

Other players are, SnapShots, BlueOrganizer and SmartLinks from
AdaptiveBlue, Shortcuts from Yahoo!, and In-text search from Lingospot. What is common
between all these technologies is that they leverage the simple semantics of the content to
deliver additional information. In the case of Snap and AdaptiveBlue, the semantics is defined
by the URL, while Yahoo! and Lingospot perform text analysis. The usage and adoption of
this so called “shortcuts” semantic approach is increasingly and LinkedWords is one of the
leading, and definitely one of the oldest since early 2006 to implement, players in the sector
relying on tens of millions semantic URLs part of its contextual platform.

Regardless of the method, all of these technologies deliver related information via Ajax
popups. That is, they leverage semantics to pull the information from the web. This is
essentially discovery or reverse search. When the user is looking at a book there is a preview
with a brief description and the cover image, when the user encounters a stock symbol he is
presented with a stock chart, analysis and additional links to the company, when the user is
looking at a music album there is a play button, and when the user encounters a movie there is
an ability to watch the trailer in place. The shortcuts remove the need to search, instead, the
related content from the web comes right into the page. This is in our view the future, instead
of searching for information you are already finding it, on demand and in context of what one
is reading or looking at.

Using JavaScripts, Ajax pop-ups, browser add-ons and widgets however is having its
disadvantage by not giving a chance of the thousands of algorithmic based indexing / filtering
/ semantic / clustering software agents and engines to find and classify your web site
information, better and in context, since these technologies, techniques and codes remain
invisible to the traditional and ever evolving robots.

LinkedWords appears here to be a "win-win-win" concept 1) it helps web sites drive precisely
targeted traffic by connecting content areas with the same context around web 2) it guides
software agents discover the information better in context and 3) it helps common users find
relevant information on-demand. Most, if not all, of the companies mentioned above tend to
help only the 3 rd category: the common web users ignoring the web sites, publishers and
content owners as well as all the semantic engines on Web, crawling around for information

Compared to the 3 other semantic companies, we have featured in the past 2 months,
(Freebase, Powerset and Hakia) LinkedWords is the most popular one in terms of unique
visitors – almost 900,000 per month and over 4.5M for the entire 2007, which makes
LinkedWords truly the basic semantic application that seems to have been successfully
applied in the practice with fairly wide usage across the Web. When measured on buzz, it
seems, Powerset is the winner. Powerset had lots of press coverage and media attention over
the past year, yet the site is still in closed alpha and still needs to prove itself.

LinkedWords was one of the first web 2.0 companies to make the home page of web 2.0
Innovations in the 2006… is the 3rd Semantic App being featured by Web2Innovations in its series of
planned publications [
its-applications-today/] where we will try to discover, highlight and feature the next
generation of web-based semantic applications, engines, platforms, mash-ups, machines,
products, services, mixtures, parsers, and approaches and far beyond.

The purpose of these publications is to discover and showcase today’s Semantic Web Apps
and projects. We’re not going to rank them, because there is no way to rank these apps at this
time - many are still in alpha and private beta.

[Disclosure:’s blog is practically using’s contextual
platform and making contextual linked words for more than a year now]


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