hint for final exam of enb202 lecturer norng sokha by HC121014072012

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									Cambodian Mekong University                               ENB202-Introduction to Business Insights
Academic Year: 2011-2012                                                              Semester 2

                        HINTS FOR FINAL EXAM-ENB202
                            TIME ALLOWED: 2 HOURS
I.   SECTION 1: KEY TERMS ( 20 MARKS) 20 items will be selected

A. Match each of the following words or phrases with its definition on the right. An example
   has been done for you. (10 Marks)

1. Organized Interest      A. An organization that engages in political activity; that is, activity
                               designed to affect what the government does.
2. Litigation              B. Taking legal action against companies or institutions.
3. Demonstration           C. when a group of people march or stand together to show that
                               they disagree with or support something or someone.
4. Boycotts                D. Refusing to buy products and services from a targeted
                               company to raise public awareness of a cause.
5. Interest group          E. A voluntary associate of ‘joiners who share a common
                               characteristics’ and ‘have a public policy focus.’
6. Filtering               F. process of withholding, ignoring, or distorting information
7. Lobbying                G. An effort to influence the policy process or an effort designed
                               to affect what the government does.
8. Lobby                   H. try to persuade a politician, the government or an official
                               group that a particular thing should or should not happen, or
                               that a law should be changed.
9. Lobbyist                I. A person who lobbies on behalf of an organized interests.
10. Discussion             J. discourse in which each person attempts to win a debate by
                               having her/his view accepted by the group
11. Dialogue               K. members explore complex issues from many viewpoints in
                               order to come to a common, deeper understanding
12. Communication          L. the transmission of information and meaning from one party
                               to another through the use of shared symbols
13. Perception             M. process of receiving and interpreting information
14. Reflection             N. process by which a person states what s/he believes the other
                               person is saying
15. Logistics              O. is the design and administration of systems to control
                               movement and geographical positioning of raw materials,
                               work-in-process, and finished inventories at the lowest total
                               cost.
16. Supply chain           P. is a network of partners who collectively convert a basic
                               commodity ( upstream) into finished product ( downstream)
                               that is valued by end consumers, and who manage return on
                               each stage.
Cambodian Mekong University                                  ENB202-Introduction to Business Insights
Academic Year: 2011-2012                                                                 Semester 2
17. Aligning strategy        Q. is the process of joining more than one strategy together in
                                term of providing better logistic process or supply chain.
18. Differentiating strategy R. is the way in which manufacturer or supplier commit to
                                differentiate their strategies from their competitors.
19. Product                  S. Anything offered to a market for attention, acquisition, use, or
                                consumption that might satisfy a need or want.
20. Service                  T. A form of product that consists of activities, benefits or
                                satisfactions offered for sale that are essentially intangible and
                                do not result in the ownership of anything.

    1          2         3         4         5          6          7        8         9        10
    a          b         c         D         e          f          g        h          i        j
    11        12        13        14         15        16         17        18        19       20
    k          l        m          N         o         p           q        r          s        t

B. Supply an appropriate terminology from the box to fill in each of the following the gaps.
   Each correct answer will receive one mark.

         A. Price setting           B. Tender               C. E-business        D. E-commerce
         E. Market research         F. Inventory            G. Dealer            H. Demand
         I. Inelastic demand        J. Joint demand

21. …………………………………:                          selling activities that are conducted using internet
                                            technology.
22. …………………………………:                          fixing the prices at which goods and services will be
                                            sold.
23. …………………………………:                          the work of finding out what kind of goods
                                            consumers want.
24. …………………………………:                          the quantity required to supply orders.
25. …………………………………:                          a list of the stocks held by a business.
26. …………………………………:                          a written offer by a supplier to provide goods or
                                            services at a certain price.
27. …………………………………:                          Occurs when changes in price have little or no effect
                                            on the amount demanded.
28. …………………………………:                          demand for two or more goods used together to
                                            create a product.
29. …………………………………:                          a person who specializes in trading a particular type
                                            of goods.
30. …………………………………:                          business to business relationships conducted using
                                            internet technology.

    21         22         23           24         25        26      27      28       29       30
    D          A           E           H           F        B        I       J       G        C
Cambodian Mekong University                                 ENB202-Introduction to Business Insights
Academic Year: 2011-2012                                                                Semester 2

II.   SECTION 2: MULTIPLE CHOICES ( 10 MARKS) 10 items will be selected

Choose only one correct answer from each of these following questions. An example has been
done for you. ( 10 Marks)

1)    What is distribution?
      a) getting goods from the factory to the shop
      b) buying raw materials from suppliers
      c) delivering goods to consumers' homes

2)    What is a warehouse?

      a) a large building where goods are stored before distribution or sale
      b) a large store where customers can buy many different types of products
      c) part of a factory where goods are manufactured

3)    What is grey marketing?
      a) selling branded or luxury goods without permission at reduced prices
      b) selling unbranded goods at high prices
      c) exporting goods illegally

4)    Which sentence is true?
      a) Innovations can be risky.
      b) Innovations are never unsuccessful.
      c) Innovations are always cheaper than the originals.

5)    What is a subscriber?
      a) a person who registers to use a new service.
      b) a person isn’t interested in new services
      c) a person who works in development
6)    A person who sets up a brand new business area is …
      a) an inventor
      b) an entrepreneur.
      c) a businessman.

7)    What does priority mean?
      a) to put tasks in order of importance
      b) only deal with important tasks
      c) give the most important tasks to others

8)    Which of the following defines correspondence?
      a) talking to people on the phone
      b) answering enquiries from customers
      c) sending and answering letters, faxes and e-mails

9)    What is the purpose of a lobby?
Cambodian Mekong University                            ENB202-Introduction to Business Insights
Academic Year: 2011-2012                                                           Semester 2
     a) to change public and government opinion
     b) to force people to accept your opinion
     c) to raise money for charity

10) Refusing to buy goods or services from a particular company or country is called …
    a) litigation.
    b) a demonstration.
    c) a boycott.

11)   More than 3000 people have signed the … against the government.
      a) petition
      b) protest
      c) lobby

12) What is the main work of a charity?
    a) to ask famous people to give money.
    b) to collect money and give aid to people in need.
    c) to protest against government actions throughout the world.

13) Collecting money for charity is also called …
    a) spending.
    b) fundraising.
    c) demonstrating.

14) What is another word for protesters?
    a) relief workers
    b) fundraisers
    c) lobbyists

15) Logistics generally focuses on
    a) material flow
    b) information flow
    c) both a and b
    d) neither a and b

16) Here are some reasons that make new product fail except
    a) under-investment
    b) product imitation
    c) forecasting error
    d) Internal policy, trade offs, and compromise

17) How many steps of new product development process?
    a) 6 steps
    b) 7 steps
    c) 5 steps
Cambodian Mekong University                                     ENB202-Introduction to Business Insights
Academic Year: 2011-2012                                                                    Semester 2
18) Product life cycle process
     a) introduction, growth, maturity, and decline
     b) introduction, maturity, growth, and decline
     c) introduction, growth, maturity, and develop

19) Below are the list of hard objective in competing through logistics except
    a) time advantage
    b) cost advantage
    c) quality advantage
    d) security and confidence advantage

20) In supply chain, the main focus points are upstream and downstream which
    a) upstream means that manufacturers sell raw material to its supplier and downstream
       means manufacturers sell finish goods to its consumers.
    b) upstream means that manufacturers buy raw material from its supplier and
       downstream means manufacturers sell finish goods to its consumers.
    c) upstream means that manufacturers buy raw material from its supplier and
       downstream means manufacturers buy finish goods to from consumers.
       1           2        3         4        5         6      7         8           9          10
       a          A         A         a        a         b      a         c           a           c
       11         12        13       14        15       16     17        18          19          20
       A           B        B         c        c         b      a         a           d          b

III.       SECTION 4: COMPREHENSIVE QUESTIONS ( 25 MARKS)

 1.        What are the successful ways of doing business in current situation? ( Chapter 8: 212-213
           & Chapter4:77-81)
 2. Please explain the transaction of these abbreviations B2B, B2C, C2B, and C2C by giving
           example. (Chapter4: pp77, 81)
 3.        What are the characteristics that difference in business market? Explain each one.
           (Chapter4: pp-64)
 4.        How many kinds of demand in B2B (Business to Business) market? Provide more
           supported detail for it. (Chapter4:pp 65-66)
 5.        What is lobby? What are the advantages and disadvantages of lobby? (Chapter5: pp )
 6.        What is communication? What are the important of communication in business?
           (Chapter 6: pp125)
 7.        How many types of communication? What are they? Please briefly explain each one.
           (Chapter 6: tutorial slides and lecturer slides)
Cambodian Mekong University                         ENB202-Introduction to Business Insights
Academic Year: 2011-2012                                                        Semester 2
 8. The Figure below shows you about the model of communication process; therefore,
     please illustrate this figure (Chapter 6: pp125)




9.   What are the differences between logistics and supply chain? What are the focus points of
     these two terms? Explain. (Chapter 7: pp 159-162)
10. What are the differences between material flow and information flow? ( Chapter 7: pp
     167-174)
11. Why do the manufacturers use logistics as a mean of competition? ( Chapter 7: pp158-
     186)
12. Please illustrate this picture with example. ( Chapter 7: pp 166)
Cambodian Mekong University                                    ENB202-Introduction to Business Insights
Academic Year: 2011-2012                                                                   Semester 2

IV. SECTIION 5: APPLIED QUESTIONS 30 Marks

1.    If you want to operate a business in Cambodia, what kind of business you would take?
      What will be included in your business in order to compete with ASEAN’s market
      integration in 2015? (Do more research)
2. Please write the titles of all chapter starting from chapter 1 to chapter 8, choose one
      chapter which you understand the most? Write a reflection on what are the important
      points which you have learned from it? You have to write at least 150 -250 words in
      either a paragraph or an essay format.
      How to answer this question:
      -   List down all the title of each chapter vertically
      -   Choose only one title to describe
      -   Summary the main point of that chapter
      -   Reflect on what can be done in the real business by understanding that chapter
      -   Remember paragraph and essay format

Special note:

 1. Your answers must transfer to answer sheet at the back.
 2. No cheating during exam. Cheating is considered as criminals and receive zero mark
 3. Follow CMU’s rules and regulations about exams.
 4. Cambodian language is allowed to write for any questions, but there will be 10%
    deduction from the total marks of that question.
 5. Any problems please kindly contact me through:
      -   unnayuc@yahoo.com (any attacked request)
      -   Unnay-facebook ( through my message only)
      -   Unnay.wordpress.com ( soft download)
      -   093 755 655/017 266 860

								
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