your customers by zhouwenjuan

VIEWS: 2 PAGES: 17

									Engage
your customers
                                                                                                                                                  GMC InspireTM
    Engage your customers
2                                                                                                                                                                 3




      Today, there are 2 billion people connected to the Internet. These
      customers are better informed and have higher expectations.


      Engaging this new profile of customers is the biggest opportunity for
      every business to become and remain successful.


      GMC Inspire is a single solution to engage your customers with
      relevant communications, delivered at the right time, through their
      preferred channel. GMC Inspire is the most effective way to build
      lifetime, profitable customer relationships.




                                                                              GMC Inspire and the logo are trademarks of GMC Software Technology AG
                                                                                      GMC InspireTM
    The digital re volution
4                                                                                                     5




                     The digital revolution has given birth to a new profile
                     of customers that are always connected and better
                     informed. Customers have higher expectations with a
                     world of choice to fulfill them and are therefore hard
                     to retain and even more difficult to acquire.



                               The advances in digital technology have dramatically
                               changed the way customers communicate.

                               From laptops, to smartphones to tablet
                               PC’s, your customers are always connect-
                               ed. What’s more, with an explosion of
                               social media sites, blogs, wikis and video
                               sharing, they can easily create and share
                               information all over the world. As a result,
                               customers are now better informed, more
                               demanding and have higher expectations.
                               In the digital age, customers have a world
                               of choice and can be extremely selective as
                               to whom they engage with, making their
                               business hard to get and their loyalty easy
                               to distract.
                                                                                                                                                  GMC InspireTM
    Communicate in context
6                                                                                                                                                                 7




                                                  Customers today choose to engage with businesses
                                                  that can demonstrate an understanding of their indi-
                                                  vidual needs, situations and preferences. Businesses
                                                  that can achieve this will dominate customer mind-
                                                  share and gain significant returns.



         Engaging the digital customer requires   Relevant communication                         The right channel
                                                  Customers expect personalized, relevant        Customers are always “on the go” and
         communications that are individually     communication based on information that        with the upsurge of mobile technologies
         relevant, delivered at the right time    matches their current preferences and re-      they are active across many channels. They
                                                  flects their current situation. Communica-     read their post, log onto their e-mails, visit
         and through the right channel.           tions that speak directly to individual cus-   social networks and read text messages
                                                  tomer needs will increase response rates.      everyday. Businesses need to engage cus-
                                                                                                 tomers across both digital and print chan-
                                                  The right time                                 nels to accelerate awareness and increase
                                                  With busy lifestyles, businesses have much     opportunities for engagement.
                                                  shorter times to capture the attention of
                                                  their customers. Therefore, timing your
                                                  communications to ensure it reaches the
                                                  customer when they will benefit from it
                                                  most, will boost customer satisfaction and
                                                  increase marketing efficiency.
                                                                                                                                                     GMC InspireTM
         One solution for your enterprise
8                                                                                                                                                                    9




    GMC Inspire is the strategic decision for enterprises that
    want to bring the concept of continuous engagement to                                        GMC Inspire enables businesses to engage
    reality.
                                                                                                 customers across both digital and paper channels.
                                                                                                 Empowering business users to communicate in
                                                                                                 context. GMC Inspire brings immediate value
                                                                                                 with an ROI in less than 9 months.
    Single platform                               Superior performance
    GMC Inspire is the single solution for Cus-   GMC Inspire is the solid backbone to
    tomer Communications Management en-           manage all your enterprise customer com-
    abling marketing, sales and operational       munications needs. It has been developed
    teams to communicate with the customer        to maintain quality, consistency and speed
    as one voice.                                 at the highest volumes and levels of com-
                                                  plexity.
    Digital and paper
    GMC Inspire empowers business users to        Cloud scalability
    take control and quickly respond to chang-    GMC Inspire’s ability to operate in a true
    ing customer needs through relevant,          web services environment means that it
    timely communications across digital and      can be deployed easily into a private cloud
    paper channels.                               or a hosted cloud. It can even integrate
                                                  with other cloud-hosted services such as
    70% faster time to market                     databases or CRM.
    GMC Inspire application development
    times are unmatched in the industry.          Unmatched reliability
    Whether it is a complete redesign of a        Developed with worldwide ISO 9001
    customer statement or a new personal-         standards and CMMI development meth-
    ized membership booklet, your customer        odology, the solution has the lowest bug
    communications are developed and pro-         densitiy in the industry. Businesses can
    cessed in record time.                        rely on GMC Inspire knowing that it has
                                                  been through the processes, tests and
                                                  quality assurance to ensure that it delivers
                                                  the best results.
                                                                                                                                                                                       GMC InspireTM
               Real value for you and your clients
10                                                                                                                                                                                                     11




     GMC Inspire delivers value from the offset and enables
     your business to continuously realize exceptional results
     achieving an ROI typically within 6 to 9 months.

     Accelerate customer acquisition               Build long-term loyalty                        In a record 90 days, Bradesco, one of the world’s larg-
     GMC Inspire enables businesses to closely     Through tailored loyalty programs GMC
     target individuals with personalized mes-
     sages through the preferred channel, in-
                                                   Inspire enables your business to deliver a
                                                   completely differentiated, individual ser-
                                                                                                  est banks, transformed routine bank statements into
     creasing response rates and accelerating
     customer acquisition.
                                                   vice throughout the customer lifecycle,
                                                   building trust and loyalty for the long
                                                                                                  powerful marketing tools. By adding personalized
     Increase customer satisfaction
                                                   term.
                                                                                                  offers for each client on every statement, Bradesco
     By providing a real time, single view of
     every customer, GMC Inspire enables busi-
                                                   Total operational efficiency
                                                   85% of GMC customers experience major          immediately benefited from significant increases in
     ness users to solve issues and answer ques-
     tions faster while instantly personalizing
                                                   efficiency gains in the first week of usage.
                                                   GMC Inspire streamlines your business          response rates and faster customer acquisition.
     customer correspondence.                      processes, savings costs and increasing
                                                   productivity at each stage of the commu-
     Boost cross sell/up sell                      nication cycle, from creation to produc-
     GMC Inspire enables you to gain more          tion and delivery.
     value from your customer base through
     transforming routine customer commu-
     nications, such as statements and corre-
     spondence, into effective marketing tools.




             GMC Inspire delivers results
             › 35% increase in response rates
             › 70% faster time to market
             › 50% improvement in operational efficiency
             › ROI within 6 to 9 months




                                                                                                                   Increase the value of your statements with color and personalized
                                                                                                                   marketing messages
                                                                                                                                                                                                   GMC InspireTM
               GMC Inspire
12                                                                                                                                                                                                                 13




     GMC Inspire enables businesses to take control of the entire
     communication lifecycle, enabling them to consistently de-                             GMC Inspire is built on best-of-breed capabilities
     liver the right message, at the right time through the right
     channel, for every customer, every time.                                               that enable enterprises to truly deliver an integrated
     Customer insight                            Process management and automation
                                                                                            communications strategy across multiple channels.
     By capturing and bringing together infor-
     mation on personal preferences, lifestyle
                                                 GMC Inspire’s core engine is built to
                                                 ensure you can execute and control an
                                                                                            GMC Inspire increases customer engagement at every
     and business transactions, GMC Inspire
     provides an enriched, single view of each
                                                 enterprise communications strategy with
                                                 precision, speed and maximum efficiency.   touchpoint.
     customer.

     Customer communications
     With GMC Inspire, businesses can design
     the most dynamic communications while
     controlling content to ensure compliance
     and brand consistency. Inspire enables
                                                                                                                                               omer insight
     businesses to design and manage struc-                                                                                                Cust
     tured, interactive and on-demand com-
     munications.

     Multichannel production                                                                                                                      s managem
                                                                                                                                               ces




                                                                                                                                                                          Cu
                                                                                                                                nt
     GMC Inspire’s built-in multichannel capa-
                                                                                                                                             ro            e




                                                                                                                                                                            sto
                                                                                                                   onse manageme
     bilities enable business to optimize com-




                                                                                                                                                                     nt
                                                                                                                                         P




                                                                                                                                                                               mer co
     munication delivery across any channel
     such as web, mobile, print, social media
     and email.                                                                                                                             Customer
                                                                                                                                           engagement




                                                                                                                                                                                     mmun
     Response management
     GMC Inspire enables businesses to cap-




                                                                                                                                                                                         icat
                                                                                                                esp
     ture, analyze and manage responses to
     enrich customer insight and continually                                                                                                                     n
                                                                                                                                               A ut




                                                                                                                                                                                             ion
                                                                                                               R
     refine customer conversations.                                                                                                                   o m atio

                                                                                                                                     M
                                                                                                                                         ult
                                                                                                                                            icha             ion
                                                                                                                                                 nnel product




                                                                                                GMC Inspire overview
                                                                                                                                                                                                              s managem
                                                                                                                                                                                                           ces




                                                                                                                                                                                                                                      Cu
                                                                                                                                                                                           ent
                                                                                                                                                                                                         ro            e




                                                                                                                                                                                                                                        sto
                                                                                                                                                                                  e managem




                                                                                                                                                                                                                                 nt
                                                                                                                                                                                                     P




                                                                                                                                                                                                                                           mer co




                                                                                                                                                                                                                                                               GMC InspireTM
                                                                                                                                                                                                        Customer
                                                                                                                                                                                                       engagement




                                                                                                                                                                                                                                                 mmunic
               Customer insig ht




                                                                                                                                                                              pons




                                                                                                                                                                                                                                                       atio
                                                                                                                                                                           Res
                                                                                                                                                                                                           A ut              n


14                                                                                                                                                                                                                                                                             15
                                                                                                                                                                                                                  o m atio




                                                                                                                                                                                                                                                           n
                                                                                                                                                                                                 M
                                                                                                                                                                                                     ult
                                                                                                                                                                                                        icha             ion
                                                                                                                                                                                                             nnel product




     Exceptional data management capabilities enable
     your business to intelligently bring together data silos across                                       The key success of every communication starts with
     your business providing a single view of every customer.
                                                                                                           true customer insight. GMC Inspire unlocks the true
     Unlock the potential of business data
     Many businesses have valuable data
                                                    Capturing customer preferences
                                                    Customers today are willing to give more
                                                                                                           value of your customer data enabling your business
     trapped in enterprise and legacy systems.
     GMC Inspire can talk to any data source
                                                    information about themselves in return
                                                    for products and services that closely
                                                                                                           to understand the exact buying motivators for every
     including CRM, ERP, SAP, ECM, and Web-
     based XML data, so businesses can easily
                                                    match their needs. Using this principle,
                                                    GMC Inspire enables businesses to capture              customer.
     produce thousands of personalized, rel-        and understand individual buying motiva-
     evant communications everyday.                 tors. Through surveys that are dynamical-
                                                    ly adapted for each individual, businesses
     Greater impact with social profiles            can effectively capture preferences for
     Web 2.0 has given your customers the           every customer. Inspire manages these
     ability to share and add relevant infor-       individual preferences directly into eve-
     mation about themselves on social media        ry communication, giving your business                 Customer analytics and segmentation
     sites, blogs, video sharing and more. GMC      unrivaled competitive advantage and a                  GMC Inspire analytics enable businesses
     Inspire enables you to profit from this        massive boost in response rates.                       to visualize all customers and their pro-
     valuable insight, using customer lifestyles,                                                          files at a glance. Enriching the traditional
     likes and dislikes to develop impactful                                                               analytic information of demographics,
     communications that get opened, read                                                                  transaction history and predictive mod-
     and responded to.                                                                                     eling, Inspire incorporates the new power-
                                                                                                           ful dimension of customer preference
                                                                                                           management. With the knowledge of indi-
                                                                                                           vidual customer preferences and buy-
                                                                                                           ing motivators, businesses can accurately
                Single view of the customer                                                                segment their customer base for closer
                                                                                                           targeted multichannel campaigns and in-
                                                                                                           creased marketing efficiency.

                      Business data                    Social media           Customer preferences

                                                                                                                                                          Inspire Dashboard visually presents customer profiles
                          CRM

                           ERP                                                                       CRM
                                                                              –                  +
                           ECM                                                                       ERP

                                                                                                     ECM




                                                                                                                                                                                At a glance
                                                                                                                                                                                › Integrate with your enterprise systems:
                                                                                                                                                                                  CRM, ERP, SAP, ECM, XML data
                                                                                                                                                                                › Use social and lifestyle profiles
                                                                                                                                                                                › Capture and manage customer preferences
                                                     Customer profile
                                                                                                                                                                                › Understand exact buying motivators
                                                                                                                                                                                › Perform advanced customer analytics
                                                                        CRM                                                                                                     › Accurate segmentation and targeting
                                                                        ERP

                                                                        ECM
                                                                                                                                                                                                                                                                                                                              s managem
                                                                                                                                                                                                                                                                                                                           ces




                                                                                                                                                                                                                                                                                                                                                       Cu
                                                                                                                                                                                                                                                                                                           ent
                                                                                                                                                                                                                                                                                                                         ro            e




                                                                                                                                                                                                                                                                                                                                                         sto
                                                                                                                                                                                                                                                                                                  e managem




                                                                                                                                                                                                                                                                                                                                                 nt
                                                                                                                                                                                                                                                                                                                     P




                                                                                                                                                                                                                                                                                                                                                            mer co




                                                                                                                                                                                                                                                                                                                                                                                                   GMC InspireTM
                                                                                                                                                                                                                                                                                                                        Customer
                                                                                                                                                                                                                                                                                                                       engagement




                                                                                                                                                                                                                                                                                                                                                                  mmunic
                Customer com munication




                                                                                                                                                                                                                                                                                              pons




                                                                                                                                                                                                                                                                                                                                                                        atio
                                                                                                                                                                                                                                                                                           Res
                                                                                                                                                                                                                                                                                                                           A ut              n


16                                                                                                                                                                                                                                                                                                                                                                                                                 17
                                                                                                                                                                                                                                                                                                                                  o m atio




                                                                                                                                                                                                                                                                                                                                                                            n
                                                                                                                                                                                                                                                                                                                 M
                                                                                                                                                                                                                                                                                                                     ult
                                                                                                                                                                                                                                                                                                                        icha             ion
                                                                                                                                                                                                                                                                                                                             nnel product




     Dynamic design
                                                                                                                                                                                                                       Achieving impactful communications requires a
     GMC Inspire enables businesses to create communications
                                                                                                                                                                                                                       solution that is intuitive for business users, dynamic
     that are individualized for each customer.                                                                                                                                                                        to support the most creative thinking and robust
     While your designers define the content      Advanced color management
                                                                                                                                                                                                                       enough to manage communications across multiple
     rules and parameters for each section,
     GMC Inspire’s advanced design and data
                                                  Maintain the original quality of color at
                                                  the highest speeds and volumes and auto-                                                                                                                             channels; it requires GMC Inspire.
     processing capabilities ensure that these    matically convert color spaces for specific
     are intelligently translated for each cus-   output channels.
     tomer for effective, dynamic communica-
     tions.                                       International writing and characters
                                                  Handle the most complex languages such                                                                                                                                                                                                                                                              Document migration
     Design integration                           as Hebrew, Arabic and Chinese and create                                                                                                                                                                                                                                                            Legacy applications play important roles
     Directly import PDFs and design formats      global communications with one solution.                                                                                                                                                                                                                                                            in enterprises and upgrading and replac-
     from most graphics packages such as Ado-                                                                                                                                                                                                                                                                                                         ing them is often very cost-intensive. The
     be InDesign and Quark XPress into the de-    Real-time proofing                                                                                                                                                                                                                                                                                  built-in conversion capabilities of GMC
     sign environment.                            View your design on-the-fly with real                                                                                                                                                                                                                                                               Inspire are some of the most advanced
                                                  data, evaluate different concepts, elimi-                                                                                                                                                                                                                                                           in the industry. Once legacy applications
     Data-driven graphics                         nate errors and reduce development time.                                                                                                                                                                                                                                                            are in the Inspire design environment,
     Transform customer data into powerful                                                                                                                                                                                                                                                                                                            they can be revitalized with color, vari-
     graphics and charts that provide visual                                                                                                                                                                                                                                                                                                          able elements, dynamic charts, images
     aids to help customers understand your                                                                                                                                                                                                                                                                                                           and converted to print and digital for-
     communications faster.                                                                                                                                                                                                                                                                                                                           mats without having to reprogram entire
                                                                                                                                                                                                                                                                                                                                                      applications.
     Image manipulation
     Apply effects on images and generate
     personalized images based on variable                                greenenergy, P.O.B 1234, Chicago


     date for higher attention.                                                                                                                                       greenenergy
                                                                          Mr Luis Savvy                                                                              How does my
                                                                          2501 W. Bradley Place, #4L
                                                                          Chicago, IL 60123
                                                                                                                                                                     home use energy?

     White space management                                               United States




     Maximize the value of your documents                                                                                                                                                               Data-driven
                                                                                                       Contact us                             Service No

     with message management capabilities
                                                                                                                                                                       Lighting            $35
                                                                                                       0845 071 1515
                                                                                                       Mon-Friday 8am to 8pm
                                                                                                       Saturday 9am to 1pm
                                                                                                                                              50002411                 Other
                                                                                                                                                                       Food Storage
                                                                                                                                                                                           $20
                                                                                                                                                                                           $13          graphics       Design dynamic communications with variable data and images
                                                                                                                                                                       Cooking             $11

     helping you take advantage of available
                                                                                                       Calls charged at local rate                                     Heating             $11
                                                                                                                                                                       Hot Water            $2



     space on print or digital communications.                             Electricity Bill
                                                                                                                                                                     How does my
                                                                                                                                                                     home compare?
                                                                           Service No.                 50002411                                                                $91 Avg. Home
                                                                           Customer Name               Luis Savvy                                                      Uses                    Uses
                                                                                                                                                                      Least                    Most
                                                                           Bill Number                 000245181202                                                  Energy                    Energy
                                                                           Billing Period              2 March to 3 April 2010
                                                                                                                                                                               $93 my Home


                                                                           Electricity Costs
                                                                           TYPE
                                                                           Regular tariff
                                                                                                       UNITS
                                                                                                       250 kWh
                                                                                                                                     PRICE
                                                                                                                                     $2.4
                                                                                                                                                           CHARGE
                                                                                                                                                             $600
                                                                                                                                                                     Comparison
                                                                                                                                                                     to last bill                                                                          “With GMC, we are able to offer customers the latest tech-
                                                        Transactional
                                                                                                                                                                        Energy charges



                                                                                                                                                                                                                                                           nology in personalization and customization that many of our
                                                                           Low tariff                   80 kWh                       $2.0                    $160       $23 lower.
                                                                           Solar energy                 25 kW                        $2.9                    $72.5

                                                                 data
                                                                                                                                                                        Electric usage
                                                                           Wind energy                  15 kW                        $2.8                     $42
                                                                           Discount                     10 %                         $2.0                   $87.45      Weather
                                                                                                                                                                        Decreased $3–$6.


                                                                                                                                                                                                                                                           competitors cannot deliver.”
                                                                           TOTAL                                                                           $787.05
                                                                                                                                                                        Billing Period
                                                                                                                                                                        A longer billing period
                                                                                                                                                                        increased for this bill.

                                                                               ✂                                                                                                                                                                           Redi-Mail, Allen Spokane, Vice President of IT
                                                                                                                                                                     Luis, save energy
                                                                                                                                                                     with washing
                                                        Imagery that                                                                                                 machine
                                                                                                                                                                     efficiency class
                                                            impacts                                                                                                  A+/AA!                             Promotional
                                                                                                                                                                     This week offer at
                                                                                                                                                                     Washing LLC:
                                                                                                                                                                     www.washing.com/                   messages
                                                                                                                                                                     starmashine007

                                                                                                                                                                                                        (white space
                                                           Response                                                                                                                                     management)
                                                            tracking              VAT No. 234567         Document No. SEFR 4 2D54-0354-20-3434-0000                           Powered by GMC Software
                                                                                  Response tracking
                                                                                                                                                                                          s managem
                                                                                                                                                                                       ces




                                                                                                                                                                                                                  Cu
                                                                                                                                                                       ent
                                                                                                                                                                                     ro            e




                                                                                                                                                                                                                    sto
                                                                                                                                                              e managem




                                                                                                                                                                                                             nt
                                                                                                                                                                                 P




                                                                                                                                                                                                                       mer co




                                                                                                                                                                                                                                           GMC InspireTM
                                                                                                                                                                                    Customer
                                                                                                                                                                                   engagement




                                                                                                                                                                                                                             mmunic
                                                                                                                                                          pons




                                                                                                                                                                                                                                   atio
                                                                                                                                                       Res
                                                                                                                                                                                       A ut              n


18                                                                                                                                                                                                                                                         19
                                                                                                                                                                                              o m atio




                                                                                                                                                                                                                                       n
                                                                                                                                                                             M
                                                                                                                                                                                 ult
                                                                                                                                                                                    icha             ion
                                                                                                                                                                                         nnel product




     Content management


     GMC Inspire has built-in content management capabilities that
     enable businesses to monitor and control every process of the                             Customer communications act as representatives of
     communication lifecycle.
                                                                                               your business. This is why GMC Inspire handles your
     With GMC Inspire, communications are
     not only relevant in content, but also
                                                                                               communications with the highest precision and con-
     compliant and in keeping within corpo-
     rate guidelines.
                                                                                               trol ensuring consistent messages, accurate data and
     Version control                                                                           brand management.
     Keep track of all versions of templates, in-
     cluding who made changes, what changes
     were made, and when they were made,
     increasing accountability and communica-
     tion integrity.
                                                                                               Visual workflow
     Asset management                                                                          GMC Inspire is designed to enable ease of
     Centrally manage all your brand assets                                                    use and fast setup of complex communi-
     ensuring that your business users are                                                     cations. Using a visual workflow, Inspire
     always using corporate-approved images,                                                   gives the business users control in apply-
     fonts, graphics, colors and more.                                                         ing logic, rules and defining the commu-
                                                    Manage your digital assets centrally       nication process without the need for pro-
     Business rules                                                                            gramming. Inspire enables your business
     Build specific rules to govern the content,                                               to remain agile and responsive to changing
     formatting and placement of all elements                                                  customer needs.
     in the communication templates.

     Access control
     Apply user restrictions to entire contents
     or certain sections ensuring data privacy
     legislations.

     Collaboration and approval                                                                                                             Define the workflow visually with GMC Inspire Designer
     Approve your communications online
     with different users inside and outside
     the organization. Selected users can share
     comments and views eliminating manual
     effort and streamlining processes.




                                                    Eliminate errors with Web-based approval
                                                                                                                                                                                                                           s managem
                                                                                                                                                                                                                        ces




                                                                                                                                                                                                                                                    Cu
                                                                                                                                                                                                        ent
                                                                                                                                                                                                                      ro            e




                                                                                                                                                                                                                                                      sto
                                                                                                                                                                                               e managem




                                                                                                                                                                                                                                              nt
                                                                                                                                                                                                                  P




                                                                                                                                                                                                                                                         mer co




                                                                                                                                                                                                                                                                                                GMC InspireTM
                                                                                                                                                                                                                     Customer
                                                                                                                                                                                                                    engagement




                                                                                                                                                                                                                                                               mmunic
                                                                                                                                                                                           pons




                                                                                                                                                                                                                                                                     atio
                                                                                                                                                                                        Res
                                                                                                                                                                                                                        A ut              n


20                                                                                                                                                                                                                                                                                                              21
                                                                                                                                                                                                                               o m atio




                                                                                                                                                                                                                                                                         n
                                                                                                                                                                                                              M
                                                                                                                                                                                                                  ult
                                                                                                                                                                                                                     icha             ion
                                                                                                                                                                                                                          nnel product




     Structured, interactive, on-demand communications


     GMC Inspire provides busi-
     nesses with a flexible platform                                                                                       The GMC Inspire platform is designed to manage
     to manage enterprise-wide
     customer communications.                                                                                              communications in diverse production environments
     High-volume structured communications
                                                                                                                           enabling businesses to power structured, interactive
     GMC Inspire enables businesses to design
     regular structured communications such
                                                                                                                           and on-demand communications.
     as transactional statements, bills, and
     scheduled marketing campaigns that are
     produced in batches for paper and digital
     channels.

     Individual interactive communications                                                                                                                                                                                                         On-demand event driven communications
     GMC Inspire enables businesses to deliver                                                                                                                                                                                                     GMC Inspire enables businesses to profit
     interactive communications that provide                                                                                                                                                                                                       from online storefronts for marketing ful-
     the personal touch, professional appear-                                                                                                                                                                                                      fillment, photobooks, web-to-media and
     ance and instant response required to                                                                                                                                                                                                         more. On-demand communications can
     leave a positive impression on customers.                                                                                                                                                                                                     also automatically be triggered by multi-
     Call Center agents and line of business                                                                                                                                                                                                       ple events such as customer requests, Call
     employees are empowered to add spe-                                                                                                                                                                                                           Center logs, purchases, web enquires, SMS
     cific product information, marketing mes-                                                                                                                                                                                                     responses and more.
     sages and contract terms to personalize
     communications such as insurance poli-
     cies, welcome kits, contract negotiations
     and more. GMC Inspire provides a totally
     controlled and guided environment that
     is defined by your business to ensure that
     communications are always compliant
     and consistent with corporate branding.



                                                                                                                           Build online storefronts to simplify marketing fulfillment




                                                  Use your browser to enter data and personalize customer correspondence


                                                                                                                                                                                                                                At a glance
                                                                                                                                                                                                                                ›    Business user control
                                                                                                                                                                                                                                ›    Dynamic design
                                                                                                                                                                                                                                ›    Intelligent variable data processing
                                                                                                                                                                                                                                ›    Unlimited creative elements
                                                                                                                                                                                                                                ›    Legacy migration
                                                                                                                                                                                                                                ›    Content management
                                                                                                                                                                                                                                ›    High-volume structured communications
                                                                                                                                                                                                                                ›    Interactive communications
                                                                                                                                                                                                                                ›    On-demand event driven communications
                                                                                                                                                  s managem
                                                                                                                                               ces




                                                                                                                                                                          Cu
                                                                                                                               ent
                                                                                                                                             ro            e




                                                                                                                                                                            sto
                                                                                                                      e managem




                                                                                                                                                                     nt
                                                                                                                                         P




                                                                                                                                                                               mer co




                                                                                                                                                                                                                                        GMC InspireTM
                                                                                                                                            Customer
                                                                                                                                           engagement




                                                                                                                                                                                     mmunic
          Multichannel production




                                                                                                                  pons




                                                                                                                                                                                           atio
                                                                                                               Res
                                                                                                                                               A ut              n


22                                                                                                                                                                                                                                                      23
                                                                                                                                                      o m atio




                                                                                                                                                                                               n
                                                                                                                                     M
                                                                                                                                         ult
                                                                                                                                            icha             ion
                                                                                                                                                 nnel product




     With one single platform, GMC Inspire empowers
     businesses to implement an integrated multichannel   GMC Inspire provides unrivalled multichannel
     communications strategy across the enterprise.
                                                          capabilities that produce, optimize and deliver
                                                          communications through both digital and paper
                                                          channels.


                                                          One solution, multiple channels                Production reporting
                                                          Advanced production capabilities enable        When dealing with critical business com-
                                                          communications to be delivered through         munications, production-reporting is es-
                                                          any channel including SMS, email, web          sential to ensure communications are
                                                          presentment, print, mobile, fax, social        processed and delivered accurately. GMC
                                                          media and other emerging channels. With        Inspire enables businesses to plan produc-
                                                          the built-in multichannel capabilities busi-   tion processes while the solution tracks
                                                          ness users only have to use one design en-     production in real time to capture, rectify
                                                          vironment to produce the specified digital     and report any errors.
                                                          or print format.

                                                          High-performance composition
                                                          While your business users define the con-
                                                          tent, parameters and delivery channels,
                                                          the high-performance production engine                                     “GMC allows us to generate the output in
                                                          composes high-volume communications
                                                          automatically for any delivery channel.
                                                                                                                                     whatever format the client wants and produce
                                                                                                                                     multichannel campaigns.”
                                                          Delivery optimization for digital and print                                4DM, Darren Crawford, Managing Director
                                                          All communications throughout the
                                                          enterprise require optimization across
                                                          all channels to reduce delivery costs
                                                          and increase operational efficiency.
                                                          GMC Inspire intelligently collates and de-
                                                          livers communications, according to the
                                                          clients preferences and in the most cost-
                                                          effective way for the enterprise.

                                                                                                                                                                                       At a glance
                                                                                                                                                                                       ›           Mobile and web presentment
                                                                                                                                                                                       ›           SMS, e-mail, print, fax, RSS
                                                                                                                                                                                       ›           Advanced multichannel production
                                                                                                                                                                                       ›           Multichannel delivery optimization
                                                                                                                                                                                       ›           Postal optimization
                                                                                                                                                                                       ›           Production tracking and reporting
                                                                                                                                                                                     s managem
                                                                                                                                                                                  ces




                                                                                                                                                                                                             Cu
                                                                                                                                                                 ent
                                                                                                                                                                                ro            e




                                                                                                                                                                                                               sto
                                                                                                                                                        e managem




                                                                                                                                                                                                        nt
                                                                                                                                                                            P




                                                                                                                                                                                                                  mer co




                                                                                                                                                                                                                                                                               GMC InspireTM
                                                                                                                                                                               Customer
                                                                                                                                                                              engagement




                                                                                                                                                                                                                        mmunic
                 Response management




                                                                                                                                                    pons




                                                                                                                                                                                                                              atio
                                                                                                                                                 Res
                                                                                                                                                                                  A ut              n


24                                                                                                                                                                                                                                                                                             25
                                                                                                                                                                                         o m atio




                                                                                                                                                                                                                                  n
                                                                                                                                                                        M
                                                                                                                                                                            ult
                                                                                                                                                                               icha             ion
                                                                                                                                                                                    nnel product




     GMC Inspire enables you to capture, track and manage re-
     sponses back into your business environment to give greater                                        GMC Inspire intelligently manages responses to
     customer insight, trigger follow-on communications and
     generate more personalized, relevant communications.                                               enable businesses to understand what worked and
                                                                                                        how future communications can be improved for
     Response management                                                                                continuous customer engagement.

                  Capture                       Track        Respond

                    Survey                                 Business data
                                                                                                        Track response through multiple channels                       GMC Inspire intelligently applies insights
                                              CRM
                                                                CRM                                     GMC Inspire enables businesses to measure                      gained from customer responses to con-
            –                 CRM   +
                                              ERP               ERP                                     and evaluate customer responses through                        tinue the customer conversation and re-
                              ERP
                  Call center ECM                               ECM
                                              ECM                                                       SMS, print, e-mail and more. Businesses                        fine digital and print communications.
                                                                                                        can drill down to granular level data of
                                             Response
                                              CRM                                                       click through rates, open rates, visits to
                                            management   Response reporting
                                              ERP                                                       personalized URL’s, call-backs and more.
                                               ECM
                Online tracking
                                                                                                        Enterprise feedback management
                                                                                                        Customers interact and respond to your
                                                                                                        business communications through many
                                                                                                        channels such as call centers, customer
                                                         Marketing automation                           purchases, visiting stores and more. GMC
                   Purchase
                                                                                                        Inspire makes it easy to keep track of this
                     $                                                CRM

                                                                      ERP

                                                                      ECM
                                                                                                        continual incoming data and automatical-
                                                                                                        ly pushes data back into the appropriate
                                                                                                        enterprise systems.
     Manage customer response for improved insight
                                                                              CRM                       Continuing the conversation
                                                                              ERP

                                                                              ECM
                                                            Capture information with surveys
                                                            Create personalized surveys with the sur-
                                                            vey engine and gain valuable feedback on
                                                            the effectiveness of your communications
                                                            and other business activities.




                                                                                                                                                                                                                                      At a glance
                                                                                                                                                                                                                                      ›   Intelligent customer surveys
                                                                                                                                                                                                                                      ›   Capture response from all channels
                                                                                                                                                                                                                                      ›   Response analytics
                                                                                                                                                                                                                                      ›   Enterprise feedback management
     Collect preference data with surveys                                                                                                                                                                                             ›   Apply continual customer insight
                                                                                                                                                                                                                                      ›   Refine customer conversations
                                                                                                                                                                  s managem
                                                                                                                                                               ces




                                                                                                                                                                                          Cu
                                                                                                                                               ent
                                                                                                                                                             ro            e




                                                                                                                                                                                            sto
                                                                                                                                      e managem




                                                                                                                                                                                     nt
                                                                                                                                                         P




                                                                                                                                                                                               mer co




                                                                                                                                                                                                                                                                     GMC InspireTM
                                                                                                                                                            Customer
                                                                                                                                                           engagement




                                                                                                                                                                                                     mmunic
               Process manage ment and automation




                                                                                                                                  pons




                                                                                                                                                                                                           atio
                                                                                                                               Res
                                                                                                                                                               A ut              n


26                                                                                                                                                                                                                                                                                   27
                                                                                                                                                                      o m atio




                                                                                                                                                                                                               n
                                                                                                                                                     M
                                                                                                                                                         ult
                                                                                                                                                            icha             ion
                                                                                                                                                                 nnel product




     GMC Inspire controls and automates the most complex communi-
     cation processes. That’s why businesses trust Inspire to manage the                       At the core of GMC Inspire is a powerful engine
     most critical and sensitive customer communications.
                                                                                               driving and controlling the entire communications
     Process management                                                                        process for maximum precision and efficiency.
     Customer Communication Management
     Through overseeing and tracking all
     communication activities from planning,
     through to deployment, production, de-
     livery and response measurement, busi-
     nesses are continually refining the ex-                                                   Automation
     ecution of their customer communication
     management strategy for better results                                                    Automated document factory (ADF)
     and higher returns.                                                                       GMC Inspire automation provides inte-
                                                                                               grated “document factory” capabilities
     Business process integration                                                              for managing and controlling the entire
     GMC Inspire enables you to leverage ex-                                                   communication process from data acquisi-
     isting investments by supporting SOA (Ser-                                                tion through to design, composition, pro-
     vice Oriented Architecture). This means                                                   duction, finishing and multichannel de-
     that you can connect to your enterprise-                                                  livery. Inspire continuously monitors the
     wide architecture through your existing                                                   production process to ensure adherence
     services framework to power both batch                                                    to quality processes and to rectify defects
     and on-line applications.                                                                 in real time. With Inspire “zero defects” is
                                                                                               not a concept but a reality.                                                                     Monitor the status of current jobs
     Embedding compliance
     GMC Inspire helps your business reduce                                                    Output management
     risk and eliminate errors at every stage of                                               Automating the process 24/7 delivers ef-
     the communication process. It can be con-                                                 ficiency and reliability to your operations.                                                       “The GMC solution has enabled us to automate
     figured to comply with your business rules                                                The automation engine can be configured                                                            the entire personalization and production process,
     and guidelines, continuously monitoring       Manage the customer communication process   to power any business process to stream-
     key performance indicators in relation to                                                 line your structured, interactive and on-                                                          saving hundreds of hours in programming time
     defined service level agreements (SLA).                                                   demand communications. With GMC                                                                    and nearly a million dollars in operational costs
                                                                                               Inspire, businesses are gaining flexibility,
                                                                                               capacity and efficiency boosts that were                                                           the first year it was implemented.”
                                                                                               otherwise not possible.                                                                            Vertrue, Inc., James Frey, VP, Operations & Production Services


                                                                                               Archive and retrieval
                                                                                               Having an efficient archive and retrieval
                                                                                               system is vital in today’s highly regulated
                                                                                               business environment. GMC Inspire ena-
                                                                                               bles all communications to be automati-                                                                                    At a glance
                                                                                               cally archived and stored in the right place                                                                               ›   Business process integration
                                                                                               without your business users having to                                                                                      ›   24/7 automation
                                                                                               give it a single thought. Archives can be                                                                                  ›   SLA compliance
                                                                                               retrieved instantly to improve Call Center                                                                                 ›   Fully configurable automation engine
                                                                                               conversations and support customer ser-                                                                                    ›   Automated document factory (ADF)
                                                                                               vice staff.                                                                                                                ›   Archive and retrieval
                                                                                                                                                                                                                          ›   End-to-end process management
                                                                                                                                                                                                          GMC InspireTM
                       Professional services and support
28                                                                                                                                                                                                                        29




     With worldwide professional services and support, your
     business can be confident that nothing will get in the way                                                  GMC customers are supported by the most experi-
     of delivering effective communications that add value and
     impact the bottom line.                                                                                     enced and professional teams that are committed to
     Consulting                                     Training
                                                                                                                 ensuring your business achieves the best results, in
     Our experts are at hand in every stage
     of the process from initial installation to
                                                    GMC Software Technology delivers a
                                                    range of training programs and documen-
                                                                                                                 the fastest time.
     helping you realize the highest return on      tation designed to support your specific
     investment. Our teams are flexible and         business needs. Basic, intermediate and
     can act as a dedicated workforce for your      advanced training courses are available at
     business or attend to specific requests to     your site or designated GMC sites. Users
     help bring applications to market faster.      can also access online e-learning training
                                                    programs with video and audio confer-                            GMC community
     Our full-range of services include:            encing.                                                          Our customers get exclusive access to the
     › Legacy migration                                                                                              GMC user community. This is our own
     › Proof of concept                             24/7 worldwide support                                           social network site where GMC Inspire
     › Solution architecture                        GMC are committed to delivering excep-                           users can gain fast access to support and
     › Application development                      tional after-sales services. Our support                         share ideas, experiences and thoughts
     › Solution implementation                      teams are available 24 hours a day 7 days                        with other customers around the world.
     › Solution testing                             a week to help your business users with
     › Software maintenance                         day-to-day usage of GMC Inspire to en-
     › Process analysis                             sure maximum productivity.
     › Product integration
     › Project management
     › Customer workshops




                                                                                                                                                                 Exchange know-how in the GMC community



                           “I have over 40 years of software and IT background, involv-
                           ing many different vendors – and GMC’s support is the best
                           I have ever experienced.”
                           Diamond Marketing Solutions, Dick Brinkmann, Vice President of Information Services
             GMC worldwide




                                                                                                                   GMC InspireTM
30                                                                                                                                 31




     With subsidiaries and a network of partners,
     GMC is present in over 60 countries.

     The Americas   Europe           Asia
     Brazil         Czech Republic   China
     Canada         Denmark          India
     Mexico         France           Japan
     USA            Germany          Singapore
                    Hungary          Taiwan
                    Italy                           Headquarter        Research and development
                    Poland                          GMC Software AG    GMC Software Technology sro
                    Spain                           Hirschengasse 12   Na Brne 1972
                    Switzerland                     9050 Appenzell     500 06 Hradec Kralove
                    United Kingdom                  Switzerland        Czech Republic                www.gmc.net
GMC Software Technology delivers the best-of-breed
solution with unrivalled experience in the field of
Customer Communications Management (CCM).
As the acknowledged benchmark in the industry our
solutions inspire businesses and enterprises to take
customer communications to a whole new level and
benefit from every conversation.




GMC Software Technology AG | The standard in customer communications | www.gmc.net
Brazil, Canada, China, Czech Republic, France, Germany, Hong Kong, Hungary, India, Italy, Japan, Mexico,
Poland, Singapore, Spain, Switzerland, Taiwan, United Kingdom, USA

								
To top