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									lund university | sweden | school of economics and management

master’s programme in international
marketing and Brand management

•	 1	year,	full	time,	60	credits	(ECTS)                          national Business Relationships, Retailing and Distribution
•	 School	of	Economics	and	Management	                           Channels, Understanding Consumption, Global Business &
•	 Lund	campus                                                   Consumption, Marketing Intelligence – Theory and Practice,
•	 Application	deadline	–	15	January	2013	                       Modern Quantitative Marketing Research Methods.

•	 Programme	start	-	autumn	2013                                 The programme ends with a degree project (15 ECTS credits).

Class Profile 2010/11:                                           career prospects
•	 3029	applicants:	51	enrolled	                                 Graduates can seek positions in international firms within

•	 age	range:	21-43	                                             marketing, strategy, brand and product management, sales

•	 male	39%	/	female	61%                                         and marketing research. Graduates have found employment

•	 22	nationalities	from	5	continents                            at, for example, SAS, Mills DA and UNDP.

programme overview
While most programmes will focus on either internation-
al marketing or brand management, this programme will
teach you how to meet the challenges and issues related to
both. You will train your ability to solve real and complex
problems in organisations, as well as learn the theoretical
concepts and tools. You will undertake independent study,
design investigations and apply the ideas and theories learnt
throughout the programme.
Key concepts of the programme:
•	Deeper knowledge of international marketing and stra-
•	The development of competitive brands and corporate            what students say
 images                                                          “If you are studying something within marketing the
•	The roles of marketing and management research                 programme takes a more global perspective. It’s a good idea
•	The understanding of international business relationships      to step outside cultural boundaries. The programme was
                                                                 excellent!” Owen Murray from Canada
the lund learning model
The School of Economics and Management adopts a stu-
dent-centred approach to teaching and learning. The aim is
to increase students’ capacity for advanced problem solving,     admission requirements and how to apply
resulting in better decision-making abilities. Our courses are   Admission	requirements
based on state-of-the-art research in each particular field,     An	undergraduate	degree	(BA/BSc)	with	at	least	60	cred-
and we encourage students to improve their skills in terms       its (ECTS) in business administration (major). English B (ad-
of both critical thinking and practical application.             vanced), see for details on English
                                                                 proficiency levels.
programme modules/courses                                        How	to	apply
Compulsory courses (7.5 ECTS credits each): International        1. Go to and find the programme.
Marketing and Strategy, Strategic Brand Management,              Click on “Apply” and follow the instructions for the online
Marketing and Management Research, E-marketing, Social           application form on the Swedish national application web-
Media and Brands.                                                site.
Three of the following electives (5 ECTS credits each): Inter-   2. Send your supporting documents (for details on docu-
ment requirements, see ):                       aBout the school of economics and
- Cover sheet                                                               management
- Certificates and diplomas from previous studies at an in-                 The activities within Lund University School of Economics
ternationally recognised higher education institution (uni-                 and Management cover research and education in business
versity or university college)                                              administration, business law, economic history, economics,
- Transcripts of completed courses and grades for each se-                  informatics, and statistics, as well as research policy. About
mester (including course list)                                              4	100	students	and	400	researchers,	teachers	and	other	staff	
- Proof of English language skills                                          members study and work at the School.
- Proof that you meet the specific admission requirements                   The School of Economics and Management provides a well-
- Copy of the page in your passport with your personal data                 profiled, research-based education that is international and
and photograph, or some other identification document                       multidisciplinary in nature and helps equip our students to
(EU/EEA citizens may need to send a certified passport copy)                hold key positions in industry and society in an increasingly
- Statement of purpose (see instructions on www.lusem.                      globalised world. Our students can choose from a wide                                                 range of specialist subjects and attend lectures by some of
- We encourage applicants to submit results from GMAT and/                  our best researchers, international guest professors, and
or GRE tests                                                                business leaders from a broad spectrum of sectors and or-
GMAT code, School of Economics and Management, Lund                         ganisations.
University:	8VR-PL-07
3.	Make	sure	to	check	the	country	specific	requirements	on	                 aBout lund university before sending your docu-                       Founded	in	1666,	Lund	University	is	today	one	of	Europe’s	
ments.                                                                      leading universities and is consistently ranked among the
4.	Pay	the	application	fee	(when	applicable).                               world’s top 100 universities. Here, history and tradition lay
                                                                            the ground for the study and research environments of to-
Selection	criteria/additional	info                                          morrow. We offer education and research within engineer-
Selection is based on academic qualifications and statement                 ing, science, law, social sciences, economics and manage-
of purpose.                                                                 ment, medicine, humanities, theology, fine art, music and
                                                                            theatre. Through interaction with business and the com-
Tuition	fees                                                                munity we ensure that knowledge and innovations benefit
There are no tuition fees for EU/EEA citizens. For non-EU/                  society.	The	University	has	47	000	students	and	6	300	staff	
EEA citizens the tuition fee for this programme is 110 000                  from all over the world, based mainly in Lund, Malmö and
SEK per year. For details on tuition fees and scholarships, see             Helsingborg.	We	work	with	680	partner	universities	in	more                                                    than 50 countries.

Programme	webpage:	
Programme	coordinator:	EPernilla	Honoré,	

Disclaimer: Changes may have been made since the printing of this fact sheet. Please see for any updates.

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