Get documents about "The Elevator Pitch
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Document Sample
Educating & Advocating for Policy, Systems & Environmental Change
to Address Obesity
August 12, 2010
Lisa Daily, MPA
lisadaily1884@gmail.com
The Legislative Process
1. Bill introduction 11. Vote on final passage 18. President signs into law or
allows bill to become law
2. Referral to committee(s) 12. Reconciling differences without his signature
between the house and
3. Committee hearings senate 19. President vetoes bill
4. Committee mark-up 13. Amendments between the 20. First chamber vote on
houses, or overriding veto
5. Committee report
14. Conference committee 21. Second chamber vote on
6. Scheduling legislation negotiations overriding veto
7. House: special rules, 15. Floor debate on conference 22. Bill becomes law if 2/3
suspension of the rules, report vote to override is
or privileged matter achieved in both chambers
16. Floor vote on conference
8. Senate: unanimous consent report 23. Bill fails to become law if
agreements or motions one chamber fails to
to proceed 17. Conference version override
presented to the president
9. Floor debate
10. Floor amendment
Red States White States Blue States
Time 80% Time 70% Time 54%
Comp $68,599 Comp $35,326 Comp $15,984
Staff 8.9 Staff 3.1 Staff 1.2
AK NJ AL KY OR GA WV
CA NY AZ LA SC ID MT
IL OH AK MD TN IN NH
FL PA CO MN TX KS ND
NA WI CT MO VI ME SD
MI DE NE WA MS UT
HA NC NV WYO
IA OK NM RI VT
NCSL, 2008
Lobbying
Advocacy
Education
What is lobbying?
Any activity designed to influence action in regard to a
particular piece of pending legislation:
Congress
State legislatures
Local legislatures
Influencing action on executive branch policies--
rules, regulations & executive orders
Indirect or “grass roots” efforts designed to induce
public to urge support or oppose legislation
31 U.S.C. Section 1372 & HHS, AR-12
Educate, Advocate, Lobby
Educate: give factual information-- program description, goals,
current budget, people served, accomplishments.
No value judgments or legislative action.
Advocate: convey a value “Using seat belts saves lives.”
Makes a value judgment, but does not seek specific legislative action.
Lobby: ask Congress to increase a budget, or support/oppose a
bill, amendment, regulation or policy.
Refer to a specific piece of legislation AND
Reflects a view on that legislation.
State Lobbying Laws
National Conference of State Legislatures: How States
Define "Lobbying" and "Lobbyist"
http://www.ncsl.org/default.aspx?tabid=15344
Who Can do What?
Understand the extent and limits of your role
Understand the extent and latitudes of your
partners and coalitions
Why is educating policy makers is
different?
Short term interests
In the public eye
Sticking your neck out
Sources of Public Health Information:
Legislators
Your government support staf f
The Kansas Department of Health and Environment
Advocacy groups
Lobbyists
Other legislators
Individual citizens in your district
University researchers
Your ow n healthcare provider
Inf ormation f rom the Internet
Other scientif ic experts
New spaper reports
Your local health department
Other healthcare providers in your district
Party leadership
Television or radio reports
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Frequently Occasionally Never
Kansas Health Institute, 2003
Preferred Ways to Receive Information
Legislators County
Commissioners
Talking 1-on-1 w informed individual 8.7 8.8
Reading brief summary material 8.4 7.9
Receiving testimony at hearing 7.9 6.5
Forums/seminars lasting 1-3 hours 5.8 6.3
News media articles/reports 5.3 6.0
Reading in-depth articles or reports 4.8 5.7
Watching videotapes 4.7 5.3
Conferences lasting 1 day or longer 4.2 4.9
0-10 scale, Kansas Health Institute 2003
When?
Plan early
Be flexible
Be opportunistic
Chapter 25. Changing Policies
Section 1. Changing Policies: An Overview
Section 2. Promoting Regular Community Assessment, Reporting, and Accountability
Section 3. Using Tax Incentives to Support Community Health and Development
Section 4. Supporting Local Ordinances to Modify Access to Unhealthy Products and
Practices
Section 5. Changing Policies to Increase Funding for Community Health and Development
Initiatives
Section 6. Promoting Community-Friendly Policies in Business and Government
Section 7. Supporting Local Ordinances Regarding Tobacco Control
Section 8. Supporting Local Ordinances Regarding Violence
Section 9. Changing Policies in Schools
Section 10. Modifying Policies to Enhance the Quality of Services
Section 11. Promoting Family-Friendly Policies in Business and Government
The “Elevator” Pitch
Deliver it in 60 seconds:
What Member needs to know
CDC just released study on the positive impact of breastfeeding on obesity.
Why info is important
Obesity among children in our state is a major health problem.
What you are doing about it
Working with partners to promote breast feeding. Describe solutions.
Who supports it
Name your local partners
Impact on State
Identify number of overweight/obese children in state. Tell a story.
Keep in Touch
Listen - Read - Pass it on
Relationships are a key to success
Sharing information-make it routine
Have vehicles in place before you or partners
need them - newsletters, listservs, mailing lists,
fax lists
How to Engage Policy Makers
Show the Story
You are the best link in state
chronic disease policy!
