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The Elevator Pitch

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					Educating & Advocating for Policy, Systems & Environmental Change
                       to Address Obesity
                         August 12, 2010




                                                        Lisa Daily, MPA
                                               lisadaily1884@gmail.com
                            The Legislative Process
1. Bill introduction             11. Vote on final passage        18. President signs into law or
                                                                      allows bill to become law
2. Referral to committee(s)      12. Reconciling differences          without his signature
                                     between the house and
3. Committee hearings                senate                       19. President vetoes bill

4. Committee mark-up             13. Amendments between the       20. First chamber vote on
                                     houses, or                       overriding veto
5. Committee report
                                 14. Conference committee         21. Second chamber vote on
6. Scheduling legislation            negotiations                     overriding veto

7. House: special rules,         15. Floor debate on conference   22. Bill becomes law if 2/3
      suspension of the rules,       report                           vote to override is
      or privileged matter                                            achieved in both chambers
                                 16. Floor vote on conference
8. Senate: unanimous consent         report                       23. Bill fails to become law if
      agreements or motions                                           one chamber fails to
      to proceed                 17. Conference version               override
                                     presented to the president
9. Floor debate

10. Floor amendment
 Red States     White States     Blue States
Time 80%       Time 70%        Time 54%
Comp $68,599   Comp $35,326    Comp $15,984
Staff 8.9      Staff 3.1       Staff 1.2


AK     NJ      AL   KY OR       GA    WV
CA     NY      AZ   LA SC       ID    MT
IL    OH       AK    MD TN      IN    NH
FL     PA      CO   MN TX       KS    ND
NA     WI      CT   MO VI       ME    SD
MI             DE   NE WA       MS    UT
               HA   NC          NV    WYO
               IA   OK          NM   RI VT
                                          NCSL, 2008
Lobbying
Advocacy
Education
                   What is lobbying?
Any activity designed to influence action in regard to a
   particular piece of pending legislation:
            Congress
            State legislatures
            Local legislatures


Influencing action on executive branch policies--
    rules, regulations & executive orders

Indirect or “grass roots” efforts designed to induce
    public to urge support or oppose legislation
                                   31 U.S.C. Section 1372 & HHS, AR-12
          Educate, Advocate, Lobby
   Educate: give factual information-- program description, goals,
    current budget, people served, accomplishments.

       No value judgments or legislative action.


   Advocate: convey a value “Using seat belts saves lives.”
       Makes a value judgment, but does not seek specific legislative action.


   Lobby: ask Congress to increase a budget, or support/oppose a
    bill, amendment, regulation or policy.

       Refer to a specific piece of legislation AND
       Reflects a view on that legislation.
          State Lobbying Laws
National Conference of State Legislatures: How States
 Define "Lobbying" and "Lobbyist"

     http://www.ncsl.org/default.aspx?tabid=15344
            Who Can do What?

   Understand the extent and limits of your role

   Understand the extent and latitudes of your
    partners and coalitions
    Why is educating policy makers is
               different?


   Short term interests
   In the public eye
   Sticking your neck out
         Sources of Public Health Information:
                      Legislators
                  Your government support staf f

The Kansas Department of Health and Environment

                                 Advocacy groups

                                          Lobbyists

                                  Other legislators

                 Individual citizens in your district

                           University researchers

                   Your ow n healthcare provider

                      Inf ormation f rom the Internet

                           Other scientif ic experts

                               New spaper reports

                     Your local health department

        Other healthcare providers in your district

                                   Party leadership

                        Television or radio reports

                                                        0%   10%   20%   30%   40%    50%   60%   70%    80%    90%   100%


                                                                    Frequently       Occasionally       Never


                                                                          Kansas Health Institute, 2003
     Preferred Ways to Receive Information
                                           Legislators          County
                                                             Commissioners
Talking 1-on-1 w informed individual            8.7                  8.8
Reading brief summary material                  8.4                  7.9
Receiving testimony at hearing                  7.9                  6.5
Forums/seminars lasting 1-3 hours               5.8                  6.3
News media articles/reports                     5.3                  6.0
Reading in-depth articles or reports            4.8                  5.7
Watching videotapes                             4.7                  5.3
Conferences lasting 1 day or longer             4.2                  4.9
                                       0-10 scale, Kansas Health Institute 2003
                       When?
   Plan early
   Be flexible
   Be opportunistic
Chapter 25. Changing Policies

   Section 1. Changing Policies: An Overview
   Section 2. Promoting Regular Community Assessment, Reporting, and Accountability
   Section 3. Using Tax Incentives to Support Community Health and Development
   Section 4. Supporting Local Ordinances to Modify Access to Unhealthy Products and
    Practices
   Section 5. Changing Policies to Increase Funding for Community Health and Development
    Initiatives
   Section 6. Promoting Community-Friendly Policies in Business and Government
   Section 7. Supporting Local Ordinances Regarding Tobacco Control
   Section 8. Supporting Local Ordinances Regarding Violence
   Section 9. Changing Policies in Schools
   Section 10. Modifying Policies to Enhance the Quality of Services
   Section 11. Promoting Family-Friendly Policies in Business and Government
                 The “Elevator” Pitch
                         Deliver it in 60 seconds:
What Member needs to know
 CDC just released study on the positive impact of breastfeeding on obesity.


Why info is important
 Obesity among children in our state is a major health problem.


What you are doing about it
 Working with partners to promote breast feeding. Describe solutions.


Who supports it
 Name your local partners


Impact on State
 Identify number of overweight/obese children in state. Tell a story.
                Keep in Touch
   Listen - Read - Pass it on
   Relationships are a key to success
   Sharing information-make it routine
   Have vehicles in place before you or partners
    need them - newsletters, listservs, mailing lists,
    fax lists
How to Engage Policy Makers

        Show the Story
You are the best link in state
  chronic disease policy!

				
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