Got Toys

Document Sample
Got Toys Powered By Docstoc
					                                                                                                 December 2007/January 2008

                                                                                                   VISIT FLORIDA Reports Increase in
    US Airways                                    Returns To DBIA                                   Third Quarter Visitation – PAGE 2
                                                                                                         CVB Hosts Its First-Ever
                                                  at 11:45 a.m. The second flight from
                                                  Charlotte will depart at 3 p.m., arriving in     “Mancation” Media Tour – PAGE 3
                                                  Daytona Beach at 4:45 p.m. The third daily          Doe Anderson to Present New
   On December 3, U.S. Congressman John           flight will depart Charlotte at 8 p.m., and      Destination Marketing Campaign at
Mica announced US Airways will begin              arrive in Daytona Beach at 9:45 p.m.                Next HAAA Meeting – PAGE 3
non-stop service from Daytona Beach                  The first flight will leave Daytona                 ••••••••
International Airport to Charlotte, N.C.                                                           Hospitality Industry Takes Part In
                                                  Beach at 8:30 a.m., and arrive in Charlotte     Healthy Holiday Helpers Food Drive
later this winter.                                at 10:15 a.m. The second flight will depart
   The nonstop service to Charlotte Douglas                                                                       PAGE 4
                                                  Daytona Beach at 12:30 p.m. and will                   ••••••••
International Airport will begin Feb. 1.          arrive in Charlotte at 1:15 p.m. The final             Kudos! Kudos! – PAGE 4
The service includes three daily roundtrip        daily flight will depart Daytona Beach                 ••••••••
flights from Daytona Beach to Charlotte.          at 5:30 p.m., arriving in Charlotte at           Bureau Talks Tourism to Residents
Charlotte is an important hub for US              7:15 p.m.                                                       PAGE 4
Airways, with numerous domestic                                                                          ••••••••
                                                                    The aircraft will be an            AirTran to Launch Seasonal
and international connections. US                                     EMB 175, and has
Airways operates 522 daily flights.                                                                 Nonstop Service to New York City
                                                                     seating for 86 passen-              on February 14 – PAGE 5
   “Daytona Beach International                                   gers. The EMB 175 is                   ••••••••
Airport (DBIA) is thrilled to have US                              known for modern style,         Sample Consumer Media Schedule
Airways serving our community                                          comfort and fuel effi-           Domestic & International
again,” said Dennis McGee,                                              ciency, and is one                        PAGE 6
Director of Aviation for DBIA.                                          of the newest com-               ••••••••
                                                                                                          Visit Florida Welcome
“US Airways accounted for more                                           mercial passenger            Center Promotions – PAGE 6
than 100,000 passengers per                                              planes in use today.            ••••••••
year when they were with us in                                             US Airways was        Daytona Beach Area CVB Partners With
the 1980s and 90s, and had excellent              one of the original (signatory) carriers at    Space Coast to Host Orlando Reception
passenger loads. The new service to               Daytona Beach when the terminal opened                          PAGE 6
Charlotte will provide our community                                                                     ••••••••
                                                  in 1992. Travelers can begin booking               HAAA & CVB Meeting Schedule
numerous additional air travel options.”          flights today. Booking is available on                          PAGE 6
   The first daily flight will depart Charlotte or by calling 800-428-4322.              ••••••••
at 10 a.m. and arrive in Daytona Beach                                                                     Web Watch – PAGE 7
                                                                                                   New Members Join A&E Committee

                                                  Got Toys?                                              ••••••••
                                                                                                                  PAGE 7
                                                                                                    Conte Appointed to Local Boards

                                                                                                                  PAGE 7
                                             Toys for Tots is seeking toy donations for                New CVB Members – PAGE 7
                                             local children in need and you can help!                    ••••••••
                                              Toy donations can be dropped off at the                 CVB Sales Outreach – PAGE 7
                                                CVB, 126 E. Orange Avenue, through                       ••••••••
                                            December 22 during regular business hours                   Quotable Quotes – PAGE 8
                                                  Monday-Friday 9 a.m. to 5 p.m.                         ••••••••
                                                                                                      Industry Indicators – PAGE 8
                     w w w. d a y t o n a b e a c h c v b. o r g
            HALIFAX AREA
                 Larry Fornari, Chair
                     Cancun Lagoon
             Blaine Lansberry, Vice-Chair
                     Bahama House
                   George Anderson
             Ocean Walk Development Co.
                     Jim Bazemore
                                                           Reports Increase in Third Quarter Visitation
               Perry’s Ocean Edge Resort                  The total number of tourists visiting Florida during the third quarter of 2007
                     Manoj Bhoola                      increased by 4.8 percent compared to the same period in 2006 according to preliminary
                    Elite Hospitality                  data released by Visit Florida, the state’s official tourism marketing corporation.
                      Gary Brown                       From July 1 through Sept. 30, 2007, 21.1 million people visited Florida. Visit Florida
                   Sun Viking Lodge
                                                       reports that data collected at Florida’s 14 major airports showed a 9.3 percent increase
                     John Graham
            Daytona International Speedway             in people boarding planes in the third quarter of this year compared to the same
                  George Karamitos                     quarter in 2006. The average daily room rate for January through September was up
                        Maui Nix                       5.7 percent, while hotel occupancy is down 2.8 percent in the first nine months of the
                       Gary Libby                      calendar year.
                  Florida Arts Council
                                                          In the third quarter of 2007 (July through September) Americans were 93.7 percent
                      Jim Merrill                      of total visitors, while overseas visitors accounted for 5.1 percent of the total and
        Hilton Daytona Beach Oceanfront Resort
                                                       Canadian visitors made up the other 1.2 percent. Canadian travel to Florida during
                    Tim Stockman
               Ocean Waters Management
                                                       the third quarter of 2007 reflected a 6.8 percent overall increase when compared to the
          • • • • • • • • • • • • • • • • •
                                                       same time in 2006.
                                                          Tourism is one of Florida’s top industries. In 2006 alone, $65 billion was
                                                       generated from tourism-related expenditures. This funding helps build roads,
              Jim O’Shaughnessy, Chair
                Halifax River Yacht Club
                                                       support schools and pay for other vital programs. Visit Florida, led by the Florida
               Chris Fagan, Vice-Chair                 Commission on Tourism, successfully drives the Sunshine State’s tourism industry.
                Ramada Inn Speedway                       “We are out there, in the face of the traveler. Florida has continued to improve its
         Frank Molnar, Secretary-Treasurer             product, and we market what we are as well as how affordable we are,” said Nicki E.
               Shoreline Inn and Suites                Grossman, Vice-Chairman of the Florida Commission on Tourism and president of the
                     Larry Fornari                     Greater Fort Lauderdale Convention and Visitors Bureau. “This news is a great incentive
                    Cancun Lagoon
                                                       to keep selling.”
                      Bob Davis
       Hotel Motel Association of Volusia County          In an effort to further increase tourism and further fuel Florida’s economy,
          • • • • • • • • • • • • • • • • •            Visit Florida has two new major projects on the immediate agenda – a nationwide
                                                       advertising campaign and a revamped consumer web site,
                DBACVB STAFF
            Sharon Mock, President & CEO                  In the first quarter of 2008, the Sunshine campaign will debut, which includes
              Janet Kersey, CFEE, CDME
                                                       Visit Florida’s first broadcast network television campaign. The campaign includes print,
            Executive Vice-President & COO             online and television advertising tailored to the general, African-American and Hispanic
           Jacque Beckley, Executive Assistant         markets. Each commercial speaks specifically to the target audiences, while conveying
          Sharon Bernhard, Executive Assistant         the universal message that Florida is the Sunshine State.
           Tangela Boyd, Sr. Publicity Manager            Visit Florida is planning to launch the radically enhanced consumer web site, www.vis-
                Lori Campbell-Baker, APR,    , this winter. The site includes a vast array of rich media content, blogging,
                Director of Communications             image and video sharing, consumer reviews and ratings, all in a highly
        Nick Conte, Director of Internet Services      intuitive, personalized, and integrated format for users.
    Brian Daugherty, Information Services Specialist
                                                          Footage utilized on the site is shot and edited using a mobile studio – the Open
     Mistie Delcher, Receptionist/Finance Assistant
                                                       Florida RV, which is a 36-foot recreational vehicle customized for Visit Florida and
      Sally Gardiner, Director of Convention Sales
                                                       wrapped in unmistakable Florida style.
       Liz Grindell, Director of Accounting Services
                      Tara Hamburger,                     “This latest evolution embraces the hottest technology to further enhance users’
          Sales Manager, Meetings & Conventions        online travel planning experience, going way beyond simple listings of information and
            Courtney Hewlett, Sales Assistant,         static imagery, to engage travelers through meaningful experiences and relationships,”
        Travel Industry Sales & Golf Daytona Beach     said Leon Corbett, Visit Florida’s director of advertising and direct marketing. “The web
      Jennifer Kies, Information Services Manager      site offers a combination of extensive rich media and travel planning tools unlike any
             Sandy Lucania, Director of Travel         other destination marketing organization site in the country.”
            Industry Sales/Golf Daytona Beach
          Nikki Malloy, Advertising Coordinator
                                                          Visitation numbers over the past year have fluctuated against the onslaught of
                       Wanda Nelson,
                                                       competitor advertising programs. Visit Florida points to the television campaign and
           Internet & Communications Assistant         new web site as a response to an increasingly competitive market place.
                       Roxanne Olsen,                     “Other states have learned what Florida has long known to be true. Tourism can drive
            Director of Membership & Promotions        a state’s economic engine,” said Grossman. “We need to push harder than ever with the
            Jenny Parker, Mail Center Manager          message that Florida is the premier vacation and meeting destination.”
         Deborah Ryan, Visitor Services Manager
       Jennifer Tait, Convention Services Manager

2                                                                G o l f D a y t o n a B e a c h We b S i t e …
  CVB Hosts Its First-Ever “Mancation” Media Tour

     Seizing on the growing popularity of “mancations”           and Canada – all of which are great feeder markets for
   the Daytona Beach Area CVB hosted its first-ever              Daytona Beach tourism.
   mancation-themed media familiarization tour titled –            While in the area, the group visited the following
   Daytona Beach: The Original Mancation.                        attractions: Daytona InternationalSpeedway/Daytona
     Not quite sure what a mancation is? Well, an Urban          500 Experience; Speed Park Motorsports; Daytona
   Dictionary definition describes it as men engaging in         Beach Kennel Club; Destination Daytona and
   masculine activities such as sports and camping with-         Jackie Robinson Ballpark. The group also had the
   out the presence of girlfriends or wives in order to get      opportunity to practice their golf swing with private
   in touch with their male primal roots. Actor Vince            instruction at LPGA International; kayak on Spruce
   Vaughn helped popularize the term in the romantic             Creek; go on a deep-sea fishing adventure aboard
   comedy, The Break-Up.                                         Critter Fleet; and enjoy an early morning guided
     Coordinated by the communications department                backwater fishing excursion on the Tomoka River. In
   with assistance from the Georgia Turner Group,                addition, the group was pampered with their choice
   the media tour was held on Nov. 12-16. Six travel             of either a gentlemen’s facial or a Swedish massage at
   writers participated, representing notable publica-           Ocean Waters Spa.
   tions and publishing groups such as Group Tour                 The Plaza Resort & Spa served as the media tour’s
   Magazine, Independent Newspapers of Illinois and              host hotel. Many thanks to all of the CVB’s partners
   Y’all magazine. The writers traveled from Illinois,           who helped to make this media tour a success!
   Pennsylvania, Michigan, Indiana, Florida, Mississippi

       Doe Anderson to Present New Destination
       Marketing Campaign at Next HAAA Meeting
  Doe Anderson, the advertising agency of record for the
Daytona Beach Area Convention and Visitors Bureau, will
present the destination’s new advertising campaign at the
December 18th meeting of the Halifax Area Advertising
Authority. The meeting will take place at the Daytona
Beach Area CVB, 126 E. Orange Avenue, beginning at 3 p.m.
  During the meeting, Doe Anderson will unveil new
television and print creative, which utilize the destination’s
new branding tagline “Way More than a Beach.”
  See you there!

                                    w w w. G o l f D a y t o n a B e a c h . c o m                                        3
     Hospitality Industry Takes Part In
     Healthy Holiday Helpers Food Drive
      The Daytona Beach Area CVB, along with members of the area’s hospitality
    industry, is taking part in the Volusia County Health Department’s annual Healthy
    Holiday Helpers Food Drive. The food drive solicits donations for the Second Harvest
    Food Bank, which helps to feed local families in need.
      The food drive is highlighted by a Food Caravan that begins at Daytona
    International Speedway. The Food Caravan will take place on Dec. 18 at 11 a.m.
    NASCAR driver Mike Skinner will be on-hand at the speedway staging area, and will
    lead the caravan through town in the 50th Anniversary Daytona 500 pace car.
      The CVB is currently collecting food items for this event. If your business would like to participate, contact Lori
    Campbell Baker at 386.255.0415 x 130.

                                 Kudos! Kudos!
    Congratulations to the following hospitality industry James Gates Distinguished Service Award. Nalley, a
    businesses and employees:                                combat veteran, is responsible for hiring many of the
      Tammy Lowe was recently named the Front Desk former soldiers. In addition, the company also recently
    Agent of the Year by the Hotel Motel Association of donated $50,000 to the STAR Family Shelter in Daytona
    Volusia County. Tammy is a Guest Service Agent at the Beach. The money is part of a five-year, $250,000
    Hilton Garden Inn - Daytona Beach Airport.               commitment to the shelter and will be used for daily
                                                             operations and payment on the shelter’s mortgage. The
      Ocean Waters Management was honored as Employer Homeless Coalition, which operates the shelter, will also
    of the Year by Members of Veterans of Foreign Wars, Post use the money for matching state grants.
    3282. The award recognizes local businesses for hiring
    veterans and helping them adjust to civilian life. The     Seaside Music Theater was named Florida’s Best
    hospitality company employs more than 50 veterans. Professional Theater by readers of Florida Monthly
    Stephen Nalley, an Ocean Waters employee, received the magazine.

                                        Bureau Talks Tourism to Residents
                                          The Daytona Beach Area CVB continues to inform local residents about the
                                        latest news and happenings in the area’s tourism industry with a new
                                         e-newsletter for residents, Halifax Happenings.
                                           Distributed monthly to the CVB’s resident e-mail database, Halifax
                                          Happenings informs residents on local activities, festivals and events taking
                                          place throughout the area. The first edition was distributed in October.
                                              The CVB also continues to communicate with residents via its printed
                                            Tourism Talk newsletter. Distributed twice a year, the newsletter reaches
                                             10,000 residents. The fall/winter edition was distributed in October
                                             featuring information on tourism’s positive economic impact on the
                                              Daytona Beach community. Produced in-house by communications staff,
                                               the newsletter can be viewed online in the Community section of

4                               F i l m D a y t o n a B e a c h We b S i t e …
            to Launch Seasonal Nonstop Service
              to New York City on February 14
  A Valentine’s Day gift is in store for area travelers.  Beginning February 14, the new seasonal nonstop
AirTran Airways announced it will offer daily season-   service will depart Daytona Beach at 12:50 p.m.,
al nonstop jet service between Daytona Beach Inter-     arriving at LaGuardia Airport at 3:25 p.m. The
national Airport and New York’s LaGuardia Airport       inbound flight from LaGuardia will depart New York at
beginning Feb. 14. Flights can be booked now at         1:10 p.m., arriving in Daytona Beach at 3:55 p.m.                                            No ending date has been specified for this new non-
  “This is very significant for our community,” said stop service.
DBIA Director of Aviation Dennis McGee. “Nonstop          Daytona Beach International Airport, in cooperation
service to LaGuardia will be of great benefit to the with the Daytona Beach Area Convention and
entire region.” McGee further commented that numer- Visitors Bureau, the Southeast Volusia Advertising
ous local residents have family, friends and business Authority and the West Volusia Advertising
connections in the New York City area, and they Authority, plans to conduct an extensive advertising
will benefit from this new, nonstop service. New York’s and marketing campaign to better inform the public
LaGuardia Airport is a centrally located downtown of the availability of the new low-fare nonstop service
airport with excellent proximity to Connecticut, Long and to promote traffic on the route. For more details,
Island and New York City.                               visit

                                  w w w. F i l m D a y t o n a B e a c h . c o m                                5
        Sample Consumer                        Daytona Beach Area CVB Partners With Space
         Media Schedule                             Coast to Host Orlando Reception
     Domestic & International
       DEC 2007 / JAN / FEB 2008
     AAA Home & Away              X     X
     Budget Travel                      X
     Dreamscapes            X     X     X
     Ohio Magazine                      X
     Southern Living              X        X           X       On October 4, the Daytona Beach Area CVB and the Space Coast Office of
                                              Tourism sponsored an appreciation reception for 44 Orlando-based receptive
     BROADCAST SCHEDULE                       tour operators at Seasons 52 in Orlando. Twenty-four Daytona Beach area and
                                              Space Coast hospitality partners took part in the event. Pictured at
     Per Inquiry                              the event are (l to r): Paula Giammanco of Expedia; Tom Delaney of Elite
                                  X     X
     National Cable                           Hospitality; CVB Director of Travel Industry Sales Sandy Lucania; and Chris
                                              Wasman of Expedia.
     Visit Florida Welcome
      Center Promotions
    Each month, the CVB participates in
                                              HAAA & CVB Meeting Schedule
    promotional programs at the Visit                 December 13 – Travel Industry Sales Committee
    Florida Welcome Center located at             9 a.m. – Daytona Beach Area CVB, 126 E. Orange Avenue.
    the Yulee intersection on Interstate                         Second floor boardroom.
    95. During specific promotional
    periods, Welcome Center Represen-                 December 13 – Golf Daytona Beach Committee
    tative Marlene Smith staffs the             3:30 p.m. – Daytona Beach Area CVB, 126 E. Orange Avenue.
    Daytona Beach booth. All Daytona                             Second floor boardroom.
    Beach area hotels and attractions
    are invited to participate in the            December 18 – Advertising/Internet Advisory Committee
    promotions by supplying informa-              9 a.m. – Daytona Beach Area CVB, 126 E. Orange Avenue.
    tion for distribution. A nominal fee                         Second floor boardroom.
    is required for participation. To learn
    how your business can participate,              December 18 – Halifax Area Advertising Authority
    contact CVB Director of Membership            3 p.m. – Daytona Beach Area CVB, 126 E. Orange Avenue.
    & Promotions Roxanne Olsen                                   Second floor boardroom.
    at 386.255.0415, ext. 114 or                       February 6 – Arts & Entertainment Committee
                                                  3 p.m. – Daytona Beach Area CVB, 126 E. Orange Avenue.
     Upcoming Daytona Beach                                       Second floor boardroom.
    Welcome Center Promotions
                                                     February 21 – Meetings & Conventions Committee
              December 21-22                               8:30 a.m. – Museum of Arts & Sciences,
              December 28-30                                  352 S. Nova Road, Daytona Beach.
                January 11
                January 18                     For more information, contact the Daytona Beach Area Convention and
                January 28                       Visitors Bureau at 386.255.0415 or visit
                February 6
6                                                     V i s i t o r I n f o r m a t i o n We b S i t e …
                                                                    Conte Appointed to
                                                                       Local Boards
                                                                      CVB Director of Internet Services
              Monthly Fast Facts                                    Nick Conte has been appointed to
                                                                    serve on the Volusia County Beach
                                      Advisory Board and as chairman of
                                                                    the City of Deltona’s Economic
             Unique          Page Views                             Development Board.
             Visitors      (Impressions)      Most Popular Pages                                                 Nick Conte
                                                                      Congratulations Nick!
September    65,923         320,997         1. Where to Stay
                                            2. What to See & Do

October      67,831         326,217
                                            3. Calendar of Events
                                            1. Where to Stay
                                                                            New CVB Members*
                                            2. Calendar of Events
                                                                      The CVB welcomes each of the following new and returning
                                            3. What to See & Do     businesses to its membership program:
                                                                          Attractions: Back Country Charters

      New Members Join                                                                   Nature Adventures of Daytona
                                                                    Accommodations: Live Oaks Inn • Riverside Condo
                                                                         Restaurants: Down the Hatch Restaurant
       A&E Committee                                                                     Hyde Park Restaurant Group
                                                                                         Thai Spice Restaurant
  Two new members have joined the CVB’s Arts &                                  Other: Daytona Orlando Airport Shuttle
Entertainment Advisory Committee.                                                        Scrapbooks & Cravings
  Britney Simons of the Daytona Beach Residence Inn and
                                                                    *As of November 30, 2007
Kris Lagassee of the LaQuinta Inn & Suites joined the
committee in November.                                               CVB members receive industry leads, this bi-monthly
  The purpose of the Arts & Entertainment Advisory                   newsletter, free listings in various publications, sales and
Committee is to promote quality events and activities                marketing opportunities, and much more. There is no
with cultural and/or heritage themes. The committee serves           charge for tourism-related businesses to become a CVB
in an advisory capacity to the CVB’s Tourism Events                  member. For more information, contact CVB Director of
Department to develop and implement a cohesive and
inclusive program of work that benefits the Greater Daytona          Membership & Promotions Roxanne Olsen at 386.255.0415,
Beach Area as a whole.                                               ext. 114 or

                                   CVB Sales Outreach
   The CVB actively sells the Daytona Beach area as a preferred destination to meeting planners, travel agents, tour
 operators, consumers and travel media through trade promotions and familiarization tours.
 DATE                   EVENT                                                    LOCATION                  STAFF ATTENDING
Dec. 11                 Holiday Showcase                                         Chicago, IL               Sally Gardiner
Jan. 7-8                Receptive Tour Operator Fam Tour                         Daytona Beach, FL         Sandy Lucania
                                                                                                           Courtney Hewlett
Jan. 10-12              Receptive Services Association of America                St. Petersburg, FL        Sandy Lucania
                        Annual Summit
Jan. 13-16              Professional Convention Mgmt. Assn.                      Seattle, WA               Sally Gardiner
Jan. 18-21              Cincinnati Travel, Sport, & Outdoor Show                 Cincinnati, OH            Roxanne Olsen
Jan. 27-29              FLORIDA HUDDLE                                           Tampa, FL                 Sandy Lucania

                                           w w w. d a y t o n a b e a c h . c o m                                                   7
“But after two days of hard and fast theme
parking, we decamped for the more tradition-
al delights of Daytona Beach, only an hour
away. Known throughout the world for its
NASCAR race track, the Daytona Speedway,
the area has plenty more going for it. We
stayed in the beachfront Plaza Resort, where
it is a 30-second walk to the gorgeously
clean, firm golden sands.”
  – Stuart Brennan, Manchester Evening News
     (Manchester, England), October 20, 2007
“It’s a steamy, sun-drenched day on Florida’s
Daytona Beach, but the breeze off the sea is
keeping the temperature just right – perfect
for the crowds gathered for Ebenezer’s
release. Ebenezer is a sea turtle – a wild
Kemp’s Ridley sea turtle – not much larger
than a football, with a creamy green face,
slanted eyes and wiggling fins. For the first
time in months he’s seeing the sea, and
he’s excited to get into it. Ebenezer, as in
Ebenezer Scrooge, arrived at Daytona’s
Marine Science Center (MSC) last Christmas
with extensive head injuries – the victim of a
shark attack. Kind-hearted rescuers whisked
him into the centre’s animal rehab facility
where experts patched him up, nursed
him back to fine swimming form and pledged
to release him back into the sea upon full
                  – Lori Knowles, Toronto Sun,
                           November 25, 2007
“After a hard day of classes where do you
like to go for dinner in Daytona Beach?
Bubba Gump Shrimp Co. tops my list of fun
restaurants. The servers are funny, the décor
is total Forrest Gump, and after dinner you
can take a stroll on the beach – but not before
enjoying fresh seafood while trying to answer
the Forrest Gump trivia questions your server
                             – Heather Larson,                               PRSRT STD
              Go! (AirTran Airways magazine)                                 U.S. Postage
                      September/October 2007
“If you just can’t bear a vacation without a                                 Daytona Beach, FL
beach, that’s not hard to find in Daytona.
This is the kind of place you can pack the
                                                                              Permit #103
family in the minivan and head to Central
Florida for a frenzy of sandcastles and            126 East Orange Avenue
sunburns. Families can fan out in every
direction to take in historic sights, fun-filled   Daytona Beach, FL 32114
theme parks or a day of fishing.”
                                – Diane Cowen,
              Tribune-Review (Pittsburgh, PA),
                              October 21, 2007
“The Museum of Arts & Sciences is so cool
you practically have to salt the sidewalks and
chip your way in with ice picks. So what if it’s
a drive of four hours-plus from Miami? Go.”
                               – Ron Wiggins,
              Cox News Service/Miami Herald,
                             November 4, 2007

Shared By: