December 2007/January 2008
VISIT FLORIDA Reports Increase in
US Airways Returns To DBIA Third Quarter Visitation – PAGE 2
CVB Hosts Its First-Ever
at 11:45 a.m. The second flight from
Charlotte will depart at 3 p.m., arriving in “Mancation” Media Tour – PAGE 3
Daytona Beach at 4:45 p.m. The third daily Doe Anderson to Present New
On December 3, U.S. Congressman John flight will depart Charlotte at 8 p.m., and Destination Marketing Campaign at
Mica announced US Airways will begin arrive in Daytona Beach at 9:45 p.m. Next HAAA Meeting – PAGE 3
non-stop service from Daytona Beach The first flight will leave Daytona ••••••••
International Airport to Charlotte, N.C. Hospitality Industry Takes Part In
Beach at 8:30 a.m., and arrive in Charlotte Healthy Holiday Helpers Food Drive
later this winter. at 10:15 a.m. The second flight will depart
The nonstop service to Charlotte Douglas PAGE 4
Daytona Beach at 12:30 p.m. and will ••••••••
International Airport will begin Feb. 1. arrive in Charlotte at 1:15 p.m. The final Kudos! Kudos! – PAGE 4
The service includes three daily roundtrip daily flight will depart Daytona Beach ••••••••
flights from Daytona Beach to Charlotte. at 5:30 p.m., arriving in Charlotte at Bureau Talks Tourism to Residents
Charlotte is an important hub for US 7:15 p.m. PAGE 4
Airways, with numerous domestic ••••••••
The aircraft will be an AirTran to Launch Seasonal
and international connections. US EMB 175, and has
Airways operates 522 daily flights. Nonstop Service to New York City
seating for 86 passen- on February 14 – PAGE 5
“Daytona Beach International gers. The EMB 175 is ••••••••
Airport (DBIA) is thrilled to have US known for modern style, Sample Consumer Media Schedule
Airways serving our community comfort and fuel effi- Domestic & International
again,” said Dennis McGee, ciency, and is one PAGE 6
Director of Aviation for DBIA. of the newest com- ••••••••
Visit Florida Welcome
“US Airways accounted for more mercial passenger Center Promotions – PAGE 6
than 100,000 passengers per planes in use today. ••••••••
year when they were with us in US Airways was Daytona Beach Area CVB Partners With
the 1980s and 90s, and had excellent one of the original (signatory) carriers at Space Coast to Host Orlando Reception
passenger loads. The new service to Daytona Beach when the terminal opened PAGE 6
Charlotte will provide our community ••••••••
in 1992. Travelers can begin booking HAAA & CVB Meeting Schedule
numerous additional air travel options.” flights today. Booking is available on PAGE 6
The first daily flight will depart Charlotte usairways.com or by calling 800-428-4322. ••••••••
at 10 a.m. and arrive in Daytona Beach Web Watch – PAGE 7
New Members Join A&E Committee
Got Toys? ••••••••
Conte Appointed to Local Boards
Toys for Tots is seeking toy donations for New CVB Members – PAGE 7
local children in need and you can help! ••••••••
Toy donations can be dropped off at the CVB Sales Outreach – PAGE 7
CVB, 126 E. Orange Avenue, through ••••••••
December 22 during regular business hours Quotable Quotes – PAGE 8
Monday-Friday 9 a.m. to 5 p.m. ••••••••
Industry Indicators – PAGE 8
w w w. d a y t o n a b e a c h c v b. o r g
Larry Fornari, Chair
Blaine Lansberry, Vice-Chair
Ocean Walk Development Co.
Reports Increase in Third Quarter Visitation
Perry’s Ocean Edge Resort The total number of tourists visiting Florida during the third quarter of 2007
Manoj Bhoola increased by 4.8 percent compared to the same period in 2006 according to preliminary
Elite Hospitality data released by Visit Florida, the state’s official tourism marketing corporation.
Gary Brown From July 1 through Sept. 30, 2007, 21.1 million people visited Florida. Visit Florida
Sun Viking Lodge
reports that data collected at Florida’s 14 major airports showed a 9.3 percent increase
Daytona International Speedway in people boarding planes in the third quarter of this year compared to the same
George Karamitos quarter in 2006. The average daily room rate for January through September was up
Maui Nix 5.7 percent, while hotel occupancy is down 2.8 percent in the first nine months of the
Gary Libby calendar year.
Florida Arts Council
In the third quarter of 2007 (July through September) Americans were 93.7 percent
Jim Merrill of total visitors, while overseas visitors accounted for 5.1 percent of the total and
Hilton Daytona Beach Oceanfront Resort
Canadian visitors made up the other 1.2 percent. Canadian travel to Florida during
Ocean Waters Management
the third quarter of 2007 reflected a 6.8 percent overall increase when compared to the
• • • • • • • • • • • • • • • • •
same time in 2006.
Tourism is one of Florida’s top industries. In 2006 alone, $65 billion was
DBACVB BOARD OF DIRECTORS
generated from tourism-related expenditures. This funding helps build roads,
Jim O’Shaughnessy, Chair
Halifax River Yacht Club
support schools and pay for other vital programs. Visit Florida, led by the Florida
Chris Fagan, Vice-Chair Commission on Tourism, successfully drives the Sunshine State’s tourism industry.
Ramada Inn Speedway “We are out there, in the face of the traveler. Florida has continued to improve its
Frank Molnar, Secretary-Treasurer product, and we market what we are as well as how affordable we are,” said Nicki E.
Shoreline Inn and Suites Grossman, Vice-Chairman of the Florida Commission on Tourism and president of the
Larry Fornari Greater Fort Lauderdale Convention and Visitors Bureau. “This news is a great incentive
to keep selling.”
Hotel Motel Association of Volusia County In an effort to further increase tourism and further fuel Florida’s economy,
• • • • • • • • • • • • • • • • • Visit Florida has two new major projects on the immediate agenda – a nationwide
advertising campaign and a revamped consumer web site, www.visitflorida.com.
Sharon Mock, President & CEO In the first quarter of 2008, the Sunshine campaign will debut, which includes
Janet Kersey, CFEE, CDME
Visit Florida’s first broadcast network television campaign. The campaign includes print,
Executive Vice-President & COO online and television advertising tailored to the general, African-American and Hispanic
Jacque Beckley, Executive Assistant markets. Each commercial speaks specifically to the target audiences, while conveying
Sharon Bernhard, Executive Assistant the universal message that Florida is the Sunshine State.
Tangela Boyd, Sr. Publicity Manager Visit Florida is planning to launch the radically enhanced consumer web site, www.vis-
Lori Campbell-Baker, APR, itflorida.com, this winter. The site includes a vast array of rich media content, blogging,
Director of Communications image and video sharing, consumer reviews and ratings, all in a highly
Nick Conte, Director of Internet Services intuitive, personalized, and integrated format for users.
Brian Daugherty, Information Services Specialist
Footage utilized on the site is shot and edited using a mobile studio – the Open
Mistie Delcher, Receptionist/Finance Assistant
Florida RV, which is a 36-foot recreational vehicle customized for Visit Florida and
Sally Gardiner, Director of Convention Sales
wrapped in unmistakable Florida style.
Liz Grindell, Director of Accounting Services
Tara Hamburger, “This latest evolution embraces the hottest technology to further enhance users’
Sales Manager, Meetings & Conventions online travel planning experience, going way beyond simple listings of information and
Courtney Hewlett, Sales Assistant, static imagery, to engage travelers through meaningful experiences and relationships,”
Travel Industry Sales & Golf Daytona Beach said Leon Corbett, Visit Florida’s director of advertising and direct marketing. “The web
Jennifer Kies, Information Services Manager site offers a combination of extensive rich media and travel planning tools unlike any
Sandy Lucania, Director of Travel other destination marketing organization site in the country.”
Industry Sales/Golf Daytona Beach
Nikki Malloy, Advertising Coordinator
Visitation numbers over the past year have fluctuated against the onslaught of
competitor advertising programs. Visit Florida points to the television campaign and
Internet & Communications Assistant new web site as a response to an increasingly competitive market place.
Roxanne Olsen, “Other states have learned what Florida has long known to be true. Tourism can drive
Director of Membership & Promotions a state’s economic engine,” said Grossman. “We need to push harder than ever with the
Jenny Parker, Mail Center Manager message that Florida is the premier vacation and meeting destination.”
Deborah Ryan, Visitor Services Manager
Jennifer Tait, Convention Services Manager
2 G o l f D a y t o n a B e a c h We b S i t e …
CVB Hosts Its First-Ever “Mancation” Media Tour
Seizing on the growing popularity of “mancations” and Canada – all of which are great feeder markets for
the Daytona Beach Area CVB hosted its first-ever Daytona Beach tourism.
mancation-themed media familiarization tour titled – While in the area, the group visited the following
Daytona Beach: The Original Mancation. attractions: Daytona InternationalSpeedway/Daytona
Not quite sure what a mancation is? Well, an Urban 500 Experience; Speed Park Motorsports; Daytona
Dictionary definition describes it as men engaging in Beach Kennel Club; Destination Daytona and
masculine activities such as sports and camping with- Jackie Robinson Ballpark. The group also had the
out the presence of girlfriends or wives in order to get opportunity to practice their golf swing with private
in touch with their male primal roots. Actor Vince instruction at LPGA International; kayak on Spruce
Vaughn helped popularize the term in the romantic Creek; go on a deep-sea fishing adventure aboard
comedy, The Break-Up. Critter Fleet; and enjoy an early morning guided
Coordinated by the communications department backwater fishing excursion on the Tomoka River. In
with assistance from the Georgia Turner Group, addition, the group was pampered with their choice
the media tour was held on Nov. 12-16. Six travel of either a gentlemen’s facial or a Swedish massage at
writers participated, representing notable publica- Ocean Waters Spa.
tions and publishing groups such as Group Tour The Plaza Resort & Spa served as the media tour’s
Magazine, Independent Newspapers of Illinois and host hotel. Many thanks to all of the CVB’s partners
Y’all magazine. The writers traveled from Illinois, who helped to make this media tour a success!
Pennsylvania, Michigan, Indiana, Florida, Mississippi
Doe Anderson to Present New Destination
Marketing Campaign at Next HAAA Meeting
Doe Anderson, the advertising agency of record for the
Daytona Beach Area Convention and Visitors Bureau, will
present the destination’s new advertising campaign at the
December 18th meeting of the Halifax Area Advertising
Authority. The meeting will take place at the Daytona
Beach Area CVB, 126 E. Orange Avenue, beginning at 3 p.m.
During the meeting, Doe Anderson will unveil new
television and print creative, which utilize the destination’s
new branding tagline “Way More than a Beach.”
See you there!
w w w. G o l f D a y t o n a B e a c h . c o m 3
Hospitality Industry Takes Part In
Healthy Holiday Helpers Food Drive
The Daytona Beach Area CVB, along with members of the area’s hospitality
industry, is taking part in the Volusia County Health Department’s annual Healthy
Holiday Helpers Food Drive. The food drive solicits donations for the Second Harvest
Food Bank, which helps to feed local families in need.
The food drive is highlighted by a Food Caravan that begins at Daytona
International Speedway. The Food Caravan will take place on Dec. 18 at 11 a.m.
NASCAR driver Mike Skinner will be on-hand at the speedway staging area, and will
lead the caravan through town in the 50th Anniversary Daytona 500 pace car.
The CVB is currently collecting food items for this event. If your business would like to participate, contact Lori
Campbell Baker at 386.255.0415 x 130.
Congratulations to the following hospitality industry James Gates Distinguished Service Award. Nalley, a
businesses and employees: combat veteran, is responsible for hiring many of the
Tammy Lowe was recently named the Front Desk former soldiers. In addition, the company also recently
Agent of the Year by the Hotel Motel Association of donated $50,000 to the STAR Family Shelter in Daytona
Volusia County. Tammy is a Guest Service Agent at the Beach. The money is part of a five-year, $250,000
Hilton Garden Inn - Daytona Beach Airport. commitment to the shelter and will be used for daily
operations and payment on the shelter’s mortgage. The
Ocean Waters Management was honored as Employer Homeless Coalition, which operates the shelter, will also
of the Year by Members of Veterans of Foreign Wars, Post use the money for matching state grants.
3282. The award recognizes local businesses for hiring
veterans and helping them adjust to civilian life. The Seaside Music Theater was named Florida’s Best
hospitality company employs more than 50 veterans. Professional Theater by readers of Florida Monthly
Stephen Nalley, an Ocean Waters employee, received the magazine.
Bureau Talks Tourism to Residents
The Daytona Beach Area CVB continues to inform local residents about the
latest news and happenings in the area’s tourism industry with a new
e-newsletter for residents, Halifax Happenings.
Distributed monthly to the CVB’s resident e-mail database, Halifax
Happenings informs residents on local activities, festivals and events taking
place throughout the area. The first edition was distributed in October.
The CVB also continues to communicate with residents via its printed
Tourism Talk newsletter. Distributed twice a year, the newsletter reaches
10,000 residents. The fall/winter edition was distributed in October
featuring information on tourism’s positive economic impact on the
Daytona Beach community. Produced in-house by communications staff,
the newsletter can be viewed online in the Community section of
4 F i l m D a y t o n a B e a c h We b S i t e …
to Launch Seasonal Nonstop Service
to New York City on February 14
A Valentine’s Day gift is in store for area travelers. Beginning February 14, the new seasonal nonstop
AirTran Airways announced it will offer daily season- service will depart Daytona Beach at 12:50 p.m.,
al nonstop jet service between Daytona Beach Inter- arriving at LaGuardia Airport at 3:25 p.m. The
national Airport and New York’s LaGuardia Airport inbound flight from LaGuardia will depart New York at
beginning Feb. 14. Flights can be booked now at 1:10 p.m., arriving in Daytona Beach at 3:55 p.m.
airtran.com. No ending date has been specified for this new non-
“This is very significant for our community,” said stop service.
DBIA Director of Aviation Dennis McGee. “Nonstop Daytona Beach International Airport, in cooperation
service to LaGuardia will be of great benefit to the with the Daytona Beach Area Convention and
entire region.” McGee further commented that numer- Visitors Bureau, the Southeast Volusia Advertising
ous local residents have family, friends and business Authority and the West Volusia Advertising
connections in the New York City area, and they Authority, plans to conduct an extensive advertising
will benefit from this new, nonstop service. New York’s and marketing campaign to better inform the public
LaGuardia Airport is a centrally located downtown of the availability of the new low-fare nonstop service
airport with excellent proximity to Connecticut, Long and to promote traffic on the route. For more details,
Island and New York City. visit www.flydaytonafirst.com.
w w w. F i l m D a y t o n a B e a c h . c o m 5
Sample Consumer Daytona Beach Area CVB Partners With Space
Media Schedule Coast to Host Orlando Reception
Domestic & International
DEC 2007 / JAN / FEB 2008
PRINT SCHEDULE DEC JAN FEB
AAA Home & Away X X
Budget Travel X
Dreamscapes X X X
Ohio Magazine X
Southern Living X
Travelocity.com X X On October 4, the Daytona Beach Area CVB and the Space Coast Office of
Tourism sponsored an appreciation reception for 44 Orlando-based receptive
BROADCAST SCHEDULE tour operators at Seasons 52 in Orlando. Twenty-four Daytona Beach area and
Space Coast hospitality partners took part in the event. Pictured at
Per Inquiry the event are (l to r): Paula Giammanco of Expedia; Tom Delaney of Elite
National Cable Hospitality; CVB Director of Travel Industry Sales Sandy Lucania; and Chris
Wasman of Expedia.
Visit Florida Welcome
Each month, the CVB participates in
HAAA & CVB Meeting Schedule
promotional programs at the Visit December 13 – Travel Industry Sales Committee
Florida Welcome Center located at 9 a.m. – Daytona Beach Area CVB, 126 E. Orange Avenue.
the Yulee intersection on Interstate Second floor boardroom.
95. During specific promotional
periods, Welcome Center Represen- December 13 – Golf Daytona Beach Committee
tative Marlene Smith staffs the 3:30 p.m. – Daytona Beach Area CVB, 126 E. Orange Avenue.
Daytona Beach booth. All Daytona Second floor boardroom.
Beach area hotels and attractions
are invited to participate in the December 18 – Advertising/Internet Advisory Committee
promotions by supplying informa- 9 a.m. – Daytona Beach Area CVB, 126 E. Orange Avenue.
tion for distribution. A nominal fee Second floor boardroom.
is required for participation. To learn
how your business can participate, December 18 – Halifax Area Advertising Authority
contact CVB Director of Membership 3 p.m. – Daytona Beach Area CVB, 126 E. Orange Avenue.
& Promotions Roxanne Olsen Second floor boardroom.
at 386.255.0415, ext. 114 or
email@example.com. February 6 – Arts & Entertainment Committee
3 p.m. – Daytona Beach Area CVB, 126 E. Orange Avenue.
Upcoming Daytona Beach Second floor boardroom.
Welcome Center Promotions
February 21 – Meetings & Conventions Committee
December 21-22 8:30 a.m. – Museum of Arts & Sciences,
December 28-30 352 S. Nova Road, Daytona Beach.
January 18 For more information, contact the Daytona Beach Area Convention and
January 28 Visitors Bureau at 386.255.0415 or visit www.daytonabeachcvb.org.
6 V i s i t o r I n f o r m a t i o n We b S i t e …
Conte Appointed to
CVB Director of Internet Services
Monthly Fast Facts Nick Conte has been appointed to
serve on the Volusia County Beach
www.DaytonaBeach.com Advisory Board and as chairman of
the City of Deltona’s Economic
Unique Page Views Development Board.
Visitors (Impressions) Most Popular Pages Nick Conte
September 65,923 320,997 1. Where to Stay
2. What to See & Do
October 67,831 326,217
3. Calendar of Events
1. Where to Stay
New CVB Members*
2. Calendar of Events
The CVB welcomes each of the following new and returning
3. What to See & Do businesses to its membership program:
Attractions: Back Country Charters
New Members Join Nature Adventures of Daytona
Accommodations: Live Oaks Inn • Riverside Condo
Restaurants: Down the Hatch Restaurant
A&E Committee Hyde Park Restaurant Group
Thai Spice Restaurant
Two new members have joined the CVB’s Arts & Other: Daytona Orlando Airport Shuttle
Entertainment Advisory Committee. Scrapbooks & Cravings
Britney Simons of the Daytona Beach Residence Inn and
*As of November 30, 2007
Kris Lagassee of the LaQuinta Inn & Suites joined the
committee in November. CVB members receive industry leads, this bi-monthly
The purpose of the Arts & Entertainment Advisory newsletter, free listings in various publications, sales and
Committee is to promote quality events and activities marketing opportunities, and much more. There is no
with cultural and/or heritage themes. The committee serves charge for tourism-related businesses to become a CVB
in an advisory capacity to the CVB’s Tourism Events member. For more information, contact CVB Director of
Department to develop and implement a cohesive and
inclusive program of work that benefits the Greater Daytona Membership & Promotions Roxanne Olsen at 386.255.0415,
Beach Area as a whole. ext. 114 or firstname.lastname@example.org.
CVB Sales Outreach
The CVB actively sells the Daytona Beach area as a preferred destination to meeting planners, travel agents, tour
operators, consumers and travel media through trade promotions and familiarization tours.
DATE EVENT LOCATION STAFF ATTENDING
Dec. 11 Holiday Showcase Chicago, IL Sally Gardiner
Jan. 7-8 Receptive Tour Operator Fam Tour Daytona Beach, FL Sandy Lucania
Jan. 10-12 Receptive Services Association of America St. Petersburg, FL Sandy Lucania
Jan. 13-16 Professional Convention Mgmt. Assn. Seattle, WA Sally Gardiner
Jan. 18-21 Cincinnati Travel, Sport, & Outdoor Show Cincinnati, OH Roxanne Olsen
Jan. 27-29 FLORIDA HUDDLE Tampa, FL Sandy Lucania
w w w. d a y t o n a b e a c h . c o m 7
“But after two days of hard and fast theme
parking, we decamped for the more tradition-
al delights of Daytona Beach, only an hour
away. Known throughout the world for its
NASCAR race track, the Daytona Speedway,
the area has plenty more going for it. We
stayed in the beachfront Plaza Resort, where
it is a 30-second walk to the gorgeously
clean, firm golden sands.”
– Stuart Brennan, Manchester Evening News
(Manchester, England), October 20, 2007
“It’s a steamy, sun-drenched day on Florida’s
Daytona Beach, but the breeze off the sea is
keeping the temperature just right – perfect
for the crowds gathered for Ebenezer’s
release. Ebenezer is a sea turtle – a wild
Kemp’s Ridley sea turtle – not much larger
than a football, with a creamy green face,
slanted eyes and wiggling fins. For the first
time in months he’s seeing the sea, and
he’s excited to get into it. Ebenezer, as in
Ebenezer Scrooge, arrived at Daytona’s
Marine Science Center (MSC) last Christmas
with extensive head injuries – the victim of a
shark attack. Kind-hearted rescuers whisked
him into the centre’s animal rehab facility
where experts patched him up, nursed
him back to fine swimming form and pledged
to release him back into the sea upon full
– Lori Knowles, Toronto Sun,
November 25, 2007
“After a hard day of classes where do you
like to go for dinner in Daytona Beach?
Bubba Gump Shrimp Co. tops my list of fun
restaurants. The servers are funny, the décor
is total Forrest Gump, and after dinner you
can take a stroll on the beach – but not before
enjoying fresh seafood while trying to answer
the Forrest Gump trivia questions your server
– Heather Larson, PRSRT STD
Go! (AirTran Airways magazine) U.S. Postage
“If you just can’t bear a vacation without a Daytona Beach, FL
beach, that’s not hard to find in Daytona.
This is the kind of place you can pack the
family in the minivan and head to Central
Florida for a frenzy of sandcastles and 126 East Orange Avenue
sunburns. Families can fan out in every
direction to take in historic sights, fun-filled Daytona Beach, FL 32114
theme parks or a day of fishing.”
– Diane Cowen,
Tribune-Review (Pittsburgh, PA),
October 21, 2007
“The Museum of Arts & Sciences is so cool
you practically have to salt the sidewalks and
chip your way in with ice picks. So what if it’s
a drive of four hours-plus from Miami? Go.”
– Ron Wiggins,
Cox News Service/Miami Herald,
November 4, 2007