About Ocean Blue
Ocean Blue is the ultimate dessert stop. Whether ask if you would like to sample some of our creamy
you’re looking for a refreshing sorbet decked-out yogurt teaming with live cultures or maybe a re-
with fresh fruit, or a rich cup of yogurt pooling with freshing non-dairy sorbet. Sample as many of our
chocolate and caramel we have it! For those of amazing flavors as you please before deciding.
you looking for something extra healthy may we Don’t forget to hit the “Creation Station” where
suggest Acai, to which we add Indian Gooseberry you will find a multitude of toppings to finish off
(rich in anti-oxidants) and Omega-3! Don’t want your custom dessert.
to get out of your car, some of our locations offer
curbside “to go” service. No time to bake, take one Committed to providing you with the best possible
of our yogurt pies home and impress your guests! customer service and highest quality ingredients are
what set Ocean Blue apart from the other guys. You
When visiting an Ocean Blue store you will be won’t find any artificial stiffeners or gums here, so
greeted by one of our personalized lifeguards. you wont be left with that unpleasant aftertaste.
They aren’t there to protect you from drowning but Every time you enjoy Ocean Blue Frozen Yogurt,
to help you create your perfect treat. They might your tummy will thank you for the millions of live
cultures which aid in a healthy digestive tract. Sug-
ar highs and lows are a thing of the past when you
eat dessert here, since all of our yogurt and non-
dairy sorbets are sweetened with natural fruit sugar
(Fructose, not high fructose corn syrup).
Everyone loves a great tasting dessert and the com-
binations you can create are endless. Recent dis-
coveries have been: Peanut Butter and Jelly (Peanut
Butter and Boysenberry sorbet swirled), Key Lime
Pie (Key Lime Tart and graham cracker crumbs) and
Cream-sickle (Vanilla & Orange Sorbet swirled). If
you come up with a new combination, let an Ocean
Blue Lifeguard know and we just might feature it!
With so many toppings and flavors to choose from
a new discovery is right around the corner.
One taste and you’ll never forget the name; it’s the
yogurt that will cover the planet like a wave, an
“Ocean Blue” wave.
About Ocean Blue
Frozen yogurt is enjoyed around the world and • Practical, hands-on Training
U.S. sales have increased annually. With millions • Innovative, contemporary concept
of consumers looking to make healthier lifestyle • New flavors created often, with franchisee and
choices, offering a product that not only has health customer input in mind
benefits, but also tastes delicious is a great asset. • Product that appeals to health-conscious consum-
Newer technologies and innovative flavors make ers
• On-going support
this industry exciting.
• A strong desire to help all franchisees succeed
in ownership of an Ocean Blue Frozen Yogurt™
• The frozen dessert market is expected to grow franchise
by more than $4 billion to a total of $27.6 bil-
lion by 2012. (Source: The U.S. Market for Ice
Cream and Related Frozen Desserts/Packaged
• In 2006, total U.S. sales of ice cream and fro-
zen desserts reached nearly $23 billion. Of that
total, $13.9 billion was spent on “away from
home” frozen dessert purchases, such as scoop
shops, food service, and other retail sales out-
lets..(Source: 2007 Dairy Facts/International
Ice Cream Association)
• U.S. yogurt sales more than doubled, to $5 bil-
lion, from 1998 to 2006. (Source: Euromoni-
Creamy Tart Milk Chocolate Non Fat
California Tart Sorbet Vanilla
Obesity and high fructose corn syrup
The number of Americans who are obese has quadrupled in recent
years, a study shows. At the same time, high fructose corn syrup
consumption has risen at parallel rates.
Pounds Consumed: Obesity: Bars
80 The graph traces track the increased
pounds average number of percentage of obese 35%
pounds of high fructose Americans age 20 years
corn syrup consumed and older, for available
70 by Americans each year years studied. 30
‘76 ‘78 ‘80 ‘82 ‘84 ‘86 ‘88 ‘90 ‘92 ‘94 ‘96 ‘98 ‘00
Source: Centers for Disease Control, American Obesity Association, Chronicle research
Blood sugar response to fructose and glucose
Unlike glucose, fructose does not cause marked hyperglycemia fol-
lowed by a sharp decline in blood sugar level. (Adapted from Olef-
Serum Glucose (mg/100ml)
0 30 60 120 180
*Fructose and Glucose Ingestion and Muscle Glygogen Use During Submaximal Exercise. L. Levine, W.J. Evans, et al., Journal of Applied Physiology: 55 (6) 1767-1771, 1983.
Our Acai yogurt is not only Comparison of ORAC Values
loaded with live cultures, it (Oxygen Radical Absorbance Capacity)
has another superfruit, Indi-
ORAC measures the scavenging capacity of an antioxidant
an Gooseberry plus the es-
compound against cell-damaging free radicals.
sential fatty acid Omega-3.
Combined, these make a Fruit Extracts H-ORAC*
power packed treat that no
one else offers. Here are Indian Gooseberry 1770
some of the benefits: Acai 997
• Lowers Stress Cranberry 93
• Promotes Sound Sleep Plum 63
• Increases Energy Levels Blueberry 62
• Improves Liver Health
• Increases Focus
• Help’s Depression
• Reduces Risk of Cancer Strawberry 36
• Can help ADHD Apple 27
*Data expressed as pmole of trolox equivalent/g.
References: X, Wu et al, J Agri Food Chem, 52, 4026-37, 2004; A.G, Schauss at al, J Agri Food Chem, 54(22), 8604-10, 2006.
H-ORAC value for Capros* (Indian Gooseberry) was determined by Brunswick Laboratories, a third-party commercial laboratory
that developed the patented ORAC assays used in the above references.
Tart Chocolate Sorbet
California Peanut Butter
Peach Double Fudge
Key Lime Custard
Boysenberry Caramel Pecan
Franchise Fee $35,000
Leasehold Improvements & Computers $50,000 to $500,000
Equipment and Signage $50,000 to $200,000
Opening Inventory $50,000 to $70,000
Permits, Real Estate, Rent & Deposits $4,000 to $30,000
Training $600 to $6,000
Pre-Opening $0 to $15,000
Insurance $1,000 to $2,200
Working Capital $60,000 to $80,000
Total $245,600 to $938,200
Franchise Fee - Compensates Ocean Blue Frozen Yogurt™ for materials and services related to
start-up, use of trademark, proprietary information, manuals, training, marketing materials,
business forms, professional consultation, and other support and administrative activities.
Leasehold Improvements – This depicts the costs you should expect to incur to complete the
build out of your location.
Computers – Our current hardware requirements ensure you will have the technological ability to
operate your franchise efficiently. You must also maintain a high-speed Internet connection, such
as cable, DSL, or fractional T1 (no ISDN), and a custom Ocean Blue Frozen Yogurt™ software
Permits, Real Estate, Rent & Deposits – Required payments for business licenses and permits,
facility rental, security deposits, and various other utility and insurance premium pre-payments as
required on an individual basis.
Training – Expense related to training-related travel including meals and lodging.
Pre-Opening – Professional fees, opening expenses, and Grand Opening advertising.
Insurance – You must obtain and maintain the specific insurance coverage that we require and
satisfy other insurance-related obligations that may be regulated by your state or local
Working Capital – Funds allocated for various other expenses regarding start-up and marketing
costs, as well as an initial deficit reserve.
On-going Franchise Fee – Ocean Blue Frozen Yogurt™ receives a monthly royalty of 6% of gross
Advertising – Ocean Blue Frozen Yogurt™ may collect a monthly advertising fee in the amount of
3% of gross sales to support the development and maintenance of a professional marketing plan
for discretionary regional and local market areas.
Example Floor Plan