le a te view: Googl Panda Updat Overv ng e’s en unched, Accordin to Google official blog post whe Panda lau This upd ned ce f lity ites date is design to reduc rankings for low-qual sites—si which are low-value add e s, her s not for users copy content from oth websites or sites th at are just n very use eful. At the same e nkings for high-quality sites—sites with origi time, it will provide better ran h s t inal content and informati such as research, in- ion r rts, ful and -depth repor thoughtfu analysis a so on. y, Basically Panda upd esigned to target pages that aren’t necessarily spam but a dates are de aren’t ality. This was the first ever penalty that went af “thin con great qua e fter ntent,” and th sites that were he est rst hit harde by the fir Panda update were co s hy ontent farms (hence wh it was orig ed ginally calle the u ere uld Farmer update), whe users cou publish dozens of lo keyword stu ow-quality, k s uffed articles that ittle to no re value for the reader. Many publi offered li eal r d e ishers would submit the same article to a bunch of hese th ontent co farms f ust ju to get extra links. l Panda is a site wide penalty, wh t hich means that if “enou ecific numbe pages of your ugh” (no spe er) f e in y site . site were flagged for having thi content, your entire s could be penalized. Panda was alsos appers (sites that would republish ot intended to stop scra r ny’s content) from outran ther compan ) nking nal the origin author’s content. n P tes r tes. Here is a breakdown of all the Panda updat and their release dat If your s c site’s traffic took h o hance it was flagged by Panda a major hit around one of these times there is a good ch s 1. Pan nda 1.0 (aka the Farm mer Updaate) on February 24th 2011 da h 2. Pand 2.0 on April 11th 2011. (P Panda impa acts all English spea aking coun ntries) 3. Panda 2.1 on May 9th 2011 or so 4. Panda 2.2 on June 18th 2011 or so. 5. Panda 2.3 on around July y 2nd 22 2011. 2 6. P Panda 2.4 n in Auguust 20 11(Panda goes ional) internati 7. Panda 2.5 n on September 28th 8 2011 8. Panda 2.5.1 on October r 9th 2011 th 2011 9. Panda 5.2 2.5 on October 13 1 10. Panda 2.5..3 on o October 0th 19/20 2011 th 2011 11. Panda 3.1 on November r 18 1 12. Panda 3.2 on about Januaary 15th 1 2012 13. Panda 3.3 on about February 26th 2012 14. Panda 3.4 on March 23rd 2012 15. Panda 3.5 on April 19th 2012 Search Engine Land recently created this great Google Panda update infographic to help walk site owners through the many versions of the Google Panda updates. Many site owners complained that even after they made changes to their sites in order to be more “Panda friendly,” their sites didn’t automatically recover. Panda updates do not happen at regular intervals, and Google doesn’t re-index every site each time, so some site owners were forced to deal with low traffic for several months until Google got around to re-crawling their website and taking note of any positive changes. Google Penguin Update Overview: The Google Penguin Update launched on April 24. According to the Google blog, Penguin is an “important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.” Google mentions that typical black hat SEO tactics like keyword stuffing (long considered webspam) would get a site in trouble, but less obvious tactics (link incorporating irrelevant outgoing links into a page of content) would also cause Penguin to flag your site. Says Google, Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in webspam tactics to manipulate search engine rankings. Site owners should be sure to check their Google Webmaster accounts for any messages from Google warning about your past spam activity and a potential penalty. Google says that Penguin has impacted about 3.1% of queries (compared to Panda 1.0’s 12%). If you saw major traffic losses between April 24th and April 25th, chances are Penguin is the culprit, even though Panda 3.5 came out around the same time. Unfortunately, Google has yet to outline exactly what signals Penguin is picking up on, so many site owners that were negatively impacted are in the dark as to where they want wrong with their onsite SEO. Many in the SEO community have speculated that some contributing factors to Penguin might be things like: 1. Aggressive exact-match anchor text 2. Overuse of exact-match domains 3. Low-quality article marketing & blog spam 4. Keyword stuffing in internal/outbound links It’s important to remember that Panda is an algorithm update, not a manual penalty. A reconsideration request to Google won’t make much a difference–you’ll have to repair your site and wait for a refresh before your site will recover. As always do not panic if you are seeing a down turn in traffic, in the past when there is a major Google update like this things often rebound. If you do think you have some sort of SEO penalty as a result of either the Google Panda or Google Penguin updates, please contact your SEO service provider to help or start trouble shooting.