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Billboard In our advertisement, I want to introduce our billboard. First, we will design this billboard, in this billboard, it will have our company’s logo, and our company’s spokesperson—Deng Yaping. Also have our slogan that “confidence starts here” and some picture about Ping pong game. Why I put these things in our billboard, first logo will can let everybody our company know our company. Secondly, our spokesperson—Deng Yaping is a very famous person, if you like sports you will know her. So everybody will know our product is good. Third, our slogan is “confidence starts here”, the meaning everybody will easily understand, if you don’t have confidence in sports, you just use our company’s things, you will get confidence. Last one, I will put our billboard beside with gym. The reason is our target market is sports players, if people like sports, you will go to gym often, you will see it again and again, when you want to buy some sport things, you will think our product first, and maybe you will buy it. We also need to make sure everybody will see it, so we will put some neon beacon on our billboard, if like that way, when people come there, the neon beacon will attract them first, second they will be attracted by our billboard. Our intent is brand awareness, when they our billboard, they can see our company’s product clearly, our appeal is emotional appeal. So when people see our slogan and our spokesperson—Deng Yaping we all know Deng Yaping play Ping-Pong very good. She was short, can’t easy to play it when she starts to play, but she wants to prove she is the best one, she works very hard. Finally, she gets successful. So when people know she or see her, they will think everything is possible, when they see Deng Yaping use our product play it, they will all try it.
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