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									MIDPENINSULA REGIONAL OPEN SPACE DISTRICT

2012 Mount Umunhum Survey

Topline Report
  n=505
  15-minutes
  Likely November 2012 Voters
  Adults 18+ (Campbell, San Jose, Santa Clara)

August 8, 2012




www.godberesearch.com

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Godbe Research
Midpeninsula Regional Open Space District 2012 Mt Umunhum Survey



METHODOLOGY

    The Midpeninsula Regional Open Space District commissioned Godbe Research to conduct
    a survey to assess public awareness of the District and Mount Umunhum, as well as gauge
    preferences for cleanup and restoration of the Mount Umunhum area. The survey was also
    designed to: (a) assess importance of local issues; (b) prioritize potential projects to be
    funded based on voter reception; and (c) test the influence of project costs on potential
    support for the various options.

Survey Methodology
    Overall, 505 residents in the Midpeninsula Regional Open Space District and adjacent
    South Bay Cities completed the survey (404 likely November 2012 voters within the District,
    representing 293,860 likely voters within the District; and 101 additional residents in San
    Jose, Campbell and Santa Clara). The error rate is plus or minus 4.9% for the District
    sample. Interviews were conducted from July 26 through July 30, 2012. The average
    interview time was approximately 15 minutes.
    Once collected, the sample of voters was compared with the respective voter population in
    the District to examine possible differences between the demographics of the sample and
    the actual universe of voters. The data were weighted to correct these differences, and the
    results presented are representative of the voter characteristics of the Midpeninsula
    Regional Open Space District in terms of gender, age, political party type, and election
    timing. Similarly, the sample in the adjacent cities was weighted based on US Census data
    for gender, age and ethnicity.

Questionnaire Methodology
    To avoid the problem of systematic position bias, where the order in which a series of
    questions is asked systematically influences the answers, several questions in the survey
    were randomized such that the respondents were not consistently asked the questions in
    the same order. The series of items in Questions 1, 10, 11, 12, and 13 were randomized to
    avoid such position bias. Question B allowed the voters surveyed to mention multiple
    responses and may sum to more than 100.

Mean Scores and Rounding
    In addition to the percentage breakdown of responses to each question, results for the
    questions relating to issues of importance (Q1) and project components (Q11 and Q12)
    include mean scores. For example, to derive the overall importance of a feature of the
    measure (Q1), a number value is first assigned to each response category (in this case,
    “Extremely Important” = +3, “Very Important” = +2, “Somewhat Important” = +1, and “Not at
    all Important” = 0). The number values that correspond to respondents’ answers were then
    averaged to produce a final score that reflects the overall importance of that issue. The
    resulting mean score makes the interpretation of the data considerably easier. Responses of
    “Don’t Know” (DK/NA) were not included in the calculations of the mean scores for any
    question.
    Conventional rounding rules are used in this report (.5 or above was rounded up, and .4 or
    below was rounded down). As a result, the percentages may not add up to 100 percent.




Topline Report                                      August 8, 2012                    Page 2 of 16
Godbe Research
Midpeninsula Regional Open Space District 2012 Mt Umunhum Survey



IMPORTANCE OF LOCAL ISSUES

1. I’d like to ask you about a number of issues in your area. For each one, please tell me how
   important the issue is to you personally.
     Here’s the (first/next): Is ___________ extremely important, very important, somewhat
     important or not at all important to you?

                                                        Mean         Ext.        Very        Swht.      Not At
                                                                                                                   DK/NA
                                                        Score        Imp.        Imp.        Imp.       All Imp.

                                          MROSD          1.94       26.1%       45.6%        23.1%       4.7%       .5%
  A. Maintaining open space
                                          SJ Area        1.86       29.0%       29.7%        32.5%       5.0%      3.8%

  B. Improving recreational               MROSD          1.73       16.2%       45.6%        31.9%       5.6%       .7%
  access to open space areas              SJ Area        1.77       29.0%       33.9%        22.6%       14.6%      .0%

  C. Maintaining cultural sites           MROSD          1.73       18.0%       42.7%        31.1%       6.8%      1.5%
  and resources                           SJ Area        1.77       29.3%       29.2%        30.8%       10.7%      .0%

  D. Maintaining historical               MROSD          1.76       19.5%       42.0%        31.8%       5.9%       .8%
  landmarks                               SJ Area        1.86       29.5%       33.6%        29.0%       7.0%       .9%
                                          MROSD          2.10       38.8%       34.0%        20.0%       4.7%      2.6%
  E. Saving taxpayer dollars
                                          SJ Area        2.37       50.5%       38.1%        9.0%        2.5%       .0%

Computation of Mean Scores:
“Extremely Important” = +3, “Very Important” = +2, “Somewhat Important” = +1, and “Not at all Important” = 0.




Topline Report                                            August 8, 2012                                            Page 3 of 16
Godbe Research
Midpeninsula Regional Open Space District 2012 Mt Umunhum Survey



AWARENESS OF MROSD & MOUNT UMUNHUM

2. Before taking this survey, had you heard of the Midpeninsula Regional Open Space District?

                 MROSD          SJ Area

 Yes              54.6%          19.9%

 No               43.7%          80.1%

 DK/NA             1.7%           .0%



    [If Q2=Yes, read: “As you know,” / If Q2 = No or DK/NA, read: “It turns out,”] the
    Midpeninsula Regional Open Space District is a public agency that oversees a regional
    greenbelt in San Mateo County and Santa Clara County. It is comprised of nearly 61,000
    acres of land in 26 open space preserves protected for public enjoyment, making a preserve
    system of diverse and unparalleled beauty in one of the largest metropolitan areas in the
    country.


3. Before taking this survey had you seen, heard or read anything about Mount Umunhum?

                                     MROSD          SJ Area

 Yes, seen, heard or read             33.3%          15.9%

 No, not seen, heard or read          66.2%          84.1%

 DK/NA                                  .5%            .0%



4. What have you seen, heard or read about Mount Umunhum?

                                                          MROSD      SJ Area

 Old/historical/radar tower                                13.5%     29.9%

 Debate on keeping tower open or tear it down              20.9%      1.3%

 Old military base/WWII                                      8.3%     5.3%

 Preserve for open space/park                                6.4%     1.3%

 Restoration/preservation efforts                            9.6%    15.2%

 Have been there/live near                                   8.9%     7.4%

 Indian tribes                                               2.2%     .0%

 Newspaper articles                                        10.3%      .0%

 TV                                                          2.7%     .0%



Topline Report                                      August 8, 2012                   Page 4 of 16
Godbe Research
Midpeninsula Regional Open Space District 2012 Mt Umunhum Survey



 Open area to the public                                   3.5%      33.3%

 Heard the name                                            7.0%      2.1%

 Seen it                                                   3.6%      5.1%

 Other                                                     5.3%      1.3%

 DK/NA/refused                                             5.8%      16.4%



5. Are you familiar with the tower on Mount Umunhum?

                 MROSD          SJ Area

 Yes              32.7%          24.3%

 No               66.8%          75.7%

 DK/NA              .5%           .0%



6. The Midpeninsula Regional Open Space District in conjunction with the Federal Government
   and Congressman Mike Honda's office, has undertaken clean-up and restoration of the
   Mount Umunhum area to preserve the open space and prepare it for public access. Public
   access is anticipated very soon, and there is only a final decision to make about the way to
   handle the 5-story radar tower remaining at the peak. The goal is a meaningful, accessible
   visitor experience that includes everyone from schoolchildren, to seniors, to the disabled.
    Before taking this survey, were you aware of the Mount Umunhum clean up and open space
    restoration project?

                 MROSD          SJ Area

 Yes              28.9%          16.5%

 No               70.6%          83.5%

 DK/NA              .5%           .0%



7. Do you support efforts to clean up Mount Umunhum and make it accessible to the public?

                 MROSD          SJ Area

 Yes              71.4%          82.9%

 No                8.2%          12.9%

 DK/NA            20.4%           4.2%




Topline Report                                      August 8, 2012                   Page 5 of 16
Godbe Research
Midpeninsula Regional Open Space District 2012 Mt Umunhum Survey


8. Before becoming part of the Midpeninsula Regional Open Space District, Mount Umunhum
   was home to the Almaden Air Force Station. Today remnants of a few buildings remain,
   along with a 5-story radar tower.
    Before this survey, had you ever seen, heard or read about the Almaden Air Force Station
    on Mount Umunhum?

                                     MROSD          SJ Area

 Yes, seen, heard or read             29.2%          12.4%

 No, not seen, heard or read          69.1%          84.8%

 DK/NA                                 1.7%           2.8%



9. What have you seen, heard or read about the Almaden Air Force Station on Mount
   Umunhum?

                                         MROSD          SJ Area

 Knew of it/heard the name                16.3%           4.2%

 Been there/can see it                     9.9%           4.9%

 Newspaper articles                        6.6%           .0%

 TV                                        1.7%           .0%

 Know people who work there                2.4%           2.7%

 Military/Air Force Station/WWII          13.9%          21.8%

 Radar tower/old town                      7.9%           1.6%

 Closed/abandoned                          9.9%          10.7%

 Tearing it down/controversy              10.0%           1.6%

 Contaminated/cleanup efforts              2.5%          19.6%

 Restoration/historical                    6.2%           6.9%

 Other                                     7.3%           1.6%

 DK/NA/refused                             8.2%          27.7%




Topline Report                                      August 8, 2012                   Page 6 of 16
Godbe Research
Midpeninsula Regional Open Space District 2012 Mt Umunhum Survey



UNINFORMED OPTION PREFERENCE

10. As part of the clean-up and open space restoration on Mount Umunhum, the Midpeninsula
    Regional Open Space District needs to decide how to handle the former Air Force Station
    radar tower. Three options are being considered; let me read summaries of these options.
    OPTION 1 This option would remove the 5-story radar tower completely, restore the
             mountain environment and create a place of honor and remembrance, and add
             displays to educate the public about the site's history.
    OPTION 2 This option would remove the upper portions of the 5-story radar tower to
             improve views for visitors to the summit, but leave a portion of the first floor
             walls in order to create a place of honor and remembrance, and add displays to
             educate the public about the site's history.
    OPTION 3. This option would retain, stabilize and seal the 5-story radar tower so it would
              not be in danger of collapsing in an earthquake, maintain it as a place of honor
              and remembrance, and add displays to educate the public about the site's
              history.
    Which of these three options do you support?

                                     MROSD          SJ Area

 Complete removal                     19.1%          23.7%

 Partial removal                      25.0%           9.9%

 Retain, stabilize and seal           33.9%          37.6%

 Mixed options                         8.6%          11.4%

 None of the options                   6.2%           4.8%

 DK/NA                                 7.2%          12.6%




Topline Report                                      August 8, 2012                    Page 7 of 16
Godbe Research
Midpeninsula Regional Open Space District 2012 Mt Umunhum Survey



PROJECT COMPONENTS

11. Now, I’d like to read some statements about the three options and the project as a whole.
    As is read each one please tell me if you agree or disagree with the statement.
    Here’s the (first / next) statement: ________, do you agree or disagree with this statement?
    Is that strongly (agree / disagree) or somewhat (agree / disagree)?

                                                  Mean Strongly Smwht.         Smwht.        Strongly
                                                                       Neither                        DK/NA
                                                  Score Agree    Agree         Disagree      Disagree

 A. The area should include           MROSD        1.36     56.6%    29.1%   6.7%    2.8%     2.9%       1.8%
 hiking, biking and horse trails      SJ Area      1.23     57.4%    20.1%   5.3%    11.7%    2.1%       3.5%

 B. The area should include a         MROSD        -.13     11.6%    19.7%   22.5%   16.8%    18.9%      10.5%
 launch area for hang gliders         SJ Area      .48      17.3%    32.4%   17.7%   14.4%    5.4%       12.8%

 C. The 5-story radar tower
 should be maintained as a   MROSD                 .68      39.9%    22.7%   10.1%   7.9%     14.8%      4.6%
 place of remembrance and
 honor for the Air Force
 servicemen and women who
 served our Country on Mount SJ Area               .77      36.9%    27.6%   15.2%   14.6%    5.1%        .6%
 Umunhum during the Cold War

 D. The area should honor the         MROSD        1.20     49.5%    26.2%   9.2%    2.9%     5.2%       7.1%
 native Ohlone people’s
 creation beliefs which are
 centered on Mount Umunhum            SJ Area      .90      33.8%    33.5%   8.3%    10.9%    4.4%       9.0%

 E. The area should include a         MROSD        .60      26.7%    33.0%   13.1%   8.1%     11.3%      7.8%
 backpacking center                   SJ Area      1.12     47.2%    19.6%   12.2%   7.2%     3.4%       10.5%
 F. The area should include           MROSD        1.19     53.0%    23.5%   9.3%    4.2%     5.6%       4.4%
 interpretive exhibits including
 those to honor the veterans
 and Ohlone                           SJ Area      1.12     41.5%    32.3%   6.8%    11.2%     .4%       7.7%

 G. The Open Space District is        MROSD        .69      33.7%    22.8%   13.2%   11.7%    8.3%       10.3%
 charged with restoring and
 maintaining open space, not
 maintaining military buildings       SJ Area      .68      30.3%    19.9%   20.3%   3.7%     9.9%       15.8%

 H. The District should choose        MROSD        .80      45.6%    19.4%   8.5%    12.3%    10.7%      3.5%
 the option that saves the most
 taxpayer money                       SJ Area      1.05     50.0%    26.7%   2.3%    9.1%     8.1%       3.8%




Topline Report                                      August 8, 2012                             Page 8 of 16
Godbe Research
Midpeninsula Regional Open Space District 2012 Mt Umunhum Survey



                                                      Mean Strongly Smwht.         Smwht.                        Strongly
                                                                           Neither                                        DK/NA
                                                      Score Agree    Agree         Disagree                      Disagree

 I. The 5-story radar tower is a
 landmark visible from miles     MROSD                  .55      29.6%       23.9%      14.9%        10.7%        11.3%          9.6%
 away and sets the peak apart
 from the rest of the Santa Cruz
 range, helping us get our       SJ Area                .50      36.1%       13.8%      11.1%        22.6%         8.5%          7.9%
 bearings

 J. Partially removing the 5-
 story radar tower is the best
 compromise and provides          MROSD                 .30      28.3%       22.2%      11.2%        15.2%        17.5%          5.6%
 structures for seating and walls
 to protect visitors from the
 wind, and provides place of
 remembrance and honor for
 the Air Force servicemen and
 women who served our             SJ Area               .37      15.4%       38.0%      13.4%        21.0%         6.7%          5.5%
 Country on Mount Umunhum
 during the Cold War

 K. Removing the 5-story radar
 tower is the best option
 because it allows the most              MROSD          .10      23.3%       20.5%      11.0%        18.5%        19.5%          7.3%
 extensive environ-
 mental restoration, and
 provides a place of
 remembrance and honor for
 the Air Force servicemen and
 women who served our                    SJ Area        .23      34.6%       11.7%      11.3%        19.0%        19.7%          3.7%
 Country on Mount Umunhum
 during the Cold War

 L. It is important that the             MROSD         1.43      61.0%       26.9%       5.1%        1.6%          3.5%          1.9%
 restoration provide a place for
 the public to enjoy quiet,
 solitude and views                      SJ Area       1.54      63.7%       31.0%        .3%        4.2%              .4%        .3%

Computation of Mean Scores:
“Strongly Agree” = +2, “Somewhat Agree” = +1, “Neither” = 0, “Somewhat Disagree” = -1, and “Strongly Disagree” = -2.




Topline Report                                           August 8, 2012                                                Page 9 of 16
Godbe Research
Midpeninsula Regional Open Space District 2012 Mt Umunhum Survey


12. Now I’m going to read you information about the cost of each option. Please tell me if you
    would be more or less likely to support the option given the cost. Here’s the (first / next) one
    ___________, given this information would you be more or less likely to support that option.
    Is that much more (likely / less likely) or somewhat (likely / less likely)?

                                                                   Much        Swht.                   Swht.       Much
                                                       Mean                                 No
                                                                   More        More                    Less        Less        DK/NA
                                                       Score                               Effect
                                                                   Likely      Likely                  Likely      Likely

 A. This option would remove
 the 5-story radar tower                 MROSD           .15       23.8%       21.9%       14.7%       13.6%       20.9%           5.1%
 completely, restore the
 mountain environment, create
 a place of honor and
 remembrance, and add
 displays to educate the public
 about the site's history and             SJ Area        .24       28.0%       18.9%       12.6%       22.3%       14.6%           3.6%
 would cost $639,000

 B. This option would remove
 the upper portions of the 5-
 story radar tower to improve            MROSD           -.07      20.1%       18.7%       11.9%       21.1%       22.2%           5.9%
 views for visitors to the
 summit, but leave a portion of
 the first floor walls in order to
 create a place of honor and
 remembrance, and add
 displays to educate the public           SJ Area        -.07      15.8%       20.9%       15.5%       29.0%       15.3%           3.5%
 about the site's history and
 would cost $817,000 initially
 C. This option would retain,
 stabilize and seal the 5-story
 radar tower so it would not be
 in danger of collapsing in an           MROSD           -.50      17.7%       10.0%       11.9%       21.0%       36.2%           3.2%
 earthquake, maintain it as a
 place of honor and
 remembrance, and add
 displays to educate the public
 about the site's history. This
 would cost $1,100,000
 initially,plus $12,500 a year to         SJ Area        -.06      20.7%       18.5%       16.6%       16.4%       24.7%           3.0%
 maintain, of which at least 10
 percent of the total would be
 paid by private donations
Computation of Mean Scores:
“Much More Likely” = +2, “Somewhat More Likely” = +1, “No Effect” = 0, “Somewhat Less Likely” = -1, and “Much Less Likely” = -2.




Topline Report                                           August 8, 2012                                            Page 10 of 16
Godbe Research
Midpeninsula Regional Open Space District 2012 Mt Umunhum Survey



INFORMED OPTION PREFERENCE

13. Now that you know more about the project, let me read summaries of the three options
    again.
    OPTION 1 This option would remove the 5-story radar tower completely, restore the
             mountain environment and create a place of honor and remembrance, and add
             displays to educate the public about the site's history.
    OPTION 2 This option would remove the upper portions of the 5-story radar tower to
             improve views for visitors to the summit, but leave a portion of the first floor
             walls in order to create a place of honor and remembrance, and add displays to
             educate the public about the site's history.
    OPTION 3. This option would retain, stabilize and seal the 5-story radar tower so it would
              not be in danger of collapsing in an earthquake, maintain it as a place of honor
              and remembrance, and add displays to educate the public about the site's
              history.
    Which of these three options do you support?

                                     MROSD          SJ Area

 Complete removal                     27.5%          25.1%

 Partial Removal                      29.9%          29.3%

 Retain, stabilize and seal           27.5%          30.6%

 Mixed options                         5.0%           8.1%

 None of the options                   6.3%           4.1%

 DK/NA                                 3.7%           2.8%




Topline Report                                      August 8, 2012                   Page 11 of 16
Godbe Research
Midpeninsula Regional Open Space District 2012 Mt Umunhum Survey



VOTER SAMPLE DEMOGRAPHICS

         And now, just a few background questions for statistical comparisons.


A. Are you of Hispanic, Latino, or Spanish origin?

 Yes               7.0%

 No               92.0%

 DK/NA             1.0%



B. What ethnic group do you consider yourself a part of or feel closest to? [Multiple responses
   allowed.]

 African-American or Black                                2.9%

 American Indian or Alaska Native                         1.9%

 Asian                                                   11.4%

 Caucasian or White                                      71.7%

 Hispanic or Latino                                       6.2%

 Native Hawaiian or other Pacific Islander                .7%

 Other                                                    3.3%

 DK/NA                                                    2.7%



C. Are any members of your household age 65 or over?

 Yes              38.1%

 No               60.6%

 DK/NA             1.3%



D. Do any children under the age of 18 live in your household?

 Yes              29.3%

 No               69.7%

 DK/NA             1.0%


These are all the questions I have for you. Thank you very much for participating!




Topline Report                                      August 8, 2012                    Page 12 of 16
Godbe Research
Midpeninsula Regional Open Space District 2012 Mt Umunhum Survey


E. Respondent's Gender [Recorded from voice.]

 Male             47.8%

 Female           52.2%



Information From Voter File
    All information is included in voter registration records, and these items will not be asked
    during interviews.


F. Age

 18 to 29                9.3%

 30 to 39               10.9%

 40 to 49               19.7%

 50 to 64               33.0%

 65 and over            25.9%

 Not coded               1.1%



G. Ethnic Surname

 Hispanic                   5.8%

 Chinese                    4.9%

 Jewish                     3.8%

 Italian                    3.5%

 African American           1.3%

 Japanese                   1.0%

 Armenian                    .4%

 Korean                      .2%

 Vietnamese                  .2%



H. Homeownership Status

 Owner            71.4%

 Renter           28.6%




Topline Report                                      August 8, 2012                       Page 13 of 16
Godbe Research
Midpeninsula Regional Open Space District 2012 Mt Umunhum Survey


I.   City Voter File

 Atherton                                1.8%

 Cupertino                               4.3%

 East Palo Alto                          1.5%

 Half Moon Bay                           2.3%

 Los Altos                               8.1%

 Los Altos Hills                         2.4%

 Los Gatos                               6.1%

 Menlo Park                              7.1%

 Monte Sereno                            1.4%

 Mountain View                           9.3%

 Palo Alto                              11.7%

 Portola Valley                          1.2%

 Redwood City                           11.4%

 San Carlos                              5.2%

 Saratoga                                5.9%

 Sunnyvale                              14.5%

 Woodside                                1.3%

 Unincorp. San Mateo County              4.6%



J. Phone Type

 Cell phone        20.3%

 Landline          79.7%



K. Individual Party

 Democrat                     47.0%

 Republican                   24.9%

 Other                         3.2%

 DTS                          25.0%




Topline Report                                      August 8, 2012   Page 14 of 16
Godbe Research
Midpeninsula Regional Open Space District 2012 Mt Umunhum Survey


L. Household Party Type

 Democrat (1)                           22.6%
 Democrat (2+)                          15.3%
 Republican (1)                         8.7%
 Republican (2+)                        9.2%
 Other (1)                              13.2%
 Other (2+)                             7.3%
 Democrat & Republican                  6.7%
 Democrat & Other                       10.0%
 Republican & Other                     5.4%
 Mixed                                  1.6%



M. Registration Date

 2009 to present           13.7%
 2005 to 2008              24.8%
 2001 to 2004              15.9%
 1997 to 2000              11.0%
 1993 to 1996               8.4%
 1981 to 1992              15.9%
 1980 or before            10.3%



N. Voting History

                                   No            Poll              Mail
 June 2006                       51.9%          24.1%         24.0%
 November 2006                   33.4%          33.3%         33.3%
 November 2007                   72.4%          6.1%          21.4%
 February 2008                   32.8%          24.4%         42.9%
 June 2008                       51.6%          9.6%          38.7%
 November 2008                    9.5%          27.2%         63.3%
 May 2009                        48.9%          13.8%         37.3%
 June 2010                       37.5%          19.5%         43.1%
 November 2010                   11.9%          26.7%         61.4%




Topline Report                                      August 8, 2012        Page 15 of 16
Godbe Research
Midpeninsula Regional Open Space District 2012 Mt Umunhum Survey


O. Times Voted in Past Elections

 1 of 9             10.8%

 2 of 9              8.4%

 3 of 9             11.3%

 4 of 9              7.6%

 5 of 9              7.4%

 6 of 9             10.0%

 7 of 9              9.6%

 8 of 9             20.3%

 9 of 9             14.6%



P. Times Voted Absentee

 1 of 9             17.3%

 2 of 9             10.1%

 3 of 9             11.5%

 4 of 9              7.2%

 5 of 9              9.4%

 6 of 9              7.4%

 7 of 9             12.5%

 8 of 9             11.8%

 9 of 9             12.8%



Q. Permanent Absentee Voter

 Yes              67.7%

 No               32.3%



R. Likely Absentee Voter

 Yes              51.3%

 No               48.7%




Topline Report                                      August 8, 2012   Page 16 of 16

								
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