Source: "Leading National Advertisers" Advertising Age , 27 September 1999, pS1+
Note, all figures for 1998 Leading Advertisers by Total Spending in the U.S. Rank Company Total Spend (US Millions) 1 General Motors $ 2,904.40 2 Proctor and Gamble $ 2,650.30 3 Phillip Morris $ 2,049.30 4 DaimlerChrysler $ 1,646.70 5 Sears, Roebuck $ 1,578.30 6 Ford $ 1,520.70 7 AT&T $ 1,428.00 8 Walt Disney $ 1,358.70 9 Pepsico $ 1,263.40 10 Diageo (GrandMet + Guiness) $ 1,205.70 U.S.Advertising Spending by Category Magazine Sunday Magazines Newspaper National Newspaper Outdoor Network TV Spot TV Syndicated TV Cable TV Network Radio National Spot Radio Internet Yellow Pages Unmeasured* Total Total Spend (US Millions) $ 13,780.20 $ 1,029.40 $ 16,130.90 $ 2,658.20 $ 1,727.00 $ 16,272.00 $ 15,486.80 $ 2,691.60 $ 6,672.00 $ 824.00 $ 2,039.80 $ 1,050.00 $ 11,990.00 $ 109,242.00 $ 201,593.90
* Unmeasured advertising are Advertising Age estimates at other media sources including outdoor marketing and promotional materials.
Source: "Outrageous!" The Times-Picayune, 30 January 2000, p F1
Per-half-minute rate: Total expenditure:
$2.2 Million ~$130 Million (61 ads)